- 1 -

William John O'Toole

B.Sc. M.Eng. CFEE

Events Development Specialist

Principal consultant of EPMS Pty Ltd

Senior advisor, International Event Management Body of Knowledge (EMBOK)

Contents

Event strategic planning and events portfolio development......................3 Recent conference and association engagements ...................................5 References ...............................................................................................6 Professional training .................................................................................7 Companies and government organisations ..............................................7 Event management service offered by EPMS ..........................................9 Publications ..............................................................................................9 Event experience ......................................................................................9 Contact ...................................................................................................10

- 2 -

Event process mapping

Deliverable in Saudi Arabia

Resulting increase in events and festivals around the country

- 3 -

Event strategic planning and events portfolio development

� Worked with Deloitte Touché on process mapping the events portfolio for a multilateral Development Bank 2011.

� Developed, wrote and implemented the Tourism Events Strategy for the Supreme Commission for Tourism, Kingdom of Saudi Arabia 2004 to 2010.

� Developed Event Forums and Summits in Kenya, Uganda and Saudi Arabia 2009 and 2010. Working with local event stakeholders to deliver the inaugural conferences.

� Event Development Specialist : for the European Community in Al Aqaba, Jordan 2006. The deliverable included an events development strategy for ASEZA and the formation of the Jordan Events Network.

� Trained and advised UN events personnel in Khartoum and Entebbe 2009 and 2010.

- 4 -

Model for the Event Management Body of Knowledge and International Competency Standard

Event professionals at workshop in Dubai 2010

Speaking at the Inaugural Kenya Events Forum 2010

- 5 -

� Developed the three year event strategic plans for Coffs Harbour City Council, Liverpool City Council and Wellington Shire Council. 2006-2008

� Events Department of the Dubai Tourism, Commerce and Marketing (DTCM) Government of Dubai, Deliverable : DTCM Event Support and Development Strategy Document.

Video of consultancies and further information : www.epms.net

Recent conference and association engagements

� Keynote speaker at the annual International Festivals & Events Association conference 2010, St Louis. Member of the Global Roundtable Council of the IFEA

� Event awards assessor for the Middle East Event awards 2006 to the present and the IFEA Event City Awards 2010 to the present.

- 6 -

References

Dubai, UAE Marwan Beyat Manager, Events Department of Tourism and Commerce Marketing, Government of Dubai, P. O. Box 594, Dubai United Arab Emirates Tel: + 971 4 223 00 00 Fax: +971 4 223 00 22 http://www.dubaitourism.ae

Aqaba, Jordan Ghassan R. Nasser Head of Tourism Division Aqaba Special Economic Zone Authority Jordan T. +962 3 209 1000 (ext. 2472) F. +962 3 209 1052 www.aqaba.jo

Saudi Arabia Hamad A. Al-Sheikh Director General, Product Development The Supreme Commission for Tourism (SCT), 966-1-4808855 ext. 1135 alsheikhh@sct.gov.sa

International Steven Schmader CEO , International Festivals & Events Association tel +1 (208) 433-0950 www.ifea.com schmader@ifea.com

With Steve Schmader

in St Louis 2010

- 7 -

Professional training courses developed and delivered

� Project Management for Special Events, 2004 to the present. Delivered in Australia, NZ, USA, UK, Malaysia, Singapore, Saudi Arabia, Nairobi, Johannesburg, Edinburgh, Qatar and Dubai

� Event Feasibility Management, Sydney, Australia and Dubai UAE www.iirme.com

� Risk Management for Events, Brisbane, Sydney, Melbourne www.sai-global.com.au

� Bespoke courses according to the competency gaps in the HR - Abu Dhabi, Doha, Al Ain, Australia, New Zealand, USA

A sample of the companies and government organisations that have sent their staff for training

W Marriott Hotel, Aayan Real Estate, Abu Dhabi Authority for Culture, ADCB, Aldar Properties PJSC, All Nations Church, Woolgoolga, American Business Council, Anglicare North Coast, Asia Hrd Congress Sdn Bhd, AV Corporate, Barwa Real Estate, Bayer (SEA) , Business Event Productions, Carnegie Mellon University in Qatar, Coastal Cinemas, Coffs Harbour City Council, , Court of the Crown Prince Bahrain, Crossroads hire, D' Events, UAE Department of Civil Aviation, Desert Group, Draftfcb Sdn Bhd, Australian Ethical Investment Ltd, Department of Finance & Deregulation, Department of Innovation Industry Science & Research, Questacon, Du, Dubai Aluminium Co. Ltd., Dubai Festival City, Dubai Maritime City, Dubai School of Government, Dunia Production, EFG-Hermes Holding (SAE), Egypt Oil Co., Elevate Events, Gulf Research Center, Harbourside Markets, HICC, Lancashire County Cricket Club, Royal Mail Group, Danish Tourist Board, Dundalk Inst. Of Technology, British Waterways, Irish Festival Events

Complete list can be found at http://www.epms.net/comments.htm

UN events staff Entebbe Uganda

- 8 -

A menu of management and operational services

- 9 -

Publications

� Events Feasibility and Development: from strategy to operations, 2011, Butterworth-Heinemann, Oxford, UK www.eventsfd.com

� Corporate Event Project Management, J Wiley NY 2002 - translated into Chinese, current being rewritten to align with the new International Standard

� Festival and Special Event Management, John Wiley & Sons 1999, 2002, 2005, 2008, 2011 5

th edition, published in Korean, Chinese and Portuguese

� Events Management, Butterworth-Heinemann, London, 2001, 2004 , 2010

� EPMS CDROM - used as the basis of events around Australia and New Zealand, Malaysia, Bahrain, USA, England, Holland and China

More information on publications http://www.epms.net/text.htm

Event Experience

• Originated, consulted and managed many events in Australia and overseas including working with BHP, CRA, Department of Foreign Affairs (New Horizons , India), Woodford Festival, Port Fairy Festival, Macquarie Marshes project (NSW NPWS), Darling Harbour Authority, Sydney Cove Authority

• Developed and managed concerts and tours in over 20 countries including India, Laos, Vietnam, China, Russia, USA, Pakistan, Nepal, Sri Lanka, Indonesia, PNG, New Zealand, Singapore, Philippines, Taiwan, Japan and Korea. 1984-1998

• Consultant to the Australian Taxation Office - rationalising their events and creating a project management overlay 2003

• Consultant to Airshows Downunder for succession planning 2002

• 2000 Coordinator ( and originator) of Australia Day celebrations Newcastle - a New Millennium 2000

• Consultant to the Armidale 'Out on the Wire' event committee 1999 for the feasibility of the event.

• Consultant to Australian Heritage Commission for their profile event

• 1996/7/8 Consultant to the Murray Darling Basin Commission on the feasibility of a 'Reading the Land' project, a five year program of events throughout the Basin

• Coordinator of the Paddington Festival of Arts and Heritage 1992/3

- 10 -

Contact

tel; +61 418419322 email: events @epms.net website: www.epms.net Address: 30 Cox Avenue Bondi Beach NSW 2026 Australia Skype: billotoole More Information: www.epms.net Linkedin

William O’Toole with event experts Janet Landey, South Africa and Peter Kagwa, Uganda

With the Governor of Unaizah City and event managers in Saudi Arabia

- 11 -

Thank you for your time