A S C E U T A H S E C T I O N : 1 9 1 6 - 2 0 1 6 C E L E B R A T I N G 1 0 0 Y E A R S O F E X C E L L E N C E

F I N D U S O N T H E W E B A T H T T P : / / S E C T I O N S . A S C E . O R G / U T A H /

A M E S S A G E F R O M T H E U T A H S E C T I O N P R E S I D E N T

Matthew Roblez, SE, SECB

I N T H I S I S S U E :

J O B P O S T I N G S 3

Y O U N G E R

M E M B E R 4

S T R U C T U R A L

I N S T I T U T E 5

G E O - I N S T I T U T E 6

W A S A T C H

F R O N T B R A N C H 6

N O R T H E R N

U T A H B R A N C H 7

Civil Source ASCE Utah Section Newsletter

D E C 2 0 1 6

S O U T H E R N

U T A H B R A N C H 8

C E N T R A L U T A H

B R A N C H 8

A N N O U N C E M E N T S 9

F L I E R S 1 0

Conrad Guymon, will be talking

about a new snow load study being

performed in our section by the

Structural Engineers Association of

Utah (SEAU). This study will set

forth new standards and/or

confirm the old standards that

we have been using for the

design of roofs since the late

1990’s.

We all know that most homes in

the valley were built prior to even

the first snow load study

performed in 1990. I’m sure

there are people reading this

article who themselves are

worried each time a heavy snow

hits, or you know someone that

gets worried each time a heavy

snow hits. Each year, hundreds

of people in the U.S. die

unnecessarily by climbing on

their roofs to remove the snow

for fear of collapse. The question

always comes about as to: when

does one need to go on the roof

to shovel snow off to save the

roof? The purpose of this article

is not to tell you when to go on

the roof but to educate you and

give you information so that you

can make an informed decision

as to what to do with your roof.

What is the actual weight of

snow? According to a report by

the National Oceanic and

Atmospheric Administration, one

cubic foot of snow can weigh up

to 62.4 pounds. This is an

(Continued on page 2)

Happy holidays from the ASCE Utah

Section. With the happy holidays

comes the winter. With the winter

weather there is snow. Later in this

month’s issue of the Civil Source

our SEI-Utah Section chairman,

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F I N D U S O N T H E W E B A T H T T P : / / S E C T I O N S . A S C E . O R G / U T A H /

P R E S I D E N T ’ S M E S S A G E ( C O N T I N U E D )

extreme case, but has been

observed in the past. Based on the

current code provisions which were

obtained from Michael J.

Tobiasson’s article in the ASCE

Journal of Structural Engineering

“Proposed Code Provisions for

Drifted Snow Loads” ASCE, Vol.

112, No. 9, and the ground snow

loads from the SEAU 1990 Utah

Snow Load Study, we know the

general weight of snow in the valley

is between 12 pounds per cubic

foot to 19 pounds per cubic foot. In

the SL Valley below 5000 feet in

elevation, the design snow load is

30 pounds per square foot. This

equates to about 2 to 3 feet of

compacted snow on a roof.

So if you live in the valley and see

less than two feet of snow, you are

probably okay. However, I

developed a simple method for

finding out the approximate weight

of snow on your roof using ordinary

tools and simple measurements.

Find a tube of known diameter. It

works best if the tube diameter is a

minimum of 4”. If you can find a

clear tube, that is the best. Go out

to your yard and find a patch of

snow close to your eave and

carefully stab the tube in the snow.

Make sure that the tube height is

taller than the height of the snow

you are measuring. There will be a

cylinder of snow in the tube.

Measure the height of this snow

and note it. Then using a kitchen

scale, measure the weight of the

tube in ounces. Using the simple

math provided (see Figure 1), one

can figure out the approximate

density at the site of your house.

FROM THE GROUND measure the

depth of snow on your roof. From

this, you can determine the weight

of the snow on your roof. You can

(Continued from page 1) use this to make a decision as to

what to do with your roof. As

stated before, the design snow

load in the SL Valley below the

5000 foot sea level elevation is 30

pounds per square foot.

Part of your “investigation” should

include looking at the warning

signs that your roof may be

overstressed. From the inside of

your house you should look for

the following warning signs:

Roof leaks;

D E C E M B E R 2 0 1 6 Page 2

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F I N D U S O N T H E W E B A T H T T P : / / S E C T I O N S . A S C E . O R G / U T A H /

P R E S I D E N T ’ S M E S S A G E ( C O N T I N U E D )

Doors or windows that have

become hard to open since the

snowfall;

Doors or windows that open on

their own since the snowfall;

Bent pipes or conduits that are

attached to the ceiling;

New cracks in ceilings or interior

walls that have appeared since

the snowfall;

Popping or cracking sounds

coming from the roof;

New cracks or splits in the

rafters or braces in the roof

system as observed safely from

the inside of the attic.

