25
CYNTHIA BRAVO
| Date post: | 15-Apr-2017 |
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Cynthia Bravo
2
PartiCiPatory Design
ProDuCt Design
p.09 exhiBit exPerienCe for senior leaDers’ engagementmaster thesis work.
p.11 moBile assemBly aPPmobile application for supporting the furniture assembly service of a Brazilian retail company.
p.13 CanDy story a Design thinking CirCuitevent planning and production
p.15 Design thinking training Development of a training program on Design thinking
p.16 innovation for CroniC Desease PaCientshealth insurance innovation project
p.04 CuDDle ClothConceptual toy that follows the baby’s development
p.06 enlighteneD waterConceptual device for enhancing water
p.20 Design thinking inovação em negóCios Book graphic design project
p.22 Parques estaDuaisvisual identity
p.24 Paisagemexhibition printouts graphic project
CommuniCation Design
17
Pro
toti
paçã
o
51
» O exame surpresa foi bem aceito pelos funcionários,
independentemente do cenário de abordagem.
» Por estarem no ambiente da empresa, as pessoas
tendem a ser mais espontâneas e sinceras quando
perguntadas.
» Os funcionários tendem a ser mais participativos quan-
do já conhecem a equipe de monitoramento.
» O exame surpresa gerou uma divulgação interna espon-
tânea na empresa e funcionários que não participaram
solicitaram participar do exame.
Isso é bom?
eu te digo quanto eu peso, quanto eu meço e qual é minha pressão.
Brincou um funcionário após a explicação dos exames que seriam feitos.
Perguntou um funcionário ao ter a pressão aferida.
PERCEPçõES DO PROTóTIPO
1_Livro2.indd 51 13/04/2011 10:47:31
Pro
toti
paçã
o
51
» O exame surpresa foi bem aceito pelos funcionários,
independentemente do cenário de abordagem.
» Por estarem no ambiente da empresa, as pessoas
tendem a ser mais espontâneas e sinceras quando
perguntadas.
» Os funcionários tendem a ser mais participativos quan-
do já conhecem a equipe de monitoramento.
» O exame surpresa gerou uma divulgação interna espon-
tânea na empresa e funcionários que não participaram
solicitaram participar do exame.
Isso é bom?
eu te digo quanto eu peso, quanto eu meço e qual é minha pressão.
Brincou um funcionário após a explicação dos exames que seriam feitos.
Perguntou um funcionário ao ter a pressão aferida.
PERCEPçõES DO PROTóTIPO
1_Livro2.indd 51 13/04/2011 10:47:31
Pro
toti
paçã
o
53
No dia da abertura, todos os funcionários das salas participantes foram convidados a se reunir em uma sala para ter uma pequena introdução sobre a gincana.
No mesmo evento, foi apresentado o placar de acompanhamento da gincana.
Os funcionários assistiram a uma palestra com uma fisioterapeuta sobre ergonomia, postura e uma rápida sessão de ginástica laboral.
1_Livro2.indd 53 13/04/2011 10:47:41
54
te
cnol
ogia
e In
ovaç
ão –
cop
yrig
ht ©
2011
No segundo dia de atividades foram distribuídas cartilhas sobre alimentação e uma lista com os restaurantes saudáveis da região.
No terceiro dia da Gincana foram entregues nas salas cestas de frutas e garrafas squeeze para estimular maior consumo de água e alimentos saudáveis.
1_Livro2.indd 54 13/04/2011 10:47:54
One of the solutions selected by the insurance company to be prototyped was the Scavenger Hunt for Health. Comprising an assortment of activities, the solution aimed to engage company employees in competing in teams for improving their collective health habits. The competition was keyed to certain metrics of behavioral change. For each day of the game, a different, fast-moving activity was thought up to hold the players’ interest by continually presenting something new.
This solution showed potential to be an additional service the insurance company could offer to their clients: large companies that also gain in having healthy employees.
54
te
cnol
ogia
e In
ovaç
ão –
cop
yrig
ht ©
2011
No segundo dia de atividades foram distribuídas cartilhas sobre alimentação e uma lista com os restaurantes saudáveis da região.
No terceiro dia da Gincana foram entregues nas salas cestas de frutas e garrafas squeeze para estimular maior consumo de água e alimentos saudáveis.
1_Livro2.indd 54 13/04/2011 10:47:54
54
te
cnol
ogia
e In
ovaç
ão –
cop
yrig
ht ©
2011
No segundo dia de atividades foram distribuídas cartilhas sobre alimentação e uma lista com os restaurantes saudáveis da região.
