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LAMPIRAN-LAMPIRANLAMPIRAN-LAMPIRAN
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Lampiran 1 Kuesioner Survei Pendahuluan
KUESIONER SURVEI PENDAHULUAN
ANALISIS PENGARUH KUALITAS PELAYANAN,KUALITASPRODUK, PERSEPSI HARGA, DAN PROMOSI TERHADAP
KEPUTUSAN PEMBELIAN PRODUK
Petunjuk Pengisian Kuesioner
Pertanyaan Kuesioner
NO JAWABAN DESKRIPSI KETERANGAN
1STS
(Sangat Tidak Setuju)
Menyatakan bahwa Anda sangat tidak setuju
dengan pernyataan tersebutBila skala penilaian 0% - 20% dari harapan
2TS
(Tidak Setuju)
Menyatakan bahwa Anda tidak setuju dengan
pernyataan tersebutBila skala penilaian 21% - 40% dari harapan
3CS
(Cukup Setuju)
Menyatakan anda cukup setuju dengan
pertanyaan tersebutBila skala penilaian 41% - 60% dari harapan
4S
(Setuju)
Menyatakan bahwa Anda setuju dengan
pernyataan tersebutBila nilai penilaian 61% - 80% dari harapan
5SS
(Sangat Setuju)
Menyatakan bahwa Anda sangat setuju
dengan pernyataan tersebutBila nilai penilaian 81% - 100% dari harapan
STS TS CS S SS
A
1 Peralatan (sarana dan prasarana) fisik dalam keadaan baik
2 Karyawan menjaga hubungan baik dengan pelanggan
3 Perusahaan konsisten terhadap jadwal yang telah ditentukan
B
1 Produk memberikan kinerja yang baik sesuai dengan harapan pelanggan
2 Produk handal sesuai dengan harapan pelanggan
3 Spesifikasi produk sesuai dengan kebutuhan pelanggan
C
1 Harga yang ditawarkan wajar
2 Harga yang ditawarkan sesuai dengan kualitas yang diberikan
3 Harga yang ditawarkan mampu bersaing dengan perusahaan sejenis
D
1 Perusahaan memanfaatkan media sosial dalam kegiatan promosi
2 Tenaga penjual selalu memberikan pemaparan produk dengan baik
3 Brosur mengenai produk sangat informatif
JAWABAN
VARIABEL KUALITAS PELAYANAN
VARIABEL KUALITAS PRODUK
VARIABEL PERSEPSI HARGA
VARIABEL PROMOSI
NO PERNYATAAN
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Lampiran 2 Hasil Survei Pendahuluan
X1.1 X1.2 X1.3 RERATA X2.1 X2.2 X2.3 RERATA X3.1 X3.2 X3.3 RERATA X4.1 X4.2 X4.3 RERATA
1 2 1 3 2 3 3 4 3 5 3 5 4 3 3 2 3
2 2 2 1 2 4 4 2 3 5 5 3 4 1 1 3 2
3 1 2 3 2 3 4 2 3 1 3 4 3 2 1 2 2
4 4 4 2 3 4 3 4 4 5 1 4 3 3 2 3 3
5 1 4 3 3 4 4 4 4 2 5 1 3 1 3 1 2
6 3 2 3 3 3 3 3 3 2 3 5 3 2 3 3 3
7 1 4 3 3 2 2 4 3 1 3 1 2 3 3 1 2
8 3 1 1 2 3 3 2 3 4 1 3 3 1 1 1 1
9 2 3 1 2 4 3 2 3 2 3 4 3 1 3 1 2
10 4 3 4 4 2 4 4 3 4 1 3 3 2 2 2 2
11 2 3 3 3 2 2 3 2 4 2 3 3 2 3 1 2
12 1 1 4 2 2 2 4 3 4 4 2 3 3 3 1 2
13 2 3 2 2 4 4 4 4 3 5 5 4 2 2 1 2
14 1 4 3 3 4 2 3 3 1 4 4 3 3 1 2 2
15 3 1 4 3 3 4 3 3 4 1 2 2 3 2 2 2
16 1 1 1 1 4 3 4 4 3 2 3 3 1 2 3 2
17 1 3 1 2 3 3 2 3 4 1 2 2 3 1 2 2
18 4 3 4 4 2 3 2 2 3 4 2 3 1 3 3 2
19 4 1 3 3 2 3 3 3 5 1 2 3 3 3 2 3
20 1 3 4 3 4 3 3 3 3 1 5 3 3 3 2 3
21 2 3 1 2 4 2 2 3 3 5 4 4 1 2 3 2
22 4 1 2 2 4 2 4 3 4 4 5 4 3 3 3 3
23 4 2 2 3 4 4 4 4 3 5 3 4 2 2 1 2
24 4 1 2 2 3 4 3 3 5 3 3 4 3 2 3 3
25 2 4 4 3 3 3 4 3 1 4 5 3 2 2 1 2
RERATA 2 2 3 2 3 3 3 3 3 3 3 3 2 2 2 2
PROMOSIKUALITAS PELAYANAN KUALITAS PRODUK PERSEPSI HARGARESPONDEN
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PROGRAM STUDI MAGISTER MANAJEMEN
UNIVERSITAS MERCU BUANA
JAKARTA
2017
Jakarta, Maret 2017Kepada yth:Bapak dan IbuDi Tempat
Teriring doa semoga Bapak dan Ibu selalu dalam Lindungan Tuhan Yang MahaEsa, Amin.
Sebelumnya, saya memperkenalkan diri kepada bapak dan ibu sekalianNama : David Sugandi
Status : Mahasiswa Program S2 Manajemen Pemasaran, Mercu
Buana
Saya sedang melakukan penelitian dengan topik pengaruh analisispengaruh kualitas pelayanan,kualitas produk, persepsi harga, dan promositerhadap keputusan pembelian produk Tally.ERP di Indonesia. Penelitian dalamrangka menyusun tesis ini di bawah pembimbing: Dr. Ir. Achmad Fachrodji, MM.Bersama ini saya berharap, Bapak dan Ibu berkenan menjadi responden denganmengisi kuisioner sesuai dengan kondisi yang Bapak dan Ibu alami. JawabanBapak dan Ibu menjadi rahasia yang akan kami simpan, dan hasil analisis akandisampaikan dalam unit perusahaan dan bukan personal.
Demikian surat permohonan untuk menjadi responden, atas perhatian danperkenan Bapak dan Ibu disampaikan ucapan trimakasih.
Hormat saya,
David SugandiMahasiswa Mercu Buana
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1. Petunjuk Khusus.Bapak dan Ibu dimohon memberi tanda silang (X) pada garis kontinumberskala 1 s/d 5 yang berada di sebelah kanan/bawah dari setiappernyataan/pertanyaan sesuai dengan tingkat kesetuju-an anda atau kondisiyang terjadi , dimulai dari Sangat Tidak Setuju sampai Sangat Setuju.
a STS
( Sangat Tidak
Setuju)
menyatakan bahwa Anda
sangat tidak setuju dengan
pernyataan tersebut
bila skala penilaian 0% - 20%
dari harapan
b TS
(Tidak Setuju)
menyatakan bahwa Anda
tidak setuju dengan
pernyataan tersebut
bila skala penilaian 21% - 40%
dari harapan
Ks
(kurang setuju)
Menyatakan anda kurang
setuju dengan pertanyaan
tersebut
Bila skala penilaian 41% - 60%
dari harapan
c S
(Setuju)
menyatakan bahwa Anda
setuju dengan pernyataan
tersebut
bila nilai penilaian 61% - 80%
dari harapan
d SS
(Sangat Setuju)
menyatakan bahwa Anda
sangat setuju dengan
pernyataan tersebut
bila nilai penilaian 81% - 100%
dari harapan
1. Kuisioner Identitas & Karakteristik Responden
1 Jenis Kelamin ( ) Laki-Laki ( ) Perempuan
2 Umur Responden( ) 35 Tahunkebawah
( ) 35 Tahun keatas
3 Pendidikan Terakhir( ) SMA ( ) S1( ) Diploma ( ) S2 & S3
4Lama menjadi pelangganproduk Tally.ERP
( ) Kurang dari 2tahun
( ) Lebih dari 2tahun
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2. Kuisioner Variabel Kualitas Pelayanan
Pernyataan berikut adalah untuk mengetahui kompensasi yang di berikanperusahaan kepada Bapak dan Ibu, Bapak dan Ibu dimohon memberikan tanda Xpada pilihan jawaban yang menggambarkan kualitas pelayanan yang andarasakan.
NO PERTANYAAN STTS
KS S SS
1Informasi produk Tally.ERP yang diberikanselama ini cukup lengkap
2Para pegawai perusahaan memberikanpelayanan sesuai dengan yang dijanjikansecara akurat dan terpercaya.
3Pihak perusahaan cukup tanggap dan sigapdalam membantu pelanggan
4Pihak perusahaan dapat memahami harapanpara pelanggan
5Para pegawai perusahaan dapatmenumbuhkan keyakinan dan kepercayaankonsumen
6Waktu penyelesaian proyek pengerjaanproduk sesuai dengan jadwal yang telahditentukan
7Peralatan yang digunakan sudah memenuhistandard yang seharusnya.
8Pelayanan service selama ini cepat &tanggap
9Mudah memperoleh informasi yangdiperlukan mengenai profile perusahaanmelalui situs/website.
10PT Business Intelligence Technologiesmerupakan perusahaan yang memilikireputasi baik di kalangan masyarakat
3. Kuisioner Variabel Kualitas Produk
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Pernyataan berikut adalah untuk mengetahui kualitas produk yang di berikanperusahaan kepada Bapak dan Ibu, Bapak dan Ibu dimohon memberikan tanda Xpada pilihan jawaban yang menggambarkan kualitas produk.
NO PERTANYAAN ST TSKS
S SS
1Kinerja produk yang dirasakan selama inisesuai dengan harapan
2Fungsi dan Fitur produk sangat mudahdigunakan
3Produk Tally.ERP memiliki produkpendukung yang bervariasi sebagaikelengkapan fitur produk utama
4Fitur produk yang ada pada Produk Tally.ERPlebih baik dibandingkan degan produk yangsejenis.
5Produk disesuaikan dengan kebutuhanpelanggan
6 Produk yang ditawarkan sangat flexibel7 Produk Tally.ERP dikenal cukup handal
8Produk Tally.ERP menggunakan teknologiyang tinggi.
9Garansi produk yang diberikan memberikanrasa aman
10Produk Tally.ERP sangat memperhatikankeamanan dan kenyamanan pelanggan
11Spesifikasi produk yang diterima olehpelanggan sesuai dengan yang ditawarkan
12Produk Tally.ERP didesign dengan cukupmenarik
13Produk Tally.ERP merupakan merek yangterkenal
14Menggunakan produk Tally.ERP merupakansuatu kebanggaan tersendiri
4. Kuisioner Variabel Persepsi Harga
Pernyataan berikut adalah untuk mengetahui persepsi harga yang di berikanperusahaan kepada Bapak dan Ibu, Bapak dan Ibu dimohon memberikan tanda Xpada pilihan jawaban yang menggambarkan kondisi harga yang ditawarkanperusahaan kepada Bapak dan Ibu.
NO PERTANYAAN ST TS K S SS
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S
1Perusahaan menyediakan informasi mengenaiharga produk produk Tally.ERP secara detail
2Informasi harga sesuai dengan spesifikasiproduk Tally.ERP
3Diskon yang diberikan produk Tally.ERPkepada pelanggan cukup besar
4Diskon yang diberikan produk Tally.ERPlebih besar dari diskon yang diberikan olehproduk sejenis
5Produk Tally.ERP sering memberikanpotongan harga pada saat event tertentu.
6Potongan harga yang ditawarkan lebih besardari potongan harga yang ditawarkan olehproduk sejenis.
7Pihak perusahaan memberikan kemudahanpembayaran terhadap para pelanggan, berupakelonggaran jangka waktu pembayaran
8Kelonggaran jangka waktu pembayaran lebihlama dari pada yang ditawarkan olehperusahaan sejenis
9Bunga kredit yang ditawarkan sangatkompetitif.
10 Syarat pengajuan kredit sangat mudah.
5. Kuisioner Variabel Promosi
Pernyataan berikut adalah untuk mengetahui promosi yang di berikan perusahaankepada Bapak dan Ibu, Bapak dan Ibu dimohon memberikan tanda X pada pilihanjawaban yang menggambarkan promosi yang ditawarkan perusahaan kepadaBapak dan Ibu.
NO PERTANYAAN ST TSKS
S SS
1Terdapat sejumlah produk atau jasa yangdiberikan secara gratis
2 Sampel yang diberikan menarik.
3Menawarkan kupon yang menarik minatkonsumen
4Pemberian kopon potongan harga yang cukupbesar
5Merasa senang dengan pemberian hadiah dariTally.ERP.
6 Tingkat kebanggaan menerima hadiah dari
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Tally.ERP
7Ketepatan tempat pemajangan produk –produk Tally.ERP
8Kerapihan tempat pemajangan produk –produk Tally.ERP.
9Kepastian produk Tally.ERP memberikangaransi produk kepada calon konsumen.
10Keaslian/Originalitas suku cadang yangdiberikan kepada konsumen.
11Menawarkan uang pengengembalian tunaibagi calon konsumen.
12Diskon yang ditawarkan oleh produkTally.ERP cukup besar.
6. Kuisioner Variabel Keputusan Pembelian
Pernyataan berikut adalah untuk mengetahui keputusan pembelian Bapak dan Ibu,Bapak dan Ibu dimohon memberikan tanda X pada pilihan jawaban yangmenggambarkan kondisi keputusan pembelian.
NO PERTANYAAN ST TSKS
S SS
1
Kami lebih suka membeli produk dari PTBusiness Intelligence Technologiesdibandingkan produk dari perusahaan lainyang sejenis.
2Kami menjadi produk Tally.ERP sekedaruntuk mencoba-coba.
3Kami memutuskan membeli produkTally.ERP karena terpengaruh oleh Iklan.
4Kami berharap dengan membeli produkTally.ERP, maka kami mendapatkankeuntungan.
5Produk/layanan yang ditawarkan oleh PTBusiness Intelligence Technologies sangatmenarik dan bervariasi.
6
Harga produk Tally.ERP yang ditawarkanoleh PT Business Intelligence Technologieslebih kompetitif dibandingkan perusahaanlain.
7Kami memutuskan membeli produkTally.ERP karena Kualitas produknya sesuaikebutuhan pelanggan.
8 Kami memutuskan membeli produk
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Tally.ERP karena memberikan garansi dalamwaktu yang lama.
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Lampiran 4 Karakteristik Responden Berdasarkan Kriteria
FREQUENCIES VARIABLES=JK Umur TP LP/ORDER=ANALYSIS.
Frequencies
Notes
Output Created 02-Apr-2017 15:16:09
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics are based on all cases with valid
data.
Syntax FREQUENCIES VARIABLES=JK Umur
TP LP
/ORDER=ANALYSIS.
