D.9.1. Dissemination plan€¦ · Dissemination, Awareness and Exploitation Partner Responsible...

PROJECT Coach assistant via projected and tangible interface GRANT AGREEMENT Nr. 769830

D.9.1. – Dissemination plan

SUBMISSION DUE DATE DELIVERABLE VERSION

Month 10, 30.09.2018 3.0

ACTUAL SUBMISSION DATE

Month 10, 30.09.2018

This project has received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 769830

Ref. Ares(2018)5002010 - 30/09/2018

CAPTAIN 769830 D9.1 Dissemination plan

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DELIVERABLE TITLE Dissemination plan

DELIVERABLE No. D.9.1

Deliverable Version 3.0

Deliverable Filename Captain_Deliverable_9.1 - Dissemination Plan_v.3.0

Nature Of Deliverable R = Report

Dissemination Level Public

Number Of Pages 56

Work Package WP9. Dissemination, Awareness and Exploitation

Partner Responsible INI-NOVATION

Author(s) Angela Ivanova (INI), Wolfgang Kniejski (INI)

Contributor(s) ALL PARTNERS

Editor

Reviewed by Louise Hopper (DCU), Valentina Conotter (SIT),

Evdokimos Konstantinidis (NIVELY)

Approved by Panos Bamidis, Project Coordinator

PROJECT FULL TITLE Coach assistant via projected and tangible interface

Type Of Action Research & Innovation Action (RIA)

Topic H2020-SC1-PM-15-2017: Personalised coaching for well-being and care of people as they age

Start Of Project 1 December 2017

Duration 36 months

Project URL www.captain-eu.org


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Table of Contents

EXECUTIVE SUMMARY ........................................................................................................................................... 4

REFERENCES AND LIST OF ACRONYMS ................................................................................................................... 5

LIST OF FIGURES ..................................................................................................................................................... 7

LIST OF TABLES ...................................................................................................................................................... 7

1 INTRODUCTION ............................................................................................................................................. 8

2 CAPTAIN VISION AND STRATEGIC OBJECTIVES FOR DISSEMINATION ............................................................ 9

2.1 PROJECT OBJECTIVES .......................................................................................................................................... 9 2.2 VISION .......................................................................................................................................................... 10 2.3 STRATEGIC OBJECTIVES FOR DISSEMINATION ......................................................................................................... 10

3 TARGET AUDIENCE AND KEY MESSAGES ...................................................................................................... 12

4 GENERAL DISSEMINATION PLAN ................................................................................................................. 14

4.1 OVERVIEW ON CAPTAIN DISSEMINATION STRATEGY PLAN ........................................................................................ 14 4.2 CORPORATE IDENTITY AND DISSEMINATION MATERIALS ........................................................................................... 15 4.3 DISSEMINATION AND COMMUNICATION CHANNELS ................................................................................................ 16

4.3.1 CAPTAIN website .................................................................................................................................... 16 4.3.2 CAPTAIN social networking channels ..................................................................................................... 17 4.3.3 CAPTAIN Project Community Database ................................................................................................. 18 4.3.4 Relevant European or international events ........................................................................................... 18 4.3.5 Other media channels ............................................................................................................................ 19

4.4 DISSEMINATION ACTIVITIES ............................................................................................................................... 21 4.4.1 Project newsletters ................................................................................................................................ 21 4.4.2 Press Releases for mass media .............................................................................................................. 22 4.4.3 Publications ............................................................................................................................................ 22 4.4.4 Networking for dissemination................................................................................................................ 23 4.4.5 Liaison with related projects .................................................................................................................. 24

4.5 MONITORING AND EVALUATION ........................................................................................................................ 27

5 INDIVIDUAL DISSEMINATION PLAN ............................................................................................................. 28

5.1 ARISTOTELIO PANEPISTIMIO THESSALONIKIS (AUTH), GREECE ................................................................................. 30 5.2 DIGIFLAK (DIG), ESTONIA ................................................................................................................................. 32 5.3 DUBLIN CITY UNIVERSITY (DCU), IRELAND .......................................................................................................... 32 5.4 INI-NOVATION (INI), GERMANY ........................................................................................................................ 35 5.5 NIVELY, FRANCE ............................................................................................................................................ 37 5.6 NVISO, SWITZERLAND ..................................................................................................................................... 39 5.7 SOCIAL IT SOFTWARE & CONSULTING (SIT), ITALY ................................................................................................ 40 5.8 VICOMTECH (VIC), SPAIN ................................................................................................................................. 41 5.9 SALUMEDIA (SAL), SPAIN ................................................................................................................................. 43 5.10 INTRAS, SPAIN .............................................................................................................................................. 44 5.11 HOLOLAMP (HOL), FRANCE .............................................................................................................................. 47 5.12 UNIVERSITY OF TRENTO (UNTIN), ITALY ............................................................................................................. 48 5.13 AZIENDA PROVINCIALE SERVIZI SANITARI (APSS), ITALY ......................................................................................... 50 5.14 STEGI EVGIRIAS ARCHANGELOS MICHAEL (AMEN), CYPRUS ................................................................................... 52 5.15 NATIONAL UNIVERSITY OF IRELAND MAYNOOTH (MU), IRELAND ............................................................................ 53

6 CONCLUSIONS ............................................................................................................................................. 55

ANNEX 1. PROJECT COMMUNITY DATABASE ....................................................................................................... 56


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EXECUTIVE SUMMARY

Deliverable D9.1 presents an overview on key dissemination strategies of CAPTAIN project defining the key target groups, dissemination messages, and dissemination channels for achieving maximum visibility of the project work and results. The document is organised as follows:

• Chapter 1 INTRODUCTION outlines the context of the report and its contribution to the implementation of the project.

• Chapter 2 CAPTAIN VISION AND STRATEGIC OBJECTIVES FOR DISSEMINATION presents the long-term vision of the project and the strategic dissemination objectives in relation with the project goals.

• Chapter 3 TARGET AUDIENCE AND KEY MESSSAGES introduces the target audiences and synergies and defines the key messages for dissemination.

• Chapter 4 GENERAL DISSEMINATION PLAN describes the visual identity of CAPTAIN, presents the dissemination channels and activities that will be carried out to raise awareness within the potential user communities, to promote and deepen the understanding of the project and encourage action and participation. Furthermore, this chapter outlines the metrics (as a set of data) that will be collected and analysed to monitor and evaluate the effectiveness of the communication and dissemination activities.

• Chapter 5 INDIVIDUAL DISSEMINATION PLANS presents the individual planned activities of all CAPTAIN partners, during the first project year.

• Chapter 6 CONCLUSIONS gives and overview of the dissemination concept and its execution.

• Chapter 7 ANNEXES gives additional valuable information.


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REFERENCES AND LIST OF ACRONYMS

REFERENCES

01 CAPTAIN Project Proposal

02 Deliverable D7.3 “Pilot trials in living labs methodology”

03 https://www.linkedin.com/pulse/guideline-good-dissemination-towards-your-target-groups-almeida)

LIST OF ACRONYMS

Acronym Description ADL Activities of Daily Living

AI Artificial Intelligence

AMEN Stegi Evgirias Archangelos Michael

API Application Programming Interface

APPS Azienda Provinciale Servizi Sanitari

AR Augmented Reality

AUTH Aristotelio Panepistimio Thessalonikis

CEO Chief Executive Officer

CIP Competitiveness and Innovation Programme

CTO Chief Technology Officer

DCU Dublin City University

DG Directorate General

DIG Digiflak

DoA Description Of The Action

EC European Commission

eCare Electronic Care

e.g. For example

Etc. And So On (from Latin)

EU European Union

FP7 Framework Programme 7

HO Hololamp

ICT Information communication technologies

IEEE Institute of Electrical and Electronics Engineers

INI INI-Novation

IoT Internet of Things

IPR Intellectual Property Rights

IT Information Technology

MU National University of Ireland Maynooth

NIV Nively

P. I. A Persone Insieme Per Gli Anziani

PM Program Manager

PPT Power Point

PSP Pre-Studies Programme

R&D Research & Development

RTD Research and Technological Development

SAL Salumedia

SIT Social It Software & Consulting

SMEs Small and medium-sized enterprises

SNHS School of Nursing and Human Sciences

SoA Service-oriented Architecture

THE Times Higher Education

https://www.linkedin.com/pulse/guideline-good-dissemination-towards-your-target-groups-almeida

https://www.linkedin.com/pulse/guideline-good-dissemination-towards-your-target-groups-almeida


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TV Television

UI User Interface

UNTIN University of Trento

VIC Vicomtech

VR Virtual Reality

WP Work Package


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LIST OF FIGURES

Figure 1. CAPTAIN innovation development process in relation with dissemination ................................ 10 Figure 2. CAPTAIN Media Pack materials .................................................................................................... 16 Figure 3. CAPTAIN Website ......................................................................................................................... 17 Figure 4. CAPTAIN social networking channels ........................................................................................... 17

LIST OF TABLES

Table 1. Connection between the dissemination objectives and activities – an overview ........................ 11 Table 2. Overview on CAPTAIN Dissemination strategy plan ..................................................................... 15 Table 3. Media targeting scientific community .......................................................................................... 20 Table 4. Media targeting tech and business community ............................................................................ 21 Table 5. Newsletters planned, Calendar of events and dissemination actions .......................................... 22 Table 6. Press Releases planned, Calendar of events and dissemination actions ...................................... 22 Table 7. Publications to general public planned, Calendar of events and dissemination actions .............. 22 Table 8. Business publications planned, Calendar of events and dissemination actions ........................... 23 Table 9. Scientific publications planned, Calendar of events and dissemination actions .......................... 23 Table 10. Dissemination activity on external events, Calendar of events and dissemination actions ....... 23 Table 11. Monitoring activity ...................................................................................................................... 27 Table 12. Dissemination activities per partner, Source: DoA ..................................................................... 29 Table 13. Dissemination plan AUTH ............................................................................................................ 31 Table 14. Dissemination plan, DIG .............................................................................................................. 32 Table 15. Dissemination plan DCU .............................................................................................................. 34 Table 16. Dissemination plan INI ................................................................................................................ 36 Table 17. Dissemination plan NIVELY.......................................................................................................... 38 Table 18. Dissemination plan NVISO ........................................................................................................... 40 Table 19. Dissemination plan SIT ................................................................................................................ 41 Table 20. Dissemination plan VIC................................................................................................................ 42 Table 21. Dissemination plan SAL ............................................................................................................... 43 Table 22. Dissemination plan INTRAS ......................................................................................................... 46 Table 23. Dissemination plan HO ................................................................................................................ 47 Table 24. Dissemination plan UNTIN .......................................................................................................... 50 Table 25. Dissemination plan APPS ............................................................................................................. 51 Table 26. Dissemination plan AMEN ........................................................................................................... 53 Table 27. Dissemination plan MU ............................................................................................................... 54 Table 28. Project Community Database Template ..................................................................................... 56


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1 INTRODUCTION

The present document aims to define and structure the “CAPTAIN Dissemination Plan” which sets out the terms of communication, identifies and organizes the activities to be carried out throughout the project in order to promote its activities, outcomes and results. The project belongs to the “E-Health, Well-being and Ageing” Unit of the DG, funded by the Horizon2020 program, and is expected to have a long term structural impact on the systems, organizations/institutions and individuals in the Member States, this is why CAPTAIN, like other Research and Innovation action projects, need to demonstrate their innovative character, the impact and sustainability of their results and how the consortium intends to maintain or develop these outcomes. The CAPTAIN consortium aims to communicate the scope and achievements of the project and make them widely known to the community and interested parties. The project includes activities that entail structured cooperation, exchange of experience and good practices, which will need to be communicated using appropriate resources to relevant stakeholders. This document provides the guidelines on how, when and through which channels the messages related to the project objectives will be communicated. The consortium also aims to demonstrate that the Captain project builds upon the results of previous EU funded projects, such as those under the former CIP, ICT PSP and FP7 programs. The key objectives of the CAPTAIN Dissemination Plan are to promote awareness on the project’s outcomes and to ensure maximum impact of the project both during its evolution and after the end of the project. The first section of this document refers to the vision of the project and the definition of strategic objectives by defining the target audience and key messages. Then, the materials, channels and planned activities are presented; finally, the individual dissemination plans of each partner are outlined. The document will be revisited and updated based on feedback and project progress. The Dissemination plan also aims to streamline the project messages and provide clarity on what to communicate to whom, and when.


