Cycle4_Standard Manual

DESN320 | Project Branding | Cycle 4 | Client: Hailey Yang | Designer: Lois Wang 1

CYCLE4 Branding Standard Manual

TABLE OF CONTENTS

Brand

Logo + wordmark

Minimum Sizes

Colours

Font

Usage

Applications

3

4

6

7

8

9

11


BRAND

The CYCLE 4 Foundation believes in supporting what matters to individuals, and helps

people make a difference for causes they care deeply about.

CYCLE 4 works with organizations and groups to create fun and easy cycling programs.

These programs empower individuals to raise awareness and funds for a cause that

matters to them, while promoting health, wellness, and leadership. The organization focus

primarily on cycling events, though our CYCLE4 division (CYCLE4).

This re-branding project aims to enhance the senses of connection and community in

the organization.


LOGO + WORDMARK

The logo and wordmark are combined as a whole to represent the organization’s identity.

The 4 is drawn in one stroke to represent “connection”, and the large size of it emphasizes

on the notion of “cycling for your cause”. Also the round shape of the 4 mimics the outline

of a bike wheel and a helmet as well. The typeface in the mark is Gotham, which is a

geometric sans-serif typeface that matches the geometric element in the 4.

*on black background


With divisions’ namesThese additional versions are designed to be used, when the names of three divisions need to be placed with the logo+wordmark.

*on black background


SIZE

Minimum sizesFor print application, the mark should appear no smaller than 1/2 inch in height (from the top to the bottom). For web application, the minimum size is 118 pixels.

*minimum size of mark with divisions’ names.

for web=118 pixels

for print=0.5"

*for web=130 pixels

for print=0.66"

Buffer spaceThe space around the mark is no less than the height of the words “CYCLE”.

*


COLOURS

Primary colours

Secondary colours

Colours are selected from Pantone Matching System ® (PMS)*. Colours are also shown

with a CMYK breakdown for four-colour printing and an RGB breakdown for electronic

media or web use. The colour can be chosen according to the application environment.

Pantone 8423C

CMYK = 57/54/51/22

RGB = 10/96/97

Pantone Orange 021 EC

CMYK = 0/71/100/0

RGB = 233/85/20

Pantone 8420C

CMYK = 45/42/38/3

RGB = 146/139/141

Pantone 320 EC

CMYK = 100/0/30/2

RGB = 0/153/170


FONT

The font that used in the logo + wordmark is Gotham. Gotham is a geometric sans-serif

typeface designed by Tobias Frere-Jones in 2000 in Hoefler & Frere-Jones Foundry. This

font family comes in eight weights with accompanying italics. The following are four

weights used in this branding.

GOTHAM-book: ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

GOTHAM-medium: ABCDEFGHIJKLMNOPQRSTUVWXYZ


GOTHAM-bold: ABCDEFGHIJKLMNOPQRSTUVWXYZ


GOTHAM-black: ABCDEFGHIJKLMNOPQRSTUVWXYZ


book italic: ABCDEFGHIJKLMNOPQRSTUVWXYZ


medium italic: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

bold italic: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

black italic: ABCDEFGHIJKLMNOPQRSTUVWXYZ



Incorrect usage

Do not distort mark

Do not type the wordmark yourself

Do not add or delete part of the mark

Do not put the mark in a containing shape

CYCLE

USAGE


On backgrounds

Do not put mark on a textured background

Do not put mark on a background with similiar colour


APPLICATIONS

March 3, 2012

100-400 Brooksbank AvenueNorth Vancouver, BC CanadaV7J 3S8

Dear xxx,

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alisissit dolut ut et ulla alit adit ing erosto dolenis eu facing euipit prat num iusto elit lan er acidunt equatio nullamc onulluptat at. odio ex et aliquat lor sim vel duisit amet velit ing er iurer ad tat volore faciliquisl erit augait,

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Sincerely,

Joe SmithAdviser

tell: 604 xxx xxx fax: 604 xxx xxxe-mail: [email protected]




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Sincerely,

Joe SmithAdviser


0.8"

0.7"

no text go further than this line

font size of the text is 8pt with 12pt line spacing

0.3" 0.5"

0.5"

Letterhead Second sheet: use it when the letter is longer than one page.

0.5"

Letterhead + Second sheetprimary colour version


Letter + Business cardsprimary colour version

4 WHAT MATTERS

CYCLE4 Canada100-400 Brooksbank AvenueNorth Vancouver, BC V7J 3S8

4 WHAT MATTERS

Joe SmithAdviser


100-400 Brooksbank AvenueNorth Vancouver, BC CanadaV7J 3S84whatmatters.com













Sincerely,

Joe SmithAdviser


0.8"

0.7"

no text go further than this line

font size of the text is 8pt with 12pt line spacing

0.3" 0.5"

0.5"

Letterhead Second sheet: use it when the letter is longer than one page.

0.5"

Letterhead + Second sheetsecondary colour version

March 3, 2012

100-400 Brooksbank AvenueNorth Vancouver, BC CanadaV7J 3S8

Dear xxx,








Sincerely,

Joe SmithAdviser



Letter + Business cardssecondary colour version

4 WHAT MATTERS

CYCLE4 Canada100-400 Brooksbank AvenueNorth Vancouver, BC V7J 3S8

4 WHAT MATTERS

Joe SmithAdviser


100-400 Brooksbank AvenueNorth Vancouver, BC CanadaV7J 3S84whatmatters.com


PostcardsThe samples show how marks in different colours are used in different application environment.


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