Resources Processor Time 00:00:00,015
Elapsed Time 00:00:00,012
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Statistics
http://digilib.mercubuana.ac.id/
153
Jenis Kelamin Umur Responden
Pendidikan
Terakhir
Lama menjadi
pelanggan produk
Tally.ERP
N Valid 270 270 270 270
Missing 0 0 0 0
Frequency Table
Jenis Kelamin
Frequency Percent Valid Percent
Cumulative
Percent
Valid Laki-Laki 130 48,1 48,1 48,1
Perempuan 140 51,9 51,9 100,0
Total 270 100,0 100,0
Umur Responden
Frequency Percent Valid Percent
Cumulative
Percent
Valid 35 Tahun kebawah 121 44,8 44,8 44,8
35 Tahun keatas 149 55,2 55,2 100,0
Total 270 100,0 100,0
Pendidikan Terakhir
Frequency Percent Valid Percent
Cumulative
Percent
Valid SMA 44 16,3 16,3 16,3
Diploma 53 19,6 19,6 35,9
S1 173 64,1 64,1 100,0
Total 270 100,0 100,0
Lama menjadi pelanggan produk Tally.ERP
Frequency Percent Valid Percent
Cumulative
Percent
Valid Kurang dari 2 tahun 129 47,8 47,8 47,8
Lebih dari 2 tahun 141 52,2 52,2 100,0
Total 270 100,0 100,0
http://digilib.mercubuana.ac.id/
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Lampiran 5 Statistik Deskriptif
DESCRIPTIVES VARIABLES=Total_X1 X11 X12 X13 X14 X15 Total_X2X21 X22 X23 X24 X25 X26 X27 X28 Total_X3 X31 X32 X33 X34 X35Total_X4 X
41 X42 X43 X44 X45 X46 Total_Y Y11 Y12 Y13 Y14/STATISTICS=MEAN MIN MAX.
Descriptives
Notes
Output Created 02-Apr-2017 15:46:11
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User defined missing values are treated as
missing.
Cases Used All non-missing data are used.
Syntax DESCRIPTIVES VARIABLES=Total_X1
X11 X12 X13 X14 X15 Total_X2 X21
X22 X23 X24 X25 X26 X27 X28
Total_X3 X31 X32 X33 X34 X35
Total_X4 X41 X42 X43 X44 X45 X46
Total_Y Y11 Y12 Y13 Y14
http://digilib.mercubuana.ac.id/
155
/STATISTICS=MEAN MIN MAX.
Resources Processor Time 00:00:00,000
Elapsed Time 00:00:00,017
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Descriptive Statistics
N Minimum Maximum Mean
Kualitas Pelayanan 270 11 42 28,00
Reliability 270 2 10 5,74
Empathy 270 2 10 5,71
Assurance 270 2 10 5,54
Responsiveness 270 2 9 5,46
Tangibles 270 2 10 5,55
Kualitas Produk 270 20 63 43,02
Kinerja (performance) 270 2 10 6,33
Keistimewaan (feature) 270 2 10 6,15
Kehandalan (reliability) 270 2 10 5,95
Kesesuaian (conformance) 270 2 10 6,14
Daya tahan (Durabilty) 270 2 10 6,19
Kemampuan pelayanan
(Service Ability)
270 2 10 6,19
Keindahan (Aesthethics) 270 1 5 3,03
Persepsi kualitas (perceived
quality)
270 1 5 3,05
Persepsi Harga 270 12 48 30,54
Daftar Harga (List Price) 270 2 10 6,23
Rabat/Diskon (Discount) 270 2 10 6,32
Potongan Harga Khusus
(Allowance)
270 2 10 6,38
Periode Pembayaran (Payment
Period)
270 2 10 5,92
Syarat Kredit (Credit Term) 270 2 10 5,69
Promosi 270 15 53 35,99
Sampel 270 2 10 5,98
Kupon 270 2 10 5,74
Hadiah 270 2 10 5,77
Display 270 2 10 6,09
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156
Garansi 270 2 10 6,11
Potongan Gratis 270 2 10 6,31
Keputusan Pembelian 270 10 38 23,48
Keputusan otomotik
(oatomatic decisions)
270 2 10 6,05
Keputusan berdasarkan
informasi yang
diharapkan(expected
information decisions)
270 2 10 5,83
Keputusan berdasar berbagai
pertimbangan (factor weghting
decision)
270 2 10 5,74
Keputusan berdasarkan
ketidakpastian berganda (dual
uncertainty decision)
270 2 10 5,86
Valid N (listwise) 270
http://digilib.mercubuana.ac.id/
157
http://digilib.mercubuana.ac.id/
158
Lampiran 6 Validitas Butir Pernyataan Kualitas Pelayanan
CORRELATIONS/VARIABLES=X1Q1 X1Q2 X1Q3 X1Q4 X1Q5 X1Q6 X1Q7 X1Q8 X1Q9
X1Q10 Total_X1/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.
Correlations
Notes
Output Created 02-Apr-2017 14:57:27
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\Aep
Supriadi UMB\Olah Data SPSS\Tabulasi
data SPSS.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics for each pair of variables are
based on all the cases with valid data for
that pair.
Syntax CORRELATIONS
/VARIABLES=X1Q1 X1Q2 X1Q3 X1Q4
X1Q5 X1Q6 X1Q7 X1Q8 X1Q9 X1Q10
Total_X1
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
http://digilib.mercubuana.ac.id/
159
Resources Processor Time 00:00:00,031
Elapsed Time 00:00:00,044
[DataSet1] D:\Kumpulan Tesis dan Skripsi\Aep Supriadi UMB\Olah DataSPSS\Tabulasi data SPSS.sav
Correlations
X1Q1 X1Q2 X1Q3 X1Q4 X1Q5
X1Q1 Pearson Correlation 1 ,564** ,417** ,348** ,185**
Sig. (2-tailed) ,000 ,000 ,000 ,002
N 270 270 270 270 270
X1Q2 Pearson Correlation ,564** 1 ,485** ,397** ,192**
Sig. (2-tailed) ,000 ,000 ,000 ,002
N 270 270 270 270 270
X1Q3 Pearson Correlation ,417** ,485** 1 ,500** ,298**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270 270
X1Q4 Pearson Correlation ,348** ,397** ,500** 1 ,481**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270 270
X1Q5 Pearson Correlation ,185** ,192** ,298** ,481** 1
Sig. (2-tailed) ,002 ,002 ,000 ,000
N 270 270 270 270 270
X1Q6 Pearson Correlation ,316** ,360** ,329** ,432** ,624**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270
X1Q7 Pearson Correlation ,217** ,361** ,372** ,556** ,514**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270
X1Q8 Pearson Correlation ,340** ,417** ,344** ,574** ,576**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270
X1Q9 Pearson Correlation ,458** ,444** ,358** ,364** ,245**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
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N 270 270 270 270 270
X1Q10 Pearson Correlation ,238** ,172** ,114 ,212** ,152*
Sig. (2-tailed) ,000 ,005 ,060 ,000 ,012
N 270 270 270 270 270
Kualitas Pelayanan Pearson Correlation ,629** ,675** ,647** ,738** ,639**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270
Correlations
X1Q6 X1Q7 X1Q8 X1Q9
X1Q1 Pearson Correlation ,316** ,217** ,340** ,458**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270
X1Q2 Pearson Correlation ,360** ,361** ,417** ,444**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270
X1Q3 Pearson Correlation ,329** ,372** ,344** ,358**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270
X1Q4 Pearson Correlation ,432** ,556** ,574** ,364**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270
X1Q5 Pearson Correlation ,624** ,514** ,576** ,245**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270
X1Q6 Pearson Correlation 1 ,565** ,569** ,281**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270 270
X1Q7 Pearson Correlation ,565** 1 ,605** ,361**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270 270
X1Q8 Pearson Correlation ,569** ,605** 1 ,403**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270 270
X1Q9 Pearson Correlation ,281** ,361** ,403** 1
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270 270
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X1Q10 Pearson Correlation ,155* ,128* ,236** ,450**
Sig. (2-tailed) ,011 ,035 ,000 ,000
N 270 270 270 270
Kualitas Pelayanan Pearson Correlation ,696** ,701** ,762** ,664**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270
Correlations
X1Q10 Kualitas Pelayanan
X1Q1 Pearson Correlation ,238** ,629**
Sig. (2-tailed) ,000 ,000
N 270 270
X1Q2 Pearson Correlation ,172** ,675**
Sig. (2-tailed) ,005 ,000
N 270 270
X1Q3 Pearson Correlation ,114 ,647**
Sig. (2-tailed) ,060 ,000
N 270 270
X1Q4 Pearson Correlation ,212** ,738**
Sig. (2-tailed) ,000 ,000
N 270 270
X1Q5 Pearson Correlation ,152* ,639**
Sig. (2-tailed) ,012 ,000
N 270 270
X1Q6 Pearson Correlation ,155* ,696**
Sig. (2-tailed) ,011 ,000
N 270 270
X1Q7 Pearson Correlation ,128* ,701**
Sig. (2-tailed) ,035 ,000
N 270 270
X1Q8 Pearson Correlation ,236** ,762**
Sig. (2-tailed) ,000 ,000
N 270 270
X1Q9 Pearson Correlation ,450** ,664**
Sig. (2-tailed) ,000 ,000
N 270 270
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162
X1Q10 Pearson Correlation 1 ,437**
Sig. (2-tailed) ,000
N 270 270
Kualitas Pelayanan Pearson Correlation ,437** 1
Sig. (2-tailed) ,000
N 270 270
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Lampiran 7 Validitas Butir Pernyataan Kualitas Produk
CORRELATIONS/VARIABLES=X2Q1 X2Q2 X2Q3 X2Q4 X2Q5 X2Q6 X2Q7 X2Q8 X2Q9
X2Q10 X2Q11 X2Q12 X2Q13 X2Q14 Total_X2/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.
Correlations
Notes
Output Created 02-Apr-2017 15:01:29
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics for each pair of variables are
based on all the cases with valid data for
that pair.
Syntax CORRELATIONS
/VARIABLES=X2Q1 X2Q2 X2Q3 X2Q4
X2Q5 X2Q6 X2Q7 X2Q8 X2Q9 X2Q10
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163
X2Q11 X2Q12 X2Q13 X2Q14 Total_X2
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
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[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Correlations
X2Q1 X2Q2 X2Q3 X2Q4 X2Q5 X2Q6
X2Q1 Pearson Correlation 1 ,406** ,288** ,323** ,392** ,292**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
X2Q2 Pearson Correlation ,406** 1 ,474** ,435** ,409** ,492**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
X2Q3 Pearson Correlation ,288** ,474** 1 ,502** ,454** ,490**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
X2Q4 Pearson Correlation ,323** ,435** ,502** 1 ,373** ,238**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
X2Q5 Pearson Correlation ,392** ,409** ,454** ,373** 1 ,488**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
X2Q6 Pearson Correlation ,292** ,492** ,490** ,238** ,488** 1
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
X2Q7 Pearson Correlation ,148* ,334** ,350** ,288** ,320** ,409**
Sig. (2-tailed) ,015 ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
X2Q8 Pearson Correlation ,200** ,425** ,362** ,302** ,515** ,524**
Sig. (2-tailed) ,001 ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
X2Q9 Pearson Correlation ,314** ,459** ,505** ,372** ,580** ,545**
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164
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
X2Q10 Pearson Correlation ,356** ,453** ,471** ,332** ,596** ,414**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
X2Q11 Pearson Correlation ,160** ,278** ,311** ,325** ,316** ,332**
Sig. (2-tailed) ,009 ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
X2Q12 Pearson Correlation ,174** ,294** ,406** ,166** ,293** ,415**
Sig. (2-tailed) ,004 ,000 ,000 ,006 ,000 ,000
N 270 270 270 270 270 270
X2Q13 Pearson Correlation ,076 ,136* ,299** ,155* ,182** ,166**
Sig. (2-tailed) ,213 ,025 ,000 ,011 ,003 ,006
N 270 270 270 270 270 270
X2Q14 Pearson Correlation ,121* ,202** ,361** ,133* ,264** ,254**
Sig. (2-tailed) ,047 ,001 ,000 ,029 ,000 ,000
N 270 270 270 270 270 270
Kualitas Produk Pearson Correlation ,492** ,668** ,725** ,570** ,705** ,694**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
Correlations
X2Q7 X2Q8 X2Q9 X2Q10 X2Q11 X2Q12
X2Q1 Pearson Correlation ,148* ,200** ,314** ,356** ,160** ,174**
Sig. (2-tailed) ,015 ,001 ,000 ,000 ,009 ,004
N 270 270 270 270 270 270
X2Q2 Pearson Correlation ,334** ,425** ,459** ,453** ,278** ,294**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
X2Q3 Pearson Correlation ,350** ,362** ,505** ,471** ,311** ,406**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
X2Q4 Pearson Correlation ,288** ,302** ,372** ,332** ,325** ,166**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,006
N 270 270 270 270 270 270
X2Q5 Pearson Correlation ,320** ,515** ,580** ,596** ,316** ,293**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000
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165
N 270 270 270 270 270 270
X2Q6 Pearson Correlation ,409** ,524** ,545** ,414** ,332** ,415**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
X2Q7 Pearson Correlation 1 ,493** ,432** ,444** ,216** ,201**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,001
N 270 270 270 270 270 270
X2Q8 Pearson Correlation ,493** 1 ,568** ,528** ,288** ,343**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
X2Q9 Pearson Correlation ,432** ,568** 1 ,603** ,397** ,420**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
X2Q10 Pearson Correlation ,444** ,528** ,603** 1 ,283** ,306**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
X2Q11 Pearson Correlation ,216** ,288** ,397** ,283** 1 ,330**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
X2Q12 Pearson Correlation ,201** ,343** ,420** ,306** ,330** 1
Sig. (2-tailed) ,001 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
X2Q13 Pearson Correlation ,121* ,176** ,222** ,188** ,195** ,334**
Sig. (2-tailed) ,047 ,004 ,000 ,002 ,001 ,000
N 270 270 270 270 270 270
X2Q14 Pearson Correlation ,170** ,212** ,312** ,310** ,241** ,545**
Sig. (2-tailed) ,005 ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
Kualitas Produk Pearson Correlation ,563** ,675** ,773** ,721** ,537** ,603**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
Correlations
X2Q13 X2Q14 Kualitas Produk
X2Q1 Pearson Correlation ,076 ,121* ,492**
Sig. (2-tailed) ,213 ,047 ,000
N 270 270 270
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166
X2Q2 Pearson Correlation ,136* ,202** ,668**
Sig. (2-tailed) ,025 ,001 ,000
N 270 270 270
X2Q3 Pearson Correlation ,299** ,361** ,725**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
X2Q4 Pearson Correlation ,155* ,133* ,570**
Sig. (2-tailed) ,011 ,029 ,000
N 270 270 270
X2Q5 Pearson Correlation ,182** ,264** ,705**
Sig. (2-tailed) ,003 ,000 ,000
N 270 270 270
X2Q6 Pearson Correlation ,166** ,254** ,694**
Sig. (2-tailed) ,006 ,000 ,000
N 270 270 270
X2Q7 Pearson Correlation ,121* ,170** ,563**
Sig. (2-tailed) ,047 ,005 ,000
N 270 270 270
X2Q8 Pearson Correlation ,176** ,212** ,675**
Sig. (2-tailed) ,004 ,000 ,000
N 270 270 270
X2Q9 Pearson Correlation ,222** ,312** ,773**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
X2Q10 Pearson Correlation ,188** ,310** ,721**
Sig. (2-tailed) ,002 ,000 ,000
N 270 270 270
X2Q11 Pearson Correlation ,195** ,241** ,537**
Sig. (2-tailed) ,001 ,000 ,000
N 270 270 270
X2Q12 Pearson Correlation ,334** ,545** ,603**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
X2Q13 Pearson Correlation 1 ,432** ,436**
Sig. (2-tailed) ,000 ,000
N 270 270 270
X2Q14 Pearson Correlation ,432** 1 ,527**
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Sig. (2-tailed) ,000 ,000
N 270 270 270
Kualitas Produk Pearson Correlation ,436** ,527** 1
Sig. (2-tailed) ,000 ,000
N 270 270 270
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
http://digilib.mercubuana.ac.id/
168
Lampiran 8 Validitas Butir Pernyataan Persepsi Harga
CORRELATIONS/VARIABLES=X3Q1 X3Q2 X3Q3 X3Q4 X3Q5 X3Q6 X3Q7 X3Q8 X3Q9
X3Q10 Total_X3/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.
