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Dabur India Ltd Corporate Profile March, 2011
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Page 1: Dabur India Ltd - AceAnalyseraceanalyser.com/Analyst Meet/100096_20110427.pdfSource: Industry Data 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants Instant Noodles Hair

Dabur India LtdCorporate Profile

March, 2011

11

Page 2: Dabur India Ltd - AceAnalyseraceanalyser.com/Analyst Meet/100096_20110427.pdfSource: Industry Data 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants Instant Noodles Hair

IndexIndex

Dabur India-IntroductionDabur India Introduction

FMCG Industry Scenario

Business Overview

Growth Strategy

Recent Performance

22

Page 3: Dabur India Ltd - AceAnalyseraceanalyser.com/Analyst Meet/100096_20110427.pdfSource: Industry Data 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants Instant Noodles Hair

Dabur India: Key HighlightsDabur India: Key Highlights

Established in 1884 - more than 125 Years of Trust & Excellence

Among top 4 FMCG companies in India

Ten Billion Rupee Brands

Among top 4 FMCG companies in India

World’s largest in Ayurveda and natural healthcare

Revenue of Rs 34 billion and profits of Rs Revenue of Rs. 34 billion and profits of Rs. 5 billion in FY2009-10

Strong brand equity

Dabur is a household brand

Vatika and Real are Superbrands

Hajmola , Real & Dabur ranked among India’s Most Admired Brands

10 Brands with sales of over Rs. 1 billion each

Wide distribution network covering 2.8 million retailers across the countrymillion retailers across the country

17 world class manufacturing plants catering to needs of diverse markets

Strong overseas presence with 20%

Dabur ranked 200 in the Fortune India 500 list

Dabur moves up to take the 78th spot in the Super-100 list, released by

Dabur ranked 45 among Most Trusted Brands in India, according to Brand Trust

33

Strong overseas presence with 20% contribution to consolidated sales

Business India Report, India Study, 2011

Page 4: Dabur India Ltd - AceAnalyseraceanalyser.com/Analyst Meet/100096_20110427.pdfSource: Industry Data 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants Instant Noodles Hair

Strong FinancialsStrong Financials

34 16740000

Sales

in Rs. million

10,997 12,004 12,849 12,356 14,17017,565

20,80323,963

28,34134,167

10000

15000

20000

25000

30000

35000

0

5000

10000

FY01 FY02 FY03 FY04^ FY05 FY06* FY07 FY08 FY09 FY10**

19 6%22.0%

in %

EBITDA Margin (in %) Net Profit

in Rs. million

1 5582,142

2,8173,329

3,913

5,032

3000

4000

5000

6000

13.3%

15.3%17.1%

18.1%18.5%18.3%19.6%

14 0%

16.0%

18.0%

20.0%

1,0651,558

0

1000

2000

FY04 FY05 FY06 FY07 FY08 FY09 FY10

10.0%

12.0%

14.0%

FY04 FY05 FY06 FY07 FY08 FY09 FY10

44

^Sales show a decline in FY04 on account of de-merger of Pharma business*Balsara acquisition added 10% to topline in FY06** Fem acquisition added 3.5% to topline in FY10

Page 5: Dabur India Ltd - AceAnalyseraceanalyser.com/Analyst Meet/100096_20110427.pdfSource: Industry Data 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants Instant Noodles Hair

Key MilestonesKey Milestones

1884•Dr. SK Burman started an Ayurvedic Pharmacy in Kolkatta

1972•The company shifted base to Delhi from Kolkata

1986•Registered as Public Limited Company

1994•Listed on the Bombay Stock Exchange

o atta

1998 2003 2004 20051998•Professionalization process with Burman Family handing over day to management

2003•Pharmaceutical Business de-merged to focus on core FMCG business

2004•International Business Division set up in Dubai to focus on overseas opportunities

