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CVU Training
May 9,2014
11:10am Financial resources (Saul Kemble, Janlee Wong)• State, region, unit allocations• Budget development and available funds– annual budget– event budget
11:45: Outreach strategies (Rebecca Gonzales, Janlee Wong)• 6 county area (Calaveras, Mariposa, Merced,
San Joaquin, Stanislaus, Tuolumne)• Identify effective activities to facilitate multi-
county engagement• Developing county contacts and liaisons• Ongoing inclusion of county participation• Drafting a compelling message
Central Valley Unit Membership
• Calaveras 15• Mariposa 7• Merced 36• San Joaquin 85• Stanislaus 74• Tuolumne 13• Total: 230
CVU Member Type
Mariposa
Merced
San Joaquin
Stanislaus
Tuolumne
Calaveras
0 10 20 30 40 50 60 70 80 90
MSWsMSW StuBSWsBSW StuOther
12:10pm Communication resources (Working lunch, Lisa Kopochinski, Louis Libert, Janlee Wong)• Review of chapter resources• Unit tools (email, distribution lists (members
& nonmembers)– collected lots of contacts– strategy to create and maintain distribution across
leadership changes
Region/Unit Social Media • Based on experience, the most effective means of
getting the word out about region/unit events is placing the event details (no flyers, just back information) through social media sites, such as Facebook.com. etc.
• For more information about marketing through social media and networking opportunities, visit http://naswca.site-ym.com/?page=133.
• Additionally, experience has demonstrated that region/unit members who use social media sites can increased participation by tweeting, etc. about the event. Key Point: People are more likely to attend an event that has been recommended or mentioned by a friend or colleague than a random marketing tool.
Chapter Statewide Calendar• Region/unit events can be marketed through
the NASW-CA Website and the Statewide Calendar. Look at this calendar at http://naswca.site-ym.com/events/event_list.asp.
• This allows for basic information (no flyers or documents can be attached). Contact Louis at [email protected] to place events in the online calendar.
Chapter Newsletter• Placing information in the Newsletter in the
region/unit section. To submit information, e-mail Lisa the editor [email protected].
• To look at past example the News, visit www.naswca.org/displaycommon.cfm?an=1&subarticlenbr=18.
Emails to Members in Specific Geographic Area• Schedule and send an email to a members in a
specific geographic area.• Contact [email protected] for a list of
emails.
**Important Notation: Mailing invitations has NOT been proven to be successful (actually, it has proven to be the least successful of all strategies listed) and yet is the most expensive strategy.
1:00pm Event planning (Cheryl Raynak, Tatyana Bruyeva, Janlee Wong)• Identify effective events to facilitate multi-
county engagement• Registration and payment resources– data collection
• Advertisement• CEUs
1:30pm Ongoing unit leadership recruitment & development (Janlee Wong)• Training available• Funding to support