Correlations
Notes
Output Created 02-Apr-2017 15:02:01
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics for each pair of variables are
based on all the cases with valid data for
that pair.
Syntax CORRELATIONS
/VARIABLES=X3Q1 X3Q2 X3Q3 X3Q4
http://digilib.mercubuana.ac.id/
169
X3Q5 X3Q6 X3Q7 X3Q8 X3Q9 X3Q10
Total_X3
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
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Elapsed Time 00:00:00,334
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Correlations
X3Q1 X3Q2 X3Q3 X3Q4 X3Q5
X3Q1 Pearson Correlation 1 ,466** ,362** ,336** ,384**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270 270
X3Q2 Pearson Correlation ,466** 1 ,417** ,354** ,315**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270 270
X3Q3 Pearson Correlation ,362** ,417** 1 ,539** ,365**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270 270
X3Q4 Pearson Correlation ,336** ,354** ,539** 1 ,419**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270 270
X3Q5 Pearson Correlation ,384** ,315** ,365** ,419** 1
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270 270
X3Q6 Pearson Correlation ,426** ,411** ,519** ,436** ,404**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270
X3Q7 Pearson Correlation ,417** ,321** ,508** ,522** ,372**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270
X3Q8 Pearson Correlation ,406** ,259** ,312** ,432** ,367**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270
X3Q9 Pearson Correlation ,282** ,165** ,386** ,461** ,316**
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Sig. (2-tailed) ,000 ,006 ,000 ,000 ,000
N 270 270 270 270 270
X3Q10 Pearson Correlation ,315** ,370** ,391** ,393** ,341**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270
Persepsi Harga Pearson Correlation ,659** ,614** ,706** ,721** ,633**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270
Correlations
X3Q6 X3Q7 X3Q8 X3Q9
X3Q1 Pearson Correlation ,426** ,417** ,406** ,282**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270
X3Q2 Pearson Correlation ,411** ,321** ,259** ,165**
Sig. (2-tailed) ,000 ,000 ,000 ,006
N 270 270 270 270
X3Q3 Pearson Correlation ,519** ,508** ,312** ,386**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270
X3Q4 Pearson Correlation ,436** ,522** ,432** ,461**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270
X3Q5 Pearson Correlation ,404** ,372** ,367** ,316**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270
X3Q6 Pearson Correlation 1 ,485** ,295** ,390**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270 270
X3Q7 Pearson Correlation ,485** 1 ,369** ,325**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270 270
X3Q8 Pearson Correlation ,295** ,369** 1 ,410**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270 270
X3Q9 Pearson Correlation ,390** ,325** ,410** 1
Sig. (2-tailed) ,000 ,000 ,000
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171
N 270 270 270 270
X3Q10 Pearson Correlation ,374** ,327** ,429** ,666**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270
Persepsi Harga Pearson Correlation ,699** ,685** ,643** ,657**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270
Correlations
X3Q10 Persepsi Harga
X3Q1 Pearson Correlation ,315** ,659**
Sig. (2-tailed) ,000 ,000
N 270 270
X3Q2 Pearson Correlation ,370** ,614**
Sig. (2-tailed) ,000 ,000
N 270 270
X3Q3 Pearson Correlation ,391** ,706**
Sig. (2-tailed) ,000 ,000
N 270 270
X3Q4 Pearson Correlation ,393** ,721**
Sig. (2-tailed) ,000 ,000
N 270 270
X3Q5 Pearson Correlation ,341** ,633**
Sig. (2-tailed) ,000 ,000
N 270 270
X3Q6 Pearson Correlation ,374** ,699**
Sig. (2-tailed) ,000 ,000
N 270 270
X3Q7 Pearson Correlation ,327** ,685**
Sig. (2-tailed) ,000 ,000
N 270 270
X3Q8 Pearson Correlation ,429** ,643**
Sig. (2-tailed) ,000 ,000
N 270 270
X3Q9 Pearson Correlation ,666** ,657**
Sig. (2-tailed) ,000 ,000
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172
N 270 270
X3Q10 Pearson Correlation 1 ,696**
Sig. (2-tailed) ,000
N 270 270
Persepsi Harga Pearson Correlation ,696** 1
Sig. (2-tailed) ,000
N 270 270
**. Correlation is significant at the 0.01 level (2-tailed).
Lampiran 9 Validitas Butir Pernyataan Promosi
CORRELATIONS/VARIABLES=X4Q1 X4Q2 X4Q3 X4Q4 X4Q5 X4Q6 X4Q7 X4Q8 X4Q9
X4Q10 X4Q11 X4Q12 Total_X4/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.
Correlations
Notes
Output Created 02-Apr-2017 15:02:27
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics for each pair of variables are
based on all the cases with valid data for
that pair.
Syntax CORRELATIONS
/VARIABLES=X4Q1 X4Q2 X4Q3 X4Q4
http://digilib.mercubuana.ac.id/
173
X4Q5 X4Q6 X4Q7 X4Q8 X4Q9 X4Q10
X4Q11 X4Q12 Total_X4
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
Resources Processor Time 00:00:00,281
Elapsed Time 00:00:00,369
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Correlations
X4Q1 X4Q2 X4Q3 X4Q4 X4Q5 X4Q6
X4Q1 Pearson Correlation 1 ,609** ,588** ,541** ,279** ,281**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
X4Q2 Pearson Correlation ,609** 1 ,626** ,544** ,336** ,319**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
X4Q3 Pearson Correlation ,588** ,626** 1 ,695** ,320** ,382**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
X4Q4 Pearson Correlation ,541** ,544** ,695** 1 ,249** ,300**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
X4Q5 Pearson Correlation ,279** ,336** ,320** ,249** 1 ,575**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
X4Q6 Pearson Correlation ,281** ,319** ,382** ,300** ,575** 1
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
X4Q7 Pearson Correlation ,331** ,300** ,206** ,166** ,490** ,390**
Sig. (2-tailed) ,000 ,000 ,001 ,006 ,000 ,000
N 270 270 270 270 270 270
X4Q8 Pearson Correlation ,300** ,309** ,219** ,260** ,475** ,378**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
X4Q9 Pearson Correlation ,148* ,170** ,174** ,223** ,323** ,396**
http://digilib.mercubuana.ac.id/
174
Sig. (2-tailed) ,015 ,005 ,004 ,000 ,000 ,000
N 270 270 270 270 270 270
X4Q10 Pearson Correlation ,185** ,222** ,280** ,186** ,272** ,401**
Sig. (2-tailed) ,002 ,000 ,000 ,002 ,000 ,000
N 270 270 270 270 270 270
X4Q11 Pearson Correlation ,183** ,089 ,109 -,018 ,327** ,252**
Sig. (2-tailed) ,003 ,147 ,073 ,763 ,000 ,000
N 270 270 270 270 270 270
X4Q12 Pearson Correlation ,240** ,206** ,145* ,062 ,279** ,287**
Sig. (2-tailed) ,000 ,001 ,017 ,310 ,000 ,000
N 270 270 270 270 270 270
Promosi Pearson Correlation ,638** ,643** ,644** ,579** ,672** ,673**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270 270
Correlations
X4Q7 X4Q8 X4Q9 X4Q10 X4Q11
X4Q1 Pearson Correlation ,331** ,300** ,148* ,185** ,183**
Sig. (2-tailed) ,000 ,000 ,015 ,002 ,003
N 270 270 270 270 270
X4Q2 Pearson Correlation ,300** ,309** ,170** ,222** ,089
Sig. (2-tailed) ,000 ,000 ,005 ,000 ,147
N 270 270 270 270 270
X4Q3 Pearson Correlation ,206** ,219** ,174** ,280** ,109
Sig. (2-tailed) ,001 ,000 ,004 ,000 ,073
N 270 270 270 270 270
X4Q4 Pearson Correlation ,166** ,260** ,223** ,186** -,018
Sig. (2-tailed) ,006 ,000 ,000 ,002 ,763
N 270 270 270 270 270
X4Q5 Pearson Correlation ,490** ,475** ,323** ,272** ,327**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270
X4Q6 Pearson Correlation ,390** ,378** ,396** ,401** ,252**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270
X4Q7 Pearson Correlation 1 ,496** ,254** ,253** ,296**
Sig. (2-tailed) ,000 ,000 ,000 ,000
http://digilib.mercubuana.ac.id/
175
N 270 270 270 270 270
X4Q8 Pearson Correlation ,496** 1 ,277** ,242** ,291**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270 270
X4Q9 Pearson Correlation ,254** ,277** 1 ,533** ,406**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270 270
X4Q10 Pearson Correlation ,253** ,242** ,533** 1 ,482**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270 270
X4Q11 Pearson Correlation ,296** ,291** ,406** ,482** 1
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270 270
X4Q12 Pearson Correlation ,348** ,380** ,459** ,440** ,513**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270
Promosi Pearson Correlation ,615** ,635** ,585** ,602** ,518**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 270 270 270 270 270
Correlations
X4Q12 Promosi
X4Q1 Pearson Correlation ,240** ,638**
Sig. (2-tailed) ,000 ,000
N 270 270
X4Q2 Pearson Correlation ,206** ,643**
Sig. (2-tailed) ,001 ,000
N 270 270
X4Q3 Pearson Correlation ,145* ,644**
Sig. (2-tailed) ,017 ,000
N 270 270
X4Q4 Pearson Correlation ,062 ,579**
Sig. (2-tailed) ,310 ,000
N 270 270
X4Q5 Pearson Correlation ,279** ,672**
Sig. (2-tailed) ,000 ,000
N 270 270
http://digilib.mercubuana.ac.id/
176
X4Q6 Pearson Correlation ,287** ,673**
Sig. (2-tailed) ,000 ,000
N 270 270
X4Q7 Pearson Correlation ,348** ,615**
Sig. (2-tailed) ,000 ,000
N 270 270
X4Q8 Pearson Correlation ,380** ,635**
Sig. (2-tailed) ,000 ,000
N 270 270
X4Q9 Pearson Correlation ,459** ,585**
Sig. (2-tailed) ,000 ,000
N 270 270
X4Q10 Pearson Correlation ,440** ,602**
Sig. (2-tailed) ,000 ,000
N 270 270
X4Q11 Pearson Correlation ,513** ,518**
Sig. (2-tailed) ,000 ,000
N 270 270
X4Q12 Pearson Correlation 1 ,580**
Sig. (2-tailed) ,000
N 270 270
Promosi Pearson Correlation ,580** 1
Sig. (2-tailed) ,000
N 270 270
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
http://digilib.mercubuana.ac.id/
177
http://digilib.mercubuana.ac.id/
178
Lampiran 10 Validitas Butir Pernyataan Keputusan Pembelian
CORRELATIONS/VARIABLES=YQ1 YQ2 YQ3 YQ4 YQ5 YQ6 YQ7 YQ8 Total_Y/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.
Correlations
Notes
Output Created 02-Apr-2017 15:02:56
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics for each pair of variables are
based on all the cases with valid data for
that pair.
Syntax CORRELATIONS
/VARIABLES=YQ1 YQ2 YQ3 YQ4
YQ5 YQ6 YQ7 YQ8 Total_Y
/PRINT=TWOTAIL NOSIG
http://digilib.mercubuana.ac.id/
179
/MISSING=PAIRWISE.
Resources Processor Time 00:00:00,016
Elapsed Time 00:00:00,099
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Correlations
YQ1 YQ2 YQ3 YQ4
YQ1 Pearson Correlation 1 ,519** ,391** ,361**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270 270
YQ2 Pearson Correlation ,519** 1 ,640** ,379**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270 270
YQ3 Pearson Correlation ,391** ,640** 1 ,594**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270 270
YQ4 Pearson Correlation ,361** ,379** ,594** 1
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270 270
YQ5 Pearson Correlation ,413** ,625** ,766** ,627**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270
YQ6 Pearson Correlation ,408** ,529** ,663** ,605**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270
YQ7 Pearson Correlation ,105 ,250** ,451** ,550**
Sig. (2-tailed) ,085 ,000 ,000 ,000
N 270 270 270 270
YQ8 Pearson Correlation ,255** ,302** ,454** ,492**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270
Keputusan Pembelian Pearson Correlation ,600** ,731** ,838** ,768**
http://digilib.mercubuana.ac.id/
180
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270
Correlations
YQ5 YQ6 YQ7
YQ1 Pearson Correlation ,413** ,408** ,105
Sig. (2-tailed) ,000 ,000 ,085
N 270 270 270
YQ2 Pearson Correlation ,625** ,529** ,250**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
YQ3 Pearson Correlation ,766** ,663** ,451**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
YQ4 Pearson Correlation ,627** ,605** ,550**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
YQ5 Pearson Correlation 1 ,698** ,484**
Sig. (2-tailed) ,000 ,000
N 270 270 270
YQ6 Pearson Correlation ,698** 1 ,458**
Sig. (2-tailed) ,000 ,000
N 270 270 270
YQ7 Pearson Correlation ,484** ,458** 1
Sig. (2-tailed) ,000 ,000
N 270 270 270
YQ8 Pearson Correlation ,464** ,482** ,567**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Keputusan Pembelian Pearson Correlation ,857** ,818** ,638**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
http://digilib.mercubuana.ac.id/
181
Correlations
YQ8
Keputusan
Pembelian
YQ1 Pearson Correlation ,255** ,600**
Sig. (2-tailed) ,000 ,000
N 270 270
YQ2 Pearson Correlation ,302** ,731**
Sig. (2-tailed) ,000 ,000
N 270 270
YQ3 Pearson Correlation ,454** ,838**
Sig. (2-tailed) ,000 ,000
N 270 270
YQ4 Pearson Correlation ,492** ,768**
Sig. (2-tailed) ,000 ,000
N 270 270
YQ5 Pearson Correlation ,464** ,857**
Sig. (2-tailed) ,000 ,000
N 270 270
YQ6 Pearson Correlation ,482** ,818**
Sig. (2-tailed) ,000 ,000
N 270 270
YQ7 Pearson Correlation ,567** ,638**
Sig. (2-tailed) ,000 ,000
N 270 270
YQ8 Pearson Correlation 1 ,669**
Sig. (2-tailed) ,000
N 270 270
Keputusan Pembelian Pearson Correlation ,669** 1
Sig. (2-tailed) ,000
N 270 270
http://digilib.mercubuana.ac.id/
182
**. Correlation is significant at the 0.01 level (2-tailed).
Lampiran 11 Reliabilitas Variabel Kualitas Pelayanan
RELIABILITY/VARIABLES=X1Q1 X1Q2 X1Q3 X1Q4 X1Q5 X1Q6 X1Q7 X1Q8 X1Q9
X1Q10/SCALE('ALL VARIABLES') ALL/MODEL=ALPHA/STATISTICS=DESCRIPTIVE CORR/SUMMARY=TOTAL.