No terceiro dia da Gincana foram entregues nas salas cestas de frutas e garrafas squeeze para estimular maior consumo de água e alimentos saudáveis.
1_Livro2.indd 54 13/04/2011 10:47:54
20
te
cnol
ogia
e In
ovaç
ão –
cop
yrig
ht ©
2011
ROGÉRIOJovem preguiçoso e desinformado
“Pô, se meu pai que sofre do coração e tem mais do que o dobro da minha idade não vai ao médico, por que eu iria? Quando tenho algum sintoma, tomo o remédio e pronto. Pra mim, ser hipertenso é ter que tomar um comprimido quando tenho dor de cabeça. De resto, vida normal”
Persona 5
1_Livro2.indd 20 13/04/2011 10:45:57
Rogério, one of the projects personas (representation of the groups of users).
Prototyping of the Scavenger Hunt for health: Material with health tips being distributed; measurement of the teams’ evolution, employees stretching during work. The score of the day being anounced.
25
5
Cuddle Cloth
Commonly, babies have irreplaceable cuddly toys they become attached to. The Cuddle Cloth is a concept toy thought to enhance the joyful experiences parents and babies share while the child is discovering the world.
The cuddle cloth follows the development of the child. Over time, it releases three different possibilities of play related to the baby’s development stage. Once the baby shows to the cloth he/she learned that specific skill required to play the new modality, a new possibility of play becmes available to the baby all the time.
Master’s program projectMay 2015
Group: Cynthia Bravo; Kristina Ignatova; Line Øgendhal
My roleParticipation in the concept development and arduino coding. Prototype construction (electronics and sewing).
The first experience released, on the early months of the baby life, gives to the cloth a heartbeat when they are sleeping and the lights are off. Afterwards, when they are more conscious about action and reaction, this heartbeat pounding rhythm follows the squeezing/ rumpling the baby makes on the cloth. At last, when their motor skills are more refined and creativity is in focus, the cuddle cloth allows the children to explore colours by connecting the strips’ buttons together and receiving every time a different colour on the owl belly.
14
design thinking training
An insurance company, that had recently structure their innovation department, had the challenge to spread innovation culture across the company. To reach such a goal, representatives of each area were chosen to be trained to become “innovation agents”. Between November 2012 and October 2013 five groups took this training, three of which were taught by me with the help of one facilitator.
Professional Project at MJV2012 and 2013
Idealization and content development: Isabel Adler;
Cynthia Bravo
My role:I was part of the idealization, content and teaching programme development; conducting the training and coordinating the other facilitators of my team.
hello! in the next pages you will find a sample of the work i developed during my professional experience as well as projects from my bachelor and master’s studies.
thank you for taking the time to appreciate it.
Contents
ProDuCt Design
4
CuDDle Cloth
Commonly, babies have irreplaceable cuddly toys they become attached to. The Cuddle Cloth is a concept toy thought to enhance the joyful experiences parents and babies share while the child is discovering the world.
The cuddle cloth follows the development of the child. Over time, it releases three different possibilities of play related to the baby’s development stage. Once the baby shows to the cloth he/she learned that specific skill required to play the new modality, a new possibility of play becmes available to the baby all the time.
Master’s program projectMay 2015
Group: Cynthia Bravo; Kristina Ignatova; Line Øgendhal
My roleParticipation in the concept development and arduino coding. Prototype construction (electronics and sewing).
The first experience released, on the early months of the baby life, gives to the cloth a heartbeat when they are sleeping and the lights are off. Afterwards, when they are more conscious about action and reaction, this heartbeat pounding rhythm follows the squeezing/ rumpling the baby makes on the cloth. At last, when their motor skills are more refined and creativity is in focus, the cuddle cloth allows the children to explore colours by connecting the strips’ buttons together and receiving every time a different colour on the owl belly.
5
A light sensor, a pressure sensor and conductive buttons can bring different and intriguing outputs for the baby through heart beats (vibration motor) and colourful lights (LEDs). The prototype was controlled by an Arduino board.
6
enlighteneD water
Enlightened water is an interactive product concept inspired by Dr. Massaru Emoto’s research on how different external influences affects the shape of water crystals patterns. This conceptual product plays with the idea of enhancing water by exposing it to the influence of those patterns. They were depicted on a 16x16 LED panel.