2005•Acquired Balsara strengthening Oral care & gaining entry into Home care

2006•Dabur Figured in Top

2007•Dabur ranked among

2008•Acquired Fem Care

2010•Touched US$4 billion Dabur Figured in Top

10 Great Places To Work

Dabur ranked among 'Asia's Best Under A Billion' enterprises by Forbes

Acquired Fem Care Pharma entering the mainstream Skin care segment

Touched US$4 billion market cap

2010

• Overseas acquisitions -Hobi Group, Turkey and Namaste Laboratories, US

55

Page 6: Dabur India Ltd - AceAnalyseraceanalyser.com/Analyst Meet/100096_20110427.pdfSource: Industry Data 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants Instant Noodles Hair

Global FootprintGlobal Footprint

Canada

UK

TurkeyCanada

U.S. EgyptUAE

Nepal

y

B’Desh

Nigeria

AustraliaAustralia

Domestic Mfg. Locations

Manufacturing Facilities

Key markets

Our strategy is to localize manufacturing supply chain

66

Our strategy is to localize manufacturing, supply chain and product offerings to suit consumer requirements

in each geography

Page 7: Dabur India Ltd - AceAnalyseraceanalyser.com/Analyst Meet/100096_20110427.pdfSource: Industry Data 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants Instant Noodles Hair

Robust Distribution NetworkRobust Distribution Network

Factory

C&FA

St ki t S St ki t

(Carry & Forward Agents)

Stockist Super Stockist Institutions & Modern

trade

Wholesalers Sub Stockist

RETAIL TRADE

CONSUMERS

77

Direct + Indirect Reach covering 2.8 Mn Retail Outlets

Page 8: Dabur India Ltd - AceAnalyseraceanalyser.com/Analyst Meet/100096_20110427.pdfSource: Industry Data 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants Instant Noodles Hair

Research & Development StrengthsResearch & Development StrengthsStrong New Product Development

Ayurvedic Medicines

Personal Care

Team of scientists including Ayurvedic doctors, Pharmacists, Agronomists, Botanists, Tissue Culture specialists, etc. Personal Care

Foods

Home Care

OTC HealthcareAgronomy Initiatives OTC HealthcareAgronomy Initiatives

Protecting endangered herbs

Technical assistance to farmers

Contract cultivation of herbs Dabur introduced more than 15 new products/variants during FY10Contract cultivation of herbs

Green House at Nepal

Greenhouse at Dabur NepalDabur Research Facilities

products/variants during FY10

p

88

Page 9: Dabur India Ltd - AceAnalyseraceanalyser.com/Analyst Meet/100096_20110427.pdfSource: Industry Data 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants Instant Noodles Hair

IndexIndex

Dabur India-IntroductionDabur India Introduction

FMCG Industry Scenario

Business Overview

Growth Strategy

Recent Performance

99

Page 10: Dabur India Ltd - AceAnalyseraceanalyser.com/Analyst Meet/100096_20110427.pdfSource: Industry Data 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants Instant Noodles Hair

FMCG Industry SnapshotFMCG Industry Snapshot

1 1611,339

1,400.00

1,600.00

Key Highlights FMCG Industry Size (India)

FMCG industry size at US$30 billion inCY10 and expected to grow to US$74

in Rs. billion

755 8561,024

1,161

600.00

800.00

1,000.00

1,200.00billion in 2018*

Industry has grown at 15% in CY10

Rural sector accounts for about 33% of

0.00

200.00

400.00

CY06 CY07 CY08 CY09 CY10

total revenue

Of the entire FMCG sector, Food is52%, Non-Food at 45% and OTC 3%

FMCG Split: OTC, Food and Non-FoodFMCG Growth : Urban & Rural

Source: AC Nielsen

16% 18%20%

140,000

116 053128,580

Rs. Crores3

3%

9% 10%12%

12%

15%

11%

1%

16%

10%12%

18%

5%

10%

15%

80,000

100,000

120,000

OTC PRODUCTS

Non‐Food 

Food Products

(11%)

(8%)

(14%)

(19%)(10 %)

(14 %)