Another thing that someone should

consider is if they have improved

(Continued from page 2) the insulation in their attic since

the last snowfall. Many roofs do

not accumulate snow due to the

fact that they are poorly insulated

and heat escapes from the roof

melting the snow. If you have an

older roof, and you re-insulate it,

you should have the rafters

examined for adequacy because

this new insulation may prevent the

snow from melting and therefore,

your roof may be seeing loads that

it has not seen in the past.

In summary, I personally don’t

think one should risk their health

and safety by going on the roof to

remove snow, one should use the

techniques listed above to perform

a simple investigation. Also, one

should remember there are many

qualified engineers in this valley

who can help you out with

evaluating your roof before there

is an issue. There are also many

professional contractors that have

the tools and equipment to safely

remove snow from your roof.

If you care to watch a video that

was broadcast in January of 2013

on the local news featuring some

of this, the YouTube link is below:

https://youtu.be/pbBigGkdY30

I hope all of you have a happy and

wonderful holiday season.

D E C E M B E R 2 0 1 6 Page 3

J O B P O S T I N G S / J O B - W A N T E D

The Jacobs Buildings & Infrastructure (B&I) Line of Business is a global network of approximately 11,500

employees, which serves both the private and public sector. Our employees work to shape the communities we

live in by creating world-class projects that transform the future development patterns of those

communities. We provide our clients award-winning planning, engineering, architectural and interior design,

construction and program management, and design-build project delivery.

Civil PE- Highway Design and Planning:

Performs work involving the application of all conventional aspects of civil engineering to the functional area of

the assignment. Exercises judgment in the independent evaluation, selection, adaptation, and modification of

standard techniques, procedures, and criteria. This position is located in Salt Lake City, UT.

Bachelor’s Degree in Civil Engineering is required. Registration as a Professional Engineer is highly desirable,

Utah PE registration preferred. A minimum of 4 years of progressive highway design experience is required

(UDOT experience preferred). At least 4 years of experience with Microstation and InRoads/OpenRoads is highly

desirable.

If your company is looking to list a civil engineering related job opportunity or if you are looking for a civil

engineering related job, let us know! Job postings and job wanted ads will be listed in the Civil Source for FREE!

Just send us a brief explanation/contact info of the opportunity available or a resume/job-wanted description

and we will be happy to include it in the next issue of the Civil Source.

Please submit listings by the first Friday of each month in order to be included in that month’s Civil Source.

Contact: Walter Travis (walter@mcneileng.com) or Stephanee Eastman (stephaneee@horrocks.com).

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Y O U N G E R M E M B E R F O R U M B Y A S H L E Y M A C M I L L A N

anticipated interaction between bicycles and

motorized vehicles. Imanuel believes in ‘giving back’

and has deep roots in his community, volunteering

his time and energy promoting engineering to

elementary and junior high school age students;

mentoring youth via the Big Brother/Big Sisters of

Utah; and volunteering at the Ronald McDonald

house. He understands the value of guiding youth

toward a better path.

In November, the YMF participated with the University

of Utah Student Engineering groups in UDOT’s

CANgineering competition. Our group collectively

raised $1,150 for the Utah Food Bank and put

together a display which won 2nd place in best meal

category – Our meal was chili! We hope that our

contribution made a positive impact for some less

fortunate families this holiday season.

This month the YMF provided 3 sponsors to help with

University of Utah Student’s Rocky Mountain

Conference Planning. We have members who are

experienced with what it takes to host this student

conference and hope that we can give their team our

personal insight! The conference is going to take

place April 6-8, 2017. If you are interested in getting

involved as a judge for the Steel Bridge Competition

or as a Safety officer for the Concrete Canoe – please

contact asceconference.uofu@gmail.com.

On December 6th, we are holding our second Top Golf

event. Come join us for a fun night of networking,

food and golf! RSVP to asceutahymf@gmail.com to let

us know you are coming. Upon arrival ask the hostess

which bay ASCE is at. The first hour is on us!

Our group was awarded a STAY grant this year for

Student Chapter Outreach. Under the STAY grant, we

(Continued on page 5)

Ashley Mac Millan, P.E.

