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Czech Internet Forum 2009

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Czech Internet Forum 2009. The World of Search. China (2001). S. Korea (1999). Czech Rep (1996). Global players do not win everywhere. Russia (1997). Value of Local Knowledge. Russian market. Russia’s Leading Search Engine. Liveinternet.ru -- Nov 09. Russian market. - PowerPoint PPT Presentation
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Czech Internet Forum 2009
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Page 1: Czech Internet Forum  2009

Czech Internet Forum 2009

Page 2: Czech Internet Forum  2009

The World of Search

Page 3: Czech Internet Forum  2009

3

Global players do not win everywhere

Value of Local Knowledge

China (2001)S. Korea (1999)

Czech Rep (1996)

Russia (1997)

Page 4: Czech Internet Forum  2009

Russia’s Leading Search Engine

Liveinternet.ru -- Nov 09

Russian market

Page 5: Czech Internet Forum  2009

On a growing market

Liveinternet.ru – Nov 09

Russian market

Page 6: Czech Internet Forum  2009

6

Comscore data

The fastest growing search engine in the world

Page 7: Czech Internet Forum  2009

7

2003

2000

Yandex School of Data Analysis

From creative idea to a leading Russian technology company

Fact extraction technology in Yandex.News

The first contextual banner is displayed

Yandex.ru website is launched

Bible search software

The idea to combine computer search & linguistics

The team joins CompTek

Search for patents bureau

History

2007

2006

2005199

72002

1994

1998

1993

1989

Incorporation of Yandex

Breakeven point achieved in Q3

Internet conference with the President of Russia

Yandex Advertising Network

2004

Proprietary anti-spam software

“parallel search” technology

2009

Page 8: Czech Internet Forum  2009

Mission:To answer questions

Russian market

Explicit and implicit

Page 9: Czech Internet Forum  2009

Explicit questions

Page 10: Czech Internet Forum  2009

10

SERP

Explicit answers

Page 11: Czech Internet Forum  2009

11

Implicit questionsYandex Highlights

Page 12: Czech Internet Forum  2009

12

Implicit questions

NewsNews

Traffic jams/maps

Traffic jams/maps

MailMail

MarketMarket

WeatherWeather

MoneyMoney

AutoAuto

Photo SharingPhoto Sharing

Blog searchBlog search

Yandex Highlights

Page 13: Czech Internet Forum  2009

=

13

Technology+

Information

Search

Machine learning

Computer liguistics

Ad Targeting

News,

blogs

aggregator

Mail anti-spam

Traffic jams

Product

matching

Page 14: Czech Internet Forum  2009

14

Traffic jams

GPS tracks aggregator (Web-2.0 for mobile devices)

Page 15: Czech Internet Forum  2009

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15

SearchWeb, Maps, News, Blogs, Pictures,

Video, Goods, Auto, Music, Enciclopedia, …

Page 16: Czech Internet Forum  2009

Russian Scientific school

16

Page 17: Czech Internet Forum  2009

Yandex School of Data Analysis

17

Page 18: Czech Internet Forum  2009

Components of success Technology

Technology

Technology

Local services

Local infrastructure

Local culture

18

Page 19: Czech Internet Forum  2009

19

Yandex data centers

Local infrastructure

Our own datacenters make Yandex stable and accessible from different Russian regions

Page 20: Czech Internet Forum  2009

20

Local culture

Page 21: Czech Internet Forum  2009

21

Q&A

Questions?

Yanswers.


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