82,61597,276

116,053

4646

45

4

4

43

-8%

-1%1%

-10%

-5%

0%

CY03 CY04 CY05 CY06 CY07 CY08 CY09

Urban Rural 0

20,000

40,000

60,000 Food Products

(14 %)(20 %)(22%)48

48

5050

52

1010

Source: AC NielsenSource: AC Nielsen

0

MAT Sep'07 MAT Sep'08 MAT Sep'09 MAT Sep''10

Page 11: Dabur India Ltd - AceAnalyseraceanalyser.com/Analyst Meet/100096_20110427.pdfSource: Industry Data 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants Instant Noodles Hair

FMCG Growth StoryFMCG Growth Story

India FMCG Sector – Volume and Value Growth Rate (Y-o-Y %)

High Growth Phase

Source: Industry data, Standard Chartered Research

India’s FMCG sector reported steady sales CAGR of 11.2% over FY00-10 on the back of strong annual volume growth of ~8.5%.

Growth being driven by increasing consumption led by rise in incomes, changing lifestyles and favorable demographics

FMCG industry expected to grow in mid to high teens going ahead

1111

Page 12: Dabur India Ltd - AceAnalyseraceanalyser.com/Analyst Meet/100096_20110427.pdfSource: Industry Data 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants Instant Noodles Hair

Penetration Levels: Sufficient HeadroomPenetration Levels: Sufficient Headroom

77%80%

80%

90%

Rural Penetration Urban Penetration

67%

77%

57%59%60%

70%

42%

37%

32%30%

40%

50%

18% 18%

3% 2%4%

19%

5%

26%

10%

20%

30%

Source: Industry Data

3% 2%0%

Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants

Instant Noodles

Hair Dyes Floor Cleaners

Low penetration levels offer room for growth across consumption categoriesRural penetration catching up with urban penetration levels

1212

p g p p

Page 13: Dabur India Ltd - AceAnalyseraceanalyser.com/Analyst Meet/100096_20110427.pdfSource: Industry Data 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants Instant Noodles Hair

Per Capita Consumption: Room for GrowthPer Capita Consumption: Room for Growth

Skin Care – Per Capita Consumption (in US$) Shampoo – Per Capita Consumption (in US$)

India has low per capita consumption as compared to other emerging economies

7.4 7.7

5

6

7

8

9 2.72.4

2

2.5

3in US$in US$

3.2

0.8 0.30

1

2

3

4 1.0 1.1

0.3

0

0.5

1

1.5

h d d l h l dChina Indonesia India Malaysia Thailand China Indonesia India Malaysia Thailand

Toothpaste – Per Capita Consumption (in US$)

2.9

2.02

2.5

3

3.5in US$

0.5

1.0

0.4

0

0.5

1

1.5

China Indonesia India Malaysia Thailand

1313

China Indonesia India Malaysia Thailand

Source: MOSL

Page 14: Dabur India Ltd - AceAnalyseraceanalyser.com/Analyst Meet/100096_20110427.pdfSource: Industry Data 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants Instant Noodles Hair

Key Players: FMCGKey Players: FMCGUSD Million

Company Key Categories Sales Profit Market Cap

Hindustan Unilever Ltd Soaps, Detergents, Personal Care, Foods 4,479 538 12,897

Nestle India Ltd* Food, Beverages, Infant nutrition 1,101 141 6,867, g , , ,

Dabur India Ltd Personal, Health & Homecare, Foods 733 108 3,475

Britannia Industries Ltd* Biscuits 734 33 918Britannia Industries Ltd Biscuits 734 33 918

Colgate Palmolive (I) Ltd* Oral Care & Toiletries 364 62 2,381

Marico Ltd. Hair care, Food, Skincare 571 49 1,513

Glaxo SmithklineConsumer* Consumer Health Care 412 50 1,881

Godrej Consumer Hair Care, Soaps 438 72 2,315Godrej Consumer Hair Care, Soaps 438 72 2,315

Procter & Gamble^ Feminine Hygiene, personal care 166 39 1,033

1414

Source: Published results for year ending 31.03.10

*Year ending 31.12.09

^Year ending 30.06.09

Note: Market Cap. as of 06.02.11

Page 15: Dabur India Ltd - AceAnalyseraceanalyser.com/Analyst Meet/100096_20110427.pdfSource: Industry Data 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants Instant Noodles Hair