This month, the Younger Member Forum (YMF) is

showcasing Imanuel Aswandi for our young engineer

Spotlight of the Month. Imanuel is our current

President-Elect (and past treasurer and secretary) for

the YMF. Imanuel is a remarkable young engineer who

has always pushed the envelope, earning his Master’s

Degree in Civil Engineering from University of Utah, his

Utah PE license and the Professional Traffic

Operations Engineer in the same year (2013).

He was born in Jakarta, Indonesia and moved to Salt

Lake City, Utah when he was 17 years old. In his eight

years of engineering experience with J-U-B Engineers,

Inc., he has developed expertise in traffic data

collection, modeling, analysis and active

transportation. As a weekday cyclist commuter, he is

intimately familiar with the challenges of riding with

vehicular traffic. He specializes in designing

innovative intersections and interchanges, truly

navigable for cyclists as well as vehicles. Imanuel has

modeled bike lanes on roadways to demonstrate

Imanuel Aswandi, PE (YMF President-Elect) & Family

YMF at UDOT Conference 2016

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proposed to host 3 technical tours this spring/early

summer with the Utah ASCE Student Chapters. We

plan to conduct a Technical Tour in Northern Utah

with Utah State University Students, one in Southern

Utah with Southern Utah University students and one

(Continued from page 4) in either the Salt Lake or Utah Valley area for the

University of Utah, Brigham Young University and Salt

Lake Community College Students. Each tech tour will

be followed by a social/networking hour with a short

program and appetizers. Do you have a great idea for

a technical tour or want to get involved? Email us at

asceutahymf@gmail.com.

Winter has finally arrived, and the State of Utah needs

an updated snow load study. The goal is to update

the statistical analysis and to generate a latitude-

longitude based web tool to generate design snow

loads. This is sorely needed. If you haven’t noticed,

snow loads can vary significantly just by crossing

county lines within the same drainage basin at the

same elevation. I don’t think snow loads respect

political boundaries. SEAU has been working on this

with the help of a university professor and graduate

students, and they need our help. By help, I mean

money. They are well short of the amount needed to

finish this project. SEI is donating our annual budget

to this effort. Please consider donating money toward

this cause and getting your employer to contribute as

S T R U C T U R A L E N G I N E E R I N G I N S T I T U T E C H A P T E R B Y C O N R A D G U Y M O N

well. Donations can be made to ASCE and we will

send them on, along with SEI’s contribution. Checks

can be mailed to Walter Travis, McNeil Engineering,

8610 South Sandy Parkway, Suite 200, Sandy,

UT 84070.

We may have winter weather now, but it isn’t too early

to start planning for spring. The Structures Congress

2017 will be held in Denver, Colorado, April 6-8. It’s

within driving distance, and Colorado in the Spring

should be fabulous. (Leadville will probably still have

snow, but that’s a trip for late

summer.) The technical program offers a lot of

sessions which should be useful to most structural

engineers. The program tagline says “Come for the

innovative solutions and cutting-edge knowledge,

leave with connections and resources to advance your

career. Early registration ends on February 15, 2017,

so I’ll remind you again before that window closes.

The end of the year is approaching, and it’s time to

take advantage of those free webinars before

renewing your membership for next year. If Structures

is your thing, be sure to mark SEI as your free institute

when renewing. If structures isn’t your thing, mark

the one that will best help you best use your ASCE

membership. If you’re undecided, mark SEI because

structures are the best.

Have a great holiday season and get some work done

before next year’s rush. You’ll like 2017 better if it

doesn’t have too much 2016 left n it.

Conrad Guymon, S.E.

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Safai and the student chapter for

making this luncheon possible.

The speaker for the event was

William Harris from Bio Clean

Environmental Services who spoke

about Retrofitting Urban Streets to

Green Streets.

Our branch will hold our November

luncheon at Westech on

December 16th at 11:30 am. This

month’s speaker is Pete Marshall

from HNTB. He will be speaking

on balancing maintenance of

Traffic (MOT) requirements with

construction productivity on the I-

15 Point Project.

Our branch is planning a service

opportunity this holiday season.

We are planning to help a family

with needed/wanted items for

Christmas. If you would like to

donate funds for the family you

can donate through paypal

(asce.wasatch@gmail.com) or you

can make a donation at the

December meeting. A list of

items needed was sent out to the

branch with a Google Doc list

where you can sign up for gifts for

the family.

