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DMAP

D M P

DESIGN MENTORSHIP

PPRENTICEPROGR MME

DEVELOPMENT OF NEW DESIGN SKILLS

Under:

HRD Scheme

O/o Development Commissioner(Handicrafts)

Ministry of textile, Govt. of India

BHUBANESWAR

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Major Benefits of DMAP

programme

!Young designers willbe trained for

handicraft industry.

! Handicraft Industry

SHGs / NGO engaged

in handicraft clusters

will also be benefitted

! Bridge the gap betweenyoung designer,

artisans and industry.

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Design Mentorship and Apprentice Program

The component aims at providing mentorship and learning to finalyear/graduate/ post graduate students from reputed design institutes,recognized schools of fine arts and other premiere design institutesrecognized by AICTE / UGC / CSIR / Central/State Govt. and othersuch affiliating bodies. The component has the following objectives:" To provide new designs, technology & product development to the

handicraft sector.

" To promote dedicated cadre of designers and merchandisers for the

handicraft sector.

" To provide regular design inputs to handicrafts clusters and exporting

community.

" To update the sector about the changing global scenario with

reference to innovative designs.

" To support product development and upgrade quality.

" Development & supply of market driven New / Innovative Design /

Product lines.

" Transforming designs into products with the help of Sr. designers/

merchandisers.

" To establish specific integrated design development approach.

" To fill up the gap in the areas of Design & Product Development - thebiggest constraint in present handicraft sector.

" Adoption of new design, pattern and product development on the

principle of Focused Products and Focused Markets.

" Eligibility:

NCDPD, CEPC, EPCH, IICT, MHSC, NIFT, NID and other reputed

design institutes running at least a recognized degree and diplomacourse in designing for last three years.

Duration and participation:6 months and 50 participants.

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With an objective to make Indian Handicraft Sector designoriented & innovative in international & national niche markets,

NIFT Bhubaneswaris going to provide industry oriented design training

to the fresh design graduates from leading design Institutions.

The entire training shall be under supervision & guidance of International

/National designers and linkages with trade, industry and clusters. These

designers after orientation shall be deployed with the industry and

clusters to work with exporters and SHGs to provide complete

awareness for creating an environment conducive to changing design

pattern, market linkages, research and development of new set of

designs.

Presently there is lack of industry oriented design skills in the country.

No provisions for on board industry training to fresh graduates in the

handicraft sector like other sectors under the supervision of experienced

international & national designers.

No linkage between handicraft exporters & design institutions.

No design institution provides structured handicraft oriented design

apprenticeship to the design students.

No specific course curriculum at any design institute for handicraft cluster

that is exporter oriented.

Designers do not prefer to choose hard goods as their career options

due to non familiarity with the clusters/ products/techniques/ medium.

The sector is not able to employ the designers either full time or part timedue to lack of accessibility.

Overseas importers do not categorize the handicrafts sector as design

driven in comparison to China,Philippines,Thailand,Indonesia, Vietnam

etc.

The Handicraft Exporters, due to the lack of design skills normally do not

employ the designers either full time or part time.Today the markets,

both the niche & growing Indian retail markets as well as the overseas

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markets are completely customer driven country wise age group wise

and wealth wise.

In the present scenario the usage of the design & product development

services on constant basis by Indian handicraft exporters or the craft

persons is negligible or in a nascent stage.One of the major reasonsenvisaged is the lack of availability of new set of design skills and

designs in the industry. The reason for the same is that there is no

continuous inflow of the new designs, patterns, weaves, technologies and

research in the handicraft sector. The handicraft sector is almost

stagnant in absence of targeted research and development.

DMAP is an intensive exposure and immersion program for freshgraduates from design universities design students in the industrial

design industry that focuses on handicrafts.

DMAP aimsto provide design students with :- Industry Exposure.

- Grounding through apprenticeship & mentorship.- Infuse social, cultural

and environmental responsibilities - Responsible design training.

- Professional development of apprentice designers.