Dabur: Strong Presence in FMCG CategoriesDabur: Strong Presence in FMCG Categories

Market SharePosition Key BrandsCategory

Hair Care

Oral Care

12%3 Dabur Amla hair Oil, Vatika hair oil & Vatika Shampoos

13%3 Red toothpaste, Babool, Meswak, Red toothpowdertoothpowder

7%3 Dabur Gulabari, Fem, Dabur Uveda Skin Care

Ayurvedic Tonics

Digestives

66%1 Dabur Chyawanprash

55%1 HajmolaDigestives 55%1 Hajmola

Fruit Juices 52%1 Real Fruit Juices, Real Activ

Honey 1 50% Dabur Honey

Glucose 2 26% D b Gl

1515

Hair care includes Hair Oils & Shampoos; Oral care includes Toothpastes & Toothpowder; Skin care includes moisturizers,face cleaning, lightening, anti ageing & other skin care products; Digestives includes herbal digestives

Glucose 2 26% Dabur Glucose

Page 16: Dabur India Ltd - AceAnalyseraceanalyser.com/Analyst Meet/100096_20110427.pdfSource: Industry Data 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants Instant Noodles Hair

IndexIndex

Dabur India-IntroductionDabur India Introduction

FMCG Industry Scenario

Business Overview

Growth Strategy

Recent Performance

1616

Page 17: Dabur India Ltd - AceAnalyseraceanalyser.com/Analyst Meet/100096_20110427.pdfSource: Industry Data 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants Instant Noodles Hair

Business StructureBusiness Structure

Business Unit Description

Dabur operates through three focused Strategic Business Units

Revenue Share

Consumer Care FMCG portfolio comprising fourdistinct businesses:• Personal Care

Share

72%Division • Health Care• Home Care• Foods

72%

Consumer HealthDivision

Range of ethical and OTC productsthat deliver the age-old benefits ofAyurveda in modern ready-to-useformats

8%

I t ti l

formats

Caters to the health & personal careneeds of customers across different

International Business

international markets spanningMiddle East, North & West Africa,South Asia, EU and US through itsbrands Dabur and Vatika

18%

1717

Note: Percentage share in revenue based on FY10 Financials ; Femcare included in Consumer Care Division

Page 18: Dabur India Ltd - AceAnalyseraceanalyser.com/Analyst Meet/100096_20110427.pdfSource: Industry Data 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants Instant Noodles Hair

Consumer Care Division OverviewConsumer Care Division OverviewHCPD

CCD

FPD Balsara Foods FEM

FPD: Family Products Division

CCD2003-2004 2006-2007 2007-2008 2008-2009

HCPD: Health Care Products Division

Balsara and Fem were acquisitions

Foods division was a 100% subsidiary of DIL

in Rs. million

CCD Sales - Historical

Hair Care 29%

Home Care6%

Foods16%

Category-wise Share of CCD Sales

29%

Skin Care6%

6% 16%

Oral Care 18%

Health Supplemen

ts

Digestives8%

1818

17%

Note: Percentage share in revenue for H1 FY11

Page 19: Dabur India Ltd - AceAnalyseraceanalyser.com/Analyst Meet/100096_20110427.pdfSource: Industry Data 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants Instant Noodles Hair

Brand ArchitectureBrand Architecture

Starting from Ayurveda, the company successfully ventured into herbal arena becoming the ‘Herbal Specialist’While herbal businesses form the core with 85% of revenues, the company’s growth ambitions are not limited by it.A robust brand architecture ensures that the core values remain intact

Brand Architecture

Herbal Space Natural / Non-herbal Space

DaburHerbal

Healthcare

VatikaPremium Personal

Care

HajmolaTasty

Digestives

RealFruit

Beverages

BalsaraHome Care

UvedaAyurvedicSkin care

FEMFairness Skin

solutions

Rs 17.0 bn Rs 3.9 bn Rs 1.4 bn NA Rs 3.0 bn Rs 1.3 bn

B and si e pe tains to FY2008 09 sales in India and o e seas Fem had sales of abo t Rs 30 mn in o e seas ma kets in FY09