Thanks for your support and we

look forward to seeing you at our

December luncheon.

Jeff McBride, P.E.

W A S A T C H F R O N T B R A N C H U P D A T E B Y J E F F M C B R I D E

This past month the Wasatch Front

Branch held our November luncheon

at Salt Lake Community College. It

was a wonderful opportunity to

interact with the student chapter.

We would like to thank Dr. Nick

As we move towards the end of the year we wish to thank you for the

support this past year in participation with various events, meetings, and

presentations sponsored and lead by the Utah G-I.

We express our thanks for the support and corroborations with other

organization including ASCE, AEG, UGA, EERI, SEI, SEAU, UGS, BYU, Utah

State, the U, and UDOT. We are looking forward to the Christmas season

for the opportunity to spend time with family and friends as well as to

reflect on how fortunate we are to be part of such a great profession,

and live in such a great State and Country. We would like to ask our

members to let us know topics or upcoming events of interest as we plan

for 2017. Thanks again for your continued support.

U T A H G E O - I N S T I T U T E ( G - I ) C H A P T E R B Y R Y A N C O L E & R Y A N M A W

Ryan Cole, PhD,

P.E.

Ryan Maw, P.E.

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created based on input from over one-hundred water

stakeholders representing municipal, agricultural

and environmental water interests. Various actions

were identified and prioritized in the plan, one of

which was to create a water conservancy district to

replace the County water department and manager.

The County worked for the past three years to

educate and inform water policy makers and water

users about Cache County’s water situation, the

results of the master plan and about water

conservancy districts. A twelve-member advisory

board, called the Bridgerland Water Group (BWG)

was created to prepare a draft set of District by-laws

defining the District purpose and how the District will

be governed. The BWG worked with the County to

obtain resolutions from every city in the County to

place the decision on the general election ballot.

The purpose of the District is to “plan for and

facilitate the long-term conservation, development,

protection, distribution, management and

stabilization of water rights and water supplies for

domestic, irrigation, power, manufacturing,

municipal, recreation and other beneficial uses,

including the natural stream environment, in a cost

effective way to meet the needs of the residents and

growing population of Cache County.”

The District will be governed by an eleven-member

board of trustees. One board member will be

appointed and must be a person whose livelihood is

in agriculture. The other ten board members will be

elected directly to their positions. The first half of the

board will be directly elected in 2018 and the other

half in 2020. All of the board members will serve

four-year terms. The District will begin with a board

made up of elected officials within the County as

appointed by the County until the board members

are directly elected.

N O R T H E R N U T A H B R A N C H U P D A T E B Y J O H N P O W E L L

John Powell, P.E.

Our upcoming Monthly Luncheons include: Dec. 16th

is M-Piles; Jan. 19th is Box Culverts by the Mountain

States Concrete Pipe Association; and March 24th is

tentatively set as a bigger event with the YMF and USU

as a Project Tour (a great networking event).

We establ ished a branch emai l as :

nub.asce@gmail.com. Add this to your "whitelist" if

you haven't been receiving emails from us. Also send

us a copy of your email address so we can update our

records.

The big news within our branch was that on November

8th 2016 the Cache County citizens voted to create

the Cache Water District (District), a water

conservancy district to serve the entire area of Cache

County. Many steps led to this proposition being

placed on the ballot. The County hired a water

manager in 2007 to represent Cache County on water

issues. In 2012 the water manager started a

countywide water master plan to evaluate future

water needs and identify future actions. The plan was

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I hope everyone is enjoying their Christmas season! Every

year around this time, to help enjoy the season, our

branch holds an annual Christmas Banquet. The banquet

is an opportunity to mingle with other engineers in the

community, share a good meal and have some fun with

prizes. This year’s banquet will be held at noon on

Thursday, December 15th, at our regular venue, the

Cliffside Restaurant. The announcement is attached with

this Civil Source publication, and you can go to http://

whoozin.com/K3W-CA3-PU3W to RSVP. We hope to see

everyone there this year.Also, PLEASE PLEASE be

thinking of potential nominations for the 2016 Southern

Utah Branch ASCE Awards, which include (1) Engineer of

the Year, (2) Community Service, (3) Engineering

Innovation Project, and (4) Outstanding Engineering

Project. We rely heavily on input from our members so

please put thought into it. If you have nominations for

any of these awards, please contact a branch officer.

Jared Madsen, P.E.

S O U T H E R N U T A H B R A N C H U P D A T E B Y J A R E D M A D S E N

For our November meering, Bradford Price,

Principal at RB&G Engineering gave a presentation

on the Tibblefork Reservoir Dam reconstruction.