INDICATIVE COURSE CURRICULUM

CRAFT RELATED PRODUCT DEVELOPMENT AT

CLUSTER- Bell Metal and Dhokra Craft.- Applique work and embroidery- Tribal Jewellary

- Patachitra- Silver Filigree

CRAFT CLUSTER- RAGHURAJPUR

- PURI, CUTTACK

- PIPLI

- NAYAGARH

- DHENKANAL

- KORAPUT

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Contemporary Art and Design

Material Manipulation

Advance Surface Design Techniques

Entrepreneurship Development

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STRATEGIES

Batch shall consist of 50 designers for a period of 6 months. Out of six

months, the designer shall be deployed for a period of 4 months with

the handicraft Industry. For last two months the designers shall be

associated with the SHG / NGO as per the recommendations of the O/oDC(H) at the Clusters.

Eligible Trainee Designers:Final year students of reputed design institutes eligible as per the coursecurriculum for undertaking training.Fresh design graduates from the premiere recognized design institutes.The identification of apprentice designers shall be made by the DesignInstitute in consultation with NIFT.

Eligible Design Institutes:NID, PEARL ACADEMY OF Fashion, Recognized school of Fine ArtsOther premiere design institutes recognized by AICT/ UGC/ CSIR /State

Govt.

TARGET PRODUCT CATEGORY

S.NO. PRODUCTS/CLUSTER

DISTRICT

NO. OF

TRAINEE

1. BELLMETAL/DHOKRA CRAFT

(NAYAGARH

DHENKANAL)

15

2. TRIBAL JEWELLARY

(KORAPUT)

5

3. Applique & embroidery

(Pipli)

10

4. Pattachitra (Raghurajpur) 10

5. Silver Filligree (PURI, CUTTACK 10

ADMISSION CALENDER:DMAP ADMISSION FORM AVAILABLE 15 MAY- 12 JUNE 2015Last Date of submission of admission forms 15 June 2015

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National Institute of Fashion Technology

National Institute of Fashion Technology has emerged as a leader infashion education with the ability to integrate knowledge, academicfreedom, critical independence, creative thinking. A history of being inexistence for 27 years stands as a testimony to our fundamentals where

academic excellence lies at the core. The institute has stood as a beaconof serious critical engagement, a key enabler in developing competentprofessionals.National Institute of Fashion Technology was set up in 1986 under theaegis of Ministry of Textiles, Government of India. Bringing in a widerange of aesthetic & intellectual orientations, the early instructorsincluded leading progressive scholars from Fashion Institute ofTechnology, New York, and USA. The in-house faculty was drawn infrom a distinguished group of intellectuals who put forth a sense of

dynamism creating a pathway to effective learning.Today, NIFT has spread wings across the length and breadth of thecountry. Since the early years of its inception, the institute has provided afirm foundation in fashion education in the domain of Design,Management and Technology.Since then, NIFT has scaled high academic standards. The facultyresource of the institute has grown into a community of leadingpractitioners, education enthusiasts, entrepreneurs, creative thinkers,researchers & analysts. Through its journey, NIFT has achieved a strong

academic strategy. Invigorating thought leadership, research stimulus,industry focus, creative enterprise and peer learning have reinforced theinstitutes academic bedrock. Fostering a new generation of creativethinkers, NIFT is committed to academic excellence in fashion education.The vision of the institute embraces challenges and provides the impetusin setting highest academic standards. NIFT continues to strive to benothing but the best.

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INITIATIVES TAKEN FOR HANDICRAFT INDUSTRY

The office of Development Commissioner (Handicrafts) is the nodal agency in

the Government of India for craft and artisan-based activities. It assists in thedevelopment, marketing and export of handicrafts, and the promotion of craftforms and skills. The assistance is in the form of technical and financialsupport, including in the form of schematic interventions implemented throughits field offices. As the nodal agency, the Development Commissionerspearheads the country's effort to promote handicraft sector.

The office supports the artisans and the sector through differentdevelopmental schemes through its six regional offices at Mumbai, Kolkata,Lucknow, Chennai, Guwahati and New Delhi and its 62 fields units. Thehandicrafts sector plays a significant and important role in the country'seconomy. It provides employment to a vast segment of craft persons in ruraland semi urban areas and generates substantial foreign exchange for thecountry, while preserving its cultural heritage.

Handicrafts have great potential, as they hold the key to sustain not only theexisting millions of artisans spread over the length and breadth of the country,but also for the increasingly large number of new entrants in the craft activity.

