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Daily Titan Media Kit 2012-2013

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This is the Daily Titan's media kit for the Fall 2012 and Spring 2013 semester
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Page 1: Daily Titan Media Kit 2012-2013

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Page 2: Daily Titan Media Kit 2012-2013

The Daily Titan, the official newspaper of Cali-fornia State University, Fullerton, welcomes you to the 2012-2013 school year. Advertising with the Daily Titan gives you a unique op-portunity to introduce yourself to over 40,000 students, faculty and staff, thereby establish-ing a permanent long-term connection. So please accept our invitation to put a face to your name and see what we have to offer!

AwArds

About the DAily titAn

BEST COLLEGE NEWSPAPER OF THE YEAR

Awarded by the College Newspaper Business &

Advertising Managers Inc., 2008 Convention

BEST SALES PROMOTION MATERIALS Awarded by the California

College Media Association, 2010 Contest

BEST SPECIAL SECTION OF THE YEARAwarded by the College Newspaper Business &

Advertising Managers Inc., 2010 Convention

BEST OF CATEGORY DISPLAY AD

BLACK & WHITE Awarded by the College Newspaper Business &

Advertising Managers Inc., 2012 Convention

BestCollege

Newspaper

BestSpecial Section

BestDisplay

Ad

BestSales

Materials

Page 3: Daily Titan Media Kit 2012-2013

Contents

Demographics Get an inside look on Fullerton’s student body and their response to advertising

1 9

Publication DatesDaily IssueWeeklong IssuesSpecial Sections

1 5

Ad information & Rates0 305 Local / National07 Front Page / Religious08 Classifieds09 Special Sections

11 Adrax / Inserts13 Online Advertising14 Social Media

PoliciesRules and guidelines

2 3

Page 4: Daily Titan Media Kit 2012-2013

when times Are good, you should Advertise. when times Are bAd, you must Advertise.

- American business media

Page 5: Daily Titan Media Kit 2012-2013

rAtes

Page 6: Daily Titan Media Kit 2012-2013

5

H

V H

(12.5” x 5.25”)6 col. x 5.25”1/4 Page

(12.5” x 10.5”)6 col. x 10.5”Half Page

(6.167” x 21”)3 col. x 21”

Half Page

(12.5” x 16”)6 col. x 16”3/4 Page

(12.5” x 21”)6 col. x 21”

Full Page

AD SIZES

loCAl & nAtionAl

(6.167” x 10.5”)3 col. x 10.5”1/4 Page

(8.278” x 4”)4 col. x 4”

16 total col. in.

1/8 Page

HV HV

16 total col. in.31.5 total col. in.31.5 total col. in.

63 total col. in.63 total col. in.96 total col. in.126 total col. in.

(4.056” x 8”)2 col. x 8”1/8 Page

Page 7: Daily Titan Media Kit 2012-2013

6

DISPLAY RATES All rate figures are per column inch, net and noncommissionable.

Total Col.SIZES Inches 4” 2 col. x 2” $35.40 $33.60 $39.206” 2 col. x 3” $53.10 $50.45 $58.808” 2 col. x 4” $70.80 $67.25 $78.4010” 2 col. x 5” $88.50 $84.05 $98.0012” 2 col. x 6” $106.20 $100.85 $117.6020” 4 col. x 5” $177.00 $168.15 $196.00

MODULAR SIZES1/8 pg H 4 col. x 4” $141.60 $134.50 $156.801/8 pg V 2 col. x 8” $141.60 $134.50 $156.801/4 pg H 6 col. x 5.25” $278.77 $264.80 $308.701/4 pg V 3 col. x 10.5” $278.77 $264.80 $308.701/2 pg H 6 col. x 10.5” $557.55 $529.65 $617.401/2 pg V 3 col. x 21” $557.55 $529.65 $617.403/4 pg 6 col. x 16” $849.60 $807.10 $940.80Full pg 6 col. x 21” $1,115.10 $1059.30 $1,234.80

*National payment policy is the same as local rates.*All National ads must be prepaid.