Located up American Fork Canyon, the dam is

owned and operated by the North Utah County

Conservancy District and is used for storage of

irrigation water and recreation use. The District is

in a multi-year process of reviewing and

rehabilitating the dams it operates.

This project brings the dam up to current seismic

standards, improves operational controls and safety,

and restores storage capacity lost to sediment that has

collected over the years. While water storage is the

primary use of the dam, the impounded lake is a popular

recreation attraction for fishing and small watercraft.

The borrow area for the original dam construction is

used as a sledding hill in the winter and there are many

hiking trails in the area. There is also a small residential

community whose access road crosses the face of the

dam. All of these uses had to be accommodated with

the biggest constraint being the need to complete the

work within one season to avoid spring runoff.

While the area will look different with the larger water

area behind the larger dam, all users will benefit from

the project. Wait until late Spring for all paving and

other recreational improvements to be complete. If you

have not visited the area before I recommend it (https://

goo.gl/maps/jG6JcDWf2UN2).

We appreciate Mr. Price and the staff at RB&G for their

work in preserving this valuable infrastructure and the

enhancement of the outdoor amenities for Utah

residents.

Note that there will be no meeting in December.

C E N T R A L U T A H B R A N C H U P D A T E B Y D E G E N L E W I S

Degen Lewis, P.E.

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The Utah Section is looking for a State and Government

Relations Chair. It is a great opportunity to serve on the

ASCE Section Board and get involved in politics. One of

the duties of the State and Government Relations Chair

is to set up a “Day at the Capitol”. If you are interested

p l e a s e c o n t a c t P r e s i d e n t R o b l e z a t

matt@mcneileng.com

The Utah Section is also looking for a History and

Heritage Chair. The stated purpose of this committee is:

To increase public awareness of civil engineering by

publicizing landmark civil engineering projects and

A N N O U N C E M E N T S F R O M T H E U T A H S E C T I O N

Preserving the history and order of this section for

others to use in the future.

This position is the “historian” of the section and

serves as a board member. It is a great resume

builder. As the chair, you would put together the

committee that identifies landmark civil engineering

projects and selects the “Landmark Individual”

each year. If you are interested please contact

President Roblez at matt@mcneileng.com

C I V I L S O U R C E S P O N S O R S H I P

Would you like to increase your outreach and name-

recognition? Did you know the Civil Source is sent to

over 1400 civil engineers monthly (from September to

May)?

The Civil Source is accepting sponsors who would like to

extend their reach throughout the state. The Civil

Source is published 9 times throughout the year (from

September to May) and is sent to every person who has

registered to be part of the Utah Section. Your logo

and/or advertisement will be included in all 9 issues.

Sponsorship rates may be prorated to the next year (or

reduced based on the number of months remaining

for the remaining year).

If you are interested, please contact either Walter

Travis (walter@mcneileng.com) or Stephanee

Eastman (StephaneeE@horrocks.com).

Sponsorship rates are as follows:

Business card size: $60/year

1/4 page: $120/year

1/2 page: $240/year

Full page: $480/year

The Civil Source is published on the second Friday of each month. If you have something you would like to have

published, please contact :

Stephanee Eastman, P.E.

ASCE Civil Source Editor

StephaneeE@horrocks.com

ASCE Southern Utah BranchChristmas Banquet

The holidays are finally here and it is time for our annual Christmas Banquet! Please come share this meal with us as we socialize, hand out prizes and enjoy some holiday cheer with fellow professionals.

Also, we are now looking for 2016 ASCE Award nominations and will have forms to fill out at the banquet. If you have a nomination for the (a) Communi-ty Service Award; (b) Engineer of the Year; (c) Outstanding Civil Engineering Project; or (d) Engineering Innovation Project, please come ready to fill out the nomination form or email an ASCE officer for more information.

Please RSVP at:http://whoozin.com/K3W-CA3-PU3W

Thursday, December 15th12:00 pm - 1:00 pm

Cliffside Restaurant511 South Airport Road

St George, UtahCost: $15 for everyone

President: Jared Madsen, PE jaredmadsen@alphaengineering.com President-Elect: Kirt McDaniel, PE kirt.mcdaniel@jviation.comSecretary/Treasurer: Terron Thompson jamest@racivil.com Past-President: Mike Chandler, PE mike@ashcreekssd.com

2017

R

OCKY MOUNTAIN REGIONAL

STUDENTCONFERENCE

APRIL 6-8Thursday-Saturday

PLATINUM Gold SILVER BRONZE

$$ SUPPORT THE EVENT $$ SEE REVERSE FORTHE SPONSORSHIP LEVELS AND INFORMATION

asceconference.uofu@gmail.com

contact: Jenny Calderon

SPONSORSHIP LEVELS

Donations can be made out to:

ASCE – University of UtahCivil & Environmental Engineering

110 Campus Drive, Suite 2000Salt Lake City, UT 84112

Thank You!

