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Communicating with CommunitiesA Case Study and Guide from
Pakistan and Elsewhere
iii
• • • • • •
Foreword
1 We hope this
ix
Acknowledgements
xi
Table of Contents
iii
ixxiii
Purpose and intended audience
xix
1
References
xii
List of Figures and Tables
17
21
xiii
Abbreviations and Acronyms
Introduction to the Guide
Purpose and intended audience
Complex
xix
1
Chapter 1 Communications in Emergencies
2
• • • • • • • • • •
• • • Police•
2
7
.
coordinates
The cluster approach
5
11
12
7
17
Ghotki
Dera Ghazi Khan
Peshawar
Islamabad
Multan HyderabadSukkur
Hangu & Kohat
Bhakkar Shikarpur Dadu
DirRahim Yar
KhanLarkana &
Qambar Shahdadkot
Jamshoro
Dera Ismail Khan &
Tank
Rajan Pur Naushero Feroz
Tha a
Layyah Jacobabad
Manwali Kashmore
Muza argarh
Na onal O ce
Provincial Sub-O ce
Mass Communica ons
eld sta opera onal
Areas
Chapter 2 Humanitarian Communications Operations
Phases
21
22
11 Sources
11
Friend
and f
amily
Mobile
phon
e
Telev
ision
Radio
Commun
ity le
ader
Newsp
aper
Shops
(barb
er, gr
ocer,
tea)
Religio
us le
ader/
institu
tion
Aid work
er (N
GO/UN)
Distric
t gov
ernmen
t
12
12
Watan card
27
Preferred media .
Sindh
97%
1%
2%
20% 1%
1%
43%
35%
1%
8%
88%
1% 2%
6%
1% 1%
2%
16%
74%
Balochi
Hindko
Pashto
Punjabi
Saraiki
Sindhi
Urdu
Who does here and
else?
Chapter 3 Communication and Accountability Tools
procedures
Partnership
conduct
Radio
The
17
17
7 – 10 am 10 am – 1 pm 1 – 4pm 4 – 7pm 7 – 10pm
Others
Morning show
Political talk shows
Entertainment
Music programme
News bulletin
Soap operas are rarely produced for
t
21
22
2122
Street theatre
© Sayara © Sayara
Chapter 4 Monitoring and Evaluating the Impact of Humanitarian Communications
71
• • • • • • • • •
• • •
• • •
72
• •
• • • • • •
• • • • • •
• • • •
Call Centre Report
Report
Conclusion
77
Preferred media
reached
•
• Watan card• Return procedures and Pashto
•
and access procedures• Watan card• and Pashto
printed
•
and Sindh
Centre
• • •
Sindhi and
• • • • • • Return to the Federally
• Watan cardCorporate social
donors • •
Pashto
courses
trained
in Sindh trained in
Sindhi and
• •
22.6%
30.5%
13.3%
27.2%
0.3%
50.0%
0 100 200 300 400 500
• • • • •
1 2
do?
should I do?
not?
card?
do?
I do?
Watan card?
Watan cards?
Specialist
References