Rs 1.0 bn

1919

Brand size pertains to FY2008-09 sales in India and overseas; Fem had sales of about Rs.30 mn in overseas markets in FY09

Page 20: Dabur India Ltd - AceAnalyseraceanalyser.com/Analyst Meet/100096_20110427.pdfSource: Industry Data 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants Instant Noodles Hair

Consumer Care CategoriesConsumer Care Categories

7%

Market ShareKey Brands

Hair Oil

16%

3%

6%

37%

6%

31%Bajaj Dabur Dey's MedicalEmami Marico Others Dabur Amla:

Largest brand in Vatika: Value added coconut oil

Anmol Hair Oil: Value propositionValue Share ACN June 09 Largest brand in

the portfoliococonut oil Value propositionValue Share-ACN June, 09

Key Brands

Shampoo

10%6%

24%

14%

Market ShareKey Brands

46%

24%

Cavinkare Dabur HULVatika range of shampoos

2020

P&G Others

Value Share-ACN MAT Dec-2010

Page 21: Dabur India Ltd - AceAnalyseraceanalyser.com/Analyst Meet/100096_20110427.pdfSource: Industry Data 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants Instant Noodles Hair

Consumer Care CategoriesConsumer Care Categories

13.9%

Market Share Key Brands

Oral Care

50.0%

13.4%

22.7%

Colgate HUL Dabur Others

Value Share -ACN MAT Dec 2010

Dabur Red: Toothpaste & Toothpowder

Babool: Targeted at economy segment

Meswak: Premium therapeutic toothpaste

Chyawanprash – Market Share

Value Share ACN MAT Dec, 2010 toothpaste

Key BrandsHealth Supplements

13.6%

65.8%

7.2%

2.9%10.5%

Baidyanath Dabur Emami Zandu OthersDabur Chyawanprash: Dabur Glucose:

Dabur Honey: Largest b d d h h

2121

Volume Share-ACN MAT - Dec, 2010

Dabur Chyawanprash: Largest selling health supplement in the country

Dabur Glucose: 2nd largest player in the country

branded honey in the country; growing category through replace sugar strategy

Page 22: Dabur India Ltd - AceAnalyseraceanalyser.com/Analyst Meet/100096_20110427.pdfSource: Industry Data 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants Instant Noodles Hair

Consumer Care CategoriesConsumer Care Categories

Market ShareKey Brands

Foods

52.0%13.0%

35.0%

Dabur Pepsi Others

C E t M 2010 f F it J i t Real: Flagship Real Activ: Range

Market Share*

Company Est. Mar, 2010 for Fruit Juice category Real: Flagship beverages brand of 100% pure juice

Key Brands

Skin Care

58.9%

6.4%

3.2%

18.0%

Key Brands

6.8%

6.6%

Hindustan Lever Emami DaburGulabari range of rose F G ld Bl h Uveda: Range of

2222

Loreal Cavin Care Others

*Company estimates;

Includes Fem skin care portfolio

Gulabari range of rosebased skin careproducts: Moisturizer,Face freshener & Rosewater

Fem Gold Bleach: Launched recently

Uveda: Range of Ayurvedic Skin Care

Page 23: Dabur India Ltd - AceAnalyseraceanalyser.com/Analyst Meet/100096_20110427.pdfSource: Industry Data 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants Instant Noodles Hair

Consumer Care CategoriesConsumer Care Categories

37%

Market Share Key Brands

Digestives

55%37%

8%

Hajmola Satmola Others

Value Share-ACN MAT Dec, 2010

Hajmola: Flagship brand for branded Digestives

Hajmola tasty digestive candy

Air Fresheners – Market Share

a ue S a e C ec, 0 0

Key Brands

Home Care

20%26%

20%

30%

5%

Odonil Air wick Premium Ambipur Others

Odonil: Air freshner Odomos: Mosquito Sanifresh:

2323

Value Share-ACN March, 2010 for Aerosols categoryOdonil: Air freshner range: Largest brand in the portfolio