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2 CAPTAIN VISION AND STRATEGIC OBJECTIVES FOR DISSEMINATION

2.1 PROJECT OBJECTIVES

CAPTAIN leverages state of the art technologies such as “projected augmented reality”, real-time 3D sensing technologies, speech analysis, non-invasive physiological and emotional data analysis, and intelligent comprehension of the user’s behaviour and actions. Innovative CAPTAIN software will be created covering the following project objectives: Creation of a projective, tangible and emotional UI interface Users will interact with CAPTAIN through tangible interfaces. CAPTAIN will transform the living environment into an interactive environment where the older adult can interact with the home intelligence using their hands. It will include simple contact interaction, contact area interaction, brightness interaction, object interaction and gesture interaction. The controllers will be very intuitive and an artificial intelligence algorithm will be applied. Also, the interface will integrate voice interaction and control of home devices, as well as, speech interaction with the virtual coach. Non-invasive physiological and emotion data collection and analysis CAPTAIN’s psychological and emotion data collection and analysis from video will use facial micro-expression and human body pose analysis compatible with mobile and network cameras based on deep learning to assess how patients are feeling over time. This activity will support the collection of assessment data and how computerized tools can be used to assist in the management of a person's emotional state. CAPTAIN software will focus on deep learning-based algorithms that will run on video streams from network cameras (fitted within the appliance). Data will be provided through standard open API frameworks. Non-invasive movement and gait data analysis Movement and gait analysis will rely on the use of range cameras which operate as a real-time 3D scanner. The system is able to extract in real time the position of the persons in the room and of their body parts (i.e. head, torso, arms, legs) through use of a 3D sensor (the range camera) and its body configuration in order to detect conditions of risks. Real time execution and extraction of the senior’s position, posture and looking direction extracted from range cameras will serve as input to the CAPTAIN system.

Physical and cognitive training through serious games The CAPTAIN’s physical and cognitive training will be supported by an existing physical and cognitive serious games platform which has been tested with more than 200 older adults (healthy and with Mild Cognitive Impairment), exhibiting good efficacy and usability assessment as well as high adherence to a daily schedule. Designed, developed and tailored to older adults, the CAPTAIN architecture introduces standard physical exercise protocols in exergaming software engineering, as well as standard physical assessment tests for augmented adaptability through adjustable exercise intensity. As a result, CAPTAIN will create a “transparent” technology designed as ubiquitous assistant for older adults compensating their physical and memory impairments during their Activities of Daily Living (ADL). The process includes the following phases: user-centred technology development, prototyping and testing.


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2.2 VISION

The CAPTAIN vision is to turn the homes of older adults into a gentle coach within an empowering space, providing interaction, guidance and help for independent living leading to physical, cognitive, mental and social well-being. CAPTAIN will create innovation on the eCare market not only by providing a new technology but also by satisfying social needs and guidance for social, cognitive and physical dimensions in a positive and disruptive way.

2.3 STRATEGIC OBJECTIVES FOR DISSEMINATION

The strategic objectives for dissemination are closely related to the project objectives. As a highly innovative project, CAPTAIN’s dissemination activities should be multidimensional ensuring maximum communication and awareness on all levels of the development process.

Figure 1. CAPTAIN innovation development process in relation with dissemination

All dissemination work and efforts made by the consortium partners during the project duration have to serve the long-term objective of CAPTAIN dissemination – sustainable exploitation of the project results. Therefore, the CAPTAIN communication and dissemination strategy is designed to foster the user-centred technology development process and the creation of a community of individuals and institutes interested to apply and use the project results being available. The major communication and dissemination objectives are:

A. To ensure maximum awareness about the CAPTAIN project and to disseminate its results to the user communities and general public through publications, communication actions, creation of liaisons with other initiatives, or organisation of events;


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B. To generate acceptance and trust in the project results available for use, supporting the CAPTAIN user-centred approach during the technology development phase and testing process involving all targeted beneficiaries;

C. To facilitate further use of the project results, by supporting the exploitation of the project achievements, gathering a community of stakeholders that may use the project results for their own work, enabling use and up-taking the project results;

D. To create the conditions for the sustainability of the initiative after the project conclusion, as a business line of activity, supporting the exploitation activities.

Different dissemination activities will be executed for achievement of the strategic dissemination objectives. They are described in Chapter 4.4 “Dissemination activities”. An overview of the relation dissemination objectives and dissemination activities is presented in the table below (Table 1).

A, Ensuring maximum awareness

about the project and results

B. Generating acceptance and trust in the

results available for use

C. Facilitating further use of the

results

Newsletters Project website Scientific publications Societal activity

Press releases Videos, interviews Business publications Dissemination activities towards policy makers

Project factsheet Articles in magazines

Trainings, workshops, demonstrations

Dissemination for the exploitation events and

activities

Social media Exhibitions Sharing results in the project community

Networking Liaisons

Active stakeholder/ user engagement

Conference

presentations

D. Creating the conditions for the sustainability of the project after the project conclusion

Creating a business line of activity Patents Spin off New products Patents Societal activity Open licenses Policy change Further research

Table 1. Connection between the dissemination objectives and activities – an overview The exploitation activities that focus on creating the conditions necessary for the sustainability of the project after the project conclusion, will be decided during the third year of the project duration and will be disseminated accordingly.


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3 TARGET AUDIENCE AND KEY MESSAGES

CAPTAIN will reach different stakeholder groups, defined in this document as target groups for dissemination. Therefore, various messages, communication channels and approaches are mandatory in order to make the dissemination activities relevant and effective for achieving the highest visibility of the project. The CAPTAIN target groups for dissemination include:

• Internal stakeholders within the consortium organizations: by directly being involved in the project, they have an interest in its progress, and they will be reached during internal meetings and events through presentations of the project activities and dissemination of news.

• Civil society is a wide audience which includes all citizens (i.e., general public). The general public are a main strategic focus of the dissemination process. The key messages refer to the social impact of the project, its contribution to the quality of life and community welfare. Messages include tangible results, facts, practices and their benefits that impact the society. The communication is built on story-telling language without specific business and scientific terms and knowledge. The aim of the dissemination efforts should be to create acceptance and trust.

• Governments and policy makers at EU, national and regional level. The key messages refer to the political impact of the project. The policy makers have to understand how the science, innovation and quality of life are linked for the benefit of the society. The messages include information on how the project results contribute at political and social level and what policies could be constructed to ensure political stability [3]. Policy makers and local governments can provide multidimensional support such as accreditation, rising awareness, increasing trust. Therefore, the CAPTAIN consortium will commence a clear communication strategy by actively seeking cooperation (through regular communication campaigns) with these stakeholders, with the goal of starting dialogue and then promoting engagement, as well as transferring experience and results of the project into policy actions.

• Health Insurance organizations are a specific group of stakeholders in CAPTAIN, thus representing an important target group for dissemination. They can provide support for the older adults as end-users to finance the CAPTAIN products and services in the future. Government accreditation and insurance willingness-to-pay heavily influence private consumers’ trust and purchase decisions in favour of CAPTAIN. Therefore, the CAPTAIN consortium will be proactive in the communication with these actors at both EU and national level raising their awareness, promoting results and facts about the benefits for the end users in need.

• Older adults are the end users of CAPTAIN results. CAPTAIN is based on a bottom-up approach. During the project duration, CAPTAIN will foster a truly user-centred co-design philosophy based on constant involvement of older adults in the design, development, and testing activities in the project. The CAPTAIN partners are already actively involving older adults in the project activities and an active stakeholders’ network is being built (Task 2.1). Thus, an important dimension of CAPTAIN dissemination is creating awareness among older adults, raising their interest and building trust in order to involve them in the process of co-creation of the technologies to define their requirements and validate the project results. A key message is that CAPTAIN brings improved wellbeing for older adults, supporting independent living in their own homes.

• Informal caregivers are stakeholders who can support the introduction of CAPTAIN to the homes of older adults. Informal caregivers are both family members living or not with the older adult and paid healthcare workers, not necessarily qualified caregivers, who provide day-to-day help/assistance to the older adult. Family caregivers are trusted and constantly present in the daily support of the adult in need, thus they can help and support older adults in their choice and


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buying process. A key message is the benefits for the older adult and for informal caregivers – CAPTAIN can bring lower stress in the family, increasing support in care, saving time and efforts.

• Formal providers within care homes for older adults (private and public) are the people working within specialized facilities, where CAPTAIN technology could be installed. Their support and participation in the value chain creation is important for CAPTAIN’s success; therefore, benefits as saved time and effort on documentation; lower stress on caregivers will be the message conveyed. The goal is to disseminate the scientific background, but also provide the necessary practical information on how to use CAPTAIN.

• Formal caregivers are future partnering stakeholders of CAPTAIN. The group includes all types of professionals, e.g. doctors, nurses, psychologists and physical therapists. They are not direct target users, neither future customers, but their role is to indicate needs, to raise awareness about CAPTAINS solutions and to collaborate on healthcare service delivery. CAPTAIN dissemination aims at rising awareness, promoting active scientific communication, and providing practical information on users’ satisfaction and feedback.

• Smart Home Providers are strategic partners in licensing and integration of CAPTAIN technology. A key message is the benefit they could get by expanding their product lines and revenue streams. Smart Home providers are a specific target group of the dissemination towards business communities (T.9.2). The organization of special dialog sessions, meetings and workshops are the key dissemination activities to reach these stakeholders.

• Academic researchers are a specific target group of the dissemination to scientific communities (T9.3). They can benefit from CAPTAIN in terms of service integration and data access to analysed data and thus gain valuable insights for future scientific research.

• eHealth and eCommerce Platforms are representatives of a growing industry trying to get closer to the consumer. These stakeholders can complement the CAPTAIN gamification approach and be future customers at the back-end of the value chain benefiting from service integration and data access. Maintaining long-term relationships is crucial for the future CAPTAIN exploitation activities. Strategic partnerships are important to deliver a quality value proposition. They are specific target groups of the dissemination towards business communities (T.9.2)

• Corporations can reclaim productivity of family caregivers providing supportive related solutions for expanding their market segment. Emphasis will be placed on disseminating the potential and effectiveness of CAPTAIN as a platform and of individual modules (e.g., IoT sensors, FIWARE, universAAL, virtual coach, peer monitoring, behavioural change). They are specific target groups of the dissemination towards business communities (T.9.2)

• Media and press on local level act as an intermediary in communicating the project results. Raising the interest of media and press is not restricted to sending press releases or other kinds of project information. It is also very important to engage interested journalists in project activities by sending special invitations to CAPTAINS events and demonstrations involving end users, or to any other activity that will make them be “inside” the project [3].


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4 GENERAL DISSEMINATION PLAN

The transition of the research and project results into practice is facilitated by active dissemination activities. The goal is to disseminate information and notify the stakeholder communities about news, events and project activities and to raise awareness on the CAPTAIN activities. This will be achieved by using appropriate ways to transmit information that could vary according to the target audience. During this task all the partners are involved to ensure visibility of the project through a number of traditional and specific dissemination activities.

4.1 OVERVIEW ON CAPTAIN DISSEMINATION STRATEGY PLAN

Target audience

Dissemination message Dissemination activities and channels

Result

Vision: We turn the homes of older adults into a gentle coach within an empowering space, providing interaction, guidance and help for independent live leading to physical, cognitive, mental and

social well-being.

