AVENIR NEXT CONDENSED

DAIRY REIMAGINEDA RESOURCE GUIDE BOOK

ACTIVATINGDAIRYDEPARTMENT IDEASConsumers want a closer relationship with farmers and they

want to know more about the products they buy, including:

• Nutrition and Ingredients

• Fresh and Local Sourcing

• Traceability and Processing

Providing this information allows retailers to meet consumer

demands while creating a memorable shopping experience.

With a more engaging and inspirational dairy department,

retailers can slow down customers and drive dairy sales.

CONNECTING CUSTOMERS TO THE FARMERS

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HOW THIS DAIRY RESOURCE GUIDE BOOK WORKS

OBJECTIVEThe objective of this Resource Guide Book is to provide retailers with “actionable, sales

driving ideas” that can be implemented in store: today, tomorrow, and in the future.

ORGANIZATIONThis book is organized in three sections that range from ‘simple and easy-to-do’ to ‘more

complex’ projects that require more planning.

SECTION 1

POINT OF SALESimple ideas that are less

expensive, easy to do, and

quick to change out at

store level

SECTION 2

PRODUCT SHOWCASEInspired ideas that are

more involved, requiring

more planning and

ongoing maintenance

SECTION 3

THE BIG SPLASHComplex ideas that are

more time consuming and

costly, requiring support

from others on the team

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POINTOFSALE

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In-store images and messaging are important

components of the overall shopping experience.

The information that is shared with the customer is

as important as the ‘look and feel’ of the sign itself.

DEPARTMENT SIGNAGE

FLOOR GRAPHICS AND WOBBLERS

STATIC COOLER SIGNS

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WALL GRAPHICS AND COOLER HEADER SIGNAGE

BLADE SIGNS

Section 1: Point of Sale

Logo Here

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OVERHEAD SIGNAGESection 1: Point of Sale

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INSPIRE INFORM

• Fresh & Local Milk

• Local Farm Stories

• Product Nutrition

• Healthy Recipes

• Product Pairings

&

COOLER SIGNAGESection 1: Point of Sale

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COOLER AND AISLE BLADE SIGNS

FLOOR GRAPHICS AND WALL SIGNS

COOLER AND CASE HEADERS

FUEL YOUR DAY

BRANDED SIGNAGESection 1: Point of Sale

Logo

Here

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COOLER CLINGS MOUNTED TO TOP OF DOOR

SEGMENTATION SIGNAGESection 1: Point of Sale

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COOLER