31 March – 2 April 2017www.forbikes.cz

8th CYCLING TRADE FAIR

FINAL REPORT

Prague has been known as the heart of Central Europe and an intersection of business routes for centuries. This dynamic,cosmopolitan European metropolis with 1,2 million inhabitants holds the status of the 5th most visited city in Europe. It is aconvenient location for your business activities and it combines both the beauties of the historical centre and high-qualityservices, latest technologies and an effective system of public transportation. In close proximity to Germany, Austria andPoland, Prague is easily reached both by airplane and by car.

FOR BIKES takes placein PVA EXPO PRAGUE Exhibition Centre in Letnany. Its total area of 105,000 m2 and the quality of offered services make PVA EXPO the largest and the most modern exhibition area in Prague, hosting two thirds of all Prague trade fairs.

PRAGUE – A metropolis in the heart of Europe

PVA EXPOPRAGUE

29 682 visitors

1 873 exhibited bikes in total

448 electrical bikes

136 accredited journalists

290 exhibitors from

6 countries (Czech Republic, Austria, Germany, Great Britain, Slovakia, Taiwan)

17 000 m2 of indoor exhibition area

81 % of 2017 participants exhibited at FOR BIKES in 2016 as well

87 % of those exhibitors that participated this year are planning to

join the show in 2018 again

2017 STATISTIICCCCCCCSSSSS.........

Photos in this final report: VSA Xtreme s. r. o., Petr Bureš, MTBS.cz

The 8th edition of the trade fair was inaugurated by Ivan Kabický, Chairman of the Prague 18 City District Council; Jiří Aster, Member of the Traffic Commission of the Union of Towns and Municipalities; Stanislav Kozubek, Secretary of the Czech Cycling Federation; and also by leading Czech bikers, such as Michael Boroš, Champion of the Czech Republic in cyclocross, and Kristián Hynek, holder of the bronze medal in the Mountain Bike Marathon World Championship. For ABF, a.s. this inauguration ceremony was further attended by Daniel Bartoš, Trade Fair Administration Director, and Pavel Hájek, Sports Business Team Director.

At the trade fair we welcomed also other well-known sports VIP guests, such as Martina Sáblíková, Czech speed skater, three-time Olympic champion and multiple-time champion of the Czech Republic, Europe as well as several times world champion; Jaroslav Kulhavý, cross-country cyclist, who has won all competitions in his discipline which he could win, being the champion of the Czech Republic, Europe, as well as world champion, holder of both gold and silver medals from Olympic Games. And also Ondřej Cink, holder of the bronze medal from the World Championship for Bicycle Road Racing, and Petr Vakoč, champion of the Czech Republic and holder of the silver medal from the European Road Cycling Championship.

YOOPPEENNINNG CEEREEMONY

“Also bikers are interested in cars and need them. This was confi rmed at the FOR BIKES exhibition, where Czech Ford presented its most popular models from its position of the titular partner of ABF, a.s. The largest interest was logically gene-rated by the 8-9-seater Tourneo Custom, whose spatial and variable interior can easily contain even bicycles. En enormous interest was concentrated also in the SUV and crossover category vehicles, Ford Kuga and S-MAX cars. In cooperation of the companies FORD MOTOR COMPANY, s.r.o. and ABF we can see an ideal symbiosis in which we want to continue. The target groups of the two companies have a great common base.”

Libor Beneš, Marketing Manager, FORD MOTOR COMPANY, s.r.o.

OFFICIAL CARS:

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The trade fair offered, within the framework of the Regions section, the latest news and integrated information about possi-bilities of cycling and cyclotourism in all regions of the Czech Republic. Also Austrian information centres and regions have presented their offers at the trade fair this year. The expositions of individual regions, areas and organisations made visitors familiar with various tips for biking trips, cycling events, possibilities of accommodation and other activities associated with recreational biking trips and follow-up sports as well as recreational activities.