Reliability
Notes
Output Created 02-Apr-2017 15:03:31
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Matrix Input
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics are based on all cases with valid
data for all variables in the procedure.
Syntax RELIABILITY
/VARIABLES=X1Q1 X1Q2 X1Q3 X1Q4
X1Q5 X1Q6 X1Q7 X1Q8 X1Q9 X1Q10
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
http://digilib.mercubuana.ac.id/
183
/STATISTICS=DESCRIPTIVE CORR
/SUMMARY=TOTAL.
Resources Processor Time 00:00:00,031
Elapsed Time 00:00:00,052
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases Valid 270 100,0
Excludeda 0 ,0
Total 270 100,0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha
Based on
Standardized
Items N of Items
,854 ,855 10
Item Statistics
Mean Std. Deviation N
X1Q1 2,82 1,060 270
X1Q2 2,92 1,063 270
X1Q3 2,89 1,064 270
X1Q4 2,82 1,038 270
X1Q5 2,86 ,982 270
X1Q6 2,68 ,980 270
X1Q7 2,76 ,955 270
X1Q8 2,70 ,976 270
X1Q9 2,69 1,002 270
X1Q10 2,86 1,035 270
http://digilib.mercubuana.ac.id/
184
Inter-Item Correlation Matrix
X1Q1 X1Q2 X1Q3 X1Q4 X1Q5 X1Q6 X1Q7 X1Q8
X1Q1 1,000 ,564 ,417 ,348 ,185 ,316 ,217 ,340
X1Q2 ,564 1,000 ,485 ,397 ,192 ,360 ,361 ,417
X1Q3 ,417 ,485 1,000 ,500 ,298 ,329 ,372 ,344
X1Q4 ,348 ,397 ,500 1,000 ,481 ,432 ,556 ,574
X1Q5 ,185 ,192 ,298 ,481 1,000 ,624 ,514 ,576
X1Q6 ,316 ,360 ,329 ,432 ,624 1,000 ,565 ,569
X1Q7 ,217 ,361 ,372 ,556 ,514 ,565 1,000 ,605
X1Q8 ,340 ,417 ,344 ,574 ,576 ,569 ,605 1,000
X1Q9 ,458 ,444 ,358 ,364 ,245 ,281 ,361 ,403
X1Q10 ,238 ,172 ,114 ,212 ,152 ,155 ,128 ,236
Inter-Item Correlation
Matrix
X1Q9 X1Q10
X1Q1 ,458 ,238
X1Q2 ,444 ,172
X1Q3 ,358 ,114
X1Q4 ,364 ,212
X1Q5 ,245 ,152
X1Q6 ,281 ,155
X1Q7 ,361 ,128
X1Q8 ,403 ,236
X1Q9 1,000 ,450
X1Q10 ,450 1,000
http://digilib.mercubuana.ac.id/
185
Item-Total Statistics
Scale Mean if
Item Deleted
Scale Variance if
Item Deleted
Corrected Item-
Total Correlation
Squared Multiple
Correlation
Cronbach's Alpha
if Item Deleted
X1Q1 25,18 36,838 ,518 ,413 ,844
X1Q2 25,08 36,169 ,572 ,462 ,839
X1Q3 25,11 36,550 ,539 ,379 ,842
X1Q4 25,18 35,455 ,654 ,493 ,831
X1Q5 25,14 37,207 ,538 ,505 ,842
X1Q6 25,31 36,469 ,607 ,518 ,836
X1Q7 25,24 36,583 ,617 ,514 ,835
X1Q8 25,29 35,635 ,689 ,556 ,829
X1Q9 25,31 36,734 ,567 ,423 ,839
X1Q10 25,13 39,655 ,299 ,225 ,862
http://digilib.mercubuana.ac.id/
186
Lampiran 12 Reliabilitas Variabel Kualitas Produk
RELIABILITY/VARIABLES=X2Q1 X2Q2 X2Q3 X2Q4 X2Q5 X2Q6 X2Q7 X2Q8 X2Q9
X2Q10 X2Q11 X2Q12 X2Q13 X2Q14/SCALE('ALL VARIABLES') ALL/MODEL=ALPHA/STATISTICS=DESCRIPTIVE CORR/SUMMARY=TOTAL.
Reliability
Notes
Output Created 02-Apr-2017 15:03:57
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Matrix Input
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics are based on all cases with valid
data for all variables in the procedure.
Syntax RELIABILITY
/VARIABLES=X2Q1 X2Q2 X2Q3 X2Q4
X2Q5 X2Q6 X2Q7 X2Q8 X2Q9 X2Q10
X2Q11 X2Q12 X2Q13 X2Q14
/SCALE('ALL VARIABLES') ALL
http://digilib.mercubuana.ac.id/
187
/MODEL=ALPHA
/STATISTICS=DESCRIPTIVE CORR
/SUMMARY=TOTAL.
Resources Processor Time 00:00:00,031
Elapsed Time 00:00:00,038
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases Valid 270 100,0
Excludeda 0 ,0
Total 270 100,0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha
Based on
Standardized
Items N of Items
,875 ,877 14
Item Statistics
Mean Std. Deviation N
X2Q1 3,26 1,064 270
X2Q2 3,07 1,036 270
X2Q3 2,96 1,059 270
X2Q4 3,20 1,018 270
X2Q5 2,97 ,934 270
X2Q6 2,98 1,002 270
X2Q7 3,09 1,003 270
X2Q8 3,05 ,937 270
http://digilib.mercubuana.ac.id/
188
X2Q9 2,98 1,042 270
X2Q10 3,21 1,025 270
X2Q11 3,04 1,010 270
X2Q12 3,14 1,019 270
X2Q13 3,03 1,144 270
X2Q14 3,05 ,999 270
Inter-Item Correlation Matrix
X2Q1 X2Q2 X2Q3 X2Q4 X2Q5 X2Q6 X2Q7 X2Q8
X2Q1 1,000 ,406 ,288 ,323 ,392 ,292 ,148 ,200
X2Q2 ,406 1,000 ,474 ,435 ,409 ,492 ,334 ,425
X2Q3 ,288 ,474 1,000 ,502 ,454 ,490 ,350 ,362
X2Q4 ,323 ,435 ,502 1,000 ,373 ,238 ,288 ,302
X2Q5 ,392 ,409 ,454 ,373 1,000 ,488 ,320 ,515
X2Q6 ,292 ,492 ,490 ,238 ,488 1,000 ,409 ,524
X2Q7 ,148 ,334 ,350 ,288 ,320 ,409 1,000 ,493
X2Q8 ,200 ,425 ,362 ,302 ,515 ,524 ,493 1,000
X2Q9 ,314 ,459 ,505 ,372 ,580 ,545 ,432 ,568
X2Q10 ,356 ,453 ,471 ,332 ,596 ,414 ,444 ,528
X2Q11 ,160 ,278 ,311 ,325 ,316 ,332 ,216 ,288
X2Q12 ,174 ,294 ,406 ,166 ,293 ,415 ,201 ,343
X2Q13 ,076 ,136 ,299 ,155 ,182 ,166 ,121 ,176
X2Q14 ,121 ,202 ,361 ,133 ,264 ,254 ,170 ,212
Inter-Item Correlation Matrix
X2Q9 X2Q10 X2Q11 X2Q12 X2Q13 X2Q14
X2Q1 ,314 ,356 ,160 ,174 ,076 ,121
X2Q2 ,459 ,453 ,278 ,294 ,136 ,202
X2Q3 ,505 ,471 ,311 ,406 ,299 ,361
X2Q4 ,372 ,332 ,325 ,166 ,155 ,133
X2Q5 ,580 ,596 ,316 ,293 ,182 ,264
X2Q6 ,545 ,414 ,332 ,415 ,166 ,254
X2Q7 ,432 ,444 ,216 ,201 ,121 ,170
X2Q8 ,568 ,528 ,288 ,343 ,176 ,212
X2Q9 1,000 ,603 ,397 ,420 ,222 ,312
X2Q10 ,603 1,000 ,283 ,306 ,188 ,310
X2Q11 ,397 ,283 1,000 ,330 ,195 ,241
X2Q12 ,420 ,306 ,330 1,000 ,334 ,545
http://digilib.mercubuana.ac.id/
189
X2Q13 ,222 ,188 ,195 ,334 1,000 ,432
X2Q14 ,312 ,310 ,241 ,545 ,432 1,000
Item-Total Statistics
Scale Mean if
Item Deleted
Scale Variance if
Item Deleted
Corrected Item-
Total Correlation
Squared Multiple
Correlation
Cronbach's Alpha
if Item Deleted
X2Q1 39,76 70,012 ,393 ,264 ,875
X2Q2 39,96 66,979 ,594 ,428 ,864
X2Q3 40,07 65,683 ,660 ,499 ,861
X2Q4 39,83 68,918 ,484 ,384 ,870
X2Q5 40,05 67,362 ,645 ,508 ,862
X2Q6 40,04 66,853 ,627 ,498 ,863
X2Q7 39,93 69,151 ,478 ,336 ,870
X2Q8 39,97 67,825 ,611 ,496 ,864
X2Q9 40,04 64,987 ,718 ,564 ,858
X2Q10 39,81 66,129 ,657 ,532 ,861
X2Q11 39,98 69,565 ,448 ,239 ,872
X2Q12 39,88 68,308 ,522 ,430 ,868
X2Q13 39,99 70,624 ,323 ,223 ,879
X2Q14 39,97 69,825 ,438 ,395 ,872
http://digilib.mercubuana.ac.id/
190
Lampiran 13 Reliabilitas Variabel Persepsi Harga
RELIABILITY/VARIABLES=X3Q1 X3Q2 X3Q3 X3Q4 X3Q5 X3Q6 X3Q7 X3Q8 X3Q9
X3Q10/SCALE('ALL VARIABLES') ALL/MODEL=ALPHA/STATISTICS=DESCRIPTIVE CORR/SUMMARY=TOTAL.
Reliability
Notes
Output Created 02-Apr-2017 15:04:23
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Matrix Input
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics are based on all cases with valid
data for all variables in the procedure.
Syntax RELIABILITY
/VARIABLES=X3Q1 X3Q2 X3Q3 X3Q4
X3Q5 X3Q6 X3Q7 X3Q8 X3Q9 X3Q10
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
http://digilib.mercubuana.ac.id/
191
/STATISTICS=DESCRIPTIVE CORR
/SUMMARY=TOTAL.
Resources Processor Time 00:00:00,016
Elapsed Time 00:00:00,018
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases Valid 270 100,0
Excludeda 0 ,0
Total 270 100,0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha
Based on
Standardized
Items N of Items
,863 ,865 10
Item Statistics
Mean Std. Deviation N
X3Q1 3,11 1,078 270
X3Q2 3,12 1,098 270
X3Q3 3,17 ,971 270
X3Q4 3,16 ,967 270
X3Q5 3,21 ,992 270
X3Q6 3,17 ,978 270
http://digilib.mercubuana.ac.id/
192
X3Q7 3,02 ,996 270
X3Q8 2,90 1,088 270
X3Q9 2,90 1,028 270
X3Q10 2,79 1,142 270
Inter-Item Correlation Matrix
X3Q1 X3Q2 X3Q3 X3Q4 X3Q5 X3Q6 X3Q7 X3Q8
X3Q1 1,000 ,466 ,362 ,336 ,384 ,426 ,417 ,406
X3Q2 ,466 1,000 ,417 ,354 ,315 ,411 ,321 ,259
X3Q3 ,362 ,417 1,000 ,539 ,365 ,519 ,508 ,312
X3Q4 ,336 ,354 ,539 1,000 ,419 ,436 ,522 ,432
X3Q5 ,384 ,315 ,365 ,419 1,000 ,404 ,372 ,367
X3Q6 ,426 ,411 ,519 ,436 ,404 1,000 ,485 ,295
X3Q7 ,417 ,321 ,508 ,522 ,372 ,485 1,000 ,369
X3Q8 ,406 ,259 ,312 ,432 ,367 ,295 ,369 1,000
X3Q9 ,282 ,165 ,386 ,461 ,316 ,390 ,325 ,410
X3Q10 ,315 ,370 ,391 ,393 ,341 ,374 ,327 ,429
Inter-Item Correlation
Matrix
X3Q9 X3Q10
X3Q1 ,282 ,315
X3Q2 ,165 ,370
X3Q3 ,386 ,391
X3Q4 ,461 ,393
X3Q5 ,316 ,341
X3Q6 ,390 ,374
X3Q7 ,325 ,327
X3Q8 ,410 ,429
X3Q9 1,000 ,666
X3Q10 ,666 1,000
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193
Item-Total Statistics
Scale Mean if
Item Deleted
Scale Variance if
Item Deleted
Corrected Item-
Total Correlation
Squared Multiple
Correlation
Cronbach's Alpha
if Item Deleted
X3Q1 27,43 39,376 ,557 ,376 ,852
X3Q2 27,42 39,932 ,500 ,375 ,857
X3Q3 27,37 39,505 ,625 ,448 ,846
X3Q4 27,38 39,345 ,642 ,470 ,845
X3Q5 27,33 40,339 ,535 ,299 ,853
X3Q6 27,37 39,543 ,615 ,421 ,847
X3Q7 27,52 39,604 ,596 ,416 ,849
X3Q8 27,64 39,548 ,536 ,338 ,854
X3Q9 27,64 39,756 ,560 ,535 ,851
X3Q10 27,75 38,345 ,595 ,531 ,849
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194
Lampiran 14 Reliabilitas Variabel Promosi
RELIABILITY/VARIABLES=X4Q1 X4Q2 X4Q3 X4Q4 X4Q5 X4Q6 X4Q7 X4Q8 X4Q9
X4Q10 X4Q11 X4Q12/SCALE('ALL VARIABLES') ALL/MODEL=ALPHA/STATISTICS=DESCRIPTIVE CORR/SUMMARY=TOTAL.
Reliability
Notes
Output Created 02-Apr-2017 15:04:53
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Matrix Input
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics are based on all cases with valid
data for all variables in the procedure.
Syntax RELIABILITY
/VARIABLES=X4Q1 X4Q2 X4Q3 X4Q4
X4Q5 X4Q6 X4Q7 X4Q8 X4Q9 X4Q10
X4Q11 X4Q12
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/STATISTICS=DESCRIPTIVE CORR
http://digilib.mercubuana.ac.id/
195
/SUMMARY=TOTAL.
