Dabur Company Ppt MBA

8/2/2019 Dabur Company Ppt MBA

1/19

Dabur Company


2/19

Dabur Company

Presented By

BABASAB PATIL


3/19

DABUR HLL(Hindustan

Uniliver Limited)

P&G(Proctle

&Gamble)

INDUSTRY COMPETITORS


4/19

DABUR BRANDS OTHER COMPETITIVE

BRANDS

ORAL CAREDabur red tooth

paste

Pepsodent,Close up

BRAND COMPETITORS


5/19


BRANDS

HAIR CAREVatika Enriched

Coconut OilVatika BlackShine ShampooVatika Dandruff

Control.

Sunsilk, Pantene,Clinic Plus.Head and Shoulders.

BRAND COMPETITORS


6/19


BRANDS

SKIN CAREDabur Uveda

Fairness Cream

Fair and LovelyFairness Cream.

BRAND COMPETITORS


7/19


BRANDS

FOOD CAREReal Nature

FreshReal Active Juice

Kissan Fruit JuiceTajmahal tea, BrokeBond tea,BRU-Coffee.

BRAND COMPETITORS


8/19


BRANDS

HOME CAREDazzl.

Odonil air fresher.

Domex, Cif, Mr-CleanFebreze.

BRAND COMPETITORS


9/19

COMPETITORS OBJECTIVES

Ensure safety of its products and operations for the

environment by using standards of environmental safety,which are scientifically sustainable and commonlyacceptable.

Develop, introduce company to meet the companystandards as well as statutory requirements forenvironment. Verify compliance with these standardsthrough regular auditing.

Assess environmental impact of all its activities andset annual improvement objectives and targets andreview these to ensure that these are being met at theindividual unit and corporate levels.

Reduce Waste, conserve Energy and explore

HUL(Hindustan Unilever Limited)


10/19


Involve all employees in the implementation of thisPolicy and provide appropriate training. Provide fordissemination of information to employees onenvironmental objectives and performance throughsuitable communication networks.

Encourage suppliers and co-packers to develop andemploy environmentally superior processes andingredients and co-operate with other members of thesupply chain to improve overall environmental

performance.

Work in partnership with external bodies andGovernment agencies to promote environmental care,increase understanding of environmental issues anddisseminate good practice.


11/19


P&G([Proctle and Gamble)ObjectivesIntegrety

They always try to do the right things.they are honest and straightforward with each other.

They operate within the spirit of law and uphold the values andprinciples of P&G every action and decision

Leadership

They all are leaders in area of responsibility.

They have a clear vision.

They focus their resources to achive leadership objectives andstrategies

Ownership

They all act like owners treating the companies assets as their

own & behaving with the companies longterm succcess in mind.


12/19


Passion for Winning They are determined to be the best at doing what matters

most.

They have a compelling desire to improve and to win in the

marketplace.Trust They respect P&G colleagues, customers and consumers.

They have confidence in each other's capabilities andintentions.

They believe that people work best when there is afoundation of trust.

Innovation They place great value on new consumer innovations.


13/19

Competitor strengths andweakness

HUL(Hindustan Unilever Limited)Strengths

HULs distribution n/w is covering over 3400

distributors & 16 million outlets. This helpsthem to maintain heavy volumes.

HUL has been continuously able to grow at a

rate more than growth rate for FMCG sector.


14/19

CONTD..

Weakness

HULs market dominance, originating from its

extensive rich and strong brand presence ,

allowed it to raise the prices even as rawmaterials were getting cheaper.

They are trying to cut down their cost in order

to protect their volumes.


15/19

CONTD..

P&G([Proctle and Gamble)Strengths Leading Market Position

Diversified and innovative product Portfolio

Strong Finances in past years

SWOT analysis-Weaknesses

Quality control Problem

Decreased Revenues in their Northeast Asian Market


16/19

Decide whom to attack & whom to avoid(S-Strong-Weak-Closed-Distant-Good-Bad)

Justisification:As reference to brand competitors for most of tdabur brand they are providing substitutes with

equal features, so, thatwise HUF are strong,

close & good competitors for Dabur.

Competitor

S

W

C

D G

B

Attack Avoid

HUL

-

- - - - -


17/19

Competitor S W C D G B Attack Avoid

P & G

-

- - - - -

Justification:

As considering P & G brands in Indian market there are onlyfew brands are there which competes with dabur brandsSo,we assume that P & G weak, distant & good competitors.


18/19

PRODUCT PRICE PLACE ORDISTRIBUTIO

N CHANNELPROMOTION

1.Dabur minimum

price

a) Candy

0.50 paisa Consumer

Retailer

Wholesaler

Manufacturer

TV commercials

Newspapers

POP Display

Wall Painting

Video Vans Sales Proportions

b)Chawanprash Rs.695 (with

shipping) Retailers

Agents

Wholesaler

Manufacturer

TV commercials

Newspapers

POP Display

Wall Painting

Video Vans

Sales Proportions

Four Ps ofDabur


19/19

Market Share of Dabur

Date post:	05-Apr-2018
Category:	Documents
Upload:	babasab-patil-karrisatte
View:	271 times
Download:	3 times

Dabur Company Ppt MBA

Documents