MARKETING PRESENTATION

K Priyanka128528BMS-2

INTRODUCTION: Dabur - a name, a brand, a way of life for billions of people across the globe. From its humble beginnings in the bylanes of Kolkata way back in 1884, Dabur has today emerged as a true Indian Transnational with a portfolio of products that has not just won the trust of consumers in over 60 countries but has become an inseparable part of their daily routine.

ORIGIN OF DABUR:

• DABUR :   India's largest Ayurvedic medicine manufacturer.

• FOUNDER :   Dr SK Burman, a physician in Bengal.

• FOUNDED : 1884.

• PURPOSE : To produce and dispense Ayurvedic medicines.

• DERIVED FROM : Daktar Burman.

• LOGO : Banyan tree

LOGO:

• Dabur India Limited is the fifth largest FMCG Company in India.

• Dabur is today India’s most trusted name and the largest Ayurvedic and Natural Health Care Company.

• Dabur today operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods.

• The company has a wide distribution network, covering over 3.4 million retail outlets.

• Dabur’s products also have a huge presence in the overseas markets.

• Dabur India is also a world leader in Ayurveda with a portfolio of over 250 Herbal/Ayurvedic products.

DABUR at a GLANCE:

• Dabur’s FMCG portfolio today includes 5 flagship brands with distinct brand identities.

DABUR BUSINESS STRUCTURE

Domestic 69%

The billiOn rupee brands…

Dabur products touch billions of lives every day. Since 1884, Dabur has been offering its consumers brands and products that make their every day a little better and healthier. Dabur brands have been voted by consumers as being amongst the most trusted in the industry. Today, Dabur has a portfolio of 14 Billion-Rupee Brands, straddling categories as diverse as Health Care, Oral Care, Hair Care, Skin Care, Packaged Juices and Home Care.

DABUR HONEY:

• Category: Food Products

• Punch line: Maar Dhakka; Drop sugar, switch to Dabur Honey

• USP: Healthy honey which provides energy and taste.

• Segment: People seeking sweet honey as a food ingredient.

• Target Group: All age groups.

• Positioning: Replacement for sugar.

• Competitors: Baidhyanath, Zandu, Local honey manufacturers.

STAY FIT, STAY YOUNG

DABUR VATIKA:• Category: Personal Care brands - Hair care

• Punch line: Hair that shine with health

• USP: Natural ingredients which include natural herbals

• Segment: Premium natural segment

• Target Group: Youth

• Positioning: Resolve hair problems and make hair healthy

• Competitors: Bajaj , HUL’s Clinic plus and Clinic All Clear, Marico’s Parachute Oil

“SWITCH NATUALLY”

“WHEN U WANT EXTRA IN LIFE,GIVE EXTRA TO YOUR HAIR”

DABUR HAJMOLA:• Category: Digestives

• Punch line: Hajmola ka chatkara, kare khaana complete.

• USP: Stimulates digestive system.

• Segment: For people looking for digestives after meal

• Target Group: All age groups.

• Positioning: Ayurvedic digestive medicine.

• Competitors: Eno, Aftermint.

2.5 crore Hajmola tablets are consumed in India every day

DABUR REAL:• Category: Food Products

• Punch line: My Real Fruit Power

• USP: Fruit flavored health drink

• Segment: For all people seeking a healthy fruit based drink for regular occasions, parties.

• Target Group: All age groups.

• Positioning: A fruit juice made from real fruits

• Competitors: Onjus, Minute Maid

OTHER PRODUCTSHEALTH CARE:

ORAL CARE:

SKIN CARE:

HAIR CARE:

HOME CARE:

FOOD CARE:

OTC- CONSUMER HEALTH:

“ONE BILLION MILESTONE IS THE

RESULT OF THE BILLION PLUS SMILES THE PRODUCTS HAVE

BROUGHT ON THE FACES OF

CUSTOMERS”