LOCAL RATE

BILLED

$8.85

PREPAID

5% discount $9.80

NATIONAL / AGENCY RATE*

SEMESTER FREQUENCY DISCOUNTS*

BILLED PREPAID4-8 issues: $8.40 $7.989-12 issues $7.97 $7.5713-16 issues $7.08 $6.73

*Prepaid is 5% off*Available for Local only

The more issues you advertise in, the lower your column inch rate.

PAYMENTAll ads must be prepaid.Accepted: Check, Cash, Discover Card, Master Card, Visa & American Express

Please make checks payable to: The Daily Titan

PROMOTIONS INFO Looking to get more involved with the Daily Titan and our promo-tions department? We continually host events and contests for our students and would love for you to get involved!

SAMPLE PROMOTIONS:

• Donate prizes for contests• Sponsor events• Having an event or promotion you want our readers to know about? We can help!

Please contact the Promotions Director at 657.278.4452 for more information!

COLOR One Spot Color plus black $150Two Spot Color plus black $300Full Color $600

Ask your Account Executive about color discounts.

Page 8: Daily Titan Media Kit 2012-2013

7

ReliGiouS DiReCtoRy

The Daily Titan Religious Directory publishes every Thursday and helps students locate the church of their choice. The time is crucial when a student moves away from home and is looking for a new comfort zone. Help them find their way.

YEARLY COST: $480The cost includes 32 weeks of in-print listings in the Religious Directory and 52 weeks of online listings at www.dailytitan.com.

SEMESTER COST: $280The cost includes 16 weeks of in-print listings in the Religious Directory and 52 weeks of online listings at www.dailytitan.com.

PRINT SPECIFICATIONS• 2” by 4” black and white• Ad design FREE of charge

*Space is limited.

fRont PAGe ADS

TRIANGLE AD 3 col. x 6” $562 per day

BOOKEND ADS1 col. x 8” $300 per day(2) 1 col. x 8” $500 per day

6 col. x 2” or 2 col. x 4”$375 per day

STANDARD

Page 9: Daily Titan Media Kit 2012-2013

8

ClASSifieDS

CLASSIFIEDS ADS*

One insertion, up to 20 words $5.50...each additional word $0.3912pt. headline $1.75

16pt. headline $2.50Border $5.50

WEEKLY4 insertions, up to 20 words $18.70…each additional word $1.0012pt. headline $5.95

16pt. headline $8.50Border $14.30

MONTHLY16 insertions, up to 20 words $60.00 …each additional word $2.6012pt. headline $20.25

16pt. headline $30.00Border $37.20

For online classified ads go to: http://dailytitan.campusave.com

*All ads must run on successive days.*No tearsheats provided for classified ads.*No refunds for partial cancellations.

SUDOKU ADS What better place to advertise than on the most popular page of the newspaper. The classified page houses our liner postings as well as inspirational quotes, crossword and Sudoku puzzles and horoscopes. This is the page that students will tear out and hang onto as they go from class to class and work on the puzzles. Sudoku advertising is unique in the sense that it is not a traditional ad. The Sudoku space is small but loud! Spaces are limited and fill up fast so reserve your space today!

SINGLE SUDOKU 2” x 4” ad size • $125 per week • $400 per month (save $100)

DOUBLE SUDOKU 2” x 8” ad size • $250 per week • $800 per month (save $200)

Page 10: Daily Titan Media Kit 2012-2013

9

SPeCiAl SeCtionS

SPECIAL SECTION PRICING Full page 10.25” x 12” $530.003/4 page V 8.1625” x 12” $397.003/4 page H 10.25” x 9” $397.001/2 page V 6.075” x 10” $265.001/2 page H 10.25” x 6” $265.001/4 page V 3.9875” x 7.5” $133.001/4 page H 8.1625” x 3.75” $133.001/4 page S 6.075” x 5” $133 .001/8 page V 1.9” x 7.5” $67.001/8 page H 8.1625” x 1.875” $67.001/8 page S 3.9875” x 3.75” $67.00 Full color- $300 Spot color- $75 V- Vertical H- Horizontal S- Square

ADVERTISE IN 6 sections- Save 20% and FREE COLOR5 sections- Save 20%4 sections- Save 15%3 sections- Save 10%2 sections- Save 5%

*Advertise in both our coupon books and save 10%.