Odomos: Mosquito repellant skin cream

Sanifresh: Toilet cleaner

Page 24: Dabur India Ltd - AceAnalyseraceanalyser.com/Analyst Meet/100096_20110427.pdfSource: Industry Data 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants Instant Noodles Hair

Consumer Health DivisionConsumer Health DivisionDescription

CHD: Repository of Dabur’s AyurvedicHealthcare knowledgeRange of over 260 products

CHD Structure

O C (6 %) C (36%)Range of over 260 productsFocusing on multiple therapeutic areas.Distribution coverage of 200,000chemists, ~12,000 vaidyas & 12,000Ayurvedic pharmacies

OTC (64%)

Generics

Branded Products

ETHICAL (36%)

Tonic

Classicals

Branded EthicalsAyurvedic pharmaciesFocus on growing the OTC Health-Careportfolio aggressively

Branded Ethicals

OTC Healthcare is Rs.130 billion sizeindustry

Healthcare Focus

industryExpected to grow at 14-15% p.a. aspreference for Over-the-Counter productsacceleratesDabur to expand its presence by :

Honitus: Day & Night for Cold and Flu relief

Pudin Hara Lemon Fizz for digestion

Dabur to expand its presence by :Consolidating / expanding currentportfolioLaunching new products inemerging therapeutic areas

2424

Promoting Dabur Ayurveda: Generating equity for Ethical portfolio

emerging therapeutic areasLook at inorganic opportunities

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International Business DivisionInternational Business DivisionStarted as an ExporterFocus on Order fulfillment through India Mfg.

Set up a franchisee at Dubai in 1989Demand generation led to setting up of mfg in Dubai & Egypt

Renamed franchisee as Dabur International LtdLocal operations further strengthenedSet up new mfg facilities in Nigeria,RAK & Bangladesh

Building scale-20% of overall Dabur Sales (FY09)High Levels of LocalizationGlobal Supply chain

1980’s Early 90’s 2003 Onwards Today

Highlights

Dabur’s overseas business contributes 18%to consolidated sales led by CAGR of 29% inlast 6 yearsF k t

High Growth in IBD

in Rs. million

Focus markets:GCCEgyptNigeriaTurkeyBangladeshNepalU.S.

New products contributing

High level of localization of manufacturingand sales and marketingLeveraging the “Natural” preference amonglocal consumers to increase share in personalcare categories

2525

significantly to overseas salescare categoriesSustained investments in brand building andmarketing

Page 26: Dabur India Ltd - AceAnalyseraceanalyser.com/Analyst Meet/100096_20110427.pdfSource: Industry Data 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants Instant Noodles Hair

IndexIndex

Dabur India-IntroductionDabur India Introduction

FMCG Industry Scenario

Business Overview

Growth Strategy

Recent Performance

2626

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Growth StrategyGrowth Strategy

EXPAND

DABUR INDIA

INNOVATEACQUIRE

LIMITED

INNOVATEACQUIRE

THREE PRONGED STRATEGY FOR SUSTAINING GROWTH

2727

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Expansion StrategyExpansion Strategy

Targeting inorganic opportunities

Market Entry: Acquisitions

Strengthening new categoriesSkin Care: Ayurvedic skin care range under a new brand y q

critical for building scale in existing categories & marketsSynergies: Should be synergistic and make a good strategic fit

glaunched; Acquisition of FemOTC Healthcare: Leveraging Ayurveda knowledge for a range of OTC herbal productsFruit Drinks and Culinary: strategic fit

Geographies: Opportunities in focus markets

Fruit Drinks and Culinary: Entry into the fast growing fruit drinks category leveraging the Real franchise

Expanding across geographiesOverseas markets: 20% of

Strong innovation programmeContribution: New products to Overseas markets: 20% of

overall company; target to sustain higher growth ratesSouth India: Increased contribution from 7% to 12%;

Contribution: New products to contribute 5-6% of revenuesFocus Categories: New product activations planned up in all categoriesR i P i di b d Continued focus on the

relevant portfolio to grow contribution

Renovation: Periodic brand renovations to keep older products salient

2828

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Acquisition of Hobi Group, TurkeyAcquisition of Hobi Group, TurkeyAcquisition of Hobi Group, Turkey for a totalconsideration of US$ 69 Million completed onOctober 7, 2010

