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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION2014

Name Caitlin WiigNetID cwii977Group Number: 363Website Link: http://infosys1102014s1group363.blogspot.co.nz

Tutorial DetailsTutor: Day: Time:Kit-Wah Huang Friday 12pm

Time Spent on Assignment: 15 hours Word Count: 1649

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CAMERA ALIGNMENT AND TRACKING SYSTEM (CAATS)

INTRODUCTION

Tracking criminals through the city once they have been detected on CCTV security footage,

and distributing information efficiently is a crucial problem for police. CCTV security cameras

are installed throughout cities, however, using them to track criminals is a difficult and

lengthy process. Our CAATS system solves this problem through GPS technology that allows

police CCTV camera operators to identify and track criminals’ movements, by providing

them with clear photos of the criminals, their current GPS location, and their criminal

record.

3. BUSINESS SECTION

3.1 Vision

To work in partnership with worldwide communities and protect humankind through a

universally accessible and simple technology.

3.2 Industry Analysis: Public Surveillance Industry

Industry: Public Surveillance Industry. Providing surveillance of public areas for security and

protection.

Force: High/Low: Justification:

Buyer power: Low The majority of public CCTV cameras in cities are

owned by the Council (Auckland Council, 2013)

and controlled by the police (Binning, 2008).

Therefore, people who want to access public

CCTV surveillance technology or footage have low

power.

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Supplier power: High Because the city councils own the majority of

public CCTV cameras (Auckland Council, 2013),

they dominate the industry and control who

operates the cameras, and the footage they

obtain.

Threat of new entrants: Low It would not be easy for a new competitor to

enter this industry because the city councils

dominate it (Auckland Council, 2013). If a new

organisation wanted to set up it’s own public

surveillance operation it would be extremely

costly and time consuming.

Threat of substitutes: Low The New Zealand Police are the city Council’s sole

provider of public surveillance in the city. There is

currently no alternative to receiving intensive

public surveillance through CCTV cameras.

(Auckland Council, 2013)

Rivalry among existing

competitors:

Low No one except for the police monitors CCTV

cameras for public surveillance 24-7. The

Auckland Council (2013) and the Police have an

agreement between them over this. Because city

councils own the majority of public CCTV

cameras, the level of rivalry is low.

Overall attractiveness of the industry: Overall, the public surveillance industry is an

attractive industry, the combination of Porter’s five forces are working in the industry’s

favour. It is dominated by whoever owns the CCTV cameras as they have control over them,

meaning they have a competitive advantage, driving their profits upwards.

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3.3 Customers and Their Needs

The target group of customers is the New Zealand Police. They need to prevent crime

through the use of CCTV cameras. Detective Sergeant Glenn Tinsley believes that CCTV

cameras seriously aid in the fight against crime and that “every town in the country should

have…[them]…installed” (TVNZ, 2013). Secondly, the Police need to be able to identify and

track criminals when operating the surveillance systems; offenders are often identified but

manage to escape. This happened recently when only one offender from a group was

arrested after stabbing a man in central Auckland (Weekes, 2013). Furthermore, the Police

need to efficiently distribute detailed information about suspects to officers on duty.

3.4 The Product and Service

Our system will work to reduce crime rates. Police officers will be able to track down

criminals a lot faster as the computer and CCTV camera together will provide an exact GPS

location of the suspect along with photographs of their face.

The product will help the police with identifying criminals through its facial recognition

technology. Once the criminal has been located a photograph of their face will be taken

which will identify them and bring up their criminal record. The Police will instantly be

provided with sufficient information about the offenders.

The quick supply of information to Police helps solve their distribution problem. With our

computer and mobile operating systems, detailed information about suspects’ locations

(provided on a GPS map), criminal record, and other relevant facts will be sent direct to all

Police officers working on duty at the time. This will speed up the entire process and free up

the radio frequencies for other employees.

Our software will help Police in tracking offenders successfully so that they do not escape.

Police camera operators will be able to click on a suspect on their computer screen, making

all cameras in the vicinity focus on and track them. Therefore, losing a suspect will not be a

problem as they will constantly be followed by the CCTV cameras and have their location

mapped on GPS.

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3.5 Suppliers and Partners

The two main suppliers for our company are GPS Tracking NZ Ltd and iView Systems.

Princeton University (2014) defines a supplier as “someone whose business is to supply a

particular service or commodity”. GPS Tracking NZ Ltd is the supplier of the GPS technology

that CAATS uses to detect and track offenders’ movements. They are supplying a crucial

service to the company.

iView Systems supplies CAATS with it’s iDentify software, technology that enables the facial

recognition of criminals on CCTV cameras. This service is essential to the operation of CAATS

as it identifies the suspects.

The two main partners for our company are the city councils who own the CCTV cameras,

and the New Zealand Police. The Oxford dictionary (2014) defines a partner as “a person

who takes part in an undertaking with another…in a business…with share risks and profits”.

