Cyber Day Fundraising Cyber Day Fundraising Project Plan Project Plan Online Shopping & Booking Trends •2012, the U.S. Online Holiday Shopping Season a Record $42.3 Billion for the Nov-Dec! A 14% increase over 2011! •Consumers spent $2 billion with online retailers on 2012 Cyber Monday. That’s an 18% jump from last year. 22% of purchases made on mobile devices! • 2012 Black Friday online sales exceed $1.2 billion for the first time…topping store sales of 800 million! •U.S. online travel spending reached $103 billion in 2012, up 9 percent from the previous year! 82% of all personal travel booked online! •Expedia- $2.2 B ttw, Amazon- $7.6 B ttw, Carnival- $16B ttw
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Cyber Day Fundraising Project Cyber Day Fundraising Project
PlanPlanOnline Shopping & Booking Trends
•2012, the U.S. Online Holiday Shopping Season a Record $42.3 Billion for the Nov-Dec! A 14% increase over 2011!
•Consumers spent $2 billion with online retailers on 2012 Cyber Monday. That’s an 18% jump from last year. 22% of purchases made on mobile devices!
•2012 Black Friday online sales exceed $1.2 billion for the first time…topping store sales of 800 million!
•U.S. online travel spending reached $103 billion in 2012, up 9 percent from the previous year! 82% of all personal travel booked online!
•Expedia- $2.2 B ttw, Amazon- $7.6 B ttw, Carnival- $16B ttw
Super Bowl XLVIISuper Bowl XLVIIHow Much Business Does the Super Bowl Bring In?How Much Business Does the Super Bowl Bring In?
• Accommodations• Food, Drinks, Apparel• Sports Tickets• Airfare• Car Rental• Vacation Packages• Local Economy• And other costs…
2013 Super Bowl
$13 Billion
FTA/YTB Travel & E-commerce Website
Cyber Day FundraiserCyber Day FundraiserGoal•Identify purpose for fundraising campaign and target amount to raise.
Objective •Supporters stop by the organization’s website on “Cyber Day” and take a look before they shop or book. Spend minimum of $10.00.
Schedule - Pick a CYBER DAY of the month to focus fundraising campaign •1st – 15th – 30th , 2013 Holidays, Spring Break,…Year Round Fundraiser!
Management Milestones •Purchase personalized, full service, FTA Travel & Ecommerce Website•Add Shopping & Travel “LINKS” to Organization’s Website•Walk-thru website features with key participants•Conduct advertising campaign - “To Get the Word Out” Advertise•Campaign Slogan: “Stop n Look before You Shop or Book” or “Take a ______look before you shop or book.”•Emails, Flyers, Text Messaging, Facebook, Twitter, Refrigerator Magnets, Internet Banner on website, Bulletin Announcements, Banners on School Buses, etc.
Year Round FundraiserYear Round FundraiserConsumer Spending TrendsConsumer Spending Trends
• 2013 Super Bowl: $13 Billion
• 2013 Valentine’s Day Spending: $23 Billion
• 2013 Spring Break: 1.5 Million Students
• Easter (2012): $17 Billion
• Mother’s Day (2012): $19 Billion
• Father’s Day (2012): $11 Billion
• Halloween (2012): $8 Billion
Keys to SuccessKeys to Success
• Buy-in to a common goal & vision
• Simply request members & supporters… “Stop n Look before you Shop or Book!
• FREE Affiliate Program Registration – cash back in supporter’s pocket!
Nonprofit Nonprofit BenefitsBenefits
• Generate funds from existing network of members & supporters.
• Get paid for performance and productivity…no glass ceiling on earnings.
• Low participation rate still produces significant revenue.
• Trackable commissions and reporting for online shopping and travel bookings.
• Online purchases and changes are handled directly with the vendors.
• Travel commissions are paid by third party merchants, not your supporters.
• The campaign requires virtually no management overhead.