Hobi manufactures and markets hair, skin andbody care products under the brands Hobbyand New Era

Product range of the company isProduct range of the company iscomplementary to our product range

Acquisition provides an entry into anotherattractive emerging market and a goodg g gplatform to leverage this across the region

2929

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Acquisition of Namaste LaboratoriesAcquisition of Namaste LaboratoriesDabur India Limited through its subsidiary Dabur International Limited acquired 100% stakein Namaste Laboratories LLC for $100 million, in an all-cash deal on January1, 2011

Namasté is a leading ethnic hair care products company, having products for women ofcolour, with revenues of about $93 million (Expected CY2010) from US, Europe, Middle Eastand African markets

The company markets a portfolio of hair care products under the brand ‘Organic RootStimulator’ and has a strong presence in ethnic hair care market for women of colour.g p

Acquisition to enable entry into Ethnic Hair Care products market valued at more than US$1.5billion and tap into significant market opportunity in the fast growing, hugely populated (~1Bn) yet highly underpenetrated consumer markets of Sub Saharan Africa

At i iti i f $100 illi th d l l i t 1 1 S l d 8 3 EBITDAAt an acquisition price of $100 million, the deal value is at 1.1x Sales and 8.3x EBITDA

3030

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IndexIndex

Dabur India-IntroductionDabur India Introduction

FMCG Industry Scenario

Business Overview

Growth Strategy

Recent Performance

3131

Page 32: Dabur India Ltd - AceAnalyseraceanalyser.com/Analyst Meet/100096_20110427.pdfSource: Industry Data 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants Instant Noodles Hair

Financial Performance – 9M and Q3 FY 2010-11Financial Performance – 9M and Q3 FY 2010-11

25,60729,926

Sales: 9MFY11 v/s 9MFY10

in Rs. million

9,32310,878

Sales: Q3FY11 v/s Q3FY10

in Rs. million

S l f 9MFY11 i d b 16 9% hi h l l l d i

9MFY10 9MFY11 Q3FY10 Q3FY11

Sales for 9MFY11 increased by 16.9% which was largely volume driven

PAT: 9MFY11 v/s 9MFY10 PAT: Q3FY11 v/s Q3FY10

1,3781,541

3,6704,219

in Rs. million in Rs. million

Q3FY10 Q3FY119MFY10 9MFY11

3232

PAT increased by 15% during 9M FY11 despite input cost inflation and increased taxation

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Stock Performance & Shareholding PatternStock Performance & Shareholding Pattern

Shareholding Structure*Market Capitalization in Rs. billion

170FIs/

MFs/Ins. Cos., 7.8%

FIIs, 16.4%

Indian Public and Others, 7.1

%

170

Promoters,68.7%

17

*As on December 31, 2010

2001 2010

Dabur ranked as the organization that offers the best return to investors by the 6th Social & Corporate Governance Awards, presented by the Bombay

Stock Exchange

3333

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Consolidated P&LConsolidated P&Lin Rs. million Q3FY11 Q3FY10 YoY (%) 9M FY11 9MFY10 YoY (%)

Gross Sales 10,878 9,323 16.7% 29,926 25,607 16.9%

Less:Excise Duty 78 64 234 188

Net Sales 10 800 9 258 16 6% 29 692 25 419 16 8%Net Sales 10,800 9,258 16.6% 29,692 25,419 16.8%

Other Operating Income 69 27 153.1% 256 139 84.8%

Material Cost 5,231 4,223 23.9% 14,162 11,664 21.4%

% of Sales 48.1% 45.3% 47.3% 45.6%

Employee Costs 801 735 9 1% 2 308 2 093 10 2%Employee Costs 801 735 9.1% 2,308 2,093 10.2%

% of Sales 7.4% 7.9% 7.7% 8.2%

Ad Pro 1,349 1,351 -0.1% 4,071 3,779 7.7%

% of Sales 12.4% 14.5% 13.6% 14.8%

Other Expenses 1 323 1 192 11 0% 3 660 3 213 13 9%Other Expenses 1,323 1,192 11.0% 3,660 3,213 13.9%

