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Cycling Veg - Sparking serious buzz for Cycling Veg

Date post: 18-Aug-2015
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CyclingVeg Sparking serious buzz for CyclingVeg,
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Page 1: Cycling Veg - Sparking serious buzz for Cycling Veg

CyclingVeg

Sparking serious buzz for CyclingVeg,

Page 2: Cycling Veg - Sparking serious buzz for Cycling Veg

Recently, I’ve been researching box subscription services for work and discovered you guys.

Page 3: Cycling Veg - Sparking serious buzz for Cycling Veg

I think it’s an absolutely fantastic idea. I love how you’ve built a genuinely sustainable business. Using cyclists to deliver veg is just plain genius!

Page 4: Cycling Veg - Sparking serious buzz for Cycling Veg

In my spare time I work on extra projects that I’m passionate about. I’ve already worked with Lola’s Cupcakes, a now well-established cupcake chain….

Page 5: Cycling Veg - Sparking serious buzz for Cycling Veg

…Cookery School, a long-established London-based cooking school located on Little Portland Street

Page 6: Cycling Veg - Sparking serious buzz for Cycling Veg

…and St. Martins Coffee Shop, great little coffee shop that’s just opened in my home town, Leicester.

Page 7: Cycling Veg - Sparking serious buzz for Cycling Veg

I do all extra work for free – all I ask for is a written reference.

Page 8: Cycling Veg - Sparking serious buzz for Cycling Veg

Why do I do it? I love working with independent businesses. They are more forward-thinking and agile.

Page 9: Cycling Veg - Sparking serious buzz for Cycling Veg

I think your business idea is fantastic but upon surfing the net and asking around, I can’t believe that you guys aren’t more well-known. I think that this isn’t right and needs be changed.

Page 10: Cycling Veg - Sparking serious buzz for Cycling Veg

As such, I’ve come up with a communications idea which I believe will massively raise your brand awareness.

Page 11: Cycling Veg - Sparking serious buzz for Cycling Veg

The idea is simply this: how about dressing up all your delivery cyclists as vegetables for the day?

Page 12: Cycling Veg - Sparking serious buzz for Cycling Veg

Every delivery cyclist would also be branded with both the CyclingVeg logo and the motto: The Veg That Comes To You.

Page 13: Cycling Veg - Sparking serious buzz for Cycling Veg

It’s great because the idea literally encapsulates both your brand name and the essence of your service: you’re called The CyclingVeg and you deliver veg to peoples doors.

Page 14: Cycling Veg - Sparking serious buzz for Cycling Veg

However, more importantly, it does this in a really fun, surprising and daring way.

Page 15: Cycling Veg - Sparking serious buzz for Cycling Veg

Just think of the surprise, talk and intrigue it will create when London witnesses this surreal spectacle without warning.

Page 16: Cycling Veg - Sparking serious buzz for Cycling Veg

Think of the ripple of exposure that will be created when hundreds of onlookers capture the moment on their phones and share it with their friends online.

Page 17: Cycling Veg - Sparking serious buzz for Cycling Veg

Or when you’re mentioned in the London Evening Standard or any of the hundreds of London based media sources the next day!

Page 18: Cycling Veg - Sparking serious buzz for Cycling Veg

Importantly, you would maximise the exposure and media interest that this event would create though a number of ways:

Page 19: Cycling Veg - Sparking serious buzz for Cycling Veg

On the day, during the event, you would use social media to amplify it. This could be done could be by responding to any posts about the event and directing them to your website to learn more. How about cheekily writing on the TfL’s twitter page assuring them “not to worry about the veg on the road today.”

Page 20: Cycling Veg - Sparking serious buzz for Cycling Veg

In turn, you would send press releases equipped with high quality photos and film in order to quickly spread the word to relevant media sources, as well as respond to their interest. Also draw upon your established media contacts and relationships.

Page 21: Cycling Veg - Sparking serious buzz for Cycling Veg

Arguably, the limitation of this idea is that it doesn’t communicate your whole brand story; particularly your belief in the need of the sustainable production and delivery of fresh produce. However, for me, this story is too just long for your introduction to the public. Besides, your fundamental value to the public is ultimately the service you provide.

Page 22: Cycling Veg - Sparking serious buzz for Cycling Veg

The beauty of this idea is that it acts as the attention-grabber; the starting point for a conversation about what CyclingVeg. The media platform this stunt should bring will be the perfect opportunity for you to talk about your sustainable food model.

Page 23: Cycling Veg - Sparking serious buzz for Cycling Veg

With a great idea and a great media exposure plan, get ready to inspire London!

Page 24: Cycling Veg - Sparking serious buzz for Cycling Veg

Thanks for taking the time to read this.

If you like the idea, and would like to discuss it further, please feel free to

get in touch.

[email protected]


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