The city councils are partners because they own the cameras needed for our technology to

function. Therefore, they are undertaking this business venture with us and will be sharing

in the risks and profits.

The New Zealand Police are partners because they are in control of public surveillance

through the CCTV cameras. The Police will work together with the respective city councils

and us in order to protect civilians and reduce crime rates; they will also share in the risks

and profits associated with our business.

3.6 Strategy: Focused High Cost

The cost strategy is high cost; this technology is a new development in the surveillance

industry and will be in high demand. The technology systems that CAATS involves will be

costly to implement, meaning that customers will need to pay a high price to obtain the

system.

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The competitive scope for CAATS is a narrow market; Its GPS and facial recognition systems

mean that there is a small section of business’ who can implement this software, specifically

those who have a network of CCTV cameras. CAATS is the only software of its kind and will

be in high demand for all around the world.

The overall strategy is therefore Focused High Cost.

3.7 Value Chain Activity: Deliver the Product or Service

The most important value chain activity for this business is Deliver the Product or Service.

This primary value activity is the most important for CAATS because delivering the service

adds the most value to the product; this is what differentiates it from what is already on the

market. A key component of the business’ vision is to protect humankind through an

accessible and simple technology. Without the successful delivery of CAATS this would not

be possible, crime rates would continue to rise. The business’ focused high cost strategy

reflects the importance of this value chain activity as this is an elite and exclusive technology

that needs to be able to deliver above everything else.

3.8 Business Processes

3.8.1. IDENTIFICATION PROCESS - This business process is important to the CAATS

organisation, as it is what allows the suspect to be identified and tracked; a process that is

crucial to the delivering of the service.

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3.8.2. TRACKING PROCESS - This business process is important to the CAATS organisation and

the delivery of it’s service, because it collates all information the police have about the

suspect and distributes that to the police officers on duty.

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3.9 Functionalities

3.9.1. IDENTIFICATION PROCESS

Search for suspects Store data

3.9.2. TRACKING PROCESS

Send information to smartphones/laptops Display location of suspect on GPS map

3.10 Systems

3.10.1. GPS SYSTEM - This operational support system supports both functionalities of

searching for suspects and displaying locations of suspects on a GPS map. This system helps

to locate suspects on a CCTV camera, pinpoint their location, and track their movements. It

is a transactional processing system, reducing crime rates and protecting humankind,

supporting the vision of the company.

3.10.2. COMPUTER OPERATING SYSTEM - This operational support system supports the

functionality of sending information to police officer’s in-car smartphones and laptops. It

collates all the available information the police have on a suspect and sends it to the laptops

or smartphones of the police officers on duty. It is a transaction processing system that

supports the vision of the company as an accessible and simple technology that protects

humankind.

3.10.3. DATABASE MANAGEMENT SYSTEM - This managerial support system supports the

functionality of storing data. It is able to locate any information that is necessary about a

suspect, case, or police employee, as soon as it is required. It is a decision support system,

helping officers to make crucial decisions about suspects; supporting the business’ vision

through being a universally accessible and simple technology.

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3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes Functionalities Specific Information System(s)

Broad Information System(s)

Deliver the

product or

service

1. Identification process

1. Search for suspects

2. Store data

GPS system

Database management system

Transaction Processing System

Decision Support system2. Tracking process 1. Send information to smartphone/laptops

2. Display location of suspect on GPS map

Computer operating system

GPS system

Transaction Processing System

Transaction Processing System

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CONCLUSION

The implementation of our system solves the problem of identifying and tracking criminals

through the city. The utilisation of GPS and facial recognition technology allows police CCTV

camera operators to identify and apprehend criminals, resulting in reduced crime rates and

safer streets. This advanced technology has the potential to be implemented globally, with

nothing like it existing today. I.T delivers immense value to the organisation through the

various business processes and systems involved in the Camera Alignment and Tracking

System.

REFERENCES

1. Binning, E. (2008, June 30). Cameras watch the city almost undetected. Retrieved from http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10519060

2. Auckland Council. (2013). Collaborative Project for CCTV use in Auckland. Retrieved from http://www.aucklandcouncil.govt.nz/EN/planspoliciesprojects/councilpolicies/cctv/Documents/cctvprojectfaqs.pdf

3. TVNZ. (2013). Cop says CCTV cameras should be installed in all towns. Retrieved from http://tvnz.co.nz/national-news/cop-says-cctv-cameras-should-installed-in-all-towns-5494199

4. Weekes, J. (2013). Early morning ructions lead to stab arrest. Retrieved from http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11178979

5. Oxford Dictionaries. (2014). Partner: definition of partner in Oxford dictionary (British & World English). Retrieved from http://www.oxforddictionaries.com/definition/english/partner

6. Princeton University. (2014). WordNet Search - 3.1. Retrieved from http://wordnetweb.princeton.edu/perl/webwn?s=supplier

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