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1884
Birth of Dabur
1896 Setting up a manufacturing plant
Early 1900s Ayurvedic medicines
1919 Establishment of research laboratories
1920 Expands further
1936 Dabur India (Dr. S.K. Burman) Pvt. Ltd.
1972 Shift to Delhi
1979 Sahibabad factory / Dabur Research Foundation
1986 Public Limited Company
1992 Joint venture with Agrolimen of Spain
1993 Cancer treatment1994 Public issues
1995 Joint Ventures
1996 3 separate divisions
1997 Foods Division / Project STARS
1998 Professionals to manage the Company
2000 Turnover of Rs.1,000 crores
2003 Dabur demerges Pharma Business
2005 Dabur aquires Balsara2005 Dabur announces Bonus after 12 years
2006Dabur crosses $2 Bin market Cap, adopts USGAAP
2006 Approves FCCB/GDR/ADR up to $200 million
2007 Celebrating 10 years of Real
2007 Foray into organised retail
2007 Dabur Foods Merged With Dabur India
2008 Acquires Fem Care Pharma
2009Dabur Red Toothpaste joins 'Billion RupeeBrand' club
http://www.dabur.com/About%20Dabur-History#
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Dabur At-a-Glance
Dabur India Limited has marked its presence with significant achievements and today commandsa market leadership status. Our story of success is based on dedication to nature, corporate and
process hygiene, dynamic leadership and commitment to our partners and stakeholders. Theresults of our policies and initiatives speak for themselves.
Leading consumer goods company in India with a turnover of Rs. 2834.11 Crore (FY09)
3 major strategic business units (SBU) - Consumer Care Division (CCD), ConsumerHealth Division (CHD) and International Business Division (IBD)
3 Subsidiary Group companies - Dabur International, Fem CarePharma and newu and 8 step down subsidiaries: Dabur Nepal Pvt Ltd (Nepal), DaburEgypt Ltd (Egypt), Asian Consumer Care (Bangladesh), Asian Consumer Care
(Pakistan), African Consumer Care (Nigeria), Naturelle LLC (Ras Al Khaimah-UAE), Weikfield International (UAE) and Jaquline Inc. (USA).
17 ultra-modern manufacturing units spread around the globe
Products marketed in over 60 countries
Wide and deep market penetration with 50 C&F agents, more than 5000distributors and over 2.8 million retail outlets all over India
Consumer Care Division (CCD) adresses consumer needs across the entire FMCG spectrumthrough four distinct business portfolios of Personal Care, Health Care, Home Care & Foods
Master brands:
Dabur - Ayurvedic healthcare products
Vatika - Premium hair care
Hajmola - Tasty digestives
Réal - Fruit juices & beverages
Fem - Fairness bleaches & skin care products
9 Billion-Rupee brands: Dabur Amla, DaburChyawanprash,Vatika, Réal, Dabur Red Toothpaste, DaburLal Dant Manjan,Babool, Hajmola and Dabur Honey
Strategic positioning of Honey as food product, leading to
market leadership (over 75%) in branded honey market
Dabur Chyawanprash the largest selling Ayurvedic medicinewith over 65% market share.
Vatika Shampoo has been the fastest selling shampoo brand inIndia for three years in a row
Hajmola tablets in command with 60% market share of digestivetablets category. About 2.5 crore Hajmola tablets are
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consumed in India every day
Leader in herbal digestives with 90% market share
Consumer Health Division (CHD) offers a range of classical Ayurvedic medicines andAyurvedic OTC products that deliver the age-old benefits of Ayurveda in modern ready-to-use
formats
Has more than 300 products sold through prescriptions as well asover the counter
Major categories in traditional formulations include:- Asav Arishtas- Ras Rasayanas- Churnas- Medicated Oils
Proprietary Ayurvedic medicines developed by Dabur include:- Nature Care Isabgol
- Madhuvaani- Trifgol
Division also works for promotion of Ayurveda through organisedcommunity of traditional practitioners and developing fresh batches of students
International Business Division (IBD) caters to the health and personal care needs of customersacross different international markets, spanning the Middle East, North & West Africa, EU andthe US with its brands Dabur & Vatika
Growing at a CAGR of 33% in the last 6 years and contributes toabout 20% of total sales
Leveraging the 'Natural' preference among local consumers toincrease share in perosnal care categories
Focus markets:- GCC- Egypt- Nigeria- Bangladesh- Nepal
- US High level of localization of manufacturing and sales & marketing
trategic Intent
We intend to significantly accelerate profitable growth. To do this, we will:
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• Focus on growing our core brands across categories, reaching out to new geographies, within and
outside India, and improve operational efficiencies by leveraging technology
• Be the preferred company to meet the health and personal grooming needs of our target consumers
with safe, efficacious, natural solutions by synthesizing our deep knowledge of ayurveda and herbs
with modern science
• Provide our consumers with innovative products within easy reach
• Build a platform to enable Dabur to become a global ayurvedic leader
• Be a professionally managed employer of choice, attracting, developing and retaining quality
personnel
• Be responsible citizens with a commitment to environmental protection
• Provide superior returns, relative to our peer group, to our shareholders
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• "Dedicated to the health and well being of every household"
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• This is our company. We accept personal responsibility, and accountability to meet business needs.
