CVS Area #8 Brand Overview

North East Regional Key Account

8/1/2012

EMERGENCE OF A CATEGORY LEADER

In 2011, thanks in no small part to a partnership with CVS, Neuro emerged as one of the fastest growing beverage brands in the US

In 2012 Neuro is leading the formation of the true Functional Beverage Category as the only system of beverages with national distribution that delivers on the consumer demands of:

True FunctionLow CalorieHealthy

In the 2nd half of 2012, and beyond, Neuro is delivering an innovate national marketing campaign, and will begin to develop best in class co-marketing programs with retail partners

EVOLUTION TO FUNCTION

1970s

1980s

1990s

2000s

2010s

Refreshment

Low Calorie

Benefit Healthy Functional

A consumer driven Evolution of what a beverage should deliver

We have partnered with Grocery and Drug Chains including Supervalu, A&P and Ahold

175 coolers March 2012

CURRENT GROCERY & DRUG PARTNERS

Over last two years, Neuro has partnered with many C-Store Retailers across the country

CURRENT NATIONAL C-STORE PARTNERS

NEURO’S PHILOSOPHY: WHAT WE STAND FOR

PRODUCT DELIVERYNatural Ingredients - we use only the best, clinically proven, well-sourced, healthy and efficacious ingredients in proprietary formulations to achieve maximum results.

Low calorie - we maintain the Neuro® mandate of providing low calorie, healthy alternatives for the consumer.

Recyclable - we use only environmentally conscious, leading-edge materials (BPA free) and manufacturing processes.

Delicious - we never compromise great, refreshing and healthy taste.

GREEN FOCUSWe partner with vendors that require and maintain the highest of environmental standards and our ambient fill saves on energy consumption.

Our logistics partnership has expanded our inter-modal transportation options so that we reduce our carbon footprint.

SUPERIOR BOTTLING PROCESS MAINTAINS SUPERIORITYUnlike hot fill, our ambient filling process preserves and maintains the integrity, effectiveness, and potency of our ingredients and helps Neuro provide a truly functional product.

NEURO: THE BENEFIT WITH THE SCIENCEneuro BRAND: The spark that ignites your life. Light it up.

: The spark than ignites your lifeneuro SONIC: Increase alertness so you can focus

Caffeine fused with L-Theanine

neuro BLISS: Reduce stress to keep you calmChamomile blended with L-Theanine

neuro PASSION: Increase your drive to pursue what you loveCaffeine combined with L-citrulline

neuro SLEEP: Sleep well so you can rechargeMelatonin mixed with magnesium

neuro TRIM: Control your appetite so you eat less A satisfying portion of fiber

neuro SUN: Feel better so you can shinehealthy dose of Vitamin D

neuro SPORT: Replenish your bodypotassium mixed with magnesium

2012 MEDIA CAMPAIGN: TARGETED AWARENESS

To increase Neuro’s awareness, trial and sales, the first National Media Campaign will run June 1st through Dec 31st

$3.5M integrated, multi-platform plan1.5B impressions

National Digital, Mobile, Print, Social and PR outletsRegional OOH Billboard/Transit and RadioFocus: Neuro Brand, Neuro Sonic, Neuro Bliss

Target Consumer

Primary Age: 24-35ySecondary: 18-25y and 34-49y50/50 Male/FemaleMiddle income and upHealth Conscious

2012 PRICING & OPPORTUNITIES

Pricing Structure Deal EDLP Net Unit Cost MSRP Penny Profit Margin

Everyday Off Deal $19.50 $1.63 $2.69 $1.07 40%

Opportunities include:

In-Store sampling

Rewards program support/campaign

Coupon program (digital & printed)

Cross Merchandising & Price Off Programs

CVS and Neuro Giving Back Charity Program