Internal stakeholders

Project vision and possibility to be a part of innovation in Healthcare

Personal communication, emails, internal newsletters, reports, workshops, meetings

Information, trust, willingness to collaborate

Civil society Project vision, tangible results, facts, practices and benefits that impact society

Publications for the general public in the web, social media, Articles and interviews in mass media – radio, TV and press, users’ workshops

Awareness, acceptance, trust

Government, policy makers

Project vision tangible results, facts, practices and benefits on political and social level

Meetings, newsletters, demonstrations, reports, personal communication

Awareness, acceptance, political support

Older adults Safe and flexible independent life at the own home, facts, practices, feedback from users

Personal communication, demonstrations, living labs, workshops, publications and interviews in traditional media targeting older adults

Awareness, acceptance, trust, willingness to use / buy

Informal caregivers

Project vision and benefits - lower stress in the family, increased support in care, save time and efforts

Personal communication, demonstrations, living labs, workshops, publications and interviews in traditional or social media targeting older adults and families

Awareness, acceptance, trust, willingness to buy/ use

Care homes personnel

Project vision and benefits - save time and effort on documentation and lower stress on caregivers

Publications in media targeting health and care sector, newsletters, demonstrations, workshops, personal communication

Awareness, acceptance, trust, willingness to buy/ use

Formal caregivers

Save time and efforts, increased data information; Facts, practices, feedback from users

Publications in media targeting health and care sector, newsletters, demonstrations, living labs, workshops, personal communication

Awareness, acceptance, trust, willingness to collaborate


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Health insurance

Project vision, facts, practices, feedback from users

Publications and interviews in media targeting health and care sector, newsletters, meetings

Awareness, acceptance, financial support

Smart Home providers

Expand their product line and revenue streams

Participation in fairs and international business conferences, matchmaking events, workshops and one-to-one meetings, social media channels

Awareness, acceptance, interest, willingness to collaborate

eHealth and eCommerce platforms

Expand their services lines, revenue streams, gain valuable insights

Newsletters, participation in fairs and international business conferences, Publications in traditional and online media targeting the business community


Academia and research

Project vision and benefits – analyse data and gain valuable insights

Scientific papers and reports on the project’s achievements and results, Participation in international conferences, social media channels, newsletters, Traditional media – scientific articles and interviews in target magazines


Corporations Project vision, facts, results Reports on the project achievements and results beneficial for business, International business conferences, Social media channels, Newsletters, Traditional media – business articles and interviews in target magazines

Awareness, interest, willingness to use

Media Project vision, facts, practices, results, feedback from users, feedback form collaborators

Local communication and one-to-one meetings, demonstrations and press conferences, press release

Awareness, interest, willingness to champion the initiative

Table 2. Overview on CAPTAIN Dissemination strategy plan

4.2 CORPORATE IDENTITY AND DISSEMINATION MATERIALS

CAPTAIN’s corporate identity is expected to build visibility for the project across institutions and project stakeholders and to elevate its presence and recognition. Therefore, designing a distinctive corporate identity of the project is the first dissemination task that was accomplished in the first month of the project. A set of identity design materials called the “media pack” have been created and will be used consistently in all dissemination activities throughout the course of the project. CAPTAIN’S corporate identity includes the following signs and materials:

• a logo, at different resolutions and for different uses;

• a project roll-up, to be printed and used e.g. at fairs;


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• a project brochure;

• a project poster;

• a project video https://www.youtube.com/watch?v=-fIcMLUm_3I;

• a CAPTAIN power point presentation;

• an official short description (e.g. 200, 500 and 1000 characters) to be used e.g. for press releases.

Figure 2. CAPTAIN Media Pack materials

The CAPTAIN media pack is presented in detail in Deliverable D.9.2 “Media Pack”.

4.3 DISSEMINATION AND COMMUNICATION CHANNELS

4.3.1 CAPTAIN website

The CAPTAIN website (http://captain-eu.org ) is the prime showcase for the project to external institutions and the general public. The website is the primary channel for the CAPTAIN dissemination and awareness strategy. For this reason, all partners will ensure to:

• Include the CAPTAIN project website address within all the project publications;

• Announce major changes to the website in the “News and events” section, highlighting this also within the newsletters;

• Place the CAPTAIN website address in any publication related to partner organisation’s work for the project;

• Reference the project website and logo within their own websites.

The CAPTAIN website will run during and for up to 3 years after the end of the project. It will consequently be updated with activities in order to enhance the visibility of the project after its termination.

https://www.youtube.com/watch?v=-fIcMLUm_3I

http://captain-eu.org/


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Figure 3. CAPTAIN Website

A detailed description of CAPTAIN website is provided in Deliverable D9.3 “Website and Web channels”.

4.3.2 CAPTAIN social networking channels

The social networking channels created for the CAPTAIN project are: 1. A Twitter account: https://twitter.com/captain_eu 2. A LinkedIn group: https://www.linkedin.com/in/captain-project/ 3. A Facebook page: https://www.facebook.com/projectCaptain/ 4. A YouTube channel: https://www.youtube.com/channel/UCDDOTaF_R9wvQxKRC7YLYIw

Figure 4. CAPTAIN social networking channels

These channels will be continuously updated so that they build a significant community of followers. Detailed information is provided in Deliverable D9.3 “Website and Web channels”.

https://twitter.com/captain_eu

https://www.linkedin.com/in/captain-project/

https://www.facebook.com/projectCaptain/

https://www.youtube.com/channel/UCDDOTaF_R9wvQxKRC7YLYIw


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4.3.3 CAPTAIN Project Community Database

A database will be created targeting stakeholders at an international level. With their consent, contact details of all organisations and persons, or local mechanisms that can be used to access these communities will be stored within a special table called Project Community Database. This activity will be finalized at month 36 with deliverable D9.4 “Project Community Database”. First results are presented in Annex 1 of this document. These target audiences need information about on-going progress and achievement of results. Considering the characteristics and needs of Industry and SMEs, the dissemination activities will ensure that the appropriate and most effective methods of communication and dissemination will be used. The target audience will be addressed first through awareness raising and dissemination initiatives, then through dialog sessions and meetings and, finally, through demonstration of the complete set of the CAPTAINs innovation that will ensure sustainability beyond the project’s lifetime.

4.3.4 Relevant European or international events

Relevant European or international events such as fairs, workshops, conferences and exhibitions that take place mainly within the European Union are another dissemination channel to promote the project and its results through various dissemination activities – spreading brochures, placates, presentations, meetings and networking. Such events will be chosen based on the objectives of the project dissemination plan with respect to targeting active ageing, health and related services through commercial connections and trade-fairs, and for academic dissemination and engagement through journals and conference. Relevant European or international events targeting the scientific and business communities defined as important for CAPTAIN are the following:

• 6th ARVR Innovate Conference: where augmented and virtual reality get down to business. May, 2019, Dublin, Ireland

• AAIC - Alzheimer Association International Conference

• Annual Meeting of the International Neuropsychological Society, New York, February 2019

• Annual Meeting of the Psychological Society of Ireland, November 2019

• BNA 2019 FESTIVAL OF NEUROSCIENCE, Dublin, Ireland, 14th to 17th April 2019

• CEBIT 2018, Hannover

• CODE New Festival 2018, Stuttgart

• Congress of the Spanish Society of Health Informatics

• CUBE Tech Fair, Berlin

• CYPSY24, 24th Annual CyberPsychology, CyberTherapy & Social Networking Conference, Dublin, Ireland

• Deutscher Krankenhaustag 2018, Düsseldorf

• Digital Health & Wellness Summit @ Mobile World Congress

• e-Health Connection / e-Health Summer University (Castres, France)

• FRONTIERS in HEALTH, Berlin

• Games for Health Europe Conference (https://www.gamesforhealtheurope.org/)

• General Assembly eVIA Network (Spain’s eVIA technology platform for health, active and independent life) (http://ametic.es/es/innovacion/plataformas-tecnologicas/evia)

• Health 2.0 Europe Congress

• IAGG - International Association for Gerontology and Geriatrics


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• ICIC -International Conference on Integrated Care

• International Gerontological Society 67th Annual & Scientific Meeting, Sept 2019

• MEDICA, Düsseldorf

• National Congress CENTAC (National Center for Accessibility Technologies) (http://www.centac.es/)

• National Congress of SEPG (Spanish Psychogeriatric Society).

4.3.5 Other media channels

a. Journals, targeting scientific community

Media Reach Audience

Age and Ageing International Multidisciplinary Research, Clinicians

Aging & Mental Health International Multidisciplinary Research, Clinicians

Ageing and Society International Multidisciplinary Research, Clinicians; sociologists

American Journal of Preventative Medicine International Multidisciplinary Research, Clinicians

Archives of Clinical Neuropsychology International Research, Clinicians

Assistive Technology International Multidisciplinary Research, Clinicians, Industry

British Medical Council Geriatrics (BMC – Geriatrics)

International Multidisciplinary Research, Clinicians

Computers and Society International Multidisciplinary Research, Sociologists, Industry

Cyberpsychology, Behavior and Social Networking

International Research, Clinicians

European Journal of Ageing International Multidisciplinary Research, Clinicians

Frontiers in Aging Neuroscience International Multidisciplinary Research, Clinicians

Geriatrics and Gerontology International Multidisciplinary Research, Clinicians

Gerontechnology International Multidisciplinary Research, Clinicians

Gerontology International Multidisciplinary Research, Clinicians

Health Social Care in the Community International Multidisciplinary Research, Clinicians

Health Informatics Journal International Research

IEEE Journal of Biomedical and Health Informatics


IEEE Transactions on Biomedical Engineering

International Research, Clinicians

http://www.centac.es/


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International Journal of Geriatric Psychiatry

International Research

International Journal of Gerontology International Multidisciplinary Research, Clinicians

International Journal of Human-Computer Studies

International Multidiscipinary Research

International Journal of Technical Assessment in Healthcare


International Journal of Technoethics International Multidisciplinary Research

International Psychogeriatrics International Multidisciplinary Research, Clinicians

Journal of Ageing and Health International Multidisciplinary Research, Clinicians

Journal of Applied Gerontology International Multidisciplinary Research, Clinicians

Journal of Assistive Technology International Multidisciplinary Research

Journal of Gerontology International Multidisciplinary Research, Clinicians

Journal of Information Communications and Ethics in Society

International Multidisciplinary Research

Journal of the International Neuropsychological Society

International Research + Clinicians

Pervasive and Mobile Computing International Multidiscipinary Research

Psychogeratrics International Multidisciplinary Research, Clinicians

Psychology and Ageing International Multidisciplinary Research, Psychologists

Science and Engineering Ethics International Multidisciplinary Research, Industry

The Gerontologist International Multidisciplinary Research, Clinicians

Table 3. Media targeting scientific community

b. Media, targeting tech and business community

Media Reach Audience

Bilanz – The German Business Magazine, Print product, Axel Springer SE, Berlin

European, Germany

Top-level decision makers and executives, private investors, opinion leaders, and high potentials

CNET, https://www.cnet.com/ International Business community, entrepreneurs, innovators

Entrepreneur Europe https://www.entrepreneur.com/

International Business community, entrepreneurs, innovators

https://www.cnet.com/

https://www.entrepreneur.com/


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European Business Magazine

http://europeanbusinessmagazine.com/


The Economist, Online product, London, UK https://www.economist.com/

European, International

Business community, entrepreneurs

VentureBeat https://venturebeat.com/


Table 4. Media targeting tech and business community

c. Media, targeting general public Traditional media such as radio, TV, magazines, and newspapers targeting non-technical audiences are the main dissemination channels for raising awareness and interest about CAPTAIN. Informational campaigns with interviews and publications will start in the second year of the project duration when interim results will be communicated about CAPTAIN. A key factor for success is the establishment of good connections with journalists that are interested in CAPTAIN and are willing to provide regular information on its progress and success. For dissemination on a regional level, each partner will individually engage local stakeholders. Every partner has a broad network willing to receive information and news.

