1. Navigating Social Media through the Lens of Student Affairs Discussing Department of Resident Life journey into the word of social media. CYBER CONNECTIONS @UMDreslife

2. OUTLINE OF PRESENTATION Introduction of Cyber Connections Why Engage in Social Media Examples of Social Media Posts Reflections and Future Plans Questions 3. CREATING CYBER CONNECTIONS Who is our audience? Facebook users Twitter users Instagram users Does your department currently use social media? Social media is vital in todays collegiate environment! We all need to join the conversation. ~Maria Cross The Guardian - November 22, 2013 4. SOCIAL MEDIA MANAGEMENT 5. FACEBOOK EXAMPLES Posting Videos Of Department Recruitment 6. FACEBOOK EXAMPLES Posts of Students/Students at Events 7. TWITTER EXAMPLES Reaching Out to Prospective Students 8. TWITTER EXAMPLES Reaching Out to Prospective Students 9. TWITTER EXAMPLES Ripple Effect of Social Media 10. TWITTER EXAMPLES Live Messaging During an Event 11. TWITTER EXAMPLES Place for Student Questions/Feedback 12. TWITTER EXAMPLES Place for Student Questions/Feedback 13. TWITTER EXAMPLES Opportunity to Be Fun/Playful 14. INSTAGRAM EXAMPLES Student Interaction Through Voting 15. INSTAGRAM EXAMPLES Connections with Other Departments and Programs 16. INSTAGRAM EXAMPLES Connecting with Incoming Classes 17. INSTAGRAM EXAMPLES Connecting with Current Students 18. INSTAGRAM EXAMPLES Fun/Playful Postings Leading to Interaction 19. INSTAGRAM EXAMPLES More Department to Student Interactions 20. INSTAGRAM EXAMPLES Interacting with Students During Peak Events 21. INSTAGRAM EXAMPLES Recognition and Documentation of Key Staff and Programs 22. SUMMARY OF TAKEAWAYS Diversity and brevity of content is vital to reach and attract participants. Hashtagging is an effective way to browse and promote content. Peak events and programs should show through your social media profile. Branding is vital to maintain a consistent look/feel. Review what content is the most effective; refocus if necessary. 23. FUTURE CONSIDERATIONS Explore additional sites, including Tumblr and Pintrest. Student-supported blog of Resident Life experiences. Creation of social media hub at reslife.umd.edu. Reviewing trends and new media. 24. Department of Resident Life 1101 Annapolis Hall Phone: (301) 314-2100 Email: reslife@umd.edu Web: www.reslife.umd.edu facebook.com/UMDreslifee @UMDreslife QUESTIONS Kelly Ridings Coordinator, Housing Partnerships ktavenn@umd.edu Dan Hairfield Asst. Coordinator, South Campus hairfiel@umd.edu Ronald Molina Web Designer/IT Coordinator rmolina2@umd.edu