Resources Processor Time 00:00:00,015
Elapsed Time 00:00:00,024
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases Valid 270 100,0
Excludeda 0 ,0
Total 270 100,0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha
Based on
Standardized
Items N of Items
,851 ,851 12
Item Statistics
Mean Std. Deviation N
X4Q1 2,97 1,054 270
X4Q2 3,01 ,985 270
X4Q3 2,82 ,975 270
X4Q4 2,92 1,098 270
X4Q5 2,93 1,080 270
X4Q6 2,84 1,011 270
X4Q7 3,04 1,018 270
X4Q8 3,05 1,123 270
X4Q9 3,07 ,994 270
X4Q10 3,04 1,034 270
X4Q11 3,23 ,908 270
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196
X4Q12 3,08 ,967 270
Inter-Item Correlation Matrix
X4Q1 X4Q2 X4Q3 X4Q4 X4Q5 X4Q6 X4Q7 X4Q8
X4Q1 1,000 ,609 ,588 ,541 ,279 ,281 ,331 ,300
X4Q2 ,609 1,000 ,626 ,544 ,336 ,319 ,300 ,309
X4Q3 ,588 ,626 1,000 ,695 ,320 ,382 ,206 ,219
X4Q4 ,541 ,544 ,695 1,000 ,249 ,300 ,166 ,260
X4Q5 ,279 ,336 ,320 ,249 1,000 ,575 ,490 ,475
X4Q6 ,281 ,319 ,382 ,300 ,575 1,000 ,390 ,378
X4Q7 ,331 ,300 ,206 ,166 ,490 ,390 1,000 ,496
X4Q8 ,300 ,309 ,219 ,260 ,475 ,378 ,496 1,000
X4Q9 ,148 ,170 ,174 ,223 ,323 ,396 ,254 ,277
X4Q10 ,185 ,222 ,280 ,186 ,272 ,401 ,253 ,242
X4Q11 ,183 ,089 ,109 -,018 ,327 ,252 ,296 ,291
X4Q12 ,240 ,206 ,145 ,062 ,279 ,287 ,348 ,380
Inter-Item Correlation Matrix
X4Q9 X4Q10 X4Q11 X4Q12
X4Q1 ,148 ,185 ,183 ,240
X4Q2 ,170 ,222 ,089 ,206
X4Q3 ,174 ,280 ,109 ,145
X4Q4 ,223 ,186 -,018 ,062
X4Q5 ,323 ,272 ,327 ,279
X4Q6 ,396 ,401 ,252 ,287
X4Q7 ,254 ,253 ,296 ,348
X4Q8 ,277 ,242 ,291 ,380
X4Q9 1,000 ,533 ,406 ,459
X4Q10 ,533 1,000 ,482 ,440
X4Q11 ,406 ,482 1,000 ,513
X4Q12 ,459 ,440 ,513 1,000
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197
Item-Total Statistics
Scale Mean if
Item Deleted
Scale Variance if
Item Deleted
Corrected Item-
Total Correlation
Squared Multiple
Correlation
Cronbach's Alpha
if Item Deleted
X4Q1 33,03 47,944 ,543 ,503 ,838
X4Q2 32,98 48,397 ,556 ,513 ,837
X4Q3 33,17 48,454 ,559 ,623 ,837
X4Q4 33,07 48,589 ,470 ,569 ,843
X4Q5 33,06 47,189 ,581 ,474 ,835
X4Q6 33,16 47,738 ,589 ,446 ,835
X4Q7 32,95 48,566 ,520 ,379 ,840
X4Q8 32,94 47,469 ,533 ,382 ,839
X4Q9 32,92 49,195 ,488 ,415 ,842
X4Q10 32,96 48,652 ,503 ,434 ,841
X4Q11 32,76 50,709 ,421 ,413 ,846
X4Q12 32,91 49,446 ,486 ,414 ,842
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198
Lampiran 15 Reliabilitas Variabel Keputusan Pembelian
RELIABILITY/VARIABLES=YQ1 YQ2 YQ3 YQ4 YQ5 YQ6 YQ7 YQ8/SCALE('ALL VARIABLES') ALL/MODEL=ALPHA/STATISTICS=DESCRIPTIVE CORR/SUMMARY=TOTAL.
Reliability
Notes
Output Created 02-Apr-2017 15:05:14
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Matrix Input
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics are based on all cases with valid
data for all variables in the procedure.
Syntax RELIABILITY
/VARIABLES=YQ1 YQ2 YQ3 YQ4
YQ5 YQ6 YQ7 YQ8
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/STATISTICS=DESCRIPTIVE CORR
/SUMMARY=TOTAL.
Resources Processor Time 00:00:00,016
Elapsed Time 00:00:00,030
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199
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases Valid 270 100,0
Excludeda 0 ,0
Total 270 100,0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha
Based on
Standardized
Items N of Items
,880 ,882 8
Item Statistics
Mean Std. Deviation N
YQ1 2,97 1,068 270
YQ2 3,09 1,072 270
YQ3 2,86 ,967 270
YQ4 2,97 ,894 270
YQ5 2,88 ,970 270
YQ6 2,87 ,997 270
YQ7 2,98 ,922 270
YQ8 2,87 ,940 270
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200
Inter-Item Correlation Matrix
YQ1 YQ2 YQ3 YQ4 YQ5 YQ6 YQ7 YQ8
YQ1 1,000 ,519 ,391 ,361 ,413 ,408 ,105 ,255
YQ2 ,519 1,000 ,640 ,379 ,625 ,529 ,250 ,302
YQ3 ,391 ,640 1,000 ,594 ,766 ,663 ,451 ,454
YQ4 ,361 ,379 ,594 1,000 ,627 ,605 ,550 ,492
YQ5 ,413 ,625 ,766 ,627 1,000 ,698 ,484 ,464
YQ6 ,408 ,529 ,663 ,605 ,698 1,000 ,458 ,482
YQ7 ,105 ,250 ,451 ,550 ,484 ,458 1,000 ,567
YQ8 ,255 ,302 ,454 ,492 ,464 ,482 ,567 1,000
Item-Total Statistics
Scale Mean if
Item Deleted
Scale Variance if
Item Deleted
Corrected Item-
Total Correlation
Squared Multiple
Correlation
Cronbach's Alpha
if Item Deleted
YQ1 20,51 27,195 ,460 ,336 ,886
YQ2 20,40 25,541 ,625 ,534 ,868
YQ3 20,63 25,023 ,776 ,667 ,852
YQ4 20,51 26,325 ,691 ,538 ,861
YQ5 20,60 24,783 ,802 ,694 ,849
YQ6 20,61 25,018 ,747 ,580 ,854
YQ7 20,50 27,507 ,527 ,459 ,877
YQ8 20,61 27,072 ,563 ,407 ,873
http://digilib.mercubuana.ac.id/
201
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202
Lampiran 16 Regresi
REGRESSION/MISSING LISTWISE/STATISTICS COEFF OUTS R ANOVA COLLIN TOL/CRITERIA=PIN(.05) POUT(.10)/NOORIGIN/DEPENDENT Total_Y/METHOD=ENTER Total_X1 Total_X2 Total_X3 Total_X4/SCATTERPLOT=(*ZRESID ,*ZPRED)/RESIDUALS DURBIN HIST(ZRESID) NORM(ZRESID).
Regression
Notes
Output Created 02-Apr-2017 15:07:32
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics are based on cases with no
missing values for any variable used.
Syntax REGRESSION
/MISSING LISTWISE
/STATISTICS COEFF OUTS R ANOVA
COLLIN TOL
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT Total_Y
/METHOD=ENTER Total_X1 Total_X2
Total_X3 Total_X4
http://digilib.mercubuana.ac.id/
203
/SCATTERPLOT=(*ZRESID ,*ZPRED)
/RESIDUALS DURBIN HIST(ZRESID)
NORM(ZRESID).
Resources Processor Time 00:00:03,260
Elapsed Time 00:00:05,527
Memory Required 3684 bytes
Additional Memory Required
for Residual Plots
888 bytes
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Variables Entered/Removed
Model Variables Entered
Variables
Removed Method
1 Promosi, Kualitas
Pelayanan,
Persepsi Harga,
Kualitas Produk
. Enter
a. All requested variables entered.
Model Summaryb
Model R R Square
Adjusted R
Square
Std. Error of the
Estimate Durbin-Watson
1 ,713a ,509 ,502 4,084 1,543
a. Predictors: (Constant), Promosi, Kualitas Pelayanan, Persepsi Harga, Kualitas Produk
b. Dependent Variable: Keputusan Pembelian
ANOVAb
Model Sum of Squares df Mean Square F Sig.
1 Regression 4582,044 4 1145,511 68,689 ,000a
Residual 4419,363 265 16,677
Total 9001,407 269
a. Predictors: (Constant), Promosi, Kualitas Pelayanan, Persepsi Harga, Kualitas Produk
b. Dependent Variable: Keputusan Pembelian
http://digilib.mercubuana.ac.id/
204
Coefficientsa
Model
Unstandardized Coefficients
B Std. Error
1 (Constant) 1,083 1,377
Kualitas Pelayanan ,176 ,049
Kualitas Produk ,162 ,043
Persepsi Harga ,135 ,054
Promosi ,177 ,050
Coefficientsa
Model
Standardized
Coefficients
t Sig.
Collinearity Statistics
Beta Tolerance VIF
1 (Constant) ,787 ,432
Kualitas Pelayanan ,203 3,618 ,000 ,587 1,702
Kualitas Produk ,247 3,743 ,000 ,424 2,359
Persepsi Harga ,162 2,480 ,014 ,436 2,291
Promosi ,232 3,556 ,000 ,437 2,289
a. Dependent Variable: Keputusan Pembelian
Collinearity Diagnosticsa
Model Dimension Eigenvalue Condition Index
1 1 4,919 1,000
2 ,028 13,335
3 ,025 13,961
4 ,016 17,768
5 ,012 20,102
http://digilib.mercubuana.ac.id/
205
Collinearity Diagnosticsa
Model Dimension
Variance Proportions
(Constant)
Kualitas
Pelayanan Kualitas Produk Persepsi Harga Promosi
1 1 ,00 ,00 ,00 ,00 ,00
2 ,69 ,43 ,00 ,02 ,00
3 ,23 ,49 ,10 ,22 ,01
4 ,05 ,03 ,03 ,51 ,66
5 ,02 ,05 ,87 ,25 ,32
a. Dependent Variable: Keputusan Pembelian
Residuals Statisticsa
Minimum Maximum Mean Std. Deviation N
Predicted Value 11,16 31,63 23,48 4,127 270
Residual -13,312 11,183 ,000 4,053 270
Std. Predicted Value -2,985 1,974 ,000 1,000 270
Std. Residual -3,260 2,738 ,000 ,993 270
a. Dependent Variable: Keputusan Pembelian
http://digilib.mercubuana.ac.id/
http://digilib.mercubuana.ac.id/
http://digilib.mercubuana.ac.id/
http://digilib.mercubuana.ac.id/
209
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210
Lampiran 17 Korelasi Variabel Kualitas Pelayanan Dengan Keputusan Pembelian
CORRELATIONS/VARIABLES=Total_X1 Total_Y/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.
Correlations
Notes
Output Created 02-Apr-2017 15:05:37
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics for each pair of variables are
based on all the cases with valid data for
that pair.
Syntax CORRELATIONS
/VARIABLES=Total_X1 Total_Y
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
Resources Processor Time 00:00:00,078
Elapsed Time 00:00:00,126
http://digilib.mercubuana.ac.id/
211
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Correlations
Kualitas
Pelayanan
Keputusan
Pembelian
Kualitas Pelayanan Pearson Correlation 1 ,561**
Sig. (2-tailed) ,000
N 270 270
Keputusan Pembelian Pearson Correlation ,561** 1
Sig. (2-tailed) ,000
N 270 270
**. Correlation is significant at the 0.01 level (2-tailed).
http://digilib.mercubuana.ac.id/
212
Lampiran 18 Korelasi Variabel Kualitas Produk Dengan Keputusan Pembelian
CORRELATIONS/VARIABLES=Total_X2 Total_Y/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.
Correlations
Notes
Output Created 02-Apr-2017 15:06:01
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics for each pair of variables are
based on all the cases with valid data for
that pair.
Syntax CORRELATIONS
/VARIABLES=Total_X2 Total_Y
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
Resources Processor Time 00:00:00,171
Elapsed Time 00:00:00,232
http://digilib.mercubuana.ac.id/
213
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Correlations
Kualitas Produk
Keputusan
Pembelian
Kualitas Produk Pearson Correlation 1 ,623**
Sig. (2-tailed) ,000
N 270 270
Keputusan Pembelian Pearson Correlation ,623** 1
Sig. (2-tailed) ,000
N 270 270
**. Correlation is significant at the 0.01 level (2-tailed).
http://digilib.mercubuana.ac.id/
214
Lampiran 19 Korelasi Variabel Persepsi Harga Dengan Keputusan Pembelian
CORRELATIONS/VARIABLES=Total_X3 Total_Y/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.
Correlations
Notes
Output Created 02-Apr-2017 15:06:21
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics for each pair of variables are
based on all the cases with valid data for
that pair.
Syntax CORRELATIONS
/VARIABLES=Total_X3 Total_Y
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
Resources Processor Time 00:00:00,000
Elapsed Time 00:00:00,084
http://digilib.mercubuana.ac.id/
215
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Correlations
Persepsi Harga
Keputusan
Pembelian
Persepsi Harga Pearson Correlation 1 ,597**
Sig. (2-tailed) ,000
N 270 270
Keputusan Pembelian Pearson Correlation ,597** 1
Sig. (2-tailed) ,000
N 270 270
**. Correlation is significant at the 0.01 level (2-tailed).
http://digilib.mercubuana.ac.id/
216
Lampiran 20 Korelasi Variabel Promosi Dengan Keputusan Pembelian
CORRELATIONS/VARIABLES=Total_X4 Total_Y/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.
Correlations
Notes
Output Created 02-Apr-2017 15:06:39
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics for each pair of variables are
based on all the cases with valid data for
that pair.
Syntax CORRELATIONS
/VARIABLES=Total_X4 Total_Y
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
Resources Processor Time 00:00:00,187
Elapsed Time 00:00:00,248
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217
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Correlations
Promosi
Keputusan
Pembelian
Promosi Pearson Correlation 1 ,624**
Sig. (2-tailed) ,000
N 270 270
Keputusan Pembelian Pearson Correlation ,624** 1
Sig. (2-tailed) ,000
N 270 270
**. Correlation is significant at the 0.01 level (2-tailed).
http://digilib.mercubuana.ac.id/
218
Lampiran 21 Regresi Linier Berganda
REGRESSION/MISSING LISTWISE/STATISTICS COEFF OUTS R ANOVA/CRITERIA=PIN(.05) POUT(.10)/NOORIGIN/DEPENDENT Total_Y/METHOD=ENTER Total_X1 Total_X2 Total_X3 Total_X4.
Regression
Notes
Output Created 02-Apr-2017 15:06:56
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics are based on cases with no
missing values for any variable used.
Syntax REGRESSION
/MISSING LISTWISE
/STATISTICS COEFF OUTS R ANOVA
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT Total_Y
/METHOD=ENTER Total_X1 Total_X2
Total_X3 Total_X4.
Resources Processor Time 00:00:00,234
Elapsed Time 00:00:00,291
Memory Required 3668 bytes
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219
Additional Memory Required
for Residual Plots
0 bytes
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Variables Entered/Removed
Model Variables Entered
Variables
Removed Method
1 Promosi, Kualitas
Pelayanan,
Persepsi Harga,
Kualitas Produk
. Enter
a. All requested variables entered.
Model Summary
Model R R Square
Adjusted R
Square
Std. Error of the
Estimate
1 ,713a ,509 ,502 4,084
a. Predictors: (Constant), Promosi, Kualitas Pelayanan, Persepsi Harga,
Kualitas Produk
ANOVAb
Model Sum of Squares df Mean Square F Sig.