4.4 DISSEMINATION ACTIVITIES

Dissemination activities promote the project outcomes within the project's target groups. An important part for planning and reporting is a flexible Calendar of events and dissemination actions. This is an edited Excel document that allows the project partners to plan CAPTAIN dissemination activities in their own regions that address specific communities and dissemination goals. All CAPTAIN partners were provided with an excel form containing different tables for every type of dissemination activity as shown in the subchapters below. The calendar will be constantly updated.

4.4.1 Project newsletters

Writing and distributing project newsletters is a major dissemination activity for raising awareness about the project progress and results. The project newsletters will be published on the CAPTAIN’s website and shared an all project social media channels. All partners are committed to distributing and sharing the project newsletters on their own websites and organizational media channels. Furthermore, project newsletters will be sent out to a large pool of stakeholders within partners networks. The newsletter will include general information about the project activity, initiatives and information of interest to the community of stakeholders. Details of all planned newsletters will be collected in a dedicated excel table taken from the Calendar of events and dissemination actions, which includes results from and impact of the dissemination activity (See Table 5).

http://europeanbusinessmagazine.com/

https://www.economist.com/

https://venturebeat.com/


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Dat

e

Par

tner

Au

tho

r

Titl

e

Short description of the content

Lan

guag

e

Shared (webpage, social media, etc.)

Impact (# of views, visits, downloads, tweets, other available metrics)

Table 5. Newsletters planned, Calendar of events and dissemination actions

4.4.2 Press Releases for mass media

Press releases are an important dissemination activity for supporting the process of awareness raising among the target audience. A dedicated table collects all planned press releases and reflects the reported results as impact. (See Table 6.)

Dat

e

Par

tne

r

Au

tho

r

Tit

le

Short description of contents

Lan

guag

e

Names and type* of medium

(e.g. newspaper, radio, TV, magazine,

etc.)

Link to press

release (scan if

not available online)

Media channels (number)

Shared in social media

channels (names

and inks)

Impact (#

audience reached)

Table 6. Press Releases planned, Calendar of events and dissemination actions

4.4.3 Publications

General public publications using various communication channels such as TV media, magazines, newspapers, and targeting various audiences in every partner country are planned. Special tables will collect planned publications according to their audience – general, business or scientific and will reflect the reported results as impact. (See Table 7, Table 8, Table 9.)

Dat

e

Par

tner

Au

tho

r

Titl

e


Lan

guag

e

Name and type* of media

channel (e.g.

newspaper, radio, TV, magazine,

etc.)

Link to press

release (scan if


Target group

reached


channels (names

and inks)

Impact (# of

views, tweets,

audience reached)

General public

Table 7. Publications to general public planned, Calendar of events and dissemination actions


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Dat

e

Par

tner

Au

tho

r

Titl

e


Lan

guag

e


channel (e.g.


etc.)

Link to press

release (scan if


Target group

reached


channels (names

and inks)

Impact (# of

views, tweets, other

available metrics)

Business

Table 8. Business publications planned, Calendar of events and dissemination actions

Dat

e

Par

tne

r

Au

tho

r

Titl

e


Lan

guag

e


channel (e.g.


etc.)

Link to press

release (scan if


Target group

reached


channels (names

and inks)

Impact (# of

views, tweets, other

available metrics)

Scientists

Table 9. Scientific publications planned, Calendar of events and dissemination actions

4.4.4 Networking for dissemination

Successful dissemination activities go beyond traditional activities such as newsletters and publications. They are about building trusting relationships with stakeholders through networking. Networking activities promote a two-way dialogue; e.g. dialog sessions, workshops, face-to-face meetings or briefings, and are a very effective way to reach decision makers and specific stakeholders. They will be planned in a special table as part of project dissemination activities. (See Table 10.)

Partner Type* Name of the

activity Place and

date Target

audience

Further information

shared ** (web page

etc.)

Results (number of

dissemination materials spread,

interested stakeholders,

feedback, contacts created, follow ups)

*Type: dialog sessions, workshops, face-to-face meetings, etc. ** Information about the activity shared on the partners websites, project website and relevant social media channels.

Table 10. Dissemination activity on external events, Calendar of events and dissemination actions


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Each CAPTAIN partner is responsible for carrying out at least one dissemination activity for networking and they must schedule meetings to report back to the project to ensure the project objectives are being met.

• Awareness towards business communities CAPTAIN will proactively approach relevant industries, including SME communities to make them aware of the definition of the CAPTAIN and the opportunity to contribute to the shaping of its implementation. Specific dialogue sessions will be organized at a local level to maximise contact with the local communities of SMEs. Contact details of all organisations and persons met will be stored within the “Project Community Database” (D.9.4). All dissemination activities towards business communities start in month 8 of the project.

• Awareness towards scientific communities Several dissemination activities will be developed to build awareness among and to mobilize the scientific community at an international level. The partners will organise several workshops addressing RTD institutions operating in the domains CAPTAIN addresses. Several events will be organised to address the RTD community, where a strong presence at the international level will be ensured. The goal will be to stimulate engagement of the scientific community regarding CAPTAIN. All contact details from the relevant stakeholders approached during the task will be added to the “Project Community Database” (D.9.4). All dissemination activities towards scientific communities will start during the second year of the project duration.

4.4.5 Liaison with related projects

CAPTAIN will seek and establish liaisons with the European projects that were funded under the same call, SC1-PM-15-2017, as well as other active European projects and initiatives related to CAPTAIN’s activities. The CAPTAIN consortium has already contacted the other PM-15 projects, suggesting liaison on many levels, joining forces and knowledge, towards an essential and effective collaboration. Based on our experience in similar projects, quite a large number of consortia spend significant resources designing and developing similar technical architectures, solving similar problems that have already been solved by other consortia or that are available through open architectures. This is perhaps one of the reasons why the EC recommends exploiting features of UniversAAL or FIWARE, where relevant. However, although we will try to exploit as many implementations as we can from the two architectures while also revising them, it seems that they are difficult to integrate and they require extensive adaptation to the needs of each project as most of their parts where designed to fit specific needs. For this reason, the CAPTAIN consortium genuinely thinks that resources can be maximized if all PM-15 projects could join forces and try to establish a common underlying technical framework. Assuming that most, or all projects will integrate some type of sensors, some kind of user management and authorization to data, and some kind of communication bus (i.e. publish/subscribe architecture, SoA, etc), we could have the technical teams meet together to select a common set of tools to be adopted by all the projects. If we could reach a common understanding, each consortium would be working on top of the same set of technologies for their communication framework/architecture. In order to comply with what we are proposing, we could identify an existing open solution that fits us all and we could then build on top of this architecture,


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including FIWARE, UNIVERSAAL as well as other communication standards. In this way, we could maximise synergies and potential integration/interoperability while ensuring that, at a higher logical level, the assets of each project are not disclosed (algorithms, methodologies, etc) unless a consortium wants to do this. As a result, all the projects, at a low level, would “speak the same language” and they could be more easily integrated for further exploitation. In addition, technical problems solved by one consortium could be transferred to other consortia, while the core functionality of each project would be preserved. To make it more practical, CAPTAIN suggested an initial common technical meeting (with technical partners of all the consortia) where consortia would be working on the technical common architecture that would consider all the project’s needs (given that a project’s need is a potential need for the other projects). All PM-15 consortia accepted in principle that PM-15 consortia collaboration would substantially accelerate the technical developments of each individual project and accepted to further explore this strategy. The consortia are:

• Council of Coaches, http://council-of-coaches.eu ;

• NESTORE, https://nestore-coach.eu ;

• vCare, https://vcare-project.eu ;

• SAAM, https://www.saam2020.eu ;

• WellCo, http://wellco-project.eu ;

• EMPATHIC, http://www.empathic-project.eu ;

• Holobalance, https://holobalance.eu ;

• CAPTAIN, http://captain-eu.org . Finally, attempting to strengthen the collaboration and liaison with other projects, CAPTAIN is considering the possibility of inviting the coordinators (or technical coordinators) or other individuals closely related to the other SC1-PM-15-2017 projects to become members of CAPTAIN’s advisory board. Such an advisory board could provide effective support for the implementation of the project as the people involved are those who are experts in the area, i.e. “personalised coaching for well-being and care of people as they age”. Cross project co-pilots Going on a step further, and beyond the liaison on dissemination activities, common exploitation activities could be also of interest for the PM-15 projects. Almost all projects design and develop a coaching system (hardware, software, AI, etc.) that will be evaluated through pilots (pilot partners undertake this task in most of the cases). The majority of similar projects involve the pilot partners during the evaluation stage which takes place close to the end of the project, in order to give more time to the development phase. Other projects, such as CAPTAIN, involve the pilot partners from the beginning, in a continuous evaluation of the acceptance of the system by the end users (older adults, healthcare professionals, other stakeholders). The latter case leads also to a last pilot phase were the “final” system is evaluated in real settings. All the projects appear to have a stage were the final system is presented to the target group for the final evaluation. Apart from effectiveness, this final evaluation also includes the user acceptance evaluation, economic impact and in some cases a business analysis. During this evaluation phase, the pilot sites are

http://council-of-coaches.eu/

https://nestore-coach.eu/

https://vcare-project.eu/

https://www.saam2020.eu/

http://wellco-project.eu/

http://www.empathic-project.eu/

https://holobalance.eu/

http://captain-eu.org/


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prepared to go through a period were the system is deployed, the personnel is trained on the system functionality and the stakeholders are invited to join the pilots. In most of the cases, if not all, a protocol is followed for the evaluation. A common exploitation activity, involving all the interested pilot sites, would be the creation of a ‘real settings’ exhibition site for technologies similar to those piloted by the project. Through these networks, projects could exchange systems for a short period (e.g. close to a week). For instance, in CAPTAIN an augmented reality system will be piloted in the older adults’ homes. We could make a round of small scaler pilot for the “tablet coaching system”, developed by another project. A questionnaire, common, across all the projects, could be designed and used for the overall evaluation of the projects. Of course, this would require extra effort and resources in some cases, but it would be an effective exploitation and dissemination activity that could lead to new opportunities and future collaborations.


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4.5 MONITORING AND EVALUATION

The dissemination activities will be monitored and evaluated to understand what messages have been delivered, who is seeing them, their level of understanding and influence on the target audience. This information will be useful to plan future phases of the promotion strategy, to develop future marketing activities and to revise the ongoing strategy plan. The monitor will also ensure that the adopted strategy is effectively reaching the target stakeholders and they are profiting from the messages they receive. To monitor and evaluate the effectiveness of awareness and dissemination activities, a set of data will be collected and analysed.

Dissemination activities Data to collect Target to be achieved

Project website Number of visits/hits 2000

Other web statistics Not fixed

Newsletters Number of newsletters sent Min. 84

Press release Number of press releases sent Min. 42 Posters, brochures, folders, flyers Number of recipients 5000

Audio-visual materials Number of videos created 2

Fairs, conferences, roadshows Number of presentations on conferences 8

Number of roadshows 2

Number of fairs participation 3

Social networks or other online resources Number of members in CAPTAIN connected social networks

4000

Publications Number of scientific publications

2

Number of publications for business public

2

Number of publications for general public 3

Workshops, Labs, other events Number of attendees 30

Networking, meetings Number of meetings organized Not fixed

Number of positive feedbacks received Not fixed

Direct communication with end-users Number of end-users acquainted with CAPTAIN

1000

Cluster with relevant projects and initiatives

Liaisons and agreements with other projects and organizations not involved in project’s consortium

5

Social Innovation Campaigns Number of social innovation campaigns organized

3

Table 11. Monitoring activity

The project dissemination and the achieved impact will be monitored continuously until the end of the

project by setting-up a Calendar of events and dissemination actions. The calendar will be a source of

information and various data about all dissemination activities as they are presented in Chapter 4.


