The pestel of Vinamilk

The pestel of VinamilkGroup 3:Jay AdrianSeanJennifermiaOverview of vinamilkThe leading of producer of daily product in Vietnam1976: Our Company was founded under the name of Southern Coffee-Dairy Company2006: One of the Top 100 Strongest Brands by the Vietnamese Ministry of Industry and Trade.2008: Market share are 35 % and profit is 1,362 billion VND.Definition The PESTEL analysis include six aspects are:Political factorsEconomical factorsSocial Cultural factorsTechnological factorsEnvironment factorsLegal factors

Political factorsA country with a stable political.Vietnam is a mixed economy.Government is still play big role in market.Provide 2000 billion VND for the development of milk industry to 2020

Economical factorsVietnams GDP increased (6,8 % in 2010).Vietnam is member of WTO.Inflation rates reached 22 % in 2011.Having the highest price of milk product in the world

Social cultural factorsGDP per capita increased year by year from 700 USD (2005) to 1749 USD (2012).Demand of cheap product is high.The malnutrition rate of children is still high.Almost people dont have habit to drink.

Technological factorsConverting technology investment timely.Using the safe and fresh material.Cooperation with European partner.Building the automatic and modern factoryInternet and social network are good method to promote product

Environment factorsClimate change affect the raw material.

Legal factorsControl market department

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