1 Regression 4582,044 4 1145,511 68,689 ,000a
Residual 4419,363 265 16,677
Total 9001,407 269
a. Predictors: (Constant), Promosi, Kualitas Pelayanan, Persepsi Harga, Kualitas Produk
b. Dependent Variable: Keputusan Pembelian
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220
Coefficientsa
Model
Unstandardized Coefficients
Standardized
Coefficients
t Sig.B Std. Error Beta
1 (Constant) 1,083 1,377 ,787 ,432
Kualitas Pelayanan ,176 ,049 ,203 3,618 ,000
Kualitas Produk ,162 ,043 ,247 3,743 ,000
Persepsi Harga ,135 ,054 ,162 2,480 ,014
Promosi ,177 ,050 ,232 3,556 ,000
a. Dependent Variable: Keputusan Pembelian
http://digilib.mercubuana.ac.id/
221
http://digilib.mercubuana.ac.id/
222
Lampiran 22 Korelasi Antar Dimensi Kualitas Pelayanan Dengan KeputusanPembelian (Keputusan Otomotik)
CORRELATIONS/VARIABLES=X11 X12 X13 X14 X15 Y11/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.
Correlations
Notes
Output Created 02-Apr-2017 15:46:45
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics for each pair of variables are
based on all the cases with valid data for
that pair.
Syntax CORRELATIONS
/VARIABLES=X11 X12 X13 X14 X15
Y11
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
Resources Processor Time 00:00:00,016
Elapsed Time 00:00:00,043
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223
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Correlations
Reliability Empathy Assurance
Reliability Pearson Correlation 1 ,538** ,330**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Empathy Pearson Correlation ,538** 1 ,492**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Assurance Pearson Correlation ,330** ,492** 1
Sig. (2-tailed) ,000 ,000
N 270 270 270
Responsiveness Pearson Correlation ,422** ,593** ,689**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Tangibles Pearson Correlation ,433** ,353** ,270**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Keputusan otomotik (oatomatic
decisions)
Pearson Correlation ,329** ,415** ,489**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Correlations
Responsiveness Tangibles
Keputusan
otomotik
(oatomatic
decisions)
Reliability Pearson Correlation ,422** ,433** ,329**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Empathy Pearson Correlation ,593** ,353** ,415**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
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224
Assurance Pearson Correlation ,689** ,270** ,489**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Responsiveness Pearson Correlation 1 ,368** ,387**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Tangibles Pearson Correlation ,368** 1 ,271**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Keputusan otomotik (oatomatic
decisions)
Pearson Correlation ,387** ,271** 1
Sig. (2-tailed) ,000 ,000
N 270 270 270
**. Correlation is significant at the 0.01 level (2-tailed).
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225
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226
Lampiran 23 Korelasi Antar Dimensi Kualitas Pelayanan Dengan KeputusanPembelian (Keputusan Berdasarkan Informasi Yang Diharapkan)
CORRELATIONS/VARIABLES=X11 X12 X13 X14 X15 Y12/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.
Correlations
Notes
Output Created 02-Apr-2017 15:47:10
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics for each pair of variables are
based on all the cases with valid data for
that pair.
Syntax CORRELATIONS
/VARIABLES=X11 X12 X13 X14 X15
Y12
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
Resources Processor Time 00:00:00,266
Elapsed Time 00:00:00,287
http://digilib.mercubuana.ac.id/
227
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Correlations
Reliability Empathy Assurance
Reliability Pearson Correlation 1 ,538** ,330**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Empathy Pearson Correlation ,538** 1 ,492**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Assurance Pearson Correlation ,330** ,492** 1
Sig. (2-tailed) ,000 ,000
N 270 270 270
Responsiveness Pearson Correlation ,422** ,593** ,689**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Tangibles Pearson Correlation ,433** ,353** ,270**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Keputusan berdasarkan
informasi yang
diharapkan(expected
information decisions)
Pearson Correlation ,163** ,412** ,468**
Sig. (2-tailed) ,007 ,000 ,000
N 270 270 270
Correlations
Responsiveness Tangibles
Keputusan
berdasarkan
informasi yang
diharapkan(expec
ted information
decisions)
Reliability Pearson Correlation ,422** ,433** ,163**
Sig. (2-tailed) ,000 ,000 ,007
N 270 270 270
Empathy Pearson Correlation ,593** ,353** ,412**
http://digilib.mercubuana.ac.id/
228
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Assurance Pearson Correlation ,689** ,270** ,468**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Responsiveness Pearson Correlation 1 ,368** ,462**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Tangibles Pearson Correlation ,368** 1 ,212**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Keputusan berdasarkan
informasi yang
diharapkan(expected
information decisions)
Pearson Correlation ,462** ,212** 1
Sig. (2-tailed) ,000 ,000
N 270 270 270
**. Correlation is significant at the 0.01 level (2-tailed).
http://digilib.mercubuana.ac.id/
229
http://digilib.mercubuana.ac.id/
230
Lampiran 24 Korelasi Antar Dimensi Kualitas Pelayanan Dengan KeputusanPembelian (Keputusan Berdasarkan Berbagai Pertimbangan)
CORRELATIONS/VARIABLES=X11 X12 X13 X14 X15 Y13/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.
Correlations
Notes
Output Created 02-Apr-2017 15:47:25
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics for each pair of variables are
based on all the cases with valid data for
that pair.
Syntax CORRELATIONS
/VARIABLES=X11 X12 X13 X14 X15
Y13
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
Resources Processor Time 00:00:00,234
Elapsed Time 00:00:00,304
http://digilib.mercubuana.ac.id/
231
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Correlations
Reliability Empathy Assurance
Reliability Pearson Correlation 1 ,538** ,330**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Empathy Pearson Correlation ,538** 1 ,492**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Assurance Pearson Correlation ,330** ,492** 1
Sig. (2-tailed) ,000 ,000
N 270 270 270
Responsiveness Pearson Correlation ,422** ,593** ,689**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Tangibles Pearson Correlation ,433** ,353** ,270**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Keputusan berdasar berbagai
pertimbangan (factor weghting
decision)
Pearson Correlation ,206** ,354** ,603**
Sig. (2-tailed) ,001 ,000 ,000
N 270 270 270
Correlations
Responsiveness Tangibles
Keputusan
berdasar berbagai
pertimbangan
(factor weghting
decision)
Reliability Pearson Correlation ,422** ,433** ,206**
Sig. (2-tailed) ,000 ,000 ,001
N 270 270 270
Empathy Pearson Correlation ,593** ,353** ,354**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Assurance Pearson Correlation ,689** ,270** ,603**
http://digilib.mercubuana.ac.id/
232
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Responsiveness Pearson Correlation 1 ,368** ,472**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Tangibles Pearson Correlation ,368** 1 ,289**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Keputusan berdasar berbagai
pertimbangan (factor weghting
decision)
Pearson Correlation ,472** ,289** 1
Sig. (2-tailed) ,000 ,000
N 270 270 270
**. Correlation is significant at the 0.01 level (2-tailed).
http://digilib.mercubuana.ac.id/
233
http://digilib.mercubuana.ac.id/
234
Lampiran 25 Korelasi Antar Dimensi Kualitas Pelayanan Dengan KeputusanPembelian (Keputusan Berdasarkan Ketidakpastian Berganda)
CORRELATIONS/VARIABLES=X11 X12 X13 X14 X15 Y14/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.
Correlations
Notes
Output Created 02-Apr-2017 15:47:41
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics for each pair of variables are
based on all the cases with valid data for
that pair.
Syntax CORRELATIONS
/VARIABLES=X11 X12 X13 X14 X15
Y14
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
Resources Processor Time 00:00:00,249
Elapsed Time 00:00:00,305
http://digilib.mercubuana.ac.id/
235
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Correlations
Reliability Empathy Assurance
Reliability Pearson Correlation 1 ,538** ,330**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Empathy Pearson Correlation ,538** 1 ,492**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Assurance Pearson Correlation ,330** ,492** 1
Sig. (2-tailed) ,000 ,000
N 270 270 270
Responsiveness Pearson Correlation ,422** ,593** ,689**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Tangibles Pearson Correlation ,433** ,353** ,270**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Keputusan berdasarkan
ketidakpastian berganda (dual
uncertainty decision)
Pearson Correlation ,204** ,257** ,329**
Sig. (2-tailed) ,001 ,000 ,000
N 270 270 270
Correlations
Responsiveness Tangibles
Keputusan
berdasarkan
ketidakpastian
berganda (dual
uncertainty
decision)
Reliability Pearson Correlation ,422** ,433** ,204**
Sig. (2-tailed) ,000 ,000 ,001
N 270 270 270
Empathy Pearson Correlation ,593** ,353** ,257**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
http://digilib.mercubuana.ac.id/
236
Assurance Pearson Correlation ,689** ,270** ,329**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Responsiveness Pearson Correlation 1 ,368** ,422**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Tangibles Pearson Correlation ,368** 1 ,196**
Sig. (2-tailed) ,000 ,001
N 270 270 270
Keputusan berdasarkan
ketidakpastian berganda (dual
uncertainty decision)
Pearson Correlation ,422** ,196** 1
Sig. (2-tailed) ,000 ,001
N 270 270 270
**. Correlation is significant at the 0.01 level (2-tailed).
http://digilib.mercubuana.ac.id/
237
http://digilib.mercubuana.ac.id/
238
Lampiran 26 Korelasi Antar Dimensi Kualitas Produk Dengan KeputusanPembelian (Keputusan Otomotik)
CORRELATIONS/VARIABLES=X21 X22 X23 X24 X25 X26 X27 X28 Y11/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.
Correlations
Notes
Output Created 02-Apr-2017 15:48:08
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics for each pair of variables are
based on all the cases with valid data for
that pair.
Syntax CORRELATIONS
/VARIABLES=X21 X22 X23 X24 X25
X26 X27 X28 Y11
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
Resources Processor Time 00:00:00,078
Elapsed Time 00:00:00,097
http://digilib.mercubuana.ac.id/
239
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Correlations
Kinerja
(performance)
Keistimewaan
(feature)
Kehandalan
(reliability)
Kinerja (performance) Pearson Correlation 1 ,522** ,547**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Keistimewaan (feature) Pearson Correlation ,522** 1 ,521**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Kehandalan (reliability) Pearson Correlation ,547** ,521** 1
Sig. (2-tailed) ,000 ,000
N 270 270 270
Kesesuaian (conformance) Pearson Correlation ,378** ,435** ,590**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Daya tahan (Durabilty) Pearson Correlation ,526** ,543** ,689**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Kemampuan pelayanan
(Service Ability)
Pearson Correlation ,330** ,429** ,483**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Keindahan (Aesthethics) Pearson Correlation ,126* ,263** ,201**
Sig. (2-tailed) ,038 ,000 ,001
N 270 270 270
Persepsi kualitas (perceived
quality)
Pearson Correlation ,192** ,288** ,300**
Sig. (2-tailed) ,002 ,000 ,000
N 270 270 270
Keputusan otomotik (oatomatic
decisions)
Pearson Correlation ,375** ,440** ,465**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
http://digilib.mercubuana.ac.id/
240
Correlations
Kesesuaian
(conformance)
Daya tahan
(Durabilty)
Kemampuan
pelayanan
(Service Ability)
Kinerja (performance) Pearson Correlation ,378** ,526** ,330**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Keistimewaan (feature) Pearson Correlation ,435** ,543** ,429**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Kehandalan (reliability) Pearson Correlation ,590** ,689** ,483**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Kesesuaian (conformance) Pearson Correlation 1 ,635** ,370**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Daya tahan (Durabilty) Pearson Correlation ,635** 1 ,482**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Kemampuan pelayanan
(Service Ability)
Pearson Correlation ,370** ,482** 1
Sig. (2-tailed) ,000 ,000
N 270 270 270
Keindahan (Aesthethics) Pearson Correlation ,170** ,229** ,325**
Sig. (2-tailed) ,005 ,000 ,000
N 270 270 270
Persepsi kualitas (perceived
quality)
Pearson Correlation ,220** ,347** ,483**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Keputusan otomotik (oatomatic
decisions)
Pearson Correlation ,437** ,552** ,431**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
http://digilib.mercubuana.ac.id/
241
Correlations
Keindahan
(Aesthethics)
Persepsi kualitas
(perceived
quality)
Keputusan
otomotik
(oatomatic
decisions)
Kinerja (performance) Pearson Correlation ,126* ,192** ,375**
Sig. (2-tailed) ,038 ,002 ,000
N 270 270 270
Keistimewaan (feature) Pearson Correlation ,263** ,288** ,440**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Kehandalan (reliability) Pearson Correlation ,201** ,300** ,465**
Sig. (2-tailed) ,001 ,000 ,000
N 270 270 270
Kesesuaian (conformance) Pearson Correlation ,170** ,220** ,437**
Sig. (2-tailed) ,005 ,000 ,000
N 270 270 270
Daya tahan (Durabilty) Pearson Correlation ,229** ,347** ,552**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Kemampuan pelayanan
(Service Ability)
Pearson Correlation ,325** ,483** ,431**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Keindahan (Aesthethics) Pearson Correlation 1 ,432** ,266**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Persepsi kualitas (perceived
quality)
Pearson Correlation ,432** 1 ,298**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Keputusan otomotik (oatomatic
decisions)
Pearson Correlation ,266** ,298** 1
Sig. (2-tailed) ,000 ,000
N 270 270 270
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
http://digilib.mercubuana.ac.id/
242
Lampiran 27 Korelasi Antar Dimensi Kualitas Produk Dengan KeputusanPembelian (Keputusan Berdasarkan Informasi Yang Diharapkan)
CORRELATIONS/VARIABLES=X21 X22 X23 X24 X25 X26 X27 X28 Y12/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.
Correlations
Notes
Output Created 02-Apr-2017 15:48:27
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics for each pair of variables are
based on all the cases with valid data for
that pair.