$3,000.00 or more: Table at 2017 Engineering Career Fair (for donors who commit by 12/31/2016). Recruiting table at

Student Conference on Thursday, April 6 and Friday April 7, 2017. Six Tickets to Awards Banquet. Large Logo on Promotional Items.

CorporateBanner & Verbal Recognition at Awards Banquet.

$2,000.00: Table at 2017 Engineering Career Fair (for donors who commit by 12/31/2016). Recruiting table at

Student Conference on Thursday, April 6, 2017. Four Tickets to Awards Banquet.Medium Logo on Promotional Items.

Corporate Banner & Verbal Recognition at Awards Banquet.

$1,000.00: Table at February, 2017 Engineering Career Fair (for donors who commit by 12/31/2016). Recruiting table at

Student Conference on Thursday, April 6, 2017. Two Tickets to Awards Banquet. Medium Logo on Promotional Items.

Verbal Recognition at Awards Banquet.

$500.00: Recruiting table at Student Conference Thursday, April 6, 2017. Small Logo on Promotional Items.

Verbal Recognition at Awards Banquet

PLATINUM

Gold

SILVER

BRONZE

2017 JOURNAL

Dear UEC Member, It is that time of year for submitting articles which exemplify and highlight the Engineering industry for 2016. The best way to achieve this is to publish an article in the UEC Journal. Journal articles address and share a wide range of subjects throughout the industry including:

• Cutting Edge Projects • Safety and Security Issues • Marketing and Branding • Industry History and Technology Advances • Industry Standards, Practices and Ethics • Government Affairs Affecting Engineering • Laws and Regulations

• Methodologies • Training Opportunities • Academic Research • Engineering Education • Environmental Concerns and Updates • And Much, Much More…

Sharing these articles helps build a stronger and more productive engineering industry. Society Chair - please distribute this request for articles to all members of your society. We need comprehensive concise articles to be submitted about engineering achievements and successes over the past year. We are requesting a minimum of one article from each society for the Journal. The following are guidelines for preparing articles:

• Articles shall be written for Engineering subjects • Articles are to be submitted in electronic word format (.docx) via email • Articles are to be a minimum of 1 page and a maximum of 4 pages • Text is to be Aerial, 11 pt. Font, single spaced • Photographs and pictures in the body of the article shall be limited to 3 • Photographs and pictures within the body of the article are to be high resolution • Each photograph and picture shall have a caption description • A high resolution photograph and short Bio for the author needs to accompany the article

Submit articles to: Dannie Pollock at dannie.pollock@ch2m.com or call at (801) 232-3951 An excellent way to promote your company and further your brand is to advertise in the Journal – I have attached information from our publishing partner, Newslink Group, on this wonderful opportunity. Please direct requests for advertisements to Newslink Group. Thank You, Dannie Pollock, P.E., BCEE Environmental Engineer UEC Publications Committee

Advertisement Opportunity!Business-to-Business Marketing That

Moves Products and ServicesThe UEC Journal is the award-winning professional trade journal for all engineering

disciplines within Utah. As the official trade journal of the Utah Engineers Council, The UEC Journal reflects the industry’s highest standards and reinforces

the organization’s sterling professional image. The UEC Journal is published in conjunction with National Engineers Week each year.

Celebrate awesome

2017 JOURNAL

Cutting-edge editorial content:

The UEC Journal offers clear, sophisticated, and up-to-date, comprehensive but concise information about strat-egies, methods and techniques that readers can apply immediately in their own organizations.