To get the “energized water” one should spin the wheel where the LED mandala is fixed. According to the number of times it spun, a different pattern – with a different meaning – appears on the panel. The glass of water should be placed on top of it to “absorb the energy of the patterns.
Master’s program projectDecember 2014
My roleDevelopment of the concept, cardboard and electronic mock up, and coding in collaboration with the professor Vangelis Lympouridis.
7
This prototype was built using a X-OSC board (programed with Max MSP 7), a 16x16 LED panel, a bend sensor and a roulette made out of: cardboard hexagon shell, wood platform and Lego wheels.
The interaction is fairly simple: every time the wheeled platform is spun, the bend sensor is flicked by touching the wall of the shell. X-OSC (previously programed with Max MSP 7) receives the signal and transmits a pre-designed pattern to the panel.
PartiCiPatory Design
9
Designing an exhiBit-like interaCtive exPerienCe for senior leaDers’ engagement
It is a challenge to engage senior leadership of large companies in participatory design projects. My master thesis work explores the process, outcomes and learnings of designing an exhibit-like interactive experience for engagement of high-level stakeholders with design research content.
The case study was developed in collaboration with at an American material-handling equipment manufacturer present in more than 80 countries.
Master’s thesis projectJune 2016
My roleThe whole project was developed by myself with the participation/ engagemnt of the company’s employees. I conducted: field Research, facilitation, concept creation, prototyping, experimenting, and writing. In addition to that I did the project management with constant contact and negotiation with the company’s design research director.
Experimenting the final concept with the company’s senior executives and exhibit sections overview.
10Field research: interviews with the aid of tangible tools; content structuring workshops; exhibition design co-creation workshop;
Final exhibit mock-up
The final concept of exhibit-experience took shape as a three-section interactive exhibit. Though this prototype was an experiment to study top-management engagement, the context to which it was designed was their annual executive gathering, a three-day event with executives from around the globe. The participants could engage freely with the exhibit. Yet, it was designed to trigger them to leave their contribution, making the exhibit evolve over-time. Ideally, the exhibit would happen in many editions, each one unfolding other aspects of the approached topic. The whole experience also encompassed an invitation and a final teaser of the next edition of the exhibit.
11
This project featured the paper “Design Thinking & Lean: an assertive and human approach to software development” authored by me and Isabel Adler. Published in the proceedings of the 4th Participatory Innovation Conference. Available at: sites.thehagueuniversity.com/pinc2015/submissions
This project aimed at collaboratively developing a mobile solution for a retail company’s furniture assembly service. Prior to this project, all the assembly work orders were proceeded on paper, what opened space for many faulures in the process and a bad user experience for the technicians.
Through a human centered and collaborative design process, we created a well-accepted mobile app concept that guided the assembly technicians throughout their workday tasks In a five-week project, we were able to gather, analyze, and specify the requirements the app and deliver an interactive prototype of the MVP.
Professional Project at MJVDecember 2013
My role: Part of: Company and User research, workshop creation and facilitation, analysis of the workshop results, part of the overall prototype conceptualization and User testing. Coordination and development of the final report, visualizations and graphic support pieces during the project,
moBile assemBly aPP
Paper prototyping
12
The mobile app project was developed within five weeks, involved 14 different areas and 15 users from different assembly centers in São Paulo. It can be dissected into four main phases: immersion in the context, features gathering and prioritization, development of app’s flow and screens and prototyping.
Pictures from: 1. Understanding company’s relevant logistics processes flow; 2. Observing assembly technician in his work routine; 3. Analysis of the research; 4. collaborative workshops; 5. prototyping; 6. final flow of the app.
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5. 6.
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CanDy story a Design thinking CirCuit
At SAP Forum, one of the largest technology and business event of Latin America, I developed a Design Thinking circuit to run at the MJV Business and Innovation stand. The goal was to introduced the fair participants to the approach the consultancy has to innovation projects. There, the participants could experience the four main phases of this approach: immersion (empathy); analysis (definition), ideation (collaboration), prototyping (tangibilization).
Professional Project at MJV2013
Idealization and content development: Cynthia Bravo; Saulo Oliveira; João Rocha; Larissa Raposo
My role:I was the leader of this project coordinating a team of three innovation designers. Thus, I was part of: creating the concept, content and structuring the dynamic of the circuit. The production of the stand, negotiation with various stakeholders and the direction of the activity during the three-day event was also under my responsibility. On the day of the event a team of approximately 15 people helped facilitating the activities.