Syntax CORRELATIONS
/VARIABLES=X21 X22 X23 X24 X25
X26 X27 X28 Y12
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
Resources Processor Time 00:00:00,062
Elapsed Time 00:00:00,126
http://digilib.mercubuana.ac.id/
243
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Correlations
Kinerja
(performance)
Keistimewaan
(feature)
Kehandalan
(reliability)
Kinerja (performance) Pearson Correlation 1 ,522** ,547**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Keistimewaan (feature) Pearson Correlation ,522** 1 ,521**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Kehandalan (reliability) Pearson Correlation ,547** ,521** 1
Sig. (2-tailed) ,000 ,000
N 270 270 270
Kesesuaian (conformance) Pearson Correlation ,378** ,435** ,590**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Daya tahan (Durabilty) Pearson Correlation ,526** ,543** ,689**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Kemampuan pelayanan
(Service Ability)
Pearson Correlation ,330** ,429** ,483**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Keindahan (Aesthethics) Pearson Correlation ,126* ,263** ,201**
Sig. (2-tailed) ,038 ,000 ,001
N 270 270 270
Persepsi kualitas (perceived
quality)
Pearson Correlation ,192** ,288** ,300**
Sig. (2-tailed) ,002 ,000 ,000
N 270 270 270
Keputusan berdasarkan
informasi yang
diharapkan(expected
information decisions)
Pearson Correlation ,286** ,347** ,391**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
http://digilib.mercubuana.ac.id/
244
Correlations
Kesesuaian
(conformance)
Daya tahan
(Durabilty)
Kemampuan
pelayanan
(Service Ability)
Kinerja (performance) Pearson Correlation ,378** ,526** ,330**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Keistimewaan (feature) Pearson Correlation ,435** ,543** ,429**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Kehandalan (reliability) Pearson Correlation ,590** ,689** ,483**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Kesesuaian (conformance) Pearson Correlation 1 ,635** ,370**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Daya tahan (Durabilty) Pearson Correlation ,635** 1 ,482**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Kemampuan pelayanan
(Service Ability)
Pearson Correlation ,370** ,482** 1
Sig. (2-tailed) ,000 ,000
N 270 270 270
Keindahan (Aesthethics) Pearson Correlation ,170** ,229** ,325**
Sig. (2-tailed) ,005 ,000 ,000
N 270 270 270
Persepsi kualitas (perceived
quality)
Pearson Correlation ,220** ,347** ,483**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Keputusan berdasarkan
informasi yang
diharapkan(expected
information decisions)
Pearson Correlation ,416** ,443** ,245**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
http://digilib.mercubuana.ac.id/
245
Correlations
Keindahan
(Aesthethics)
Persepsi kualitas
(perceived
quality)
Keputusan
berdasarkan
informasi yang
diharapkan(expec
ted information
decisions)
Kinerja (performance) Pearson Correlation ,126* ,192** ,286**
Sig. (2-tailed) ,038 ,002 ,000
N 270 270 270
Keistimewaan (feature) Pearson Correlation ,263** ,288** ,347**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Kehandalan (reliability) Pearson Correlation ,201** ,300** ,391**
Sig. (2-tailed) ,001 ,000 ,000
N 270 270 270
Kesesuaian (conformance) Pearson Correlation ,170** ,220** ,416**
Sig. (2-tailed) ,005 ,000 ,000
N 270 270 270
Daya tahan (Durabilty) Pearson Correlation ,229** ,347** ,443**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Kemampuan pelayanan
(Service Ability)
Pearson Correlation ,325** ,483** ,245**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Keindahan (Aesthethics) Pearson Correlation 1 ,432** ,173**
Sig. (2-tailed) ,000 ,004
N 270 270 270
Persepsi kualitas (perceived
quality)
Pearson Correlation ,432** 1 ,238**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Keputusan berdasarkan
informasi yang
diharapkan(expected
information decisions)
Pearson Correlation ,173** ,238** 1
Sig. (2-tailed) ,004 ,000
N 270 270 270
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
http://digilib.mercubuana.ac.id/
246
Lampiran 28 Korelasi Antar Dimensi Kualitas Produk Dengan KeputusanPembelian (Keputusan Berdasarkan Berbagai Pertimbangan)
CORRELATIONS/VARIABLES=X21 X22 X23 X24 X25 X26 X27 X28 Y13/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.
Correlations
Notes
Output Created 02-Apr-2017 15:48:46
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics for each pair of variables are
based on all the cases with valid data for
that pair.
Syntax CORRELATIONS
/VARIABLES=X21 X22 X23 X24 X25
X26 X27 X28 Y13
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
Resources Processor Time 00:00:00,218
Elapsed Time 00:00:00,268
http://digilib.mercubuana.ac.id/
247
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Correlations
Kinerja
(performance)
Keistimewaan
(feature)
Kehandalan
(reliability)
Kinerja (performance) Pearson Correlation 1 ,522** ,547**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Keistimewaan (feature) Pearson Correlation ,522** 1 ,521**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Kehandalan (reliability) Pearson Correlation ,547** ,521** 1
Sig. (2-tailed) ,000 ,000
N 270 270 270
Kesesuaian (conformance) Pearson Correlation ,378** ,435** ,590**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Daya tahan (Durabilty) Pearson Correlation ,526** ,543** ,689**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Kemampuan pelayanan
(Service Ability)
Pearson Correlation ,330** ,429** ,483**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Keindahan (Aesthethics) Pearson Correlation ,126* ,263** ,201**
Sig. (2-tailed) ,038 ,000 ,001
N 270 270 270
Persepsi kualitas (perceived
quality)
Pearson Correlation ,192** ,288** ,300**
Sig. (2-tailed) ,002 ,000 ,000
N 270 270 270
Keputusan berdasar berbagai
pertimbangan (factor weghting
decision)
Pearson Correlation ,410** ,396** ,452**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
http://digilib.mercubuana.ac.id/
248
Correlations
Kesesuaian
(conformance)
Daya tahan
(Durabilty)
Kemampuan
pelayanan
(Service Ability)
Kinerja (performance) Pearson Correlation ,378** ,526** ,330**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Keistimewaan (feature) Pearson Correlation ,435** ,543** ,429**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Kehandalan (reliability) Pearson Correlation ,590** ,689** ,483**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Kesesuaian (conformance) Pearson Correlation 1 ,635** ,370**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Daya tahan (Durabilty) Pearson Correlation ,635** 1 ,482**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Kemampuan pelayanan
(Service Ability)
Pearson Correlation ,370** ,482** 1
Sig. (2-tailed) ,000 ,000
N 270 270 270
Keindahan (Aesthethics) Pearson Correlation ,170** ,229** ,325**
Sig. (2-tailed) ,005 ,000 ,000
N 270 270 270
Persepsi kualitas (perceived
quality)
Pearson Correlation ,220** ,347** ,483**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Keputusan berdasar berbagai
pertimbangan (factor weghting
decision)
Pearson Correlation ,458** ,576** ,332**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
http://digilib.mercubuana.ac.id/
249
Correlations
Keindahan
(Aesthethics)
Persepsi kualitas
(perceived
quality)
Keputusan
berdasar berbagai
pertimbangan
(factor weghting
decision)
Kinerja (performance) Pearson Correlation ,126* ,192** ,410**
Sig. (2-tailed) ,038 ,002 ,000
N 270 270 270
Keistimewaan (feature) Pearson Correlation ,263** ,288** ,396**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Kehandalan (reliability) Pearson Correlation ,201** ,300** ,452**
Sig. (2-tailed) ,001 ,000 ,000
N 270 270 270
Kesesuaian (conformance) Pearson Correlation ,170** ,220** ,458**
Sig. (2-tailed) ,005 ,000 ,000
N 270 270 270
Daya tahan (Durabilty) Pearson Correlation ,229** ,347** ,576**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Kemampuan pelayanan
(Service Ability)
Pearson Correlation ,325** ,483** ,332**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Keindahan (Aesthethics) Pearson Correlation 1 ,432** ,205**
Sig. (2-tailed) ,000 ,001
N 270 270 270
Persepsi kualitas (perceived
quality)
Pearson Correlation ,432** 1 ,282**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Keputusan berdasar berbagai
pertimbangan (factor weghting
decision)
Pearson Correlation ,205** ,282** 1
Sig. (2-tailed) ,001 ,000
N 270 270 270
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
http://digilib.mercubuana.ac.id/
250
Lampiran 29 Korelasi Antar Dimensi Kualitas Produk Dengan KeputusanPembelian (Keputusan Berdasarkan Ketidakpastian Berganda)
CORRELATIONS/VARIABLES=X21 X22 X23 X24 X25 X26 X27 X28 Y14/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.
Correlations
Notes
Output Created 02-Apr-2017 15:49:06
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics for each pair of variables are
based on all the cases with valid data for
that pair.
Syntax CORRELATIONS
/VARIABLES=X21 X22 X23 X24 X25
X26 X27 X28 Y14
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
Resources Processor Time 00:00:00,156
Elapsed Time 00:00:00,225
http://digilib.mercubuana.ac.id/
251
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Correlations
Kinerja
(performance)
Keistimewaan
(feature)
Kehandalan
(reliability)
Kinerja (performance) Pearson Correlation 1 ,522** ,547**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Keistimewaan (feature) Pearson Correlation ,522** 1 ,521**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Kehandalan (reliability) Pearson Correlation ,547** ,521** 1
Sig. (2-tailed) ,000 ,000
N 270 270 270
Kesesuaian (conformance) Pearson Correlation ,378** ,435** ,590**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Daya tahan (Durabilty) Pearson Correlation ,526** ,543** ,689**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Kemampuan pelayanan
(Service Ability)
Pearson Correlation ,330** ,429** ,483**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Keindahan (Aesthethics) Pearson Correlation ,126* ,263** ,201**
Sig. (2-tailed) ,038 ,000 ,001
N 270 270 270
Persepsi kualitas (perceived
quality)
Pearson Correlation ,192** ,288** ,300**
Sig. (2-tailed) ,002 ,000 ,000
N 270 270 270
Keputusan berdasarkan
ketidakpastian berganda (dual
uncertainty decision)
Pearson Correlation ,301** ,371** ,297**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
http://digilib.mercubuana.ac.id/
252
Correlations
Kesesuaian
(conformance)
Daya tahan
(Durabilty)
Kemampuan
pelayanan
(Service Ability)
Kinerja (performance) Pearson Correlation ,378** ,526** ,330**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Keistimewaan (feature) Pearson Correlation ,435** ,543** ,429**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Kehandalan (reliability) Pearson Correlation ,590** ,689** ,483**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Kesesuaian (conformance) Pearson Correlation 1 ,635** ,370**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Daya tahan (Durabilty) Pearson Correlation ,635** 1 ,482**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Kemampuan pelayanan
(Service Ability)
Pearson Correlation ,370** ,482** 1
Sig. (2-tailed) ,000 ,000
N 270 270 270
Keindahan (Aesthethics) Pearson Correlation ,170** ,229** ,325**
Sig. (2-tailed) ,005 ,000 ,000
N 270 270 270
Persepsi kualitas (perceived
quality)
Pearson Correlation ,220** ,347** ,483**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Keputusan berdasarkan
ketidakpastian berganda (dual
uncertainty decision)
Pearson Correlation ,397** ,327** ,190**
Sig. (2-tailed) ,000 ,000 ,002
N 270 270 270
http://digilib.mercubuana.ac.id/
253
Correlations
Keindahan
(Aesthethics)
Persepsi kualitas
(perceived
quality)
Keputusan
berdasarkan
ketidakpastian
berganda (dual
uncertainty
decision)
Kinerja (performance) Pearson Correlation ,126* ,192** ,301**
Sig. (2-tailed) ,038 ,002 ,000
N 270 270 270
Keistimewaan (feature) Pearson Correlation ,263** ,288** ,371**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Kehandalan (reliability) Pearson Correlation ,201** ,300** ,297**
Sig. (2-tailed) ,001 ,000 ,000
N 270 270 270
Kesesuaian (conformance) Pearson Correlation ,170** ,220** ,397**
Sig. (2-tailed) ,005 ,000 ,000
N 270 270 270
Daya tahan (Durabilty) Pearson Correlation ,229** ,347** ,327**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Kemampuan pelayanan
(Service Ability)
Pearson Correlation ,325** ,483** ,190**
Sig. (2-tailed) ,000 ,000 ,002
N 270 270 270
Keindahan (Aesthethics) Pearson Correlation 1 ,432** ,113
Sig. (2-tailed) ,000 ,064
N 270 270 270
Persepsi kualitas (perceived
quality)
Pearson Correlation ,432** 1 ,144*
Sig. (2-tailed) ,000 ,018
N 270 270 270
Keputusan berdasarkan
ketidakpastian berganda (dual
uncertainty decision)
Pearson Correlation ,113 ,144* 1
Sig. (2-tailed) ,064 ,018
N 270 270 270
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
http://digilib.mercubuana.ac.id/
254
Lampiran 30 Korelasi Antar Dimensi Persepsi Harga Dengan KeputusanPembelian (Keputusan Otomotik)
CORRELATIONS/VARIABLES=X31 X32 X33 X34 X35 Y11/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.
Correlations
Notes
Output Created 02-Apr-2017 15:49:33
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics for each pair of variables are
based on all the cases with valid data for
that pair.
Syntax CORRELATIONS
/VARIABLES=X31 X32 X33 X34 X35
Y11
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
Resources Processor Time 00:00:00,031
Elapsed Time 00:00:00,063
http://digilib.mercubuana.ac.id/
255
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Correlations
Daftar Harga
(List Price)
Rabat/Diskon
(Discount)
Potongan Harga
Khusus
(Allowance)
Daftar Harga (List Price) Pearson Correlation 1 ,490** ,535**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Rabat/Diskon (Discount) Pearson Correlation ,490** 1 ,591**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Potongan Harga Khusus
(Allowance)
Pearson Correlation ,535** ,591** 1
Sig. (2-tailed) ,000 ,000
N 270 270 270
Periode Pembayaran (Payment
Period)
Pearson Correlation ,493** ,606** ,545**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Syarat Kredit (Credit Term) Pearson Correlation ,366** ,508** ,464**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Keputusan otomotik (oatomatic
decisions)
Pearson Correlation ,365** ,394** ,432**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Correlations
Periode
Pembayaran
(Payment Period)
Syarat Kredit
(Credit Term)
Keputusan
otomotik
(oatomatic
decisions)
Daftar Harga (List Price) Pearson Correlation ,493** ,366** ,365**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Rabat/Diskon (Discount) Pearson Correlation ,606** ,508** ,394**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
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256
Potongan Harga Khusus
(Allowance)
Pearson Correlation ,545** ,464** ,432**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Periode Pembayaran (Payment
Period)
Pearson Correlation 1 ,496** ,446**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Syarat Kredit (Credit Term) Pearson Correlation ,496** 1 ,439**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Keputusan otomotik (oatomatic
decisions)
Pearson Correlation ,446** ,439** 1
Sig. (2-tailed) ,000 ,000
N 270 270 270
**. Correlation is significant at the 0.01 level (2-tailed).
http://digilib.mercubuana.ac.id/
257
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258
Lampiran 31 Korelasi Antar Dimensi Persepsi Harga Dengan KeputusanPembelian (Keputusan Berdasarkan Informasi Yang Diharapkan)
CORRELATIONS/VARIABLES=X31 X32 X33 X34 X35 Y12/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.
Correlations
Notes
Output Created 02-Apr-2017 15:50:09
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics for each pair of variables are
based on all the cases with valid data for
that pair.
Syntax CORRELATIONS
/VARIABLES=X31 X32 X33 X34 X35
Y12
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
Resources Processor Time 00:00:00,250
Elapsed Time 00:00:00,325
http://digilib.mercubuana.ac.id/
259
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Correlations
Daftar Harga
(List Price)
Rabat/Diskon
(Discount)
Potongan Harga
Khusus
(Allowance)
Daftar Harga (List Price) Pearson Correlation 1 ,490** ,535**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Rabat/Diskon (Discount) Pearson Correlation ,490** 1 ,591**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Potongan Harga Khusus
(Allowance)
Pearson Correlation ,535** ,591** 1
Sig. (2-tailed) ,000 ,000
N 270 270 270
Periode Pembayaran (Payment
Period)
Pearson Correlation ,493** ,606** ,545**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Syarat Kredit (Credit Term) Pearson Correlation ,366** ,508** ,464**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Keputusan berdasarkan
informasi yang
diharapkan(expected
information decisions)
Pearson Correlation ,188** ,430** ,364**
Sig. (2-tailed) ,002 ,000 ,000
N 270 270 270
Correlations
Periode
Pembayaran
(Payment Period)
Syarat Kredit
(Credit Term)
Keputusan
berdasarkan
informasi yang
diharapkan(expec
ted information
decisions)
Daftar Harga (List Price) Pearson Correlation ,493** ,366** ,188**
Sig. (2-tailed) ,000 ,000 ,002
N 270 270 270
Rabat/Diskon (Discount) Pearson Correlation ,606** ,508** ,430**
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260
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Potongan Harga Khusus
(Allowance)
Pearson Correlation ,545** ,464** ,364**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Periode Pembayaran (Payment
Period)
Pearson Correlation 1 ,496** ,458**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Syarat Kredit (Credit Term) Pearson Correlation ,496** 1 ,470**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Keputusan berdasarkan
informasi yang
diharapkan(expected
information decisions)
Pearson Correlation ,458** ,470** 1
Sig. (2-tailed) ,000 ,000
N 270 270 270
**. Correlation is significant at the 0.01 level (2-tailed).
http://digilib.mercubuana.ac.id/
261
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262
Lampiran 32 Korelasi Antar Dimensi Persepsi Harga Dengan KeputusanPembelian (Keputusan Berdasarkan Berbagai Pertimbangan)
CORRELATIONS/VARIABLES=X31 X32 X33 X34 X35 Y13/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.