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• We all are leaders in our area of responsibility, with a deep commitment to deliver results. We are
determined to be the best at doing what matters most.
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• People are our most important asset. We add value through result driven training, and we
encourage & reward excellence.
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• We have superior understanding of consumer needs and develop products to fulfill them better.
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• We work together on the principle of mutual trust & transparency in a boundary-less organisation.
We are intellectually honest in advocating proposals, including recognizing risks.
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• Continuous innovation in products & processes is the basis of our success.
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• We are committed to the achievement of business success with integrity. We are honest with
consumers, with business partners and with each other.
• Founder and Leaders•
Founding Thoughts"What is that life worth which cannot bring comfort to others"
The doorstep 'Daktar'The story of Dabur began with a small, but visionary endeavour by Dr.S. K. Burman, a physician tucked away in Bengal. His mission was to provide effective and affordable cure for ordinary people in far-flungvillages. With missionary zeal and fervour, Dr. Burman undertook thetask of preparing natural cures for the killer diseases of those days, likecholera, malaria and plague.
Soon the news of his medicinestraveled, and he came to be known as the trusted 'Daktar' or Doctor who came up with effectivecures. And that is how his venture Dabur got its name - derived from the Devanagri rendition of Daktar Burman.
Dr. Burman set up Dabur in 1884 to produce and dispense Ayurvedic medicines. Reaching outto a wide mass of people who had no access to proper treatment. Dr. S. K. Burman'scommitment and ceaseless efforts resulted in the company growing from a fledgling medicinemanufacturer in a small Calcutta house, to a household name that at once evokes trust andreliability.
Milestones
Dabur India Ltd. made its beginnings with a small pharmacy, but has continued to learn andgrow to a commanding status in the industry. The Company has come a long way in popularising and making easily available a whole range of products based on the traditionalscience of Ayurveda. And Dabur has set very high standards in developing products andprocesses that meet stringent quality norms. As it grows even further, Dabur will continueto mark up on major milestones along the way, setting the road for others to follow...
Milestones To Success
The mission continues...
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1884 - Established by Dr. S K Burman at Kolkata
1896 - First production unit established at Garhia
1919 - First R&D unit established
Early 1900s - Production of Ayurvedic medicinesDabur identifies nature-based Ayurvedic medicines as its area of specialisation. It is the firstCompany to provide health care through scientifically tested and automatedproduction of formulations based on our traditional science.
1930 - Automation and upgradation of Ayurvedic products manufacturing initiated
1936 - Dabur (Dr. S K Burman) Pvt. Ltd. Incorporated
1940 - Personal care through AyurvedaDabur introduces Indian consumers to personal care through Ayurveda, with the launch of Dabur Amla Hair Oil. So popular is the product that it becomes the largest selling hair oil brand in India.
1949 - Launched Dabur Chyawanprash in tin pack Widening the popularity and usage of traditional Ayurvedic products continues. The ancientrestorative Chyawanprash is launched in packaged form, and becomes the first brandedChyawanprash in India.
1957 - Computerisation of operations initiated
1970 - Entered Oral Care & Digestives segmentAddressing rural markets where homemade oral care is more popular than multinational brands, Dabur introduces Lal Dant Manjan. With this a conveniently packaged herbaltoothpowder is made available at affordable costs to the masses.