The Daily Titan Special Sections provide a unique way to market to a college level audience. Each special section is designed to grab the student’s attention by highlighting themes that relate to their lifestyle. The Special sections are a great opportunity to introduce or reintroduce your business to the over 40,000 students, faculty and staff on campus.

BACK-TO-SCHOOL Publishes: 8/27 Deadline: 8/21One of the most popular guides that we have to kick off the school year for everyone back on campus! This weeklong issue allows an ample amount of readers in an extensive amount of time to be ex-posed to your ad and take note of your business. In this guide one can find a calendar of events, maps, student dining, extracurricular activities and more!

VIVA OC Publishes: 10/8 Deadline: 10/2This youthful entertainment guide correlates to every students desire to go out with their friends and entertain themselves! Plac-ing an ad in Viva OC will put your business on the prime map for students to utilize when trying to escape their every day realities.

COUPON BOOK Publishes: 11/13 & 3/25 Deadline: 11/6 & 3/19Our coupon books are a smashing success! If you purchase an ad in both coupon books, you will receive a 10% discount! These books are passed out for the entire week by our guerilla marketing street team and inserted into that Monday’s issue! *$250 each book

CRAVE Publishes: 2/11 Deadline: 2/5Crave is the go to source for students and faculty here on campus who are constantly looking for places to drink, dine, and enjoy good company. Placing an ad in Crave can also amplify your business opportunities on Valentine’s Day!

GRADUATION GUIDE Publishes: 5/20 Deadline: 5/14Our Graduation Guide is the Daily Titan’s last farewell to our stu-dents and faculty! This weeklong issue is placed within the paper and is passed out at the graduation ceremonies to students, faculty, family members, and friends. Many businesses and on-campus organizations utilize this to congratulate students with a message or discount.

COVER SPONSORSHIPEach Special Section has space for 1 sponsor at a cost of $1500.

• Front-page mention; “Special Section” brought to you by “Your logo”• Back Page ad: Full Page, Full Color• Social Media Advertising during time of special section• Special Promo’s leading up to the special section

Page 11: Daily Titan Media Kit 2012-2013

1 0

AD SIZES

S

H

H H

H

V

(6.075” x 10”) 3 col. x 10”

(10.25” x 9”)5 col. x 9”

(10.25” x 12”)5 col. x 12”

4 col. x 3.75”(8.1625” x 3.75”)

4 col. x 1.875”(8.1625” x 1.875”)

Half Page3/4 PageFull Page

V

(8.1625” x 12”)4 col. x 11.5”3/4 Page

V

(3.9875” x 7.5”)2 col. x 7.5”1/4 Page

5 col. x 6”(10.25” x 6”)

Half Page4 col. x 7.5”

(8.1625” x 7.5”)

Half Page 1/4 Page

S

3 col. x 5”(6.075” x 5”)

1/4 Page

V

1 col. x 7.5”(1.9” x 7.5”)

1/8 Page 1/8 Page 1/8 Page2 col. x 3.75”

(3.9875” x 3.75 ”)

HHV

Page 12: Daily Titan Media Kit 2012-2013

COLLEGE PARK

ENGINEERING &COMPUTER

SCIENCE

CORPORATIONYARD

HOUSINGOFFICE

STUDENTHOUSING

RUBY

GER

ON

TOLO

GY

CEN

TER

RESIDENCEHALL

MARRIOTHOTEL

BECKERAMPHITHEATER

ARTS DRIVE

VISITORS WAY

GYMNASIUM DRIVE

CORPORATION DRIVE

WES

T CA

MPU

S D

RIVE

STUDENT HEALTH &

COUNSELINGCENTER

EDUCATIONCLASSROOM

MIHAYLO HALL

TITAN GYMNASIUM

KINESIOLOGY & HEALTH SCIENCE

TITANHOUSE

CARL’SJR.