14
The circuit was based in a fictional case study called “Candy Story”. It described the Incredible Candy Factory’s story, a market leader in selling candy to children that now faced the challenge of diversify its market and also target adults. To do so, the participants, in groups, immersed in the Design Thinking process, learning more about immersion, analysis, ideation and prototyping. By the end of the circuit, even though the participants may not have created an assertive solution, they have experienced the potential of this approach.
15
Design thinking training
An insurance company, that had recently structure their innovation department, had the challenge to spread innovation culture across the company. To reach such a goal, representatives of each area were chosen to be trained to become “innovation agents”. Between November 2012 and October 2013 five groups took this training, three of which were taught by me with the help of one facilitator.
Professional Project at MJV2012 and 2013
Idealization and content development: Isabel Adler;
Cynthia Bravo
My role:I was part of the idealization, content and teaching programme development; conducting the training and coordinating the other facilitators of my team.
16
In a 48 -hour-course the participants had theoretical and practical classes on Design Thinking. In a first moment, students learned about themes such as: strategic design, service design, Design Thinking, its tools and applications. After the introduction project-based classes were held, discussing theory while improving their practice.
The projects developed in the classes brought up challenges from the company itself. At the end of the training, the group had a basic knowledge of Design Thinking, how to run a project using such approach and have developed possible solutions for internal challenges of the company.
17
A large Brazilian insurance company was in need of new ways to monitor chronically ill patients, thereby reducing the costs associated with disease complications.
We studied the universe of patients with diabetes, hypertension and cancer. They were engaged, together with other stakeholders (health practitioners, relatives and the health insurance company representatives), in the creation of several service ideas. Three of which were prototyped and delivered, after iterations, as possible solutions for the presented challenge.
Professional Project at MJV2011
Innovation Design Team: Brenda Lucena and Fabrício Astúa (project leaders); Sofia Figueira; Cynthia Bravo
My roleI was a junior design consultant, but still had important responsibilities. They were: conducting field research: conducting screenings with potential participants, creations of interview and observation protocols. Conducting interviews with doctors and patients, observations. Part of the analysis of the findings. Generative session and co-creation workshop facilitation. Conceptualizing, developing and testing service prototypes.
innovation for CroniC Desease PaCients
40 te
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atiVidade 2: desenvolvendo soluções cards de inspiração
1_Livro2.indd 40 13/04/2011 10:46:51
Interviews and field research; Cocreation workshop
18
Pro
toti
paçã
o
51
» O exame surpresa foi bem aceito pelos funcionários,
independentemente do cenário de abordagem.
» Por estarem no ambiente da empresa, as pessoas
tendem a ser mais espontâneas e sinceras quando
perguntadas.
» Os funcionários tendem a ser mais participativos quan-
do já conhecem a equipe de monitoramento.
» O exame surpresa gerou uma divulgação interna espon-
tânea na empresa e funcionários que não participaram
solicitaram participar do exame.
Isso é bom?
eu te digo quanto eu peso, quanto eu meço e qual é minha pressão.
Brincou um funcionário após a explicação dos exames que seriam feitos.
Perguntou um funcionário ao ter a pressão aferida.
PERCEPçõES DO PROTóTIPO
1_Livro2.indd 51 13/04/2011 10:47:31
Pro
toti
paçã
o
51
» O exame surpresa foi bem aceito pelos funcionários,
independentemente do cenário de abordagem.
» Por estarem no ambiente da empresa, as pessoas
tendem a ser mais espontâneas e sinceras quando
perguntadas.
» Os funcionários tendem a ser mais participativos quan-
do já conhecem a equipe de monitoramento.
» O exame surpresa gerou uma divulgação interna espon-
tânea na empresa e funcionários que não participaram
solicitaram participar do exame.
Isso é bom?
eu te digo quanto eu peso, quanto eu meço e qual é minha pressão.
Brincou um funcionário após a explicação dos exames que seriam feitos.
Perguntou um funcionário ao ter a pressão aferida.
PERCEPçõES DO PROTóTIPO
1_Livro2.indd 51 13/04/2011 10:47:31
Pro
toti
paçã
o
53
No dia da abertura, todos os funcionários das salas participantes foram convidados a se reunir em uma sala para ter uma pequena introdução sobre a gincana.
No mesmo evento, foi apresentado o placar de acompanhamento da gincana.
