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Daily Hundred for Business

Date post: 31-Oct-2014
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Check out our new mobile platform that can help your business engage and reward your customers. Our platform allows you to reward your customers to promote your brand across their social network. We also offer a tool to help generate new content straight from your customers - who said content generation was expensive? Check out our deck today!
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For Your Business!
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Page 1: Daily Hundred for Business

For Your Business!

Page 2: Daily Hundred for Business

The Daily Hundred has developed an innovative mobile marketing platform, which businesses can use to turn customers into an extension of their marketing team. !Our platform helps businesses increase brand loyalty, store traffic, customer engagement (both in-store

and online) and most importantly, our platform helps increase sales. Marketing teams can use our

platform to run unique, location specific and time sensitive marketing campaigns, which encourage users

to either create or share branded content. Users receive cash and other great rewards instantly by

completing different actions for their favorite brands. 

Meet The Daily Hundred

Page 3: Daily Hundred for Business

Problems Facing Businesses Today

Mobile Ads !It is no secret that the world is going mobile and the traditional banner ad model does not translate to mobile devices.

In order to reach consumers on mobile devices, businesses need to look beyond traditional advertising methods and adopt more engaging models like The Daily Hundred.

Brand Loyalty !Customers today no longer think that receiving a free small drink after 10 full priced purchases is a good reward for their loyalty. !Companies spend a majority of their marketing budget on the medium instead of the actual customer. Businesses of all sizes need to rethink this model or risk losing customers.

Content Generation !Companies of all sizes today are running photo contests in order to directly interact with their customers and fans. Unfortunately, even the biggest companies are just hacking together existing social media tools like Instagram, Twitter and Facebook to run these contests.

Current offerings are not producing consistent or controlled results. This has led to several high profile photo contest failures in the past year.

Page 4: Daily Hundred for Business

The Daily Hundred’s SolutionEmpowering customers to become your most effective marketing tool!

Page 5: Daily Hundred for Business

The Components

Consumers BusinessesConsumers interact with The Daily Hundred through a mobile and

web app that is universally accessible.

Businesses interact with The Daily Hundred through a robust client

portal, which can be accessed with a smartphone, tablet or

laptop.

iPhone, Android & Web App Web Dashboard

Page 6: Daily Hundred for Business

Timed Contests Instant RewardWith Timed Contests users compete for big prizes by taking

awesome pictures that meet the contest description set by the

business. Users win by receiving the most votes, taking the most

creative photo or having the most viral photo.

With Instant Reward users earn small rewards by completing

different actions set by businesses, such as taking a picture or

sharing a piece of content on Facebook and Twitter.

Page 7: Daily Hundred for Business

Instant Reward Shoutouts

Win a VIP Trip to Central Florida with airfare & luxury pool home! How how you would #RockYourVacation with an Instagram video! rockyourvacation.com

1. Users click “Share” in the app and the brand’s message is automatically posted to their Facebook and Twitter accounts.

2. The respective user’s connections see the message is from their friend, not a brand, and are more likely to interact with the post by either liking or re-sharing it with their connections.

3. As soon as the user successfully shares the message they receive their reward, so their is instant gratification.

Page 8: Daily Hundred for Business

Instant Reward Pictures

1. Users click “Photo” in the app and take a picture meeting the description of the type of photo the brand wants.

2. A large number of users take awesome photos for your brand and share those photos with friends on Facebook and Twitter.

3. As soon as the user successfully takes the photo they receive their reward, but it remains pending in their wallet for 24 hours. This allows brands to ensure the photo is appropriate and reject photo that aren’t.

Page 9: Daily Hundred for Business

Timed Contests

1. Users browse through both local and national campaigns. They can see what prize each campaign offers and how they can win the prize.

2. Users enter contests by taking a photo that meets the contest description. They can then share their photo on Facebook and Twitter in order to receive more votes.

3. When the contest ends the user/users who receive the most votes, shares or take the most creative photo win the prize set by the business.

Page 10: Daily Hundred for Business

The Daily Hundred Client Portal

Live Photo Ticker !View photo submissions in real time while seeing who submitted them. !!!!!Data Visualization !Monitor and analyze your Daily Hundred campaigns by keeping track of actions, shares, votes and views.

Top Participants !View the most active and influential campaign participants in one easy view.

Dashboard

Page 11: Daily Hundred for Business

The Daily Hundred Client Portal

View Entries !Take a bird’s eye view of all your campaign submissions and filter submissions by date, # of shares, # of votes and # of votes. !!!Entry Stats !View the number of votes, shares and views for each submission.

Switch Actions !Along with viewing the stats for each photo submission, you can also view all of the shoutouts along with their corresponding analytics. See how many times each user’s share on Twitter was favorited and retweeted. Also see how many times each user’s share on Facebook was liked and reshared.

Actions

Page 12: Daily Hundred for Business

The Daily Hundred Client Portal

View Participants !View all campaign participants on one screen and understand which participants are most influential and effective at promoting your brand. !!!Contact Users !Easily contact your most influential fans via email.

Winners Only !Just like on the Entries Page we allow you to view just contest winners in order to easily view and connect with your most influential users.

Participants

Page 13: Daily Hundred for Business

The Daily Hundred Client PortalCreating a Campaign

•Upload Banner Image !

•Create Campaign Title !

•Set Description !

•Set Campaign Location !