G.ALUMNIHOUSE

DAN BLACK HALLNUTWOOD PARKINGSTRUCTURE

C PARKING

F PARKING E PARKING

I PARKING

MCCARTHY HALL

UNIVERSITYHALL

LANGSFORDHALL

HUMANITIES-SOCIAL

SCIENCES

VISUAL ARTS CLAYESPERFORMINGARTS CENTER

FULLERTON ARBORETUM

COMMONS

QUAD

TITAN STUDENT UNION

STUDENT REC CENTER

TITAN SPORTSCOMPLEX

A PARKING

TITAN SHOPS

GOODWINFIELD

ANDERSONFIELD

STAT

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LLEG

EPA

RKIN

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PARK

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&TR

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DRI

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LIBR

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DOROTHYLANE

W. CAMPUSDRIVE

TITA

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Page 13: Daily Titan Media Kit 2012-2013

COLLEGE PARK

ENGINEERING &COMPUTER

SCIENCE

CORPORATIONYARD

HOUSINGOFFICE

STUDENTHOUSING

RUBY

GER

ON

TOLO

GY

CEN

TER

RESIDENCEHALL

MARRIOTHOTEL

BECKERAMPHITHEATER

ARTS DRIVE

VISITORS WAY

GYMNASIUM DRIVE

CORPORATION DRIVE

WES

T CA

MPU

S D

RIVE

STUDENT HEALTH &

COUNSELINGCENTER

EDUCATIONCLASSROOM

MIHAYLO HALL

TITAN GYMNASIUM

KINESIOLOGY & HEALTH SCIENCE

TITANHOUSE

CARL’SJR.

G.ALUMNIHOUSE

DAN BLACK HALLNUTWOOD PARKINGSTRUCTURE

C PARKING

F PARKING E PARKING

I PARKING

MCCARTHY HALL

UNIVERSITYHALL

LANGSFORDHALL

HUMANITIES-SOCIAL

SCIENCES

VISUAL ARTS CLAYESPERFORMINGARTS CENTER

FULLERTON ARBORETUM

COMMONS

QUAD

TITAN STUDENT UNION

STUDENT REC CENTER

TITAN SPORTSCOMPLEX

A PARKING

TITAN SHOPS

GOODWINFIELD

ANDERSONFIELD

STAT

E CO

LLEG

EPA

RKIN

G

STRU

CTU

RE

CON

STRU

CTI

ON

PARK

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&TR

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SPO

RTO

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MO

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1 2

ADRAx *

Adrax is a large billboard style advertisement placed on the actual Daily Titan newsstand. The Adrax advertising option will put your business out on campus where not only do the newspaper readers get to see your ad but everyone who walks by will see it as well!

Placed in high traffic locations all over campus.

AD SPECIFICATIONS17” x 21” FULL COLOR GLOSSY

COST$325 per month per locationPurchase 2 months - Save 5%Purchase 3 months - Save 10%Purchase 4 months - Save 15%Purchase 5+ months - Save 20% *Allow 30 days for production

A minimum of 4,500 inserts must be preprinted and sent to: Gardena Valley News Inc.15005 S. Vermont Ave.Gardena, CA 90247310.329.6351

*Must arrive 5 days prior to insertion.

inSeRtS*

Already have flyers? Inserts are the way to go!

UNITS CPM COST

1-4 $55.00 $247.505-8 $83.00 $373.509-12 $110.00 $495.0013-16 $138.00 $621.0017-20 $165.00 $742.0021-24 $193.00 $868.5025-28 $220.00 $990.0029-32 $248.00 $1,116.0033-36 $275.00 $1,237.5037-40 $303.00 $1,363.5041-44 $330.00 $1,485.0045-48 $358.00 $1,611.0051-52 $385.00 $1,732.0055-56 $440.00 $1980.00

Page 14: Daily Titan Media Kit 2012-2013

1 3

online ADVeRtiSinG

ONLINE AD SIZES *ONLINE INFORMATION • 33,000 unique visitors a month• Over 1,000,000 page views a year• All online ads can link to a website or landing page

*20% off for all customers who have contracts with us for display ads. *Ask about our bundling discounts!

$75 Text Link

*Cost per month * +10% for Rich Media * +20% for Pop up Ads

$100 Button (125 x 125)

$200 Full Banner (468 x 60)

$250 Medium Box (300 x 250)

$300 Leaderboard (728 x 90)

Page 15: Daily Titan Media Kit 2012-2013

1 4

SoCiAl MeDiA

ABOUT SOCIAL MEDIA • May only be added to existing advertising schedule. • One business per day per social media platform, book now to reserve your space!