Presently, handicrafts contribute substantially employment generation andexports. The handicraft sector has, however, suffered due to its beingunorganized, with the additional constraints of lack of education, low capital,poor exposure to new technologies, absence of market intelligence, and apoor institutional framework. Inspite of these constraints, the sector haswitnessed a significant growth of 3 percent annually and efforts are beingaugmented during the present plan on the core issues for the development ofthe sector.

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Instructions for Candidates

The candidates should read the instructions carefully before filling up theAdmission Form.

1. Each candidate should fill in the Admission Form in blue/blackballpoint in his/her own handwriting.

2. Candidates are requested to fill in all the details within theboxes/spaces provided in the Admission Form.

3. Candidates are advised in their own interest to submit their AdmissionForm complete in all respects. Incomplete forms are liable to berejected.

4. Each candidate is required to submit the following documents alongwith his/her Admission Form:

(i) Attested copies of certificates proving his/her eligibility for theprogramme applied for.

(ii) Attested copies of documents giving details of his/her workexperience.

(iii) A working professional applying for any programme is required tosubmit a certificate from his/her respective employer statinghis/her job profile/position in the company.

5. The candidates are requested to fill in the Programme code in theprescribed Admission Form.

6. The candidates are requested to submit the Admission Form in an A4size envelope.

7. The candidates are requested to enclose a self addressed stampedenvelope (4 X 8) along with the Admission Form.

8. Any attempt to influence the admission process by way ofrecommendation will invite disqualification of the candidates.

9. NIFT reserves the right to selection and admission of candidates toDMAP Programme.

10. The selection will be strictly made on the basis of the candidate

fulfilling the requisite qualifications and his/her performance in theInterview.11. The final eligibility of the candidate will be checked at the time of

admission. If the candidate is found to be ineligible for theProgramme, his/her admission to the programme will be cancelled.

12. The medium of instruction in NIFT is English/Hindi.13. Smoking, consumption of alcohol and drug abuse is prohibited within

the NIFT campus. An undertaking to this effect along with anundertaking for good conduct is to be given by each student at thetime of admission.

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Submission of DMAP Admission Form

Admission Form complete in all respects should be submitted at theDevelopment Commissioner (Handicrafts), 39, Budhanagar,Bhubneshwar-751006 (Orissa) on or before 15th June, 2015 by

post/courier/hand with superscribed DMAP Admission Form.Formsreceived after this date will not be accepted. The Institute does not takeany responsibility for delay or loss of forms or correspondence in postaltransit or by courier.

STIPEND

The selected candidates will be paid stipend of Rs. 5000/- per month BYDC HANDICRAFT

Criteria

14. All applicants will have to appear for an Interview at the NIFT,Bhubaneswar Centre. The interview for DMAP Programme isdesigned to test the knowledge, skill and aptitude of the candidatesfor the programme.

15. The date of Interview for the candidates for DMAP programme will beintimated by the NIFT Centres.

16. The list of selected candidates will be displayed at the respectiveNIFT Centre and on the NIFT website within a week.

Note:

1. The date of interview for DMAP will be intimated separately2. The list of selected candidates will be displayed at NIFT

Bhubaneswar and on the NIFT website with in a week.

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DM P

DESIGN MENTORSHIP APPRENTICE PROGRAMME

Applications are invited from interested art and design

institutions/Designers to join the 6-month programme.

Eligible Trainee Designers:

Final year students of reputed design institutes eligible as per the course

curriculum for undertaking training. Fresh design graduates from the

premiere recognized design institutes.

Eligible Design Institutes:NID, PEARL ACADEMY OF Fashion, Recognized school of Fine Arts &

Other premiere design institutes recognized by AICT/ UGC/ CSIR /State

Govt.

Stipend: The selected young designers shall also be provided suitable

stipend/work allowance.

Details may be downloaded at www.nift.ac.in/bhubaneswar or call

at Tel. 06742305726.Email us at cc.fd.bhubaneswar@nift.ac.in

FORMS CAN ALSO BE OBTAINED AT NIFT, BHUBANESWAR

OFFICE and DC HANDICRAFT BHUBANESWAR OFFICE.

BHUBANESWAR

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