Becomes the New Normal

Mobile App Personalization

Cut out For Each

The New Magic Trick

• Mobile app development companies target the smartphones followed by the smart watches and the fitness bands

• Mobile app personalization becomes the new magic trick for app development companies

• Personalization assures appropriate & engaging user led experiences for the digitally native users

“Personalization is the key to keep the millennial user enticed on various channels

unleashing smart ways of engaging the user”

Purpose

• The ultimate aim of app personalization is to cater to specific user needs, rather than deploying a singular, generalized one-app-fits-all-requirements kind of application

• All forms of mobile app personalization – contextual, behavioral & demographic are vital to make strategic decisions that ensure the best of user experiences

Success Comes From…

App personalization becomes normal and a critical factor for the success of mobile app development companies

Keeping the Customer Engaged

• Personalized experiences are the basic expectations of customers who wish to get push notifications as per their interests and preferences.

• A sure tactic to increase user engaging the millennials is certainly, not as simple as just with a smartphone

Targeted Marketing

• Mobile app personalization leads to improved segmented marketing

• An enterprise has better insights on customer demographics & audience preferences

• Analytics allows profile data to be collectively analyzed and come up with decision making insights

• App personalization allows the organization to cater to users with different mindsets, as no two customers are the same

User Experiences Bring in…

• User experience is all about user journeys and the level of engagement & attachment with a particular app

• Mobile app development companies are not only battling the challenge of retaining users, they are also attempting to survive amongst a more than a million apps

Location Based Relevant Offerings

• Based on the location of the user, maps offers a variety of pointers to view ratings of a particular joint, upload photographs or share reviews

• Similarly, Airbnb focuses on personalization by determining areas that would most interest the user based on past visits

• All of these offerings cohesively result in an improved user experience driven by mobile app personalization

User Defined Journeys

• A trend reshaping the user experience is the way social media apps are defined

• In Facebook for example, users have the option to select the kind of posts they wish to view

• The user is encouraged to take charge and select what is to be seen

User Behaviors Driving the UX

• An intuitive app that can cater to user preferences based on past history works best to redefine the user experiences

• Consider the case of YouTube that provides video referrals based on what user has last viewed

• Similarly, most ecommerce providers like Amazon & Big Basket tend to provide recommendations based on past purchase history

• Personalized apps drive employee efficiency and productivity by making workflows easier & relevant

The Future of Technology is…

Mobile App Personalization

• Gartner predicts that leveraging AI in mobile apps is one of the key technology trends of 2017, technology pioneers should expect this trend to continue

• Enterprises need to understand that they are dealing with a huge mass who will eventually determine the parameters of their success

PersonalizationThe Complete Picture

Market Understanding

• Mobile app development is evolving at a rapid pace to accommodate personalization at the core

• Understanding the expectations of customers and gain holistic knowledge on industry trends helps enterprises capitalize upon for success

• Personalization relies heavily on a mixture of technologies

• Analytics from multiple channels drive personalized user experiences with appropriate in-app messages, push-notifications and recommendations

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Mobile App Personalization Drive