CZECH AND FOREIGN REGIONS

FOR E-BIKES

As the tradition goes, FOR BIKES again featured a special hall known as FOR E-BIKES, dedicated to electric bikes, whose popularity is constantly on the rise. Not only could visitors take a look at the bikes in this sector, but they could also try them on the bike test track. Almost 2,500 people tested bikes in the course of the trade fair.

BEST BIKE

BESTCYCLING COMPONENT

BEST ELECTRIC BIKE

Altogether 27 exhibits were registered in the competition this year and they were divided into the following categories: 6 exhibits in the Best Bike category, 7 exhibits in the Best Electric Bike category and 14 exhibits in the Best Cycling Component category. TREK SLASH 9.9 SHOP LIMITED became the winner in the category of bikes, GHOST SL AMR 7 finished on the second place, while the third prize was granted to ROCKYMOUNTAIN ELEMENT 990 RSL. Concerning the Best Electric Bike category, the winner was LAPIERRE OVERVOLT AM 900+, while SPECIALIZED TURBO LEVO FSR 6FATTIE was on the second place and ROCK MACHINE BLIZZARD ELTD won the third prize. The smart watch GARMIN FENIX 5 was declared as the winner in the Best Cycling Component category, the second prize was granted to DYNAPLUG MICRO PRO KIT, a repair kit for tubeless tyres, and the helmet POC OCTAL X finished on the third place.

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The Jury at the trade fair carefully assessed not only the exhibits presented, but also entire expositions of the trade fair exhibitors. The following firms were appreciated for the most attractive expositions: BP LUMEN s.r.o., MERIDA CZECH s. r. o., MOIRA CZ,

a.s., Osterreich Werbung, 4EVER, s.r.o., SILVINI s.r.o., Universe Agency s.r.o., Bike Fun International s.r.o. VISITORS COMPETITION The main prize in the competition for visitors, i.e. the bike “Cube Stereo 140 HPA” valued CZK 63,990, was devoted by Cyklosport RIK s.r.o. The lots were drawn at the exposition of Cyklosport RIK. The winner was unfortunately not present at the time of the announcement, and therefore the prize was ceremonially handed over to him in the dealer’s shop in Hradec Králové.

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TOP EXPO

OUTDOOR ADVERTISING.This year we have used 130 billboards and  10 bigboards from Europlakát and  euroAWK in  Prague, Brno, Pardubice and Hradec Králové in our marketing campaign. From the Prague Public Transport Company we leased 640 advertising carriers in the Metro system and we installed 50 banners on trams in Prague. Besides this, we ensured installation of a mega banner with a surface area of 130 m2 in Štvanice. The banner was placed along one of the most frequented roads in Prague. ADVERTISING IN MASS MEDIA, such as ČT sport, ČT24, TN.cz. RADIO STATIONS – 133 radio broadcast spots on such stations as Frekvence 1, Evropa 2, Radiohouse, Blaník and 40 spots on the Internet-based radio stations. The advertising promotion in radio broadcast was aimed especially at Northern and Southern Moravia and Silesia.

ADVERTISEMENT IN RADIO AND TVCzech Television Sport, Czech Television 24, TN.czRADIO - 133 radio spots on Frekvence 1, Evropa 2, Radiohouse, Blaník, and 40 spots on Internet radio stations.

ADVERTISEMENT ON THE INTERNETFlash banners, PR articles and news about the show were published on well-known websites focused on cycling and sport, such as: www.mtbs.cz, www.ivelo.cz, www.supercycling.cz, www.kolo.cz, www.damynakole.cz, www.kbelycyclingteam.cz, www.czechtourism.cz, www.electricbikeaction.cz, www.roadcycling.cz, www.nakolejensprilbou, www.kudyznudy.cz, www.praha.eu, www.cistoustopou.cz, www.active-sport.cz, www.facebook.com/cdrail, www.kamven.cz, www.nakole.cz, www.cyklistevitani.cz, www.greenways.cz, www. labska-stezka.cz, www.prahaviden.cz, www.vinarske.stezky.cz, www.cyklofest.cz, www.letnanskelisty.cz, www.letnany.cz, www.hyperinzerce.cz, www.

seznam.cz, www.aukro.cz.