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5 INDIVIDUAL DISSEMINATION PLAN

All project partners will contribute to the dissemination activities, for instance by producing newsletters and press releases, by regularly documenting their dissemination work in the Calendar of events and dissemination actions, by editing and providing source material for the social network, by presenting CAPTAIN in conferences, by promoting the benefits of the project to a broader community and by distributing material about CAPTAIN through web sites, magazine, participation in events and liaison with other projects and initiatives. Various organizations form part of the CAPTAIN consortium and they have great traditions and complementary skills in healthcare, technology innovation, and business organization, with wide experience in European projects and networks in the field:

• (1) ARISTOTELIO PANEPISTIMIO THESSALONIKIS (AUTH), Greece – Co-ordinator of CAPTAIN project is a major research and development centre in assistive technologies, has strong experience in EC funded projects and hosts the "Thess-AHALL" living lab enabling user-driven innovation in Active and Healthy Ageing.

• (2) DIGIFLAK (DIG), Estonia an innovative company, with an international team consisting of highly qualified professionals providing a proven level of industry expertise, acquired and fine-tuned by years of work;

• (3) DUBLIN CITY UNIVERSITY (DCU), Ireland – promotes world class excellence in research and innovation, providing established stakeholder networks, and with vast experience at national and international conferences and networking events, and through academic and lay publications;

• (4) INI-NOVATION (INI), Germany – an international business consulting company with a focus on innovation management and technology commercialization, with great experience in EU projects;

• (5) NIVELY (NIV), France – an innovative French start-up company, with an international team highly experienced in EU project management.

• (6) NVISO, Switzerland – is a spin-out award-winning software company located in Lausanne specialized in emotionally intelligent systems by integrating emotional insights, analytics and personalized interfaces.

• (7) SOCIAL IT SOFTWARE & CONSULTING (SIT), Italy – an innovative business and consulting entrepreneurship for the deployment and introduction of innovative ICT solutions for the management of social and health care services; great experience in EU projects.

• (8) VICOMTECH (VIC), Spain – a non-profit applied research centre for Interactive Computer Graphics and Multimedia.

• (9) SALUMEDIA (SAL), Spain – an innovative digital health company specialised in digital mobile solutions for the healthcare sector, patient empowerment and gamification.

• (10) INTRAS, Spain – a non-profit organization and a Research Institute in the field of mental health and ageing with more than 20 years of experience combining research, training, healthcare, technological development, therapeutic innovation and clinical practice.

• (11) HOLOLAMP (HOL), France - an award winning start-up, which proposes the world’s first glasses-free and hands-free portable augmented reality device that creates optical 3D illusions directly on your environment.

• (12) UNIVERSITY OF TRENTO (UNTIN), Italy – a medium size university in Italy, constantly ranked among the best Italian Universities with vast international experience and established networks.

• (13) AZIENDA PROVINCIALE SERVIZI SANITARI (APSS), Italy – a Public Health Care provider for health and social care services that are very well established in the local community.


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• (14) STEGI EVGIRIAS ARCHANGELOS MICHAEL (AMEN), Cyprus – a non-profit Community Charity Foundation. It has implemented one of the most competitive and successful service programs for older adults.

• (15) NATIONAL UNIVERSITY OF IRELAND MAYNOOTH (MU), Ireland – a university recognised as one of the leading new universities in the world, ranked #49 in the latest Times Higher Education (THE) ‘Top 150 under 50’ list, actively participating in 15 H2020 projects.

CAPTAIN’s general dissemination plan is a strategic document, providing every partner with a template

suitable for documenting important characteristics of their intended dissemination activities, such as the

utilised instrument, the date and place, its target audience, its purpose, and its measurable impact

indicator (Tables 5, 6, 7, 8, 9 and 10 presented in Chapter 4.) During the project duration, the completed

templates will be summarised and analysed to allow the leader of the dissemination task to assess, follow

up and correct the planned actions in terms of the reached measured impacts.

Table 12 presents an indicative allocation of partner’s dissemination activities as indicated in the DoA.

Table 12. Dissemination activities per partner, Source: DoA

To ensure that the dissemination actions are homogenous, WP9 will provide all partners with support and guidance for the dissemination strategy in their respective countries, in order to identify the potential level of demand for CAPTAIN results. The individual dissemination plans for the first project year of all CAPTAIN partners are provided in the next sub-chapters.


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5.1 ARISTOTELIO PANEPIST IMIO THESSALONIKIS (AUTH), GREECE

Dissemination plan, AUTH

a. Individual dissemination strategy The general objective of AUTH is to explore shifting paradigms in elderly healthcare and explore innovations brought in by ICT, mobile and web technologies. The living lab supported by AUTH is a site that enables user-driven innovation in Active & Healthy Ageing and related domains and strongly supports co-creation approaches with its strong network of adherent stakeholders. As the project coordinator, AUTH is striving to link the project and its results to the global network around coaching systems and ageing and make sure that the developments in the wider community are linked back to CAPTAIN work. The communication strategy set out in WP9 is compliant with the individual strategy of AUTH. Besides, AUTH intends to capitalise on knowledge, contacts, synergies developed in Captain, in order to provide solutions for elderly or people with developmental disorders. This ambition is further supported by other projects of AUTH like SISCODE (H2020), AD AUTONOMY (Erasmus+), WAVES (Erasmus+), BioTechforAll (national fund). These projects together will form a new stream on e-health, independent living and ageing in Europe.

b. Dissemination activities planned for 2018:

- Communication/ dissemination personnel

AUTH team is led by Prof. Bamidis who, as part of his role, will manage the dissemination work, while all team members will contribute. A dissemination expert has been recently employed, named Despoina Mantziari, who will organise and implement dissemination actions targeted not only to the scientific but also to the industry and wide public. She will research on the possibilities of development of the new business model and work on the exploitation plan of the project. In parallel, she will take over the posts on the website and social media of the project.

- Supporting the project website The AUTH team will contribute to the project website by writing and editing articles, graphs, and pictures from project events.

- Newsletters Newsletters will be drafted by AUTH in regular occasions (e.g. before the scheduled Sprints) and will be communicated through the project website.

- Mass media communication, press releases

Press releases are drafted by AUTH in rare occasions (start of the project, end of project or launch of a major output) and communicated by the Dissemination Office of AUTH, attracting high attention of mass media, interviews, TV


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shows etc. Such a press release is not planned for the first year of the project. Instead, a press release will be issued just before the meeting with the stakeholders’ community (sprint) in which the first technology prototype will be demonstrated.

- Printed and audio-visual materials Printed materials have been developed as part of the D.9.2. Media Pack submitted in January 2018. Posters and leaflets included in the Media Pack are used in various activities such as workshops, conferences, meetings and fairs.

- Fairs, conferences, roadshows Fair: Presentation of the CAPTAIN project in HELEXPO THESSALONIKI INTERNATIONAL FAIR (8-16 September 2018 Keynote Stage Program) Conferences-workshops: Prof. Bamidis will promote the Captain project in numerous conferences and invited lectures in 2018. A detailed report of these events will be provided (e.g. MEI2018)

- Social networks, social media campaigns, blogs, or other online resources

AUTH is maintaining the social media accounts of the CAPTAIN projects. These are updated regularly (new posts are published at least weekly)

- Publications Journal publications are not planned for 2018 because results are not yet available. Numerous conference presentations disseminate the project goals although they are not focusing on the project itself.

- Workshops, Labs The AUTH team will promote the Captain project in numerous workshops. A detailed report of these events will be provided. AUTH will host the Open Living Labs Days 2019 in September 2018. CAPTAIN project will be a core demo project in OLLD2019.

- Networking, meetings The AUTH team will promote the Captain project in numerous meetings and networking events. A detailed report of these events will be provided.

- Direct communication with end-users (people in need)

AUTH will promote the Captain project to its Stakeholders’ Community Network.

- Cluster with relevant projects and initiatives

AUTH and NIVELY have initiated clustering activities with all other PM-15 funded projects. Other clustering initiatives:

- SISCODE project (H2020) - AD AUTONOMY (Erasmus+)

Table 13. Dissemination plan AUTH


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5.2 DIGIFLAK (DIG), ESTO NIA

Dissemination plan, DIG

a. Individual dissemination strategy

DigiFlak OÜ, an Estonian based company, founded in 2013, is a developer and manufacturer of Flak Secuters – all-in-one security devices, which are designed to protect the sensitive data or information of end users and companies. The company relies on its own technologies and called it Flak Stream, Flak Net, LogMe, Flic. The international team consist of highly qualified professionals with extensive experience in IT security, telecommunications and embedded systems. The team offers a proven level of industry expertise, acquired and fine-tuned by years of work. Major strategy is to refer DigiFlak as CAPTAIN partner on international events and during potential tech partner’s discussion (mostly in the area of security).



Maxim Kostin, CEO/CTO and Pjotr Mjakosin, Principal PM

- Fairs, conferences, roadshows

HEL Techs Data Privacy event at Tiedekulma in Helsinki, 2nd of May, 2018

Table 14. Dissemination plan, DIG

5.3 DUBLIN CITY UNIVERSITY (DCU), IRELAND

Dissemination plan, DCU


Dublin City University (DCU) promotes world class excellence in research and innovation which can make a difference to problems that matter to industry and society and it provides a business-friendly environment to multiply the effects of its activities in research and innovation. As a recognised Age-friendly university, DCU strives to widening access to higher education, which includes enhancing the lives of older members of our community through our innovative educational programmes, research and civic engagement. The CAPTAIN project is led by Dr Louise Hopper and as part of this role, she will manage DCUs dissemination work relating to this project. She will be supported by the DCU Research Support Unit as required. DCU will promote and ensure visibility of the project within the local community, through publicity on the main website, newsletters, DCU research events and through the DCU Age-


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friendly network. On a broader national and international level, DCU will disseminate CAPTAIN information and findings through established stakeholder networks, active involvement with national and international conferences and networking events, and through academic and lay publications. Dr Louise Hopper is also the co-founder and co-chair of an Alzheimer Café in the Dublin area. She will promote the project through this and similar cafes, and through the Alzheimer Society of Ireland and Active Ageing groups.



2 people with the additional support from the DCU Research Support Unit as required.

- Supporting the project website

DCU will post their activities and events on the Captain project website.

- Newsletters DCU will contribute to the content of CAPTAIN newsletters as appropriate throughout the project. DCU will also create a mailing list that can be used for disseminating newsletters and other CAPTAIN publications to stakeholders.


Dr Hopper will work with the DCU Media and Communications team to identify opportunities to disseminate the project to wider community and national online and print news media as appropriate. DCU will promote the CAPTAIN project through the partnership between Irish third level institutions and the national broadcaster; RTE Brainstorm (https://www.rte.ie/eile/brainstorm/2017/0602/879925-brainstorm-submission/).

- Printed and audio-visual materials

DCU will publish information relative to the project in DCU (website, newsletters and research fora), and in community and national online and print news media as appropriate.


Dr Hopper will present the CAPTAIN project at a national and an international conference in 2018:

• Irish Gerontological Society Annual Conference, Cavan, Ireland – September 2018; poster presentation.

• Alzheimer Europe Annual Conference, Barcelona, Spain – October 2018; poster presentation.

https://www.rte.ie/eile/brainstorm/2017/0602/879925-brainstorm-submission/

https://www.rte.ie/eile/brainstorm/2017/0602/879925-brainstorm-submission/


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DCU will also promote the project at DCU research and technology fairs and at appropriate fairs that may arise in the health and social care sector over the course of the project.


DCU is promoting the logo and CAPTAIN project on the School of Nursing and Human Sciences (SNHS) Research section of the DCU website. Events will also be publicized through Facebook and Twitter feeds.

- Publications In 2018, publications will be associated with the two conference presentations listed above. Additional publications are expected in future years as more results become available.