• Give us the information you want to give the students and we can create the conversation.

• Purchase by semester and schedule dates at time of contract.

*16 weeks per semester. *Facebook and Twitter can not be scheduled on the same day.

FALL 2012 SPRING 2013 Feb. 11 12 posts (6 Twitter, 6 Facebook) $350 Mar. 4 10 posts (5 Twitter, 5 Facebook) $300 Mar. 25 8 posts (4 Twitter, 4 Facebook) $250 Apr. 15 6 posts (3 Twitter, 3 Facebook) $200 May 6 4 posts (2 Twitter, 2 Facebook) $150

Purchase by:

Sept. 10 12 posts (6 Twitter, 6 Facebook) $350 Oct. 1 10 posts (5 Twitter, 5 Facebook) $300 Oct. 22 8 posts (4 Twitter, 4 Facebook) $250 Nov. 12 6 posts (3 Twitter, 3 Facebook) $200 Dec. 3 4 posts (2 Twitter, 2 Facebook) $150

Purchase by:

Get in the conversation

FACEBOOK & TWITTER Social Media Advertising provides a unique opportunity to tap into the vibrant world of college social media. The Daily Titan has taken on the task of finding a balance between being “friends” with our followers and giving unmatched opportunity for our advertis-ing clients to reach our readers where they “live.” Join us in this social media experiment and put your business in a conversation with the students, staff and faculty at CSUF!

AVAILABILITY *

thedailytitan

Page 16: Daily Titan Media Kit 2012-2013

nothing exCept the mint CAn mAke money without Advertising.

- thomas b. macaulay british Poet

Page 17: Daily Titan Media Kit 2012-2013

CAlendAr

Page 18: Daily Titan Media Kit 2012-2013

PubliCAtion CAlenDAR

Page 19: Daily Titan Media Kit 2012-2013

legend

Daily Issues

Weeklong Issues

Special Issues

special issues

BACK-TO-SCHOOLVIVA OCCOUPON BOOKCRAVECOUPON BOOKGRADUATION GUIDE

8/2 7

1 0/ 8

1 1/ 1 3

2/ 1 1

3/2 5

5/2 0

Page 20: Daily Titan Media Kit 2012-2013

Advertising is totAlly unneCessAry. unless you hope to mAke money.

- Jef i. riChArds board of Directors of the Advertising educational foundation

Page 21: Daily Titan Media Kit 2012-2013

demogrAphiCs

Page 22: Daily Titan Media Kit 2012-2013

2 1

FULLERTON

STUDENT BODY50% Students respond to advertising.

50% Respond to one advertisement daily80% Notice display advertisments

80% Notice Repeat advertisements

70% Take action in response to advertisments

78% Use coupons or promo codes

71% Read school publications for News and Entertainment

We are a comprehensive, regional university with a global outlook, located in Orange County, a technologically rich and culturally vibrant area of metropolitan Los Angeles. Our expertise and diversity serve as a distinctive resource and catalyst for partnerships with public and private organizations. We strive to be a center of activity essential to the intellectual, cultural and economic development of our region.

CSUF students Travel an average of 17.3 miles one way to campus.The typical length of commute is 30 minutes.

Think outside the box

ASIAN & PACIFIC ISLANDER7,806 21.6%

HISPANIC11,455 31.7%

AMERICAN INDIAN 106 0.3%

MULTIPLE RACE 1,145 3.2%

INTERNATIONAL1,611 4.5%

UNKNOWN 2,170 6.0%

WHITE10,90 30.2%

BLACK959 2.7%

2 22 2

Undergraduate

24,5 8 8Graduate

2,7 54

Average ExpenditurePer Student

$1 2,5 9 6Yearly Buying Income$3 0 2,7 0 0,0 0 0

ADVERTISING

ONE-PAGE 2-COLOR

FRACTIONAL

ONE-PAGE BLACK & WHITE

ONE-PAGE 3-4 COLOR

23%

75%

32%

34%

43%

BLACK & WHITE SPREADS

4-COLOR SPREAD ADS

42%

54%

How Print Adver�sing Readership Is Influenced By Ad Size & Color:

Advertising Readership increasing with size & the use of color

Total Ads Studied = 65,752Source: Quirk Marketing Research Media

ETHNICITY

57.3%WOMEN

42.7%MEN

STUDENT RESPONSE

Average Student Age

Page 23: Daily Titan Media Kit 2012-2013

2 2

FULLERTON

STUDENT BODY50% Students respond to advertising.