ADVERTISEMENT IN PROFESSIONAL MAGAZINESVELO, Elektrokola, Cykloturistika, 53x11, Dovolená na kole, ElectricBike, BIKE+Peloton, ČD PRO VÁS, Letňanské listy and

deník Metro.

ADVERTISEMENT WITHIN CYCLING RACESThe Galaxy series (www.galaxy-serie.cz), TOI TOI cup (www.cyklokros.cz)

AND MARKETING CAMPAIGNSPR A

A part of the accompanying programme of the trade fair was also the 2nd edition of the race for professionals known as AUTHOR ROAD CRITERIUM, which was held on the first day of the trade fair. The unchallenged winner of the race was Vojtěch Hačecký (ELKOV AUTHOR cycling team), like last year, while the second place belonged to Tomáš Okrouhlický (Topforex-Lapierre Pro cycling team), and Alois Kaňkovský (ELKOV AUTHOR cycling team)  finished on the third place.

Another race, which - on the other hand - closed the trade fair, was the third edition of the race for the public known as HERVIS RACE FOR BIKES. The fastest man on the 45 kilometre track was Jan Škarnitzl (Sram Mitas Trek) before Martin Stošek (Symbio + BMC) and his team colleague Josef Jelínek. The women’s race was clearly dominated by the racers of the Ghost Team: 1st Vendula Kuntová, 2nd Lenka Fridrichová and 3rd Zuzana Wernerová.

RACES

The FOR BIKES 2017 Trade Fair offered an attractive accompanying programme for viewers this year as well. The BMX freestyle riders tried to present their best skills in races. And there were really many things to see!

An absolutely new series of the Mercedes-Benz AIRBOX setup hurdles was prepared for this year’s edition for both riders and visitors, which was presented and used in a race for the first time just at the trade fair. Besides the new series of hurdles it was possible to see, in the Mercedes-Benz FOR BMX arena, the expositions with various programmes from all the arena partners involved.

The main day of the programme of the Mercedes-Benz FOR BMX arena was Saturday with the BMX contest at participation of an almost complete Czech top group of park riders as well as riders from Slovakia and Poland. The participation of both riders and viewers was very good and the afternoon atmosphere was fantastic.

The new hurdles thus could be properly tested and verified. The riders’ feedback was only positive.

The best performances were demonstrated by the following riders - the first place belonged to Zdeněk Pešek (Litomyšl), while Erik Figar (Brumov, VSA Xtreme team) was the second, David Janáč (Bylnice, VSA Xtreme team) was on the third place and the fourth place belonged to Jakub Benda (Stráž pod Ralskem).

Besides the excellent show, also the Author Skills Ride was prepared in the hall where visitors could try, on small hurdles, new children’s mountain bikes.

Jan Valenta, VSA Xtreme s.r.o.

OMPANYING PROOGGRAAMMMME ACCO

TESTZONES Like in the past years, even this year there was a testing zone ready for visitors of all ages and requirements. Over 3.000 people used the test

zone this year.

“The Author brand has presented at the trade fair its standard collection of Author bikes and accessories for this year, as well as the news with which we are coming for the first time in this year’s season, the sale of bikes to end customers at an advantaged price while providing a complete range of technical assistance services in the retail shop - Author Direct. Already in the course of the trade fair we have registered that visitors coming to our exposition have always more and more information about cycling equipment and arrived at the trade fair in a targeted way. In our overall evaluation of the trade fair level and our participation therein we consider the event as very successful! The happy smile on our faces was supported also by the TOP EXPO award for our stand.”

Karel Říha, Brand Manager, Universe Agency spol. s r.o.

“This year’s FOR BIKES was more than successful from our point of view, when most expositions were very busy for all the time of the trade fair. At the end it was possible to sum up that visitors were not discouraged from coming to the trade fair by beautiful weather either. In my opinion it was a very good idea to extend the opening hours on Friday evening, when it is possible to visit the trade fair also after work. Another positive factor is also the change in the composition of visitors, when the number of collectors of giveaways was radically reduced, and conversely it is possible to state that visitors are more interested in particular models, technologies and other matters of interest.”