1972 - Shifts base to Delhi from Calcutta
1978 - Launches Hajmola tabletDabur continues to make innovative products based on traditional formulations that can provide holistic care in our daily life. An Ayurvedic medicine used as a digestive aid is branded and launched as the popular Hajmola tablet.
1979 - Dabur Research Foundation set up
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1979 - Commercial production starts at Sahibabad, the most modern herbalmedicines plant at that time
1984 - Dabur completes 100 years
1988 - Launches pharmaceutical medicines
1989 - Care with funThe Ayurvedic digestive formulation is converted into a children's fun product withthe launch of Hajmola Candy. In an innovative move, a curative product is converted to aconfectionary item for wider usage.
1994 - Comes out with first public issue
1994 - Enters oncology segment
1994 - Leadership in health careDabur establishes its leadership in health care as one of only two companies worldwide tolaunch theanti-cancer drug Intaxel (Paclitaxel). Dabur Research Foundation develops aneco-friendly process to extract the drug from its plant source
1996 - Enters foods business with the launch of Real Fruit Juice
1996 - Real blitzkriegDabur captures the imagination of young Indian consumers with the launch of Real FruitJuices - a new concept in the Indian foods market. The first local brand of 100% pure naturalfruit juices made to international standards, Real becomes the fastest growing and largestselling brand in the country.
1998 - Burman family hands over management of the company to professionals
2000 - The 1,000 crore mark Dabur establishes its market leadership status by staging a turnover of Rs.1,000crores. Across a span of over a 100 years, Dabur has grown from a small beginning based ontraditional health care. To a commanding position amongst an august league of largecorporate businesses.
2001 - Super specialty drugsWith the setting up of Dabur Oncology's sterile cytotoxic facility, the Company gains entryinto the highly specialised area of cancer therapy. The state-of-the-art plant and laboratoryin the UK have approval from the MCA of UK. They follow FDA guidelines for production
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of drugs specifically for European and American markets.
2002 - Dabur record sales of Rs 1163.19 crore on a net profit of Rs 64.4crore
2003 - Dabur demerges Pharmaceuticals business
Dabur India approved the demerger of its pharmaceuticals business from the FMCG businessinto a separate company as part of plans to provider greater focus to both the businesses.With this, Dabur India now largely comprises of the FMCG business that include personalcare products, healthcare products and Ayurvedic Specialities, while the Pharmaceuticals business would include Allopathic, Oncology formulations and Bulk Drugs. Dabur OncologyPlc, a subsidiary of Dabur India, would also be part of the Pharmaceutical business.
Maintaining global standards
As a reflection of its constant efforts at achieving superior quality standards, Dabur becamethe first Ayurvedic products company to get ISO 9002 certification.
Science for nature
Reinforcing its commitment to nature and its conservation, Dabur Nepal, a subsidiary of Dabur India, has set up fully automated greenhouses in Nepal. This scientific landmark helps to produce saplings of rare medicinal plants that are under threat of extinction due toecological degradation.
2005 - Dabur aquires Balsara
As part of its inorganic growth strategy, Dabur India acquires Balsara's Hygiene and Home products businesses, a leading provider of Oral Care and Household Care products in theIndian market, in a Rs 143-crore all-cash deal.
2005 - Dabur announces bonus after 12 years
Dabur India announced issue of 1:1 Bonus share to the shareholders of the company, i.e. oneshare for every one share held. The Board also proposed an increase in the authorized sharecapital of the company from existing Rs 50 crore to Rs 125 crore.
2006 - Dabur crosses $2 bln market cap, adopts US GAAP.
Dabur India crosses the $2-billion mark in market capitalisation. The company also adoptedUS GAAP in line with its commitment to follow global best practices and adopt higheststandards of transparency and governance.
2006 - Approves FCCB/GDR/ADR up to $200 million
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Moving forward on the inorganic growth path, Dabur India decides to raise up to $200million from the international market through Bonds, FCCBs, GDR, ADR, QIPs or any other securities.The capital raised will be used to fund Dabur's aggressive growth ambitions and
acquisition plans in India and abroad.