50% Respond to one advertisement daily80% Notice display advertisments

80% Notice Repeat advertisements

70% Take action in response to advertisments

78% Use coupons or promo codes

71% Read school publications for News and Entertainment

We are a comprehensive, regional university with a global outlook, located in Orange County, a technologically rich and culturally vibrant area of metropolitan Los Angeles. Our expertise and diversity serve as a distinctive resource and catalyst for partnerships with public and private organizations. We strive to be a center of activity essential to the intellectual, cultural and economic development of our region.

CSUF students Travel an average of 17.3 miles one way to campus.The typical length of commute is 30 minutes.

Think outside the box

ASIAN & PACIFIC ISLANDER7,806 21.6%

HISPANIC11,455 31.7%

AMERICAN INDIAN 106 0.3%

MULTIPLE RACE 1,145 3.2%

INTERNATIONAL1,611 4.5%

UNKNOWN 2,170 6.0%

WHITE10,90 30.2%

BLACK959 2.7%

2 22 2

Undergraduate

24,5 8 8Graduate

2,7 54

Average ExpenditurePer Student

$1 2,5 9 6Yearly Buying Income$3 0 2,7 0 0,0 0 0

ADVERTISING

ONE-PAGE 2-COLOR

FRACTIONAL

ONE-PAGE BLACK & WHITE

ONE-PAGE 3-4 COLOR

23%

75%

32%

34%

43%

BLACK & WHITE SPREADS

4-COLOR SPREAD ADS

42%

54%

How Print Adver�sing Readership Is Influenced By Ad Size & Color:

Advertising Readership increasing with size & the use of color

Total Ads Studied = 65,752Source: Quirk Marketing Research Media

ETHNICITY

57.3%WOMEN

42.7%MEN

STUDENT RESPONSE

Average Student Age

Page 24: Daily Titan Media Kit 2012-2013

mAny A smAll thing hAs been mAde lArge by the right kind of Advertising.

- mArk twAin

Page 25: Daily Titan Media Kit 2012-2013

poliCies

Page 26: Daily Titan Media Kit 2012-2013

PoliCieS

AD PLACEMENT Advertising may be placed at the Daily Titan offices at the College Park Building, 2600 E. Nutwood Ave. Suite 660, Fullerton, California, 92831-3110. Ads may be placed by mail by forwarding the ad and proper payment to this address. Advertising materials may be sent by fax (657) 278-2702 (instructions, text or rough lay- outs only; fax quality does not allow logos, photos or layouts to be used in an ad). Ad information may be e-mailed to: [email protected]. No advertising materials will be returned unless accompanied by specific instructions. All advertising is subject to acceptance by the Daily Titan, which reserves the right to reject copy at its sole discretion at any time prior to publication. The Daily Titan will not knowingly publish advertisements, which discriminate on the basis of race, color, sex, sexual orientation, religion, national origin, ancestry or physical or mental handicap. The Daily Titan will make all reasonable effort to see that advertising is published as accepted, and that pre-printed inserts are distributed as ordered. However, the Daily Titan will not be responsible for any consequential damages resulting from failure to do so. The advertiser and / or agency agrees to assume full and complete responsibility and liability for the content (including text representations, illustrations, and copyrights) of any advertisements placed in the Daily Titan. Specific placement is neither sold nor guaranteed, but may be requested.

RATES & CONTRACTSAll rates are net and noncommissionable. Advertisers without contract will be charged the open rate. A contract must be signed with the Daily Titan to receive frequen-cy or other special discounts. A frequency contract shall become effective only upon the approval of the Business Manager. If an advertiser fails to order instructions and furnish copy for space as agreed in the contract, the advertiser will be billed a “short rate” equal to the difference between the contract rate and the approp-riate earned rate for the ads actually run.