Jakub Truksa, Bretton s. r. o.

“We assess this year’s edition of the FOR BIKES Trade Fair as very positive. It is possible to see that the level of the exhibition grows year by year and that the organisational team has done a lot of work. It is very good that the originally sector-specific exhibition has developed into an event which is open to the general public, and I think that also thanks to the increased demand for electric bikes the structure of visitors has changed a little bit. I myself deem this development as very positive because the exhibition is more varied and offers wider possibilities to exhibitors. A large advantage is also the possibility of the testing of electric bikes on a test track, which most visitors use and thus acquire an ideal possibility of not only having a look at bicycles and electric bikes but also trying them. If the organiser manages to maintain the trend set up, the FOR BIKES Trade Fair can compete with major European exhibitions, and thanks to this fact it can attract other interesting brands and exhibitors, which would surely attract still more visitors.”

Bc. Lukáš Drahovzal, Customer Communication Manager, AKUMO.cz.

“As far as this year’s FOR BIKES 2017 Trade Fair is concerned, we are very satisfied with cooperation on the part of the FOR BIKES organisers. We started to prepare all sufficiently in advance, including the areas, when all reservations were made according to requirements. We are satisfied with selection of the hall, place and surface area. If we exhibit next year as well, we will opt for the same variant. For the entire term of the event we did not have any problem which we would have to solve.”

Zuzana Géryková, Marketing Specialist, BIKE FUN International s.r.o.

TIMONIALS... TEST

A WORD FROM

THE ORGANISER

At the end please let me to express

my thanks to exhibitors, media

partners, organisers of accompanying

programmes as well as operational

staff members for participation at the

trade fair again and I firmly believe

that we all will meet at the next year’s

edition of the FOR BIKES Trade Fair.

It will be held on 6−8 April 2017

at the PVA EXPO PRAGUE Exhibition

Centre in Letňany.

Michal Sedláček,

Director of the SPORT Business Team.

“I assess communication and all services from ABF as perfect, and all what we needed was fulfilled and enabled to us! This trade fair is important for us with regard to end customers, especially for presentation of our news and principal sales product range. Maximum satisfaction for Bottico!”

Václav Utinek, owner, BOTTICO s.r.o.

“In these virtual days the value of the things which you can physically touch is growing rapidly. The trend and fascination of infinite possibilities of the Internet is reverting and preferences turn back to genuine values. Who thought that trade fairs would cease to exist because web browsers can find everything mistook in the same way as those who supposed cessation of books with the advent of films or cessation of printed media due to development of the Internet and digital media. People want to meet and see each other with their own eyes, they want to have a chat, to have their questions answered and they want to touch the things physically. In spite of the beautiful spring weather which rather attracted potential visitors to nature and to ride their bikes it was possible to welcome enough visitors at the FOR BIKES 2017 trade fair to be able to say without any doubt that this trade fair makes sense.”

Martin Raufer, cycling magazines of the V-Press publishing house.

“We have taken part in the FOR BIKES Trade Fair already for several years, and we are very glad to see that the numbers of visitors as well as exhibitors always increase. Cycling is a dynamical sector which always has a lot of to offer, whether in the field of technologies or experience. FOR BIKES is an event enabling us to meet the people for satisfaction of whom we develop cycling in Prague.”

Mgr. Sylva Švihelová, Municipal Authority of the Capital City of Prague, Transport Development Department.

“For us it has been the most successful edition of the trade fair. Our aim was to present the best of the Cannondale/GT and Sram brands. we concentrated on quality but at the same time we wanted our customers to have a possibility of “touching” the product, and therefore we tried to present as many exhibits as possible. This year’s edition has confirmed the very good start of the cycling season 2017 and the focus of customers on our premium brands.”

Ondřej Válek, Business Manager, ASPIRE SPORTS, s.r.o.

ABF, a.s.TRADE FAIR MANAGEMENT

Dělnická 213/12, 170 00 Prague 7 - HolešoviceCzech Republic

6–8 April 2018 PVA EXPO PRAGUE

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