Modes of corporate venturing
-Internal corporate venturing:
Virgin Australia - 2000
wholly owned subsidiary
-Cooperative corporate venturing
Share control with another firm
Patrick Corporation
Air New Zealand
From 100% shares in 2000 to 10% in 2004
CV – development and management
Virgin Australia
-Existing product in the new market
-Motives: leveraging resources to exploit
the potential market by producing cheap
air travelling service
Change process
-Anticipating need for change
The need of finance resources
-Diagnostic phase
Gather information to select strategies
-Action plans
Searching investors and partners from 2001
-Self-renewal
Monitoring the results
Leadership and advocacy
-The Elders
Independent global leaders working
together for peace and human rights.
Inspire ethical leadership.
-Carbon War Room
Addressing issues in different
industry sectors: shipping, energy,
renewable jet fuels.
