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Dabour - Celebrate the life

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PRESENTED BY:-

1. Priyanka Salunkhe - 11.

2. Vipul Kode - 22

3. Swapnil Patkar 21

4. Sameer Shaikh - 13.

5. Suraj Shirkande 19

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WELCOME TO DABOUR

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About Dabur

It started in 1884 by S.K.Burman. Dabour India Pvt Ltd. 4th Largest Company

in India.

Turnover of Rs. 2834.11 Crore.

The consumer segments of health care,personal care, home care and foodproducts.

Its master brands include Dabur for naturalhealth care,Vatika for personal care,Hajmola for digestives and Real for fruitbeverages.

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VISION AND MISSION

Vision: Dedicated to health and wellbeing every household

Mission: Transfrom an ayurvediccompany FMCG product based onherbal platform one that would

embody all the characteristic of FMCGcompany.

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VATIKA SHAMPOO

Vatika in Hindi means garden.

The brand attempts to live up to the promisesbeauty and nature.

Vatika products contain natural ingredients.

The shampoo industry in india is about Rs 20billion.

Vatika shampoo industry in India is Rs 1.3billion business.

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Types of Shampoo

Vatika Smooth and shine shampoo

Vatika black and shine shampoo

Vatika antidandruff shampoo

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Anti Dandruff

Its remove dandruff without being voilance on hair.

Hair fall control and smooth and shine.

100% anti dandruff & prevent recurance.

Tag line: DandruffFree Mazboot Baal ,Lemon Power Ke Sath.

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Black and Shine

Use of black oil and amla to maintainblack colour of hair and shine

Its does not have harmfull chemicals.

Tag line:kaale chamakdarbaal,

amla poshan ke saath

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Smooth and Shine

Gentle & caring touch of nature.

Perfect balance of natural ingredientslike:heena,green almonds,shikakai.

Turn your hair from dull and lifeless hair tosmooth and silky.

Tag line:zyada mahboot zyada khubsooratbaal henna cream conditioning ke saath

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MATERIAL

BOTTLES: HDPE High DensityPolyethylene

HDPE has high rigidity and tensile strength.

Stiffness is good.

It is translucent to opaque.

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Vatika shampoo Sachet

Package type-Flexible sachet.

It is four side seal.

Material used Laminate (BOPP)

Sealing is done by Heat sealed

Printing is done by Gravure printing

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Dispensing system

Flip TOP

Nozzal Or Pump

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Graphics

On the top of cap emboosing isdone.

Different colour are used.

Colour-4

Flexographics.

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LOGO

Leaves.

Twin Colour.

Board Trunk.

Multiple Branches.

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Recyclability

Recyclability is process material into anew product to prevent wastage ofpotential useful material, reduce air

and water pollution. The most-often recycled plastic.

Its save 70% in Energy Saving.

2

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BRAND AMBASSADORGenelia Dsouza

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COST OF PRODUCTPRODUCT TYPE VOLUME (in ml) PRICE in Rs.

Smooth and shine 400 165100 54

200 99

50 24

7 1

Black and Shine 400 165

200 99

100 54

50 24

7 1

Anti Drandruff 400 165

200 100

100 55

50 257 1

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Market Share

47%

25%

11%

8%

6%

3%

Sales

HUL P&G Calvin care Others Dabur L orel

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Bulk packaging Usually used Corrugated fiber boxes

RSC and CSC.

It made up of Kraft paper.

5ply & 7 ply CFB is used.

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LEGAL METROLOGYRule4- Regulation for pre-packaging and sale etc. ofcommodities in package form.

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LEGAL METROLOGY

Rule 6-Declaration to be made on everypackage

Name and address of the manufacturer &importer

Generic name

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LEGAL METROLOGY

Rule 7-Principle display panel

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LEGAL METROLOGY

Rule 7-Principle display panel

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Rule 8- Declaration where to appear

Net weight area

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Rule 9-Manner in which declaration shall be made.

Rule 12-Manner in which

declaration of quantity shall be

Expressed.

Rule 13-Statement of units of

weight, measure or number.

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THANK YOU.