% of Sales 12.2% 12.8% 12.2% 12.5%

Other Non Operating Income 20 38 -48.5% 159 175 -9.0%

EBITDA 2,184 1,823 19.8% 5,906 4,983 18.5%

% of Sales 20 1% 19 6% 19 7% 19 5%% of Sales 20.1% 19.6% 19.7% 19.5%

Interest Expenses 54 28 91.1% 144 151 -4.2%

Depreciation 160 131 22.2% 437 372 17.4%

Amortization 73 14 423.6% 130 41 215.0%

Profit Before Tax (PBT) 1 897 1 651 15 0% 5 195 4 419 17 6%Profit Before Tax (PBT) 1,897 1,651 15.0% 5,195 4,419 17.6%

Tax Expenses 357 273 30.9% 976 747 30.7%

Provision for Taxation for Earlier years 3

PAT(Before exceptional item) 1,541 1,378 11.8% 4,219 3,670 15.0%

% of Sales 14 2% 14 8% 14 1% 14 3%

3434

% of Sales 14.2% 14.8% 14.1% 14.3%

PAT(After exceptional Items) 1,541 1,378 11.8% 4,219 3,670 15.0%

PAT (After Extra ordinary item & MI) 1,544 1,393 10.9% 4,216 3,678 14.6%

Page 35: Dabur India Ltd - AceAnalyseraceanalyser.com/Analyst Meet/100096_20110427.pdfSource: Industry Data 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants Instant Noodles Hair

Consolidated Balance SheetConsolidated Balance Sheetin Rs. million As on Dec 31, 2010 As on Dec 31, 2009Sources Of FundsShareholders' Fund:Share Capital 1,741 866Reserves & Surplus 11 881 7 939Reserves & Surplus 11,881 7,939

13,620 8,805Minority Interest 41 83Loan Funds:Secured Loans 6,573 1,032U d L 856 7 429 1 075 2 107Unsecured Loans 856 7,429 1,075 2,107Deferred Tax Liability 174 123TOTAL 21,260 11,120Application of funds:Fixed Assets:Gross Block 13,729 9,253less: Depreciation 4,278 3,378Net block 9,451 5,875Capital WIP 414 593

Investments 1,201 2,588, ,Current Assets,Loans & AdvancesInventories 5,446 4,373Sundry Debtors 2,689 2,135Cash & Bank balances 6,364 1,514Loans & Advances 5,162 19,661 3,760 11,782Loans & Advances 5,162 19,661 3,760 11,782

Less: Current Liabilities and Provisions:Current Liabilities 6,087 6,526Provisions 4,306 3,250

10,393 9,776N t C t A t 9 268 2 006

3535

Net Current Assets 9,268 2,006Miscellaneous Expenditure 930 56Deferred Tax AssetsTOTAL 21,260 11,120

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AccoladesAccolades

R k d 28th i ET B d Ranked 28th in ET-Brand Equity Most Trusted Brands 2009 list.

Listed in Forbes’ 200 Best Under-A-Billion Companies List

Ranked 79th in 'Super 100' list announced by Business India

Ranked 25th most valuable brand in the list of India's 100 Most Valuable Brands, by 4Ps.

Voted as the fourth Most Dabur India Ltd has been awarded the Top Marketer A d f 2009 i th

Dabur India Ltd was ranked the Business Leader in the FMCG -Personal Care Category at the NDTV Profit Business Leadership Award 2008

Ranked 182 in ET-500, the annual listing of India's Blue Chip companies by The Economic Times. Also ranked as the fourth largest pure-play FMCG

Liked Health Brand in the country in consumer survey conducted by 'Complete Wellbeing' magazine

Award for 2009 in the Consumer Goods category by Pitch magazine

3636

Leadership Award 2008company in the list.

Page 37: Dabur India Ltd - AceAnalyseraceanalyser.com/Analyst Meet/100096_20110427.pdfSource: Industry Data 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants Instant Noodles Hair

Investor RelationsDabur India Ltd

Contact:+91-11-42786000

3737


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