Os funcionários assistiram a uma palestra com uma fisioterapeuta sobre ergonomia, postura e uma rápida sessão de ginástica laboral.
1_Livro2.indd 53 13/04/2011 10:47:41
54
tecn
olog
ia e
Inov
ação
– c
opyr
ight
© 2
01
1
No segundo dia de atividades foram distribuídas cartilhas sobre alimentação e uma lista com os restaurantes saudáveis da região.
No terceiro dia da Gincana foram entregues nas salas cestas de frutas e garrafas squeeze para estimular maior consumo de água e alimentos saudáveis.
1_Livro2.indd 54 13/04/2011 10:47:54
One of the solutions selected by the insurance company to be prototyped was the Scavenger Hunt for Health. Comprising an assortment of activities, the solution aimed to engage company employees in competing in teams for improving their collective health habits. The competition was keyed to certain metrics of behavioral change. For each day of the game, a different, fast-moving activity was thought up to hold the players’ interest by continually presenting something new.
This solution showed potential to be an additional service the insurance company could offer to their clients: large companies that also gain in having healthy employees.
54
tecn
olog
ia e
Inov
ação
– c
opyr
ight
© 2
01
1
No segundo dia de atividades foram distribuídas cartilhas sobre alimentação e uma lista com os restaurantes saudáveis da região.
No terceiro dia da Gincana foram entregues nas salas cestas de frutas e garrafas squeeze para estimular maior consumo de água e alimentos saudáveis.
1_Livro2.indd 54 13/04/2011 10:47:54
54
tecn
olog
ia e
Inov
ação
– c
opyr
ight
© 2
01
1
No segundo dia de atividades foram distribuídas cartilhas sobre alimentação e uma lista com os restaurantes saudáveis da região.
No terceiro dia da Gincana foram entregues nas salas cestas de frutas e garrafas squeeze para estimular maior consumo de água e alimentos saudáveis.
1_Livro2.indd 54 13/04/2011 10:47:54
20
tecn
olog
ia e
Inov
ação
– c
opyr
ight
© 2
01
1
ROGÉRIOJovem preguiçoso e desinformado
“Pô, se meu pai que sofre do coração e tem mais do que o dobro da minha idade não vai ao médico, por que eu iria? Quando tenho algum sintoma, tomo o remédio e pronto. Pra mim, ser hipertenso é ter que tomar um comprimido quando tenho dor de cabeça. De resto, vida normal”
Persona 5
1_Livro2.indd 20 13/04/2011 10:45:57
Rogério, one of the projects personas (representation of the groups of users).
Prototyping of the Scavenger Hunt for health: Material with health tips being distributed; measurement of the teams’ evolution, employees stretching during work. The score of the day being anounced.
CommuniCation Design
20
Design thinking inovação em negóCios
Graphic design development of the book ”Design Thinking: Inovação em Negócios”. A book that presents Design Thinking stages, techniques and tools, illustrated through genuinely Brazilian cases to inspire and help in the work towards innovation.
The first edition’s graphic design project was developed by Renan Cammarosano. The project presented on this portfolio was almost completely redesigned, preserving some typographic styles and color palette.
Professional Project at MJV2012 Graphic Design: Cynthia Bravo; Renan Cammarosano
Collaborators: Cynthia Bravo; Luiza Xavier; Daniela Kamachi; Bruno Medina
My roleEditorial and Cover design. Image curation. Development of the “MJV Press” logo. Writing of one of the cases.
www.livrodesignthinking.com.brwww.designthinkingbook.co.uk
22
Design of three symbols for the series “Parques Estaduais” composed of twelve logos for a number of Rio de Janeiro’ State Parks.All the symbols speak the same graphic language which usually consists of a scene composition displaying the main elements of the park’s fauna, flora and topography.The logos are written in Futura and the name of each park is emphasized by color, size or both.
Internship projectJuly to october 2008
My roleCreations of the composition, vector drawing and brand manual for the three developed logos following the branding guidelines.
Parques estaDuais
Other symbols of the series
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Catalogue 210 x 210mm
Graphic project of “Paisagem”, an exhibition from the artist Anita Fiszon. This project attempts to highlight the artist’s work by creating a subtle dialog between the colour choices and the natural materials used by Anita in her pieces: sand, iron, natural fabrics, mineral pigments and so on.
Internship projectDecember 2008
My roleConcept and layout development for the exhibition invitation and catalogue following the museum standards.
Paisagem
Invitation 150 x 210mm
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