•Price:- £1.50

•Broadsheet

•Highest selling British ‘quality’ paper

•Mostly a Conservative stance (61% of readers support Conservative Party)

Ownership - Beginning

•The Daily Telegraph was established on 29 June 1855 by Colonel Arthur B. Sleigh who used it as a platform to campaign against the Duke of Cambridge becoming commander-in-chief of the British army. He controlled it only briefly before selling it to his printer, Joseph Moses Levy, father of the first Baron Burnham. Levy appointed his sons as editors and relaunched the paper on 17 September. He soon reduced the price of the paper to a penny. Within twelve months the new paper was outselling The Times.

Ownership - Recent• Telegraph Media Group Limited, previously known as

Telegraph Group Limited. Executives include Mr William Lewis, also chief editor of Sunday Telegraph and Daily Telegraph.

• TMG is a wholly owned subsidiary of Press Holdings Limited, who also own magazines such as Apollo, The Spectator and the Spectator Business. Other papers owned are Weekly, Daily and Sunday Telegraph.

• Press holdings is owned by the Barclay Brothers, who also own Shop Direct Group, which is a merger between Littlewoods and Shop Direct.

Key Demographics

•News and sport on the go

•Weekend families

•Good housekeepers

•Broadsheet Traditionalists

•Modern Metropolitans

•Wealthy Achievers

The Daily TelegraphThe Daily Telegraph is Britain’s best-selling quality daily newspaper

It is read by 2,060,000 adults every day. This is 329,000 more than its nearest competitor 78% read almost always

72% read no other quality daily or mid market newspaper 1,199,000 readers are affluent AB adults. That’s 106,000 more than our nearest competitor

56% are men

The Sunday TelegraphThe Sunday Telegraph is read by 1,744,000 adults every week

77% read almost always 64% read no other quality Sunday or mid market newspaper

1,516,000 of its readers are affluent ABC1 adults 1,048,000 of its readers are affluent AB adults

54% are men

TCUKTCUK is the UK’s fastest growing quality newspaper website

It has 22 million unique users a month globally. 126% up year-on-year It has 6.3 million unique users a month in the UK. 71% up year-on-year

It receives 40.8 million visits a month from global users. 113% up year-on-year It receives 14.7 million visits a month from UK users. 92% up year-on-year

It delivers 158 million page views a month to global users. 60% up year-on-year It delivers 83 million page views a month to UK users. 42% up year-on-year

7 mins 40 secs is the average time spent per visit from global users 9 mins 22 secs is the average time spent per visit from UK users

Northern and Shell

Printing and Distribution

Titles owned by N&S