Young Blood Academy Innovation Brief

Save Nokia, quickly.

A simple, tough brief.

How different, is different?

“Customer demand for features is growing at a faster rate than our innovation process - just look at

the level of sophistication in shanzai phones.” Senior Nokia Marketing Executive

In other words…

Shanzhai

Why Nokia?

Clients like this…

…need thinking like this…

…or this…

…or this…

.....or this.....

…or this.

Guidance

All good ideas require sacrifice

What’s the customer experience?

What’s the customer experience?Not big ideas, rich ideas.

Discussion