•Pick Start Date !

•Add Additional Rules

Select prize types and ways to win the campaign

Page 14: Daily Hundred for Business

Why Us?Industry data and trends show why The Daily Hundred is the future of advertising.

Page 15: Daily Hundred for Business

There is currently a massive imbalance in mobile advertising as 10% of media is consumed on mobile devices, but only 1% of total ad spend is allocated to mobile. This same imbalance existed in the late 90s for the Internet. Traditional digital ad formats do not work on mobile given the small

screen. Thus businesses need to use new mobile-first advertising tools like The Daily Hundred in order to advertise effectively in the mobile world.

Why Us?We Are Mobile First

0%

13%

25%

38%

50%

Print Radio TV Internet Mobile

Time SpentAd Spend

Page 16: Daily Hundred for Business

Today’s consumer is smarter than ever and isn’t sold just because they saw your banner ad or TV commercial. In fact, 75% of people don’t accept advertisements as truth! This fact is why using The Daily Hundred is the right choice. By running a Daily Hundred contest you are

empowering your customers to become an extension of your marketing team. Having your customers advertise for you is important because...

Why Us?You’re Not Advertising. Your Customers Are!

TrustDon’t Trust

...90% of people believe brand recommendations from friends, which is over 2x as effective as newspaper, TV,

Internet or radio ads.

90%

10%

Page 17: Daily Hundred for Business

Why Us?$50 Daily Hundred Shoutout Campaign vs. $50 Facebook Boost Campaign

Page 18: Daily Hundred for Business

Groupon claims they help small business owners, but the data and customer testimonials tell a very different story. Here are just a few reasons why your business should not use Groupon or any other daily deal platform and instead use The Daily Hundred.

Why Us?Groupon vs. The Daily Hundred

• Groupon deals require a 50% discount and take 50% of the revenues. When all is said and done you are left with 25 cents for every dollar of sales.

• We don’t require discounting, which means we drive the right type of customers to your store instead of driving deal seekers who will never return.

• Groupon’s targeting algorithm will ensure that after your business offers a deal, your competition will be targeted to run the next Groupon and take your new traffic away.

• We don’t automate the sales process. Even if your competition runs a contest with us, it will not pull traffic away from you since we work to build real brand loyalty instead of attracting deal seekers with no allegiance to any one brand.

• With Groupon you are exposing your business to uncapped losses as the more successful the Groupon is, the more money your business loses. Not only does a successful Groupon increase losses, but it also increases lines and wait times. This can upset your loyal customers.

• We charge a set fee, which you can easily incorporate into your marketing budget. Every new customer that visits your business and participates in your contest will be adding value, not hurting your bottom line.

“We estimate that for every 100 Groupons a restaurant sells it will lose almost $1,200, while the average day spa loses about $2,250 on Groupon deals. If the deal goes “well” and sells 500 Groupons, the spa would lose about $11,250 while Groupon puts the same amount in the bank.” - Bill Bice CEO, SpaBoom/CoverBoom on cnbc.com/id/49092709

Page 19: Daily Hundred for Business

ResultsHere are some key facts and figures that demonstrate our success thus far.

Page 20: Daily Hundred for Business

Campaign #1

18% increase in sales

250 orders from our users

25% new customers

Gator Domino’s asked Daily Hundred users to take a picture of themselves trying their new deep

dish pizza.

Campaign #2

Gator Domino’s asked Daily Hundred users to like their Facebook page, post why they loved Gator Domino’s and

take a picture of their screen showing the like and post.

35% increase in likes

1,533% increase in people talking about Gator Domino’s

87 Facebook posts

Domino’s Campaign Results

Page 21: Daily Hundred for Business

Freddie Wehbe Domino’s Franchise Owner Runs 10 Domino’s in Florida

“I’ve never seen a one-day impact so powerful.” - Quote from article in The Independent Florida Alligator

Domino’s Campaign Results

Page 22: Daily Hundred for Business

10,000 users

4,000 photos submitted

30,000 votes cast

Frequency of Use

Sess

ions

0.0

1.5

3.0

4.5

6.0

Daily Weekly Monthly

Daily HundredAverage Lifestyle App

Platform Activity

Stats for newly launched Instant Reward product (4 weeks since launch)

1,500 shoutouts

2,000 rewards earned

$37,000 earned by users

Page 23: Daily Hundred for Business

3/46 for “brand loyalty”

App Store Rankings

5/73 for “earn cash”

13/1,177 for “contests”

26/2,188 for “cash”

52/310 for “prizes”

112/2,015 for “rewards”

Our Rank/Total Apps For Keyword

Page 24: Daily Hundred for Business

Daily Hundred CustomersSome of our favorite National and Local customers.

Page 25: Daily Hundred for Business

Pricing for Campaigns

Monthly Subscription Future PricingRun unlimited campaigns and gain full access to our client portal

for a set monthly fee.

We are working on a secondary pricing model where customers

can pay per action. This payment option will be available soon.

$199/month

Page 26: Daily Hundred for Business

Brand Ambassador Manager Play Book

Contact Us !260 South Osceola Ave. Suite 1406 Orlando, FL 32801 !Nick Haase Email: [email protected] Phone: 214-673-3067 !Maxwell Finn Email: [email protected] Phone: 609-664-6630

facebook.com/DailyHundred

twitter.com/thedaily100


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