ERRORS & ADJUSTMENTSThe advertiser must notify the account executive of any error or omission within seven working days of the advertiser’s ad publication to be eligible for a makegood. The Daily Titan’s liability, if any, will not exceed the original cost of the incorrect advertisement. Credit will be given for the first incorrect insertion only. The original copy and instructions must be clear and legible. The Daily Titan is not responsible for incorrect copy submitted by the client. Adjustments will be based on the percentage the error detracts from the effectiveness of the total advertising message, as determined by the Advertising Sales Manager or Business Manager. Our liability does not extend to advertisements which do not appear, or for errors in ads submitted after deadline or after proof has been approved. Display/Classified Display: Ad insertion and payment must be completed by noon, three working days prior to the publication date. All advertising canceled after deadline for publication is subject to a service charge up to 2/3 the cost.

DEADLINES & CANCELLATIONS All advertising canceled after deadline for publication is subject to a service charge up tp 2/3 the cost of the ad. Classified Line: Ad text, insertion and payment must be completed by noon two working days prior to publication. All ad changes and cancellations must be made before the advertising deadlines. No refunds will be offered after the first insertion deadline.

The Daily Titan is responsible for the first incorrect ad insertion only. It is the advertiser’s responsibility to proofread the ad on the first day of publication. If an error should appear in the ad, the advertiser must notify the Daily Titan by noon of that day in order to receive a one-day ad extension with the correction made. Minor typographical errors do not qualify for a refund.

PAYMENT TERMSAll advertising rates for the CSUF Daily Titan quoted herein are net 10 days; no commissions are allowed. Payment in advance is required from all advertisers until credit has been established. Advertisers with approved credit will be invoiced upon publication.

One tearsheet per ad insertion will be sent with invoice. Payment is due upon receipt of the invoice.

A monthly 1.5% service charge will be added to accounts 30 days delinquent. Accepted forms of payment are cash, check and Visa, MasterCard, DiscoverCard and American Express credit cards. There is a $10.00 charge for returned checks.

Classified ads placed through the mail should be addressed to “Classified”. Please include ad copy and payment in check or money order. Allow five additional days for campus mail delay.

2 5

Page 27: Daily Titan Media Kit 2012-2013

2 6

PRODUCTION & CREATIVE SERVICESThe Daily Titan ad production team can do it all! From logo design, effective copy, clean and professional art to complete ad campaigns: creative services are easily accessible and complimentary.

If you would like to benefit from these services, please inquire with your account executive. The Daily Titan Production department provides basic ad typesetting, layout, and design at no extra charge. In cases where advertisements require excessive work, the client may be charged additional production charges.

MECHANICS & CAMERA CHARGES• The Daily Titan is a standard (broadsheet) newspaper and is printed by the offset process.

• For screens and halftones, a 70-line screen is preferred. 85-line screen is acceptable.

• Each spot color (in addition to black) $150.00.• All advertisements 18” or more in height will be charged for the full 21” height.

• Ads must be supplied through one of the following formats:• PDF files are preferred (no changes can be made) - EPS, TIFF files are acceptable - Apple Macintosh Formats 1. CDs. 2. Adobe Illustrator (CS5 or less), Adobe InDesign (CS5 or less) or Adobe Photoshop (CS5 or less). 3. ALL fonts, artwork and related items MUST be included.

• Ads submitted by e-mail must be compressed.

Page 28: Daily Titan Media Kit 2012-2013

CONTACT INFORMATIONRobert Sage

Faculty Advisor & Business Manager

(657) [email protected]

Amanda FessendenDirector of Advertising

(657) [email protected]

Jerry Kou

National Sales Executive & Promotions Director

(657) [email protected]

Kimiya EnshaianAssistant Advertising Director

(949) [email protected]

Tiffany LeProduction Manager

(949) [email protected]

Phone (657) 278-3373Fax (657) 278-2702

www.dailytitan.com

College Park Building 2600 E. Nutwood Ave.Suite 660 Fullerton, Cal 92831-3110


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