With articles written by the engineering industry’s most au-thoritative practitioners and consultants, the UEC Journal covers a broad range of subjects, including the following:

• Safety and security issues• Marketing and branding• Industry history and advances• Utah Engineers Council news and events• ROI methodologies• Industry standards, practices and ethics• Government affairs affecting engineering• Continued engineering education• Scholarship recipients• Environmental concerns and updates• UEC awards and recognitions

2017 Publication & Advertising Schedule Issue Artwork/Editorial Date Mail Date

January 15, 2017 March 20, 2017

Ad Specifications (Width X Height)

*Full Page Ads: 8.5” x 11”1/2 Page Ads: 7.5” x 4.625”1/4 Page Ads: 3.625” x 4.625”1/8 Page Ads: 3.625” x 2.375”

*Inside Front / Back Cover 8.5” x 11” *Outside Back Cover 8.5” x 8.5”

*for bleed add .125” on all sides

Design Information:

All ads must be submitted in press-ready .pdf format. Ads may also be submitted as original Illustrator format. If the original ad is submitted, please include all linked files and convert all type to outlines.

*Ad design available $250.

UEC Member Societies:AAEE, ACEC-Utah, AIAA, ASCE, ASHRAE, ASME, ASPE, AWWA, IEEE, ITE, SAME, SEAU, SWE, UCEA, UCLS, UEC, USPE, WTS, Affiliate Member: GOED(Governor’s Office of Economic Development)

Readers want competitive advantage:

The UEC Journal serves the UEC membership and pro-spective membership. The UEC Journal is published an-nually and the circulation is 6,500 each issue.

The UEC Journal readers are among the most successfulengineers in their respective fields. They strive to continu-ously learn new laws and regulations, methodologies, soft-ware, training opportunities, academic research, environ-mental concerns and other issues that help build a stronger and more productive engineering industry. The UEC Jour-nal promotes the healthy competition and advancement of engineering in Utah, with keys to becoming a leading business and competing in an ever-changing marketplace.

Our readers represent companies from all types of engi-neering firms: civil, mechanical, chemical, industrial and others. This is your opportunity to reach the target market the council provides. Our research shows that the mag-azine is read cover-to-cover and stored in our members’ libraries for future reference.

• Editorial opportunities available, guidelines apply.

2017 Advertising Rates - Full ColorFull Page $1,250.00

1/2 Page $750.00

1/4 Page $475.00

1/8 Page $250.00

Page 3 $2,500.00

Inside Front/Back Covers $1,850.00

Outside Back Cover $2,500.00

1/2 Page Ad & Editorial Spread $2,500.00

■ Ad rates are net.■ All color is process color.■ Centerfold space available, call for rates.

QUESTIONS?Contact Dani at:

(Direct) 801-676-9722 (tf) 855-747-4003

dani@thenewslinkgroup.com

Name ______________________________________________________

Company Name ______________________________________________

City _______________________________________________________

Phone _____________________________________________________

Website ____________________________________________________

Phone _____________________________________________________

Title _______________________________________________________

Address ___________________________________________________

State _____________ Zip Code __________ Country _____________

E-mail _____________________________________________________

Production Contact Name _____________________________________

E-mail _____________________________________________________

Company Information:

Advertising Requirements:

Ad size Cost per ad # of insertions Total cost

Full page

1/2 page

1/4 page

1/8 page

Page 3

Inside Front cover

Inside back cover

Outside Back Cover

qWe will provide ad qWe will pay you to design our ad

q Please invoice me Credit Card: q VISA q MasterCard q American ExpressPayment Method:

Credit Card Authorization:

Name as it appears on credit card _____________________________________________________________________________________________

Credit card number __________________________________ Expiration date _______________________CVC Code__________________________

Cardholder’s signature ____________________________________________________________________________________________________

Billing Address____________________________________________________________________________________________________________

Or call Dani at 801-676-9722 to process payment over the phone.

I hereby authorize and agree to pay the rate and contract as shown above. Signature: ____________________________ Date: __________________

Terms and Conditions:• Account balance is due in full prior to publication. Ads not paid in full prior to publishing are not guaranteed to run. A monthly finance charge of 1.5%,

which is 18% annum, will be charged on the unpaid balance of past due accounts. Customer agrees to pay reasonable attorney’s fees and other costsof collection after default and referral to an attorney.

• All materials will be reviewed for acceptability. The publisher and the sponsor reserve the right to refuse any advertisement.• Position of advertisements is at the discretion of the publisher unless the advertiser has specifically contracted and paid for a premium position.• Advertisers assume all liability for all content (including text representation and illustration) of the advertisement printed and agree to indemnify,

protect and hold harmless the publisher and the sponsor from any claim or action based on the content of an advertisement published.• Order is non-cancelable. If there is a problem with an ad, such as excessively late distribution, or quality concerns that are the publisher’s fault the

publisher reserves the right, at its discretion, to either refund or make good any paid ad that does not run due to publisher error.

