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EUROPEAN MOBILE INSIGHTS
2012 NORTON CYBERCRIME REPORT
APRIL 2013
9 COUNTRIES
DENMARK, FRANCE, GERMANY, ITALY, NETHERLANDS,
POLAND, RUSSIA, SWEDEN, UNITED KINGDOM
4,500 ONLINE ADULTS AGED 18-64
EUROPEAN MOBILE INSIGHTS: 2012 NORTON CYBERCRIME REPORT
CHANGING FACE OF CYBERCRIME: CYBERCRIME IS GOING MOBILE
EUROPEANS VALUE AND RELY UPON THEIR MOBILE DEVICES MORE THAN EVER
MOBILE DEVICES: A WEALTH OF PERSONAL AND SENSITIVE INFORMATION
LOSING A MOBILE DEVICE IS COMMON, COSTLY AND STRESSFUL
RISKY BEHAVIOUR ON MOBILE DEVICES AND PUBLIC WI-FI
MOBILE BEHAVIOURS & ACTIVITIES ACROSS EUROPE
KEY THEMES
CHANGING FACE OF CYBERCRIME: CYBERCRIME GOES MOBILE
9/10 EUROPEAN ADULTS ARE MOBILE DEVICE USERS
CLOSE TO 3/10 HAVE RECEIVED A TEXT MESSAGE FROM SOMEONE THEY DIDN’T KNOW, REQUESTING THAT THEY CLICK ON AN EMBEDDED LINK OR DIAL AN UNKNOWN NUMBER TO RETRIEVE A “VOICEMAIL”
AS CONSUMERS GO MOBILE, SO DO CYBERCRIMINALS
1/10 HAVE FALLEN VICTIM TO MOBILE CYBERCRIME
EUROPEANS VALUE THEIR MOBILE DEVICES MORE THAN EVER
1/4 ONLINE ADULTS INDICATE THAT THEIR MOBILE DEVICE WOULD BE ONE OF THE TOP TWO PERSONAL ITEMS THEY WOULD SAVE IF THEIR HOUSE WAS ON FIRE
1/3 ONLINE ADULTS COULD “NEVER GIVE UP” THEIR MOBILE DEVICE
EUROPEANS INCREASINGLY RELY ON THEIR MOBILE DEVICES
17% SHOP ONLINE
16% MAKE MOBILE PAYMENTS
37% ACCESS SOCIAL NETWORKS
26% WATCH VIDEOS AND LISTEN TO MUSIC
WHAT PEOPLE DO ON MOBILE DEVICES….
54% SURF THE INTERNET
21% SHARE DOCUMENTS, FILES, AND VIDEOS
MOBILE DEVICES: A WEALTH OF PERSONAL AND SENSITIVE INFORMATION
IN THE EVENT OF THEFT OR LOSS, A TREASURE TROVE OF PERSONAL INFORMATION STORED ON THE DEVICE CAN POTENTIALLY BE ACCESSED
OVER 1/3 STORE OR ACCESS PERSONAL E-MAILS
69%
ACCESS OR STORE SENSITIVE INFORMATION ON THEIR MOBILE DEVICE
MOBILE DEVICES: A WEALTH OF PERSONAL AND SENSITIVE INFORMATION
WHAT EUROPEANS SEND BY E-MAIL:
34% WORK RELATED DOCUMENTS AND CORRESPONDENCE
16%
BANK STATEMENTS
18%
PASSWORDS FOR OTHER ONLINE ACCOUNTS
LOSING A MOBILE DEVICE IS COMMON, COSTLY AND STRESSFUL
3/10 HAVE
EXPERIENCED MOBILE
DEVICE THEFT OR LOSS
LOSING A MOBILE DEVICE IS COMMON, COSTLY AND STRESSFUL
€233 AVERAGE COST WHEN LOSING A TABLET
COSTS IN REPLACEMENT OR TEMPORARY USE OF ANOTHER PHONE OR TABLET, ETC
€122 AVERAGE COST WHEN LOSING A MOBILE PHONE
LOSING A MOBILE DEVICE IS COMMON, COSTLY AND STRESSFUL
SOMEONE ACCESSING THEIR PERSONAL DETAILS (E.G., BANK ACCOUNT, PHOTOS, CONTACTS)
54%
26% 27% 43%
BIGGEST WORRIES FOR OWNERS OF LOST OR STOLEN PHONES
BIG BILLS FROM CALLS PRETENDING TO BE THE OWNER
HAVING CONTACTS CONTACTED
26%
MAKING PURCHASES
BIGGEST WORRIES FOR OWNERS OF LOST OR STOLEN TABLETS
46% OF THOSE WHO USE FREE OR UNSECURED WI-FI CONNECTIONS ARE CONCERNED ABOUT THE SECURITY OF THEIR CONNECTION