- Workshops, Labs DCU will promote the CAPTAIN project at appropriate workshops as they arise either within DCU or within the broader stakeholder group. Hopper, L., Diaz-Orueta, U., Joyce, R., Konstantinidis, E., & Bamidis, P.D. (2018). Ethical considerations in the digital age of health and social care: experiences from the CAPTAIN project. Workshop at the 3rd International Conference on Medical Education Informatics (MEI2018). www.mei2018.org. Leeds, UK, 6th September.

- Networking, meetings DCU will promote the CAPTAIN project in meetings with stakeholder networks and with the health and social care services as appropriate.


DCU will promote the CAPTAIN project through its Age-friendly network. Dr Hopper will promote the project through her links with the Alzheimer Café network and with health, social, advocacy and voluntary groups within the ageing sector.


Dr Hopper will promote the CAPTAIN project through her research networks, in particular:

• Psychology, Health and Well-being Research Group within DCU

• Centre for integrated Care (DCU)

• Dublin Neurodegenerative Network of Ireland

• INTERDEM (European multidisciplinary research group)

Table 15. Dissemination plan DCU

http://www.mei2018.org/


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5.4 INI-NOVATION ( INI), GERMANY

Dissemination plan, INI


INI-Novation GmbH is an international business consulting company with a focus on innovation management and technology commercialization. INI-Novation has a wide partnership network of financial, technology, market, IPR and entrepreneurship experts, who participate actively in the technology screening and exploitation processes. As general initiatives to promote the project, INI-Novation will act through its own media channels – website and Facebook page. CAPTAIN’s logo will be positioned on many printed or digital communicational materials of INI like brochures, flyers, letters, presentations. CAPTAIN banner will be used in INI’s website, brochures and all events related documents, in order to allow an easy and immediate identification of CAPTAIN project. INI will focus on dissemination towards potential exploitation-related partners like SMEs, startups, market players and business communities. Collaboration with the German Health Association “ENTSCHEIDERFABRIK” as well as with recognized medical associations, healthcare business organizations and other relevant stakeholders are planned to be established and intensified. INI-Novation’s participation in external and related events is essential to disseminate project activities and outputs to a targeted audience specialized or interested in cooperation. At these events the CAPTAIN project will be promoted through:

- Dissemination of promotional material: flyers, posters, factsheets, etc.

- Presentations: PPT displayed at plenary, thematic or networking sessions,

- Exhibitions: stands, tabletop exhibits, etc.



INI is a leader of WP9 and has dedicated personnel on the dissemination activities of the project.


Consulting, writing and editing articles for the project website.

- Newsletters Progress results will be communicated through INI’s newsletters to stakeholders via emails on quarterly basis, or minimum four times for the first year of the project.


Progress results will be communicated through INI’s press releases to different newspapers, other media channels in Hessen on every six months, or two times per year.


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Printed and audio-visual materials will be used for the dissemination activities as workshops, roadshows and fairs.


“CODE_n new.New Festival 2018” in Stuttgart: 08.10.2018 – 10.10.2018 (https://www.code-n.org/events/) Result: Accepted as a speaker to introduce innovation in health and care. MEDICA in Düsseldorf from 12.11. – 14.11. 2018 (https://www.medica-tradefair.com) Result: Accepted as a speaker about innovation-to-market in health and care.


Publishing the CAPTAIN logo and describing the project on the company’s website. Publishing news about the initiatives and activities in INI’s blog and social media page, on a regular basis.

- Networking, meetings

CUBE Tech Fair in Berlin, 15-16 May 2018 Result: 1. Meeting with German Trade and Invest Agency to discuss commercial exploitation support and 2. Meeting with Entscheiderfabrik, a medical association comprising of German medical associations. CEBIT 2018, Hannover, 24 – 28 June 2018 Result: 1. Meeting with KPMG Head of Innovation (discuss acceptance barriers for CAPTAIN innovation in the German market) and 2. Meeting with Dierks Company (a lawyer specialized and medical approval of technical assistance systems) “Deutscher Krankenhaustag 2018” in Düsseldorf on 15.11.18 (https://www.deutscher-krankenhaustag.de) to meet stakeholders from German hospitals, hospices and older adults care homes. MEDICA in Düsseldorf from 12.11. – 14.11. 2018 (https://www.medica-tradefair.com) to meet several Care associations and stakeholders of CAPTAIN. “Darmstädter Startup and Innovation Day” on 22.10.18 in Darmstadt, Germany to meet stakeholders and get input to the business modelling. FRINTIERS in HEALT from 15.11. to 16.11.18 in Berlin (https://www.frontiershealth.co), to meet stakeholders and get input to the business modelling. In addition, INI-Novation joined the German Health Association “ENTSCHEIDERFABRIK” as member on behalf of CAPTAIN to be invited to working groups meetings and to political lobbying of CAPTAIN.

Table 16. Dissemination plan INI

https://www.code-n.org/events/

https://www.medica-tradefair.com/


https://www.deutscher-krankenhaustag.de/



https://www.frontiershealth.co/


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5.5 NIVELY, FRANCE

Dissemination plan, NIVELY


Nively is a French start-up specializing in indoor monitoring for ambient assisted living applications and e-health. The company was created after the project has successfully released the i-locate toolkit (now under extensive pilot phase across Europe) in order to bring it to the market. Nively provides software solutions and specialized expertise on indoor localisation services, the combination of the two it allows to address the needs of its customers both from the public and the private sector.

Nively will act through its own media channels - website and Facebook page as well as its participation to events relevant to healthcare and indoor monitoring. Nively’s target group, healthcare structures and professionals are common with part of the CAPTAIN stakeholders. CAPTAIN will be disseminated as a promising product to come, to all the events NIVELY participates, as part of its dissemination and marketing strategy. NIVELY will focus on dissemination towards potential exploitation-related partners like SMEs, startups, market players and business communities, focusing mainly on B2B partnerships. At these events the CAPTAIN project will be promoted through:

• Dissemination of promotional material: flyers, posters, factsheets, etc.

• Presentations: PPT displayed at plenary, thematic or networking sessions

• Exhibitions: stands, tabletop exhibits, etc.

• Live demos (as NIVELY is the main technical partner for the CAPTAIN satellite.



Our Product Manager and Technical Coordinator of CAPTAIN, Evdokimos Konstantinidis, the CTO and coordinator of CAPTAIN Stakeholders’ communit, Giuseppe Conti, as well as our CEO Giuliana Ucelli and business developer, Alix Koffi, are all extremely active in networking and know the project into detail.


Consulting, writing and editing articles for the project website as well as providing videos of live demos during our participation in events.

- Newsletters Progress results and strategic milestones will be communicated through Nively’s newsletters to stakeholders via emails on yearly basis.


Progress results will be communicated through NIVELY’s press releases to different newspapers, other media channels on yearly basis.


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• Journées annuelles de la Société Francophone d’Oncogériatrie, Nice, France, 20-21 September 2018, Annual conference with pratictionners and specialists

• Business Meeting Santé 5ème édition Eurobiomed, Marseille, France, 20-21 November 2018, Fifth editon business meetings, animations and ateliers

• Forum des Seniors Atlantique, Nantes, France, 22-24 November 2018, Fifth editon, 10 thematic villages, 8000 visitors, 80 conferences and animations, main question for the visitors "what's nex for 50 +?'

• Silver Economy Expo, Paris, France, 27-28 November 2018, Most important thematic fair on th Silver Economy in France, rich program of conferences and events

• Printemps des EHPAD, Nice, France, 19 March 2019, Annual conference with pratictionners and specialists

• E-health world, Montecarlo, Monaco`, 26-27 March 2019, Fift edition, internation event on innovation in the healthcare

• Paris Healthcare week, Paris, France, 21-23 May 2019, Most important thematic fair on tthe healthcare sector in France, rich program of conferences and events


Publishing the CAPTAIN logo and describing the project on the company’s website. Tweeting and posting on facebook events and information relevant to CAPTAIN.

- Publications Nively’s work on the technical part includes also the implementation of algorithms, the results of which will be published in scientific journals and conferences such as: Gait & Posture journal, CBMS 2019, etc.

- Workshops, Labs NIVELY has already organized a workshop on how Agile approaches could be applied through living labs. More workshops will be organized in the future in our premises or the broad area of France.

- Networking, meetings NIVELY will participate in networking meetings relevant to the further exploitation of CAPTAIN, such as the ICT2018 Imagine Digital – Connect Europe and other events.



Nively participats in clustering events with other projects and initiatives, such as the PM-15 initiative which was started by the CAPTAIN project.

Table 17. Dissemination plan NIVELY


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5.6 NVISO, SWITZERLAND

Dissemination plan, NVISO


nViso are leading experts in applying Artificial Intelligence and Deep Learning to accurately detect and predict human emotions and behaviours across a range of industries including Finance, Automotive, Healthcare, and Media and Entertainment. It is a data-driven software development company head-quartered at the Innovation Park of the École Polytechnique Fédérale de Lausanne (EPFL) in Switzerland, and its scientific roots are grounded in a long standing research project that researched machine learning methods and data science techniques for the development of natural multimodal interfaces for human-computer interaction funded by the Swiss National Science Foundation.

NVISO’s Dissemination plan for the CAPTAIN project includes at least the following activities: 1) Demonstrations in trade fairs, conventions and industry roadshows; 2) Networking; 3) Concertation linkages with relevant clusters, projects and initiatives, including: CPS Cluster, Horizon 2020 EOT (GA 643924), Horizon 2020 Bonseyes (GA 732204).



5 professionals are engaged


With relevant company updates

- Newsletters Inclusion of CAPTAIN accomplishments in company newsletters and information mailings


Mass-media exposure on an opportunistic basis


Participation in project videos and authoring of project brochure, poster and similar printed materials


Demonstrations in trade fairs, conventions and industry roadshows


Yes, through the company’s and project’s social media channels

- Publications Contribute to consortium publications

- Workshops, Labs WP4 workshops in Lausanne and elsewhere

- Networking, meetings Networking


Through the Living Labs, and beyond

http://www.epfl.ch/

http://www.im2.ch/

http://www.im2.ch/


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ICT-2018 event, and cluster with relevant projects and initiatives, including: CPS Cluster, Horizon 2020 EOT (GA 643924), Horizon 2020 Bonseyes (GA 732204)

Table 18. Dissemination plan NVISO

5.7 SOCIAL IT SOFTWARE & CONSULTING (SIT) , I TALY

Dissemination plan, SIT


Social IT is an innovative business and consulting entrepreneurship for the deployment and introduction of innovative ICT solutions for the management of social and health care services. The functionalities of our solutions include the management of the clinical and assessment data, as well as the management of the caregiver staff from an administrative point of view. Our clients are public entities and private companies delivering services to private citizens. Social IT has participated to several projects, with partnerships at national and international level.

The dissemination of the project activities is carried out through all the communication channels of the company: website and Social networks (Facebook, LinkedIN and Twitter). Information about the project, logo and link to the CAPTAIN website are on the homepage of the company website since the beginning of the project.

Social IT participates in local events with public entities and private companies. At these events, CAPTAIN will be promoted through dissemination of flyers, factsheets and PPT presentation.



SIT has dedicated personnel for carrying out dissemination activities of the project


-

- Newsletters SIT plans to communicate information about the CAPTAIN project to its stakeholders’ network through SIT’s newsletters


Progress results will be communicated to local and national newspaper and specialized magazines whenever relevant project activities will be carried out


Printed and audio-visual materials will be used for the dissemination activities as workshops and networking meetings


12-15 April 2018 “Trento Smart city week” in Trento. Accepted speaker to introduce CAPTAIN and other innovative solutions for the active ageing.


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Information about the project, logo and link to the CAPTAIN website will be on the homepage of the company website. News about the project activities are published on a regular basis on the news website and on the social networks’ pages.

- Publications June 2018 publication on “Golfarelli Editore – Magazine “Industria” (transl. “Industry”), Interview to the CEO of Social IT. Presentation of the company and of the CAPTAIN project, with a focus on what the development of e-Health can do for the socio-sanitary sector and in particular for older adults

- Workshops, Labs 25 May 2018, workshop “AUSILIA incontra il Territorio: Imprese, Servizi Territoriali, Cittadini“, transl. “AUSILIA meets the Territory: Enterprises, Local Services, Citizens”. Workshop to present the Living Lab AUSILIA and the CAPTAIN project to public entities, private companies and end users.

