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First ‚da12Social Strategy Workshop
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Monitoring #da12social
First occurance of #da12
Awareness campaign #da12
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Meeting Agenda
Short term objectives
Initial countries we will work on
Team composition
Assessment Methodology
Summary / Time Table
Q+A
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Short term objectives
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Conducting an assessment of the status quo
For five countries we want to know where the respective businesses is today, what the perception of the population is, how the public sector is represented and what the status of the international competition is. Approximately 15 slides per country in english.
We need to complete the assessment by June 18
We will use the assessment for the strategy workshops June 20 and present initial results and concept to the EU Commission June 21
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Countries
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The initial countries
UKFranceGermanyNetherlandsRomania
Criteria:Currently available resources and expertise
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Team Composition
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UK
Peter Finney **(UK) CSMSBilly Steward *(UK) CSMSAnjlee Bhatt(UK) Christine Miller(UK) Ivor Kellock (UK)
Initial Team Composition
Netherland
Gianluigi C. **(NL) Mette Rehnstr.*(SE) CSMS Elza v. Swieten(NL) Jos Essers(NL) Cees Grootes(NL) Sandor Lokenb.(NL) Eric Mesrits(NL)
France
Pierre Micelli **(FR) CSMSJorgen Poulsen *(FR)Aurelia Noel(UK) CSMSFabrice Bertelli(BE)?Jack Gonzales(ES) CSMSJosep Claret(ES)
Germany
Andrew Maher**(DE) CSMSFlorian Gottsch.*(DE) CSMSHans Woudboer (DE) Detlev Artelt(DE) Roger Kopling(AT)
Romania
Attila Herczeg**(HU) CSMSLucian Duma(RO)Bogdan Pater(RO)Irene Kimml(MA)
Service Team
Axel Schultze (EU) Overall Project LeadMarita Roebkes (EU) CSMS Social Media MonitoringOlaf Kracht (DE) CSMS Media & JournalismBerrie Pelser (NL) Buzz masterBilly Steward (UK) Blog
PHASE II Countries:
Jack Gonzales (ES) CSMSJosep Claret(ES)
Mette Rehnström (SE) CSMSTina Jonasen (DK)
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Assessment Methodology
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Methodical Social Media Approach
Assessing the situation before the final goals for the social media strategy are agreed on
Understanding the current level of social media engagement from population point of view both in connecting to businesses and job search
Understanding the real needs and issues in the respective EU countries from a business managers point of view in regards of economics and job development
Understanding the level of engagement of the public sector and the EU Commission in the respective countries
Understanding the current level of engagement in the closest competing countries
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Business Related
What are the three most important industries (contribution to the GDP and job creation) – And what are the most promissing startup segments by industry?
How many companies are leveraging social media one way or the other?
How many companies using social media to recruit new employees?
What is the overall perception and fear using social media as a business tool?
Population Related
What is the overall perception of the population on social media?
How many job seekers are using social media to find jobs?
What is the populations expectation in regards to companies using social media?
What is the population‘s perception on the EU and it‘s own country?
For Each Country:
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Public Sector Related
What is the level of engagement of the public sector including the polititians in Social Media?
Who are the thought leader and early adopters, publicly engaging in social media
What is the level of engagement of the EU representatives in the respective country?
Competing Countries
What is the level of engagement of the top competing countries relative to the core industry segments?
How deep is the influence of those countries into the respective country?
For Each Country:
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How we will do that
Each Project Lead will build 4 groups, one group / person for each quadrant
Use everything from Google search to sophisticated social media monitoring tools to answer the questions (see previous page)
Compose the answers in two ways:Reports as agreed by the team leadsScreenshots showing the actual results:i.e. Tweets, posts, mentions etc.
Share the first round of information as PPT by May 24 in the group via SlideShare – share the URL
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Providing the results
Industry related groups on LinkedIn or Xing(Numbers, names, screenshots)
Influencer – people! (Numbers, names)
Public opinion i.e. on Twitter, comments...(Screen shots)
Reporting data
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Tools
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What tools will we use
Google search ;)
Forum.com / Quora.com / LinkedIn
MediaMetrics (Marita)45 Minute introduction training Mon 1445 Minute user training with QA Wed 16
Ecarn (Pierre)45 Minute Training45 Minute user training with QA
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Summary
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Summary
Getting some general demographic data per country
Conducting an assessment using the 4QAM model, social media monitoring tools and other resources to build the foundation for the strategy development
Putting the assessment in a presentable form by June 18
Presenting the Assessment to the workgroup team in Brussels so that we can create an initial strategy model by June 21
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Discussion
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Thank You
+1 (650) 384-0057+49 (30) 2023-8748
Digital Agenda Europe Page and Group
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All social presences: http://XeeMe.com/axels
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About
Digital Agenda Europe – Preparation for the Social Media Strategy Proposal
More info on http://xeeme.com/AxelS or +1 (650) 384-0057.
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