RISKY BEHAVIOR ON POTENTIALLY UNSECURE WI-FI
3/5 ONLINE ADULTS USE
FREE PUBLIC OR UNSECURED WI-FI
43% ACCESS
PERSONAL
38% ACCESS
THEIR SOCIAL
NETWORK
ACCOUNT
21% SHOP
ONLINE
18% ACCESS
THEIR BANK
ACCOUNT
RISKY BEHAVIOR ON POTENTIALLY UNSECURE WI-FI
“RISKY BUSINESS” ON MOBILE DEVICES
1/3
DO NOT USE SECURE
PAYMENT METHODS WHEN
MAKING PURCHASES FROM
THEIR MOBILE DEVICES
4/10 ADMIT TO NOT ALWAYS
DOWNLOAD APPS FROM
TRUSTED SOURCES €
1/3 DO NOT
PASSWORD
PROTECT THEIR
DEVICE
13% OF GERMANS FEEL SAFE
MAKING PURCHASES
FROM THEIR MOBILE
DEVICE
15% OF RUSSIANS FEEL SAFE
MAKING PURCHASES
FROM THEIR MOBILE
DEVICE
32% OF POLISH CONSUMERS
24% OF ITALIAN CONSUMERS
DIFFERENCES BETWEEN EUROPEAN COUNTRIES:
MOBILE BEHAVIOURS & ACTIVITIES ACROSS EUROPE
WHEREAS A HIGHER NUMBER OF POLISH AND ITALIAN CONSUMERS FEEL SAFE MAKING PURCHASES
THE DANISH ARE MORE LIKELY TO STORE BANK ACCOUNT INFORMATION ON THEIR MOBILE DEVICE THAN THEIR GERMANS COUNTERPARTS
4% 13%
MOBILE BEHAVIOURS & ACTIVITIES ACROSS EUROPE
THANK YOU
THE METHODOLOGY DETAIL
STRATEGYONE CONDUCTED AN ONLINE SURVEY AMONG:
13,018 ADULTS (4500 IN EUROPE) THE SURVEY WAS CONDUCTED IN 24 COUNTRIES (AUSTRALIA, BRAZIL, CANADA, CHINA, COLOMBIA, FRANCE, DENMARK, GERMANY, INDIA, ITALY, JAPAN, MEXICO, NETHERLANDS, NEW ZEALAND, POLAND, RUSSIA, SAUDI ARABIA, SOUTH AFRICA, SWEDEN, TURKEY, UNITED ARAB EMIRATES, UNITED KINGDOM AND UNITED STATES). EUROPE DATA IN BASED UPON 1. UK 2. FRANCE 3. GERMANY 4. DENMARK 5. SWEDEN 6. NETHERLANDS 7. ITALY 8. POLAND 9. RUSSIA THE SURVEY WAS CONDUCTED IN THE PRIMARY LANGUAGE OF EACH COUNTRY, AND QUESTIONS ASKED WERE IDENTICAL ACROSS ALL COUNTRIES.
INTERVIEWS WERE CONDUCTED BETWEEN 16TH JULY 2012 – 30TH JULY 2012. THE MARGIN OF ERROR FOR THE TOTAL SAMPLE OF ADULTS (N=13, 018) IS +/- 0.9% AT THE 95% LEVEL OF CONFIDENCE. THE MARGIN OF ERROR FOR THE TOTAL SAMPLE OF ADULTS IN EUROPE (N=4,500) IS =/- 1.46 AT THE 95% LEVEL OF CONFIDENCE. IMPORTANT NOTES: THE NORTON CYBERCRIME REPORT IS AN ANNUAL REPORT COMMISSIONED BY NORTON BY SYMANTEC AIMED AT UNDERSTANDING HOW CYBERCRIME AFFECTS CONSUMERS AND HOW THE ADOPTION AND EVOLUTION OF NEW TECHNOLOGIES IMPACTS CONSUMERS’ SECURITY. THE RESEARCH WAS CONDUCTED BY STRATEGYONE, AN INTERNATIONAL RESEARCH AGENCY. THIS REPORT IS THE MOBILE CHAPTER OF THE NORTON CYBERCRIME REPORT 1000 ADULT RESPONDENTS WERE INTERVIEWED IN EACH OF USA AND INDIA, 500 IN ALL OTHER COUNTRIES.
DEFINITION OF MOBILE CYBERCRIME
MOBILE CYBERCRIME IS DEFINED AS ANY OF THE FOLLOWING ACTIVITIES: • I RESPONDED TO AN UNSOLICITED SMS TEXT MESSAGE WHICH CAPTURED MY PERSONAL DETAILS • MY PHONE WAS INFECTED AND A TEXT MESSAGE WAS SENT FROM MY MOBILE PHONE WITHOUT MY
PERMISSION OR KNOWLEDGE THAT I LATER HAD TO PAY FOR
• I EXPERIENCED ANOTHER TYPE OF CYBERCRIME ON MY CELL / MOBILE PHONE / TABLET DEVICE