- Networking, meetings 1 December, 2017. Trento Italy. CAPTAIN Presentation Meeting, UNITN and SIT, as CAPTAIN partners, met Directors and main stakeholder of local Healthcare Trust (APSS) to address CAPTAIN vision and objectives and identify future strategies of collaborations and exploitation of CAPTAIN achievements. 25 May 2018 round tables during the workshop “AUSILIA meets the Territory: Enterprises, Local Services, Citizens” Presentation of the company, the CAPTAIN project and the activities we carry on for the project with our partners.


25 May 2018 Detailed presentation of CAPTAIN to Local Services and potential stakeholders during the workshop “AUSILIA meets the Territory: Enterprises, Local Services, Citizens”.

Table 19. Dissemination plan SIT

5.8 VICOMTECH (VIC), SPA IN

Dissemination plan, VIC


VIC is an applied research centre for Interactive Computer Graphics and Multimedia located in San Sebastian (Spain). As a non-profit applied research centre, VIC’s dissemination activities will target the main scientific priorities of its eHealth and Biomedical Applications department. The ultimate purpose being to share knowledge throughout the scientific community within the independent living and health domain. Two types of scientific publications will be submitted:

- Scientific papers describing the advances on a particular technology rather than describing the overall architecture. This type of papers typically comprises algorithms and the results of evaluation tests (compared to related/benchmark technologies).


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- Technical papers addressing the overall solution of the project: the system’s status, its main goals or the validation processes carried out. This is typically authored by the consortium so at least one author per partner is acceptable.

In addition to authoring or co-authoring of scientific publications for international journals and conferences, further dissemination action will be supported, such as press releases in relevant media, websites, newsletters, project dissemination material (e.g. leaflets, brochures, poster), or the attendance at related events, such as technical workshops and fair trades. Furthermore, during the projects life, VIC will inform the consortium on conferences, workshops, exhibitions and other events aligned with CAPTAIN’s objectives. Participating in those kinds of events will ensure that the project reaches the variety of audiences from different regions and that it is abreast of the current state of the art. Moreover, VIC closely collaborates with companies and industry-players of the AAL field, which analyse emotional, behavioural and physiological data to improve the lives of the elderly. The CAPTAIN outcomes will be also promoted among the network of collaborators, should them benefit of new services provided to the market.



VIC supports WP9 dissemination activities of the project.




ICT Event 2018, Vienna (Austria), biospain 2018, Seville (Spain)


Promoting the project through Twitter and Linked In in order to: - Inform our target audiences and partners on the advances

and status of the project. - Reach new audiences and potential partners or

customers. - Support the official Captain Project twitter account

through VIC’s personal account to gain visibility.

- Publications MEI2018

Table 20. Dissemination plan VIC


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5.9 SALUMEDIA (SAL), SPA IN

Dissemination plan, SAL

a. Individual dissemination strategy Salumedia Tecnologías is an innovative digital health company specialised in digital mobile solutions for the healthcare sector, patient empowerment and gamification. The overall aim of the dissemination strategy on Salumedia’s part is to reach the general audience by using our social media accounts (Twitter, LinkedIn, Facebook, and YouTube), and our website. In addition to reach the healthcare professionals and researchers in the field, we are using all the networking opportunities to have face-to-face discussions and introducing the project in both national and international settings.



Our R&D Manager Alejandro Rivero-Rodríguez and our co-founder Luis Fernandez-Luque, as well as our CEO Santiago Hors-Fraile are all extremely active in networking and know the project into detail.

- Supporting the project website In our own website there is a logo of CAPTAIN with brief summary of the project and a direct link to the CAPTAIN project website.

- Newsletters The beginning of the project was announced in our internal monthly newsletter.

- Fairs, conferences, roadshows The project was communicated in Andalucia Digital Week in March by Luis Fernandez-Luque, who was a speaker at the conference.


During the year Salumedia has retweeted several tweets of CAPTAIN in Twitter.

- Publications Publications are planned on later stage of the project development.

- Workshops, Labs At Salumedia we held a workshop in June 2018 to disseminate the project.

- Networking, meetings In March Alejandro Rivero-Rodríguez had a meeting with UPV and discussed potential synergies based on CAPTAIN, in June he also participated in the personal strength workshop in Oslo where he presented CAPTAIN.

Table 21. Dissemination plan SAL


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5.10 INTRAS, SPAIN

Dissemination plan, INTRAS

a. Individual dissemination strategy INTRAS is a no profit organization and a Research Institute in the field of mental health and ageing with more than 20 years of experience combining research, training, healthcare, technological development, therapeutic innovation and clinical practice. The R&D team and communication departments are key to the success not just of the co-creation and validation process of CAPTAIN and its components in real environments (with and by real end-users) but also to the dissemination strategy and business analysis. INTRAS has already therapeutic software in the market and a portfolio of clients and collaborators. The strategy for the CAPTAIN dissemination and involvement of stakeholders is based in the current privileged positioning of the entity. – In the frame of different projects centred on mental

health prevention & independent living promotion, INTRAS maintains a close partnership and collaboration agreements with local and national stakeholders.

– INTRAS is leading the unique Cluster in Innovative Solutions for and independent life in Spain (SIVI Cluster), in collaboration with the regional administration on social services and innovation.

– The organization was recognized in 2011 as a Centre of Excellence Janssen and this award highlights INTRAS Social & Health Coordination Model as a good practice.

INTRAS will inform different Associations, Platforms and Networks (Regional, National and European) about CAPTAIN activities and results, especially in terms of the concrete co-participatory and agile methodology involved. INTRAS communication department is attentive to the near future opportunities for project presentation in social and scientific events of relevance (e.g. national and European conferences, seminars, meetings), as well in social media, in order to increase awareness and engage new CAPTAIN potential users and stakeholders. INTRAS researchers will play an active role in the scientific community collaborating with CAPTAIN partners for publishing articles, papers and attending conferences and events.



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INTRAS has a communication department involved in the dissemination strategy and activities of the project. Research professionals are enrolled as expert for technical dissemination.

- Supporting the project website Writing dissemination entries for the webpage, related with the main activities in which INTRAS participates (e.g. WP3, WP7)

- Newsletters Supporting newsletters preparation; translating and disseminate. Produce short and specific newsletters for the Stakeholders Network (to deliver in between the Living lab sprints as part of the engagement strategy).


Providing mass media entrances to INI when relevant information regarding the different phases of the dissemination strategy: 1. Project Promotion and awareness 2. Highlights Project Pilot achievements 3. Results and exploitation INTRAS will disseminate widely the CAPTAIN concept, and its main goals and activities through its own social media (e.g. twitter, Facebook) to ensure local impact. Progress results will be communicated through INTRAS press releases to different newspapers, other media channels at local, regional or national level every six months, or two times per year.

- Printed and audio-visual materials Printed and audio-visual materials will be used for the dissemination activities as workshops, roadshows and fairs.

- Fairs, conferences, roadshows - Mind Symposium 23.11.2018 (https://designingfordementia.eu/news/mind-events/third-mind-symposium)

- International MIND Conference (https://designingfordementia.eu/news/mind-events/mind-conference-2019/mind-2019-theme)

- Congress of the Spanish Society of Health Informatics (2019)

- National Congress CENTAC (National Center for Accessibility Technologies) (http://www.centac.es/) (2019)

- e-Health Connection / e-Health Summer University (Castres, France) (2019)

- AAL Forum 2019


Publishing news about the initiatives and activities of CAPTAIN in INTRAS social media page and in IDES blog (INTRAS spin off dedicated to enhance the activity of Idi and marketing), on a regular basis.

https://designingfordementia.eu/news/mind-events/third-mind-symposium

https://designingfordementia.eu/news/mind-events/third-mind-symposium

https://designingfordementia.eu/news/mind-events/mind-conference-2019/mind-2019-theme

https://designingfordementia.eu/news/mind-events/mind-conference-2019/mind-2019-theme



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- Publications - AAL Forum 2019 or Congress of the Spanish Society of Health Informatics (poster & communication)

- International MIND Conference (poster & communication)

- Workshops, Labs INTRAS has already performed two consultation sessions in the Living Lab Involving user participants of the CAPTAIN Stakeholders Network for preparation and consolidation of requirements. The planned co-design, consultation and testing activities in T7.4. (2018-2020) will be implemented and intermediate sessions are expected when relevant to maintain the participants motivated and engaged. Specific dissemination around the Group of Experts by Experience (involving primary and secondary users mostly) will be promoted internally in the group and locally to emphasize this co-creation methodology (newsletter; participation in events; etc.).

- Networking, meetings - National Congress CENTAC (National Center for Accessibility Technologies) (http://www.centac.es/)

- General Assembly eVIA Network (Spain’s eVIA technology platform for health, active and independent life)

- With the Regional Social Affairs


Through the INTRAS care services in the community, memory clinics, and through the dissemination of activities “in” and “by” the constituted Stakeholders Network. Opportunities and supported participation of involved end-users for sharing experiences of being involved in the CAPTAIN participatory design process and agile testing will be


- PROCURA Network (INTERREG SUDOE) - MIND Project (MSCA-RISE) - WellCo (PM15) - Cluster SIVI initiatives - Co-creation initiatives in the region - Mental Health Promotion and Regional public and

private coordination - Regional Public Innovation Purchase process

Table 22. Dissemination plan INTRAS



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5.11 HOLOLAMP (HOL), FRANCE

Dissemination plan, HOL


HoloLamp is an award-winning startup developing a portable AR lamp for natural interactions with the content. The first step in the individual dissemination strategy will be to produce a high-quality video highlighting the CAPTAIN results. HoloLamp will work on a compelling scenario with the other partners. Based on the scenario, HoloLamp will shoot the CAPTAIN box and satellite in action, and edit the video. HoloLamp will then promote the result video on its social networks: Youtube (1000+ followers), Facebook (28 000+ followers), LinkedIn (500 followers) and the website blog. HoloLamp will also try to contact social media digital influencers and journalists. We have a large experience in the field. Two HoloLamp videos reposted by influencers have already been watched 1 million+ times on LinkedIn and shared 50 000+ times. The HoloLamp press review covers more than 60 international top-tier Tech media (VentureBeat, Digital Trends, TechCrunch, Tech Insider, NBC News, The Verge, etc.) and several major US TV broadcasts (FOX News, CBS, etc.).



The active dissemination activities will start in 2019, when there are enough results to show in a video. HoloLamp will shoot and edit a result video.


HoloLamp attended CES 2018 – an international consumer electronics show.


HoloLamp will post the video on its social media.

- Publications HoloLamp plans publications for CAPTAIN in a later stage of the project development.

Table 23. Dissemination plan HO

http://hololamp.tech/press-review/


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5.12 UNIVERSITY OF TRENTO (UNTIN), ITALY

Dissemination plan, UNTIN


The University of Trento (UNITN) is a medium size University in Italy, constantly ranked among the best Italian Universities. UNITN is involved in CAPTAIN project through its Department of Industrial Engineering. Research objectives of the Department regard the structure of materials; their features and applications; new materials and technologies; automation systems of processes and machineries; energy production and storage; the design and implementation of mechanical/electronic integrated devices, with specific functions in innovative applications; the optimization of products and processes in different applicative fields, including technology for health. The Department cooperates with various national and international research institutions, and is engaged in basic and applied research projects, with a strong connection to the industrial world. The UNITN Communication and Events Division oversees all communication channels and tools for the University’s external and internal communication, and is responsible for the University’s official communications. UNITN has promoted and will continue to promote CAPTAIN project and related initiative through its own channels including websites and newsletters. Moreover, UNITN will promote the visibility of the project to the local community in synergy with other project partners (APSS and SIT) that are operating on the same territory (Province of Trento). UNITN dissemination aims at strengthening national and international research collaboration and fostering small and medium enterprise in transforming UNITN research prototypes in real market products through validated process of quality and safety control. At a local level, UNITN has promoted and will continue to promote the CAPTAIN project to Public Institutions (e.g., Department of Health of the Trento Province). Eventually, UNITN is partner with APSS and SIT in promoting CAPTAIN to local senior associations and caregivers. The main promotional strategy is face to face meetings, networking sessions, workshops and publications on magazines and website.