Correlations
Notes
Output Created 02-Apr-2017 15:50:27
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics for each pair of variables are
based on all the cases with valid data for
that pair.
Syntax CORRELATIONS
/VARIABLES=X31 X32 X33 X34 X35
Y13
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
Resources Processor Time 00:00:00,390
Elapsed Time 00:00:00,446
http://digilib.mercubuana.ac.id/
263
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Correlations
Daftar Harga
(List Price)
Rabat/Diskon
(Discount)
Potongan Harga
Khusus
(Allowance)
Daftar Harga (List Price) Pearson Correlation 1 ,490** ,535**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Rabat/Diskon (Discount) Pearson Correlation ,490** 1 ,591**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Potongan Harga Khusus
(Allowance)
Pearson Correlation ,535** ,591** 1
Sig. (2-tailed) ,000 ,000
N 270 270 270
Periode Pembayaran (Payment
Period)
Pearson Correlation ,493** ,606** ,545**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Syarat Kredit (Credit Term) Pearson Correlation ,366** ,508** ,464**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Keputusan berdasar berbagai
pertimbangan (factor weghting
decision)
Pearson Correlation ,306** ,423** ,426**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Correlations
Periode
Pembayaran
(Payment Period)
Syarat Kredit
(Credit Term)
Keputusan
berdasar berbagai
pertimbangan
(factor weghting
decision)
Daftar Harga (List Price) Pearson Correlation ,493** ,366** ,306**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Rabat/Diskon (Discount) Pearson Correlation ,606** ,508** ,423**
http://digilib.mercubuana.ac.id/
264
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Potongan Harga Khusus
(Allowance)
Pearson Correlation ,545** ,464** ,426**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Periode Pembayaran (Payment
Period)
Pearson Correlation 1 ,496** ,481**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Syarat Kredit (Credit Term) Pearson Correlation ,496** 1 ,435**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Keputusan berdasar berbagai
pertimbangan (factor weghting
decision)
Pearson Correlation ,481** ,435** 1
Sig. (2-tailed) ,000 ,000
N 270 270 270
**. Correlation is significant at the 0.01 level (2-tailed).
http://digilib.mercubuana.ac.id/
265
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266
Lampiran 33 Korelasi Antar Dimensi Persepsi Harga Dengan KeputusanPembelian (Keputusan Berdasarkan Ketidakpastian Berganda)
CORRELATIONS/VARIABLES=X31 X32 X33 X34 X35 Y14/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.
Correlations
Notes
Output Created 02-Apr-2017 15:50:46
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics for each pair of variables are
based on all the cases with valid data for
that pair.
Syntax CORRELATIONS
/VARIABLES=X31 X32 X33 X34 X35
Y14
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
Resources Processor Time 00:00:00,015
Elapsed Time 00:00:00,050
http://digilib.mercubuana.ac.id/
267
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Correlations
Daftar Harga
(List Price)
Rabat/Diskon
(Discount)
Potongan Harga
Khusus
(Allowance)
Daftar Harga (List Price) Pearson Correlation 1 ,490** ,535**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Rabat/Diskon (Discount) Pearson Correlation ,490** 1 ,591**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Potongan Harga Khusus
(Allowance)
Pearson Correlation ,535** ,591** 1
Sig. (2-tailed) ,000 ,000
N 270 270 270
Periode Pembayaran (Payment
Period)
Pearson Correlation ,493** ,606** ,545**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Syarat Kredit (Credit Term) Pearson Correlation ,366** ,508** ,464**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Keputusan berdasarkan
ketidakpastian berganda (dual
uncertainty decision)
Pearson Correlation ,114 ,291** ,371**
Sig. (2-tailed) ,062 ,000 ,000
N 270 270 270
Correlations
Periode
Pembayaran
(Payment Period)
Syarat Kredit
(Credit Term)
Keputusan
berdasarkan
ketidakpastian
berganda (dual
uncertainty
decision)
Daftar Harga (List Price) Pearson Correlation ,493** ,366** ,114
Sig. (2-tailed) ,000 ,000 ,062
N 270 270 270
http://digilib.mercubuana.ac.id/
268
Rabat/Diskon (Discount) Pearson Correlation ,606** ,508** ,291**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Potongan Harga Khusus
(Allowance)
Pearson Correlation ,545** ,464** ,371**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Periode Pembayaran (Payment
Period)
Pearson Correlation 1 ,496** ,534**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Syarat Kredit (Credit Term) Pearson Correlation ,496** 1 ,311**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Keputusan berdasarkan
ketidakpastian berganda (dual
uncertainty decision)
Pearson Correlation ,534** ,311** 1
Sig. (2-tailed) ,000 ,000
N 270 270 270
**. Correlation is significant at the 0.01 level (2-tailed).
http://digilib.mercubuana.ac.id/
269
http://digilib.mercubuana.ac.id/
270
Lampiran 34 Korelasi Antar Dimensi Promosi Dengan Keputusan Pembelian(Keputusan Otomotik)
CORRELATIONS/VARIABLES=X41 X42 X43 X44 X45 X46 Y11/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.
Correlations
Notes
Output Created 02-Apr-2017 15:51:09
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics for each pair of variables are
based on all the cases with valid data for
that pair.
Syntax CORRELATIONS
/VARIABLES=X41 X42 X43 X44 X45
X46 Y11
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
Resources Processor Time 00:00:00,281
Elapsed Time 00:00:00,298
http://digilib.mercubuana.ac.id/
271
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Correlations
Sampel Kupon Hadiah Display
Sampel Pearson Correlation 1 ,693** ,381** ,399**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270 270
Kupon Pearson Correlation ,693** 1 ,379** ,269**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270 270
Hadiah Pearson Correlation ,381** ,379** 1 ,566**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270 270
Display Pearson Correlation ,399** ,269** ,566** 1
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270 270
Garansi Pearson Correlation ,231** ,267** ,445** ,338**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270
Potongan Gratis Pearson Correlation ,233** ,090 ,371** ,439**
Sig. (2-tailed) ,000 ,139 ,000 ,000
N 270 270 270 270
Keputusan otomotik (oatomatic
decisions)
Pearson Correlation ,387** ,480** ,363** ,366**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270
Correlations
Garansi Potongan Gratis
Keputusan
otomotik
(oatomatic
decisions)
Sampel Pearson Correlation ,231** ,233** ,387**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Kupon Pearson Correlation ,267** ,090 ,480**
Sig. (2-tailed) ,000 ,139 ,000
N 270 270 270
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272
Hadiah Pearson Correlation ,445** ,371** ,363**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Display Pearson Correlation ,338** ,439** ,366**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Garansi Pearson Correlation 1 ,587** ,307**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Potongan Gratis Pearson Correlation ,587** 1 ,166**
Sig. (2-tailed) ,000 ,006
N 270 270 270
Keputusan otomotik (oatomatic
decisions)
Pearson Correlation ,307** ,166** 1
Sig. (2-tailed) ,000 ,006
N 270 270 270
**. Correlation is significant at the 0.01 level (2-tailed).
http://digilib.mercubuana.ac.id/
273
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274
Lampiran 35 Korelasi Antar Dimensi Promosi Dengan Keputusan Pembelian(Keputusan Berdasarkan Informasi Yang Diharapkan)
CORRELATIONS/VARIABLES=X41 X42 X43 X44 X45 X46 Y12/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.
Correlations
Notes
Output Created 02-Apr-2017 15:51:28
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics for each pair of variables are
based on all the cases with valid data for
that pair.
Syntax CORRELATIONS
/VARIABLES=X41 X42 X43 X44 X45
X46 Y12
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
Resources Processor Time 00:00:00,140
Elapsed Time 00:00:00,196
http://digilib.mercubuana.ac.id/
275
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Correlations
Sampel Kupon Hadiah Display
Sampel Pearson Correlation 1 ,693** ,381** ,399**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270 270
Kupon Pearson Correlation ,693** 1 ,379** ,269**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270 270
Hadiah Pearson Correlation ,381** ,379** 1 ,566**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270 270
Display Pearson Correlation ,399** ,269** ,566** 1
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270 270
Garansi Pearson Correlation ,231** ,267** ,445** ,338**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270
Potongan Gratis Pearson Correlation ,233** ,090 ,371** ,439**
Sig. (2-tailed) ,000 ,139 ,000 ,000
N 270 270 270 270
Keputusan berdasarkan
informasi yang
diharapkan(expected
information decisions)
Pearson Correlation ,508** ,502** ,398** ,306**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270
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Correlations
Garansi Potongan Gratis
Keputusan
berdasarkan
informasi yang
diharapkan(expec
ted information
decisions)
Sampel Pearson Correlation ,231** ,233** ,508**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Kupon Pearson Correlation ,267** ,090 ,502**
Sig. (2-tailed) ,000 ,139 ,000
N 270 270 270
Hadiah Pearson Correlation ,445** ,371** ,398**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Display Pearson Correlation ,338** ,439** ,306**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Garansi Pearson Correlation 1 ,587** ,221**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Potongan Gratis Pearson Correlation ,587** 1 ,143*
Sig. (2-tailed) ,000 ,019
N 270 270 270
Keputusan berdasarkan
informasi yang
diharapkan(expected
information decisions)
Pearson Correlation ,221** ,143* 1
Sig. (2-tailed) ,000 ,019
N 270 270 270
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
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Lampiran 36 Korelasi Antar Dimensi Promosi Dengan Keputusan Pembelian(Keputusan Berdasarkan Berbagai Pertimbangan)
CORRELATIONS/VARIABLES=X41 X42 X43 X44 X45 X46 Y13/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.
Correlations
Notes
Output Created 02-Apr-2017 15:51:48
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics for each pair of variables are
based on all the cases with valid data for
that pair.
Syntax CORRELATIONS
/VARIABLES=X41 X42 X43 X44 X45
X46 Y13
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
Resources Processor Time 00:00:00,000
Elapsed Time 00:00:00,054
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279
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Correlations
Sampel Kupon Hadiah Display
Sampel Pearson Correlation 1 ,693** ,381** ,399**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270 270
Kupon Pearson Correlation ,693** 1 ,379** ,269**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270 270
Hadiah Pearson Correlation ,381** ,379** 1 ,566**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270 270
Display Pearson Correlation ,399** ,269** ,566** 1
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270 270
Garansi Pearson Correlation ,231** ,267** ,445** ,338**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270
Potongan Gratis Pearson Correlation ,233** ,090 ,371** ,439**
Sig. (2-tailed) ,000 ,139 ,000 ,000
N 270 270 270 270
Keputusan berdasar berbagai
pertimbangan (factor weghting
decision)
Pearson Correlation ,516** ,480** ,390** ,376**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270
Correlations
Garansi Potongan Gratis
Keputusan
berdasar berbagai
pertimbangan
(factor weghting
decision)
Sampel Pearson Correlation ,231** ,233** ,516**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Kupon Pearson Correlation ,267** ,090 ,480**
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Sig. (2-tailed) ,000 ,139 ,000
N 270 270 270
Hadiah Pearson Correlation ,445** ,371** ,390**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Display Pearson Correlation ,338** ,439** ,376**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Garansi Pearson Correlation 1 ,587** ,257**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Potongan Gratis Pearson Correlation ,587** 1 ,285**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Keputusan berdasar berbagai
pertimbangan (factor weghting
decision)
Pearson Correlation ,257** ,285** 1
Sig. (2-tailed) ,000 ,000
N 270 270 270
**. Correlation is significant at the 0.01 level (2-tailed).
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281
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282
Lampiran 37 Korelasi Antar Dimensi Promosi Dengan Keputusan Pembelian(Keputusan Berdasarkan Ketidakpastian Berganda)
CORRELATIONS/VARIABLES=X41 X42 X43 X44 X45 X46 Y14/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.
Correlations
Notes
Output Created 02-Apr-2017 15:52:07
Comments
Input Data D:\Kumpulan Tesis dan Skripsi\David
Sugandi\New Folder\Tabulasi SPSS
David.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File
270
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics for each pair of variables are
based on all the cases with valid data for
that pair.
Syntax CORRELATIONS
/VARIABLES=X41 X42 X43 X44 X45
X46 Y14
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
Resources Processor Time 00:00:00,203
Elapsed Time 00:00:00,274
http://digilib.mercubuana.ac.id/
283
[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav
Correlations
Sampel Kupon Hadiah Display
Sampel Pearson Correlation 1 ,693** ,381** ,399**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270 270
Kupon Pearson Correlation ,693** 1 ,379** ,269**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270 270
Hadiah Pearson Correlation ,381** ,379** 1 ,566**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270 270
Display Pearson Correlation ,399** ,269** ,566** 1
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270 270
Garansi Pearson Correlation ,231** ,267** ,445** ,338**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270
Potongan Gratis Pearson Correlation ,233** ,090 ,371** ,439**
Sig. (2-tailed) ,000 ,139 ,000 ,000
N 270 270 270 270
Keputusan berdasarkan
ketidakpastian berganda (dual
uncertainty decision)
Pearson Correlation ,428** ,404** ,391** ,393**
Sig. (2-tailed) ,000 ,000 ,000 ,000
N 270 270 270 270
Correlations
Garansi Potongan Gratis
Keputusan
berdasarkan
ketidakpastian
berganda (dual
uncertainty
decision)
Sampel Pearson Correlation ,231** ,233** ,428**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
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Kupon Pearson Correlation ,267** ,090 ,404**
Sig. (2-tailed) ,000 ,139 ,000
N 270 270 270
Hadiah Pearson Correlation ,445** ,371** ,391**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Display Pearson Correlation ,338** ,439** ,393**
Sig. (2-tailed) ,000 ,000 ,000
N 270 270 270
Garansi Pearson Correlation 1 ,587** ,197**
Sig. (2-tailed) ,000 ,001
N 270 270 270
Potongan Gratis Pearson Correlation ,587** 1 ,257**
Sig. (2-tailed) ,000 ,000
N 270 270 270
Keputusan berdasarkan
ketidakpastian berganda (dual
uncertainty decision)
Pearson Correlation ,197** ,257** 1
Sig. (2-tailed) ,001 ,000
N 270 270 270
**. Correlation is significant at the 0.01 level (2-tailed).
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285
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