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Cut outHow ‘disintermediation’ threatens
the future of publishingMichael Bhaskar 20.06.2012
EBOOKS ≠ DISRUPTION
- Hyperlinked- Interactive- Short and vernacular
BUT the digital network is the biggest issue
Distribution – Intellectual Property and Copyright – Business Models
DISINTERMEDIATION
1. Retailer channels
2. Artists Direct
3. New players in the supply chain
'Publishing is not evolving. Publishing is going away. Because the word “publishing” means a cadre of professionals who are taking on the incredible difficulty and complexity and expense of making something public. That’s not a job anymore. That’s a button. There’s a button that says “publish,” and when you press it, it’s done.' Clay Shirky
PARTIAL DISINTERMEDIATION
A halfway house seen in the music industry also applies to publishing
Creates questions around licencing models and the treat of piracy
80-90%?
INNOVATION IS HAPPENING
The future of publishing…hangs in the balanceBut the future of reading, writing and books…is probably fine!
Michael BhaskarDigital Publishing DirectorProfile Books
michaelbhaskar.com@ajaxlogos