UNITN has dedicated staff and structures (Communication and Events Division) for dissemination and communication activities. Moreover, researcher involved in CAPTAIN activities act as facilitators in providing technical content to dissemination personnel.


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UNITN will post their activities and events on the Captain project website, and will acknowledge major CAPTAIN project event on its website.


UNITN will publish information relative to the project on paper newsletter and official provincial diffusion channel. (e.g. Social and Healthcare Department website of the Province of Trento, National websites on Healthcare Innovation)


UNITN has made the CAPTAIN project brochure available in several building desks and will collaborate with APSS and SIT in realizing an Italian version of the project informative leaflet to be used as informative material for local stakeholders.


UNITN will promote the logo and CAPTAIN project on its website. Information about the project, and link to the CAPTAIN website will be reported on dedicated UNITN website page.

- Workshops, Labs 25 May 2018, Trento Italy: workshop“AUSILIA incontra il Territorio: Imprese, Servizi Territoriali, Cittadini“, [“AUSILIA meets the Territory: Enterprises, Local Services, Citizens”]. The workshop has been organized in collaboration with SIT and APSS for promoting the local living lab to the community stakeholders potentially interested in projects regarding autonomous living. The event was held at the same time as an informative event with companies and research bodies interested in the development of devices for the senior’s care.

- Networking, meetings - 1 December, 2017. Trento Italy. CAPTAIN Presentation Meeting , UNITN and SIT, as CAPTAIN partners, met Directors and main stakeholder of local Healthcare Trust (APSS) to address CAPTAIN vision and objectives and identify future strategies of collaborations and exploitation of CAPTAIN achievements.

- 25 May 2018, Trento Italy: meeting with volunteer association, and association that provide socio-health services in the community. UNITN provided an overview of the Living lab methodology and stakeholders engagement during CAPTAIN project. Other stakeholder involved in the event:

o Internal services o Autonomous Province of Trento – Social and

Healthcare Department o Municipality of Trento, Social and Healthcare

Department o Municipality of Alta Valsugana Valley and

Bernstol, Social and Healthcare Department

- 13 August 2018, Trento Italy: meeting with APSS and representatives of the “FAIcoop” association of coordination of the socio health services in the Trentino


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region (http://www.faicoop.com/). UNITN provided an overview of CAPTAIN project and possible strategies for recruiting seniors to be part of the CAPTAIN stakeholders network.

By the end of 2018, Trento, Italy: meeting with APSS and the “Pronto P.I.A. – Persone Insieme per gli Anziani” association (association of the municipality of Trento for the delivery of services (i.e. companionship) to older adults (http://prontopia.org/). UNITN will provide an overview of CAPTAIN project and possible strategies for recruiting seniors to be part of the CAPTAIN stakeholders network.


25 May 2018, Trento Italy: Presentation of the concept of Living labs and CAPTAIN participative design to Local Services and potential stakeholders and end users during a dedicated session of the workshop “AUSILIA meets the Territory: Enterprises, Local Services, Citizens”.


- Partnership of the AUSILIA project, an APSS-UNITN Joined Living Lab for the development of technologies for autonomous living (http://ausilia.tn.it/).

- Social Innovation Campaigns – Points Donation

-

Table 24. Dissemination plan UNTIN

5.13 AZIENDA PROVINCIALE SERVIZI SANITARI (AP SS), ITALY

Dissemination plan, APSS


APSS is a Public Health Care provider for health and social care

services; the Operating Unit lead by Dr. Giovanni Guandalini,

responsible for participation in the project “Captain”, is devoted

to Autonomy and Occupational Therapy. APSS aims to promote

the visibility of the project to the local community, through

publicity on the main website and local promotional health

magazine and newsletters; in addition, APSS is preparing a

brochure for local meetings.

The focus of APSS is to involve individuals interested in the future

use of the CAPTAIN system, in particular older adults in need of

adaptive aids and/or guidance to enhance their autonomy.

APSS has promoted and will continue to promote the project to

Public Institutions (already contacted: Municipality of Trento,

Autonomous Province of Trento – Social and Healthcare

Department, Municipality of Alta Valsugana Valley and Bernstol,

associations of Caregivers and social workers, Association for older

adult people).

http://www.faicoop.com/

http://prontopia.org/

http://ausilia.tn.it/


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The main promotional strategy are meetings with the individuals

responsible for the above listed associations.



5 people, part of dr. Guandalini’s Operating Units as well as

administration staff (Public relation office)


APSS will post its activities and events on the Captain project website

- Newsletters APSS will create a mailing list handled by occupational therapists to promote activities to the involved associations and stakeholders.


APSS will publish information relative to the project on the paper newsletter as well as online the Social and Healthcare Department website.


APSS has a brochure used to enlist stakeholders and to inform them regarding the various phases of the project in APSS. APSS will the audio-visual material already available on the CAPTAIN website.


APSS has promoted an event at its local site, involving local community stakeholders potentially interested in projects regarding autonomous living. The event was held at the same time as an informative event with production companies and research bodies interested in the development of devices for the fragile.


APSS will promote the logo and CAPTAIN project on their main website and that of the Autonomous Province of Trento – Social and Healthcare Department.

- Networking, meetings - 25/05 meeting with volunteer association, and association that provide social-health services in the community. Another stakeholder involved:

o Internal services o Autonomous Province of Trento – Social and

Healthcare Department o Municipality of Trento, Social and Healthcare

Department o Municipality of Alta Valsugana Valley and

Bernstol, Social and Healthcare Department - 13/08 “FAI” association of coordination of the socio health

services in the Trentino region - In the near future a meeting with the “Pronto PIA”

association (association of the municipality of Trento for the delivery of services (i.e. companionship) to older individuals


Partnership of the AUSILIA project (University of Trento Lab for the development of technologies for autonomous living, implemented internally at Villa Rosa)

Table 25. Dissemination plan APPS


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5.14 STEGI EVGIRIAS ARCHANGELOS MICHAEL (AMEN), CYPRUS

Dissemination plan, AMEN


The “Archangelos Michael” nursing home started operating in July 1984. The vision was to create a place where the older adults would be hosted by the Community Committee. The Organization is a non-profit Community Charity Foundation. It has implemented one of the most competitive and successful service programs for the elderly.

CAPTAIN’s logo will be printed or added to communicational materials of AMEN like brochures, flyers, letters, presentations, website, Facebook page, YouTube, Instagram, twitter page etc.

b. Dissemination activities

planned for 2018:

- Communication / dissemination personnel

Maria Kouyoumdjian / Eliana Eliadou


All project activities are republished in AMEN website, http://www.archangelosmichael.com.cy/ http://www.archangelosmichael.com.cy/captain.html, reviewing website material, providing information for the website.

- Newsletters Project activities and news will be included in the AMEN’s newsletter to stakeholders via mail and website announcements.

- Press releases Newspaper announcement of the project.


Audio visual material will be developed


Paper presentation in MEI conference, http://www.mei2018.org


Publishing the CAPTAIN logo and describing the project on the origination’s website and in the social networks such as Facebook, Instagram, YouTube and twitter.

- Publications One Paper presentation in MEI conference, http://www.mei2018.org

http://www.archangelosmichael.com.cy/

http://www.archangelosmichael.com.cy/captain.html




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- Workshops, Labs Internal workshop is organized for sharing information about the project activities


The AMEN team inform stakeholders and end users for the activities of the project and the pilot set up schedule.

Table 26. Dissemination plan AMEN

5.15 NATIONAL UNIVERSITY OF IRELAND MAYNOOTH (MU), IRELAND

Dissemination plan, MU


Maynooth University was established in 1997, but traces its origins to the foundation of St. Patrick’s College Maynooth in 1795. Maynooth University has three faculties: Arts, Celtic Studies & Philosophy, Social Sciences, and Science & Engineering, and is internationally recognised for the quality and value of the research and scholarship. The University is recognised as one of the leading new universities in the world, ranked #49 in the latest Times Higher Education (THE) ‘Top 150 under 50’ list. This success follows on from Maynooth’s extremely strong performances in other recent THE rankings, including being named among the top 400 universities in the world, the top 200 European universities, and being recognised as one of the top 200 universities for international connections and outlook. Currently, Maynooth University is actively participating in 15 H2020 projects. This funding has been granted for H2020 Societal Challenges (10), Research Infrastructures (1), LEIT (1) and MSCA ITN (1) and Individual Fellowships (1) and COST Action Coordination (1). There are 3 active ERC projects (Adv, StG and CoG) and several Erasmus+ projects (>20). Target dissemination is both at a scientific level (targeting both national and international conferences and journals related to older adults, gerontology and neuropsychology) and at a societal level, with expected impact in older adults and patients’ associations at a national level, as well as relevant national stakeholders from health and social care.



Dr. Unai Diaz-Orueta, Principal Investigator in Maynooth. 1 post-doc to be added to the project before the end of 2018 to support different WPs, including dissemination activities.


https://www.maynoothuniversity.ie/news-events/all-member-dr-unai-diaz-orueta-successful-h2020-proposal-captain-project


Diaz-Orueta, U. (2018). Ethical issues in research with vulnerable populations. Guest Lecture presented at the Psychology Department, University of Almeria, Spain, 18th April.

Diaz-Orueta, U. (2018). Virtual and augmented reality: contributions for psychological practice. Plenary Key Speaker at




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the I International Congress on Psychology, Technological Innovation and Entreneurship”. A Psychology for the 21st Century. Almeria, Spain, 19th April.

Diaz-Orueta, U., Hopper, L., & Konstantinidis, E. (2018). Older user engagement in ICT projects: what older users want and do not want from technology. Invited talk at the 3rd International Conference on Medical Education Informatics (MEI2018). www.mei2018.org. Leeds, UK, 6th September.

Diaz-Orueta, U. (2018). Videogames for Education, Training and Intervention in Health. Guest Lecturer in LaSalle University, Ehealth Masters Degree, Barcelona, Spain, 17th and 24th November 2018.


Dissemination via personal Twitter (@UnaiDiazOrueta), ALL Institute (@All_Institute) and Maynooth Psychology Department (@MUPsychDept)

- Publications In preparation: review on physical and cognitive interventions using VR and AR.

- Workshops, Labs Hopper, L., Diaz-Orueta, U., Joyce, R., Konstantinidis, E., & Bamidis, P.D. (2018). Ethical considerations in the digital age of health and social care: experiences from the CAPTAIN project. Workshop at the 3rd International Conference on Medical Education Informatics (MEI2018). www.mei2018.org. Leeds, UK, 6th September.

- Networking, meetings Meeting with Bernadette Rock, Research and Policy Manager from the Alzheimer Society of Ireland, February 2018.


Involvement with the Alzheimer Society of Ireland working group, to establish research priorities and introduce the project to potential interested groups and stakeholders.

Table 27. Dissemination plan MU




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6 CONCLUSIONS

The presented dissemination plan has been created with contributions from all the partners and it represents the CAPTAIN dissemination strategy for the whole duration of the project. It will be constantly updated in a separate excel table called “Calendar of events and dissemination actions – work on progress” available for all project partners. The main forecasted activities for the first year will focus on the raising awareness about the project in national and international contexts.


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ANNEX 1. PROJECT COMMUNITY DATABASE

Project Community Database is created targeting stakeholders at an international level. Contact details of all organisations and persons are stored within a special table accessible for all partners:

Table 28. Project Community Database Template

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