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dailyfeats presentation with Veer Gidwaney

Date post: 13-Jan-2015
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Page 1: dailyfeats presentation with Veer Gidwaney
Page 2: dailyfeats presentation with Veer Gidwaney

We’re in the business of

helping people take small steps

for big change

Page 3: dailyfeats presentation with Veer Gidwaney

A Bit About Me

Veer Gidwaney, CEO

Immigrant parents from India and UK

Grew up in Canada, mainly Edmonton

Dropped out of Business School at Western Ontario

Co-Founder and CEO of Control-F1Venture backed, ~40 employees, ~100 customers

Acquired by CA, Inc.

E&Y Entrepreneur of the Year Finalist, Maclean’s Magazine ‘Top 25 Under 30’

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The Challenges• Threaten the foundations of our society• At stake is our health, our wealth, our emotional wellbeing,

the strength of our families and communities

Our Beliefs• Behavior change starts with small acts• To create big change, to make a movement, organizations

that touch the masses every single day need to get involved

The Challenges and Our Beliefs

Page 10: dailyfeats presentation with Veer Gidwaney

DailyFeats’ MissionTo help people live better

Page 11: dailyfeats presentation with Veer Gidwaney

DailyFeats’ VisionA world where people reach their potential every day

Page 12: dailyfeats presentation with Veer Gidwaney

DailyFeats’ VisionA world where people reach their potential every day

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DailyFeats’ VisionA world where people reach their potential every day

Page 14: dailyfeats presentation with Veer Gidwaney

There are hundreds of positive actions to check in

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Your Life Score helps you track your progress

Page 16: dailyfeats presentation with Veer Gidwaney

Challenges motivate you to do more good

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There are multiple ways to check in

Mobile Web & AppsEmailWeb SMS Foursquare

API

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2 PTS3 PTS5 PTS

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

50-Point Week

2 PTS10 PTS

You can earn points for doing good

1 PT

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Members earn rewards for taking positive actions

Over 100,000 local rewardsavailable for redemption

50 points / week = ~$200 of value per year

Fitness studiosParks

MuseumsBowling alleys

Local restaurants

Page 20: dailyfeats presentation with Veer Gidwaney

Coalition Strategy

• Developing a coalition of like-minded partners who want to associate their brands with people living healthier and happier lives

• Sponsor feats that align with their brand purpose

• Promote and market their sponsored feats to customers and supporters

• Offer rewards that drive measurable ROI

Page 21: dailyfeats presentation with Veer Gidwaney

Branded Feats - Retailer

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Branded Feats – Service Provider

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Partners Secured

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Economics and Pricing Dynamics

• Sponsorship Fee: $150,000 per year

• Membership Fee: $0.03 per member per year

• Rewards Fee: $0.10 per reward redeemed

Page 25: dailyfeats presentation with Veer Gidwaney

Marketing Strategy

• Optimize the product to encourage sharing and virality

• Collaborate with partners to integrate DailyFeats into existing and new marketing programs and campaigns, using digital media, traditional approaches and PR

• State by state neighborhood program to engage local influencers, community organizers and leaders in politics and faith to spread the word about DailyFeats, including with local press

Page 26: dailyfeats presentation with Veer Gidwaney

Value for Members

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Value for Members

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Value for Members

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Advice

Big Vision

Top Notch Team

Mentors

True North Alignment

Page 30: dailyfeats presentation with Veer Gidwaney

True North

• We plan to do this to a scale whereby as many people as possible reach the maximum potential of their day, every day.

DailyFeats' mission is to spur positive actions in people.

• We will always conduct ourselves as a business with positivity, openness, and objectivity.

We are committed to well-being.

• We ask for them to participate in a relationship of mutual honesty and respect with us.

We trust our members.

• The goal of all our partnerships is both to grow our business and to create good in the world.

We seek partnerships where our missions are aligned.

• We work openly, honestly, and with understanding; everyone contributes to the goal of making DailyFeats better.

Our team is a collective.

Page 31: dailyfeats presentation with Veer Gidwaney

THANK YOU


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