QUESTIONS?Contact Tom Hansen at:

801-676-9722tom@thenewslinkgroup.com

QUESTIONS?Contact Dani at:

(Direct) 801-676-9722 (tf) 855-747-4003

dani@thenewslinkgroup.com

2017 JOURNAL

The 64 million dollar question for any business has always been how to get the most out of their marketing invest-ments by bringing in new customers

and maintaining the loyalty of their existing clientele. That’s the beginning, the middle and the end-game of good marketing.

Well, it seems that this past year was a good year for answers. Official answers. Consen-sus answers. Simply put, it was the year that print proved it wasn’t dead. Interesting-ly, more print publications were launched this past year than in the past several years combined. So for those of you that bought into the “electronic is the only way to go” mantra, think again. And fast. Print, it turns out, still works, and these days, print has the credibility punch to maintain its staying power.

Print is PreciseThe message you send, is the message your readers actually receive. According to research with the Centre for Experimental Consumer Psychology at Bangor Universi-ty, it turns out that tangible materials leave a deeper footprint in the brain. Interestingly, this is not just because the physical materi-als stimulate both sight and touch, but also because of the actual subtraction of brain signals from the scrambled materials of outside stimuli often present with electronic distribution.

The research strongly suggests that great-er emotional processing is facilitated by the physical material rather than by the virtual. That emotional processing is important for memory and brand associations. And final-ly, physical materials produced more brain responses connected with internal feelings, suggesting greater “internalization.”

Print Creates RelevanceAccording to a poll conducted by Doremus and the Financial Times, 60% of the senior executives they surveyed across North America, Europe and Asia said that when they want in-depth analysis, they turn to print. Ironically, the rate was even higher (70%), with employees of technology com-panies. The Doremus/Financial Times study revealed that nearly two thirds (64%) of the executives they polled said they pay more attention to print ads than online ads. Direct mail also remains a highly effective market-ing strategy, with 80% of people reading or scanning promotional material they re-ceived in their mailbox. In a USA Strategies survey, new product introductions, print ads and editorial coverage were viewed as the most important advertising options by B2B.

Google, one of the world’s most respected and valuable brands, doesn’t rely solely on email, Internet ads and services. In fact, for its pay-per-click ad product offerings, it pours millions of dollars into traditional mar-keting, including direct mail.

Print is Cost Effective… After All An Ipsos US study revealed that 67% of the online populations were driven by offline messages to perform online searches for more information on a company, service or product. 30% of those respondents then made a purchase. What’s more, another USPS study from the same year deter-mined that those who received a printed catalog from a retailer were twice as like-ly to buy online from that retailer as con-sumers who did not receive the catalog. According to the United States Postal Service, people spend an average of 25 minutes with direct mail pieces such as magazines, catalogs, “magalogs,” etc. The same study showed that receiving direct

mail, personalized and targeted to their in-terests/needs, inspires many people to go out to the store or buy online. In fact, in a survey conducted on behalf of Pitney Bow-es, nearly 94% of consumers questioned said they had taken action on promotional offers and coupons received via direct mail over the past year.

Print Plays Well with OthersPaper remains an indispensable part of business in the Web age. However, while computers are firmly entrenched as the main work tool in most offices, people con-tinue to print out key documents for import-ant meetings, and turn to printed sources for reliable information. In addition, many organizations will tell you that their custom-ers respond better to print advertising than online messages. In business, paper and electronic media are not incompatible. They are the perfect complement for one anoth-er. People often like having both. Electron-ic media is great for skimming information; paper media is better for studying that infor-mation in depth.

Magazines are more relevant today than ever. They are getting stronger as content providers, they can have a mutually benefi-cial relationship with Internet websites, and they continue to be one of the most effective places to put an advertisement. Why? Be-cause people still like paper. Which means even in today’s digital world, paper makes sense.

Magazines Work - Still

In today’s digital age, the synergy generated from a multi-touch, cross chanel campaign positions an orga-nization for creating maxi-mum impact. Utilizing direct mail as one of the contact strategy elements is a proven tool for building and nurtur-ing relationships.

“

”Jason Butler, Goldleaf Data Corporation

As a lot of other market-ers cut back on print market-ing, there’s an opportunity to stand out more. It’s not per-ceived as clutter—nobody has a bad impression of maga-zines—and it can be a very useful way to drive traffic to your core property.

“

”Sucharita Mulpuru-Kodali, Analyst, Forrester Research