2007 - Celebrating 10 years of Real
Dabur Foods unveiled the new packaging and design for Real at the completion of 10 yearsof the brand. The new refined modern look depicts the natural goodness of the juice fromfreshly plucked fruits.
2007 - Foray into organised retail
Dabur India announced its foray into the organised retail business through a wholly-ownedsubsidiary, H&B Stores Ltd. Dabur will invest Rs 140 crores by 2010 to establish its presence in the retail market in India with a chain of stores on the Health & Beauty format.
2007 - Dabur Foods merged with Dabur India
Dabur India decides to merge its wholly-owned subsidiary Dabur Foods Limited with itself to extract synergies and unlock operational efficiencies. The integration will also help Dabur sharpen focus on the high growth business of foods and beverages, and enter newer productcategories in this space.
2008 - Acquires Fem Care Pharma
Dabur India acquires Fem Care Pharma, a leading player in the women's skin care market.Besides an entry into the high-growth skin care market with an established brand name FEM,this transaction also offers Dabur a strong platform to enter newer product categories andmarkets.
2009 - Dabur Red Toothpaste joins 'Billion Rupee Brands' club
Dabur Red Toothpaste becomes the Dabur's ninth Billion Rupee brand. Dabur RedToothpaste crosses the billion rupee turnover mark within five years of its launch.
Dabur Worldwide
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Dabur's mission of popularising a natural lifestyle transcends national boundaries. Today, thereis growing global awareness on alternative medicine, nature-based and holistic lifestyles and aninterest in herbal products. Dabur has been in the forefront of popularising this alternativeway of life, marketing its products in more than 60 countries all over the world .
Over the years, Dabur's overseas business has successfully transformed from being a smalloperation into a multi-location business spreading through the Middle East, North Africa,West Africa and South Asia.
Our Products Worldwide
We have spread ourselves wide and deep to be close to our overseas consumers. Our overseas product portfolio is tailor-made to suit the needs and aspirations of our growing consumer basein the international markets.
Offices and representatives in Europe, UK , America and Africa
AA special herbal health care and personal care range successfully selling in marketsranging from the Middle East, Far East, North Africa and Europe
Inroads into several European and American markets that have good potential due toresurgence of the back-to-nature movement
Export of Active Pharmaceutical Ingredients (APIs), manufactured under strict
international quality benchmarks, to Europe, Latin America, Africa, and other Asiancountries
Export of food and textile grade natural gums, extracted from traditional plant sources
Partnerships & Production
Strategic partnerships with leading multinational food and health care companies tointroduce innovations in products and services.
Six modern manufacturing facilities spread across South Asia, Middle East and
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Africa to optimise production by utilising local resources and the most moderntechnology available
Dabur presents a range of Herbal & Ayurvedic Personal Care products, created to make you look
and feel good. Bringing together the gentle touch of nature and Ayurveda's wisdom, the range coverscategories like Hair Care, Skin Care and Baby Care, and is backed by the unfailing quality stamp of
Dabur.
Click on the links below to explore the beautiful world of Dabur’s Personal Care products.
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About Us | Dabur Food Services | Contact Us
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Get Fruit Power with Mickey Contest & a contest running on Back of Pack of Mickey Packs – RealMickey on Pack Contest.
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Dabur's Health Care range brings for you a wide selection of Ayurvedic and natural products that
offer complete care for varying individual needs. Our products are derived from the time-tested
heritage of Ayurveda, and backed by the most modern scientific test & trials that ensure unfailing
quality and safety in anything you pick.
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• Home
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Building on a legacy of quality and experience for over 125 years, Dabur India Ltd has introduced a slew
of Ayurvedic Over The Counter (OTC) products, offering traditional Ayurvedic remedies in ready-
to-use formats. This is part of the company’s strategy to make Ayurveda more contemporary for the
modern day consumer.
Dabur, with its roots in Ayurveda, has been involved in bringing this age-old science within everyone’s
reach. Dabur's Consumer Healthcare business is the Company's oldest business, and today has a growing
portfolio of OTC products to address a variety of problems ranging from Women's Health to Baby Care
and Cough & Cold to Rejuvenation.
Click on the links below to explore Dabur's world of Consumer Health-OTC products
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