Event Marketing Project 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Louis Corba  

D Talk 2190 33rd Ave, 

San Francisco,  

CA 94116 

Tel: 951 907 2776 

E­mail: contact@d­talk.com 

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Table of Content       

 I. Event Information Section ……………………………………...………………………….3 

 

II. Detailed Description Of Event ………………………………………………………….….5 

 

III. Market Research ………………………………………………………………….. ……...6 

 

IV. Target Clientele …………………………………………………………………………….6 

  

V. Marketing Plan ……………………………………………………………………………..8 

  

VI. Sample Marketing Budget ………………………………………………………………..10 

 

VII. Sponsorship Pricing ……………………………………………………………………....11 

 

VIII. Appendix …………………………………………………………………………………..12 

            

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I. Event Information Section   

Date:  

Saturday 5th September 2015 

Every first saturday every two months for the first year. 

 

Location:  

The event will be located in San Francisco in a Warehouse Bar.  

Our Office is at 2190 33rd Ave, San Francisco, CA 94116. 

 

D Talk Schedule Highlights  

D Talk ­ 4pm to 5pm:  

 

The first one is D Talk where a speaker working in the digital market will talk for one hour                                     

about a specific topic. The speaker who could be a designer, a developper or even a                               

businessman will be able to show the audience a live performance of his work.  

 

D Contest ­ 5pm to 6pm:  

 

The second hour will stand with D Contest where 4 creatives (Graphic Designers,                         

Developpers) will compete on computer with one compulsary theme related to D Talk. The                           

four screen will be projected on a wide white wall to let people understand how creatives                               

works and follow this evolution of the project. A the end of D Contest, guests will be able to                                     

vote via their smartphone from our mobile app. The winner will be rewarded by one of our                                 

sponsor product. 

 D Networking ­ 6pm to 7pm: 

 

The third hour will be D Networking where people will be able to talk to each other, to met                                     

new workers in the same market as the one they are working in. The purpose of this                                 

networking hour is to let people have new professional contact to drive them to create                             

collaborative work and even launch new start up. The vendor will have their stall where they                               

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will explain their product and their startup which will be a great promotion for their product as                                 

the target will be here. 

 

The Price  

Three different ticket will be available to buy for this event, 

 

Admission ticket: 200$  

The Admission ticket is the basic ticket which allow you to get in the event an have a seat,                                     

enjoy D Talk, D Contest and D Networking with 3 free drinks and appetizers. 

 

Sponsor Table ticket: 300$  

The Sponsor Table ticket is a special ticket which allow the buyer to seat at the table of the                                     

Sponsor of the event. This will allow people to meet high ranked workers in the digital 

 

Vendor ticket: 350$  

Vendor will be able to have a stall in the event where they will be able to promote their                                     

products or their businesses. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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II. Detailed Description Of Event 

  

Nowadays, it is hard to met people from the same field as you are who are not from your                                     

company or an old friend. That’s why there is more and more networking event because the                               

network you got today is your future of tomorrow. Networking is about making connections                           

and building enduring, mutually beneficial relationships. Networking is your career key.  

We are pleased to introduce you to D Talk, the Digital Networking Event. D Talk, between                               

the abbreviation of Digital Talk and The Talk is an educational and networking event in the                               

Digital field. This event is located in a warehouse­bar in the bay area, in San Francisco, CA.  

Our mission is to drive people to be creative and develop collaborative project which could                             

end as a future powerful startup. 

Our mainly goals are to establish the event on the first Saturday of every two month. From                                 

our plan, the event should dubbed in term of schedule and be every month the second year.                                 

Our Objectives is too keep a real customer loyalty by giving marketing promotion, consulting                           

advices, white paper, digital books… 

 

D Talk philosophy is to let people new in the digital market be what they want to be as                                     

networking will end up as support for them to find the right people to work with and to find                                     

the right job. 

 

The main target of our business is people working in the Digital field, especially creatives                             

one’s as Graphic Designers and Web Developers. However, we also target person working                         

in the Marketing field as this market is really creative and full of new idea. 

The Networking Event industry is growing up the few last years and still growing. 

Our legal form of ownership will be a Partnership with Google and Adobe which are also our                                 

main Sponsors. This form of business is the best one for an Digital Event because Google is                                 

what Bill Gates was to computer and digital in the early 80s. Google is the digital god right                                   

now and it keeps growing every minutes.  

 

Our most important strenghts is living our passion in 3 hours through talks, contest and                             

networking. Let’s people interact with each other and share their passion together which                         

might end to a great collaborative project. 

 

 

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III. Market Research   

According to ISISWorld, there is 141,783 employment in the Graphic Design market in the                           

United States wilth a total of 108,936 businesses. This market got an annual growth of 0.2%.                               

According to Bueau of Labor Statistics, California is where Graphics Designers are the most                           

well payed in all the United States with an annual wage of almost $60,000. In California,                               

there is 27,180 Graphic Designers actually working which means 19% of Graphic Designer                         

of the United States are in California.  

As stated by BLS, the employment of Web Developers are around 121,020 employers in                           

2014. You can find 19,870 Web Developers in California which represent 16% of the Web                             

Developers in the United States. And the annual wage of Web Developers is almost                           

$80,000. 

Still from BLS, the employment of Marketing Managers in the United States are 184,490 in                             

2014. In California, there are the most Marketing Managers in the United States with 32,520                             

Marketing Managers. This figure shows that 17% of Marketing Managers in the US works in                             

California. Moreover, the most well payed Marketing Managers are the one working in the                           

Advertising, Public Relation and Related Services with an annual wage of $156,790. 

After an overview of our target market, it shows how California is good living for creatives                               

like Graphic Designers and Web Developers. 

 

 

IV. Target Clientele  

 

 

The target will obviously be creatives and people working in the digital market, especially                           

workers from startup and big business of the silicon valley. The target will be mainly Graphic                               

Designers, Developpers and their will have some special music event where the target will                           

be musicians. 

In 2009, the gender disparities in the graphics design field was extreme. 82.6% of Graphics                             

Designers were male. The same year, Web Developer had 15% of female. 

Our target will be mainly male Graphics Designers and Developers. However, as Graphics                         

Designer and Developers are not often running businesses, we will target also business                         

worker, especially people working in the marketing field, which is creative. 

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Our main target will be Graphic Designers, Web Developers and Marketing Managers.                       

Those three employment are mainly hosted by male. Thus, our main target will be male                             

between 23 and 40 years old, especially 25 to 35 year old. 

 

Customers Personas  

 

Alex: Graphic Designer of Uber living in San Francisco. Aged of 29, he has moved to                               

California after his graduation in Graphic Design from the School of Arts and Design of                             

Praha, Czech Republic. He’s single and live comfortably with his annual wage of $55,000. 

 

George: 38 year old Marketing Manager, currently working for Amazon. Annual wage of                         

$180,000. He’s living in a Villa in Palo Alto whith his wife and two sons and one daughter. 

 

Micheal: 22 year old Web Developer, currently working for Google.Annual wage of $60,000.                         

He did 3 year of development study before launching his own website which has been                             

bought by Google.  

 

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V. Marketing Plan 

 

 Our low costs Marketing will be throught Social Media Network as Facebook, Twitter, Google                           

+, Printerest, Instagram. 

We will have advertising on our facebook page every month. The event will be on each                               

Calendar of each Social Media.  

 

 

 

D Talk Home page where customer can download the white paper easily 

 

 

Our website will be a beautiful and responsive website (working for every screen as mobile,                             

tablet, laptop). All the information of our event will be on our website. To make our website                                 

out of the screen, we will use a Search Engine Optimization strategy to reach fast the first                                 

page of Search Engine. As Google is a partner, the event will be easily showy. 

Moreover, people will be able to download a white paper of the future speaker by typing their                                 

e­mail address. The download of the white paper will give discount on ticket price. 

By using MailChimp, we will have our customers e’mail address list where we will sent them                               

the white paper as a promotion for a discount for a ticket for the event. By using the                                   

promotion discount code we give them, they will be able to get 5% of their ticket price. Then,                                   

customers will be able to invite their friends and get another promotion discount code of 5%.                               

This marketing strategy will work as word of mouth. 

 

Our event is highly supported by Ctrl Collective which is a shared working space in Silicon                               

Beach that's bringing together the best startups, entrepreneurs, hackers, makers, students,                     

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and creatives. This company will pass the worf of mouth for free on their Social Media                               

Network. 

 

Furthermore, we will use Online Advertising to get people to know us and get involved in our                                 

event. We will focus on Online Digital Magazines as WIRED and Computer Arts. 

WIRED is an in­depth coverage of current and future trends in technology, and how they are                               

shaping business, entertainment, communications, science and politics. 

 

WIRED Magazine reachs 28 Million Monthly Unique Visitors and                 

3.2 Million Print Audience. It’s a really famous magazine for every                     

people working in the Digital Tech Industry.  

We got currently two different Online Advertising to add to Online                     

Magazine. You can see the first one next to this paragraph.. 

 

 

 

 

You can see below the example of what our Online Advertising look like. 

 

 D Talk Online Adverstising on WIRED Home page. 

 

 

 

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VI. Sample Marketing Budget   

You can find below the Revenue & Expenses of the Business Plan of D Talk. 

 

 

 

 

 

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Here’s the Marketing Budget. 

 

 

 VII. Sponsorship Pricing 

  

Company Name  Pricing 

Adobe  10,000$ 

Google  5,000$ 

Wacom  4 free graphic tablet 

Apple  50% discoung on all Apple product. 

 

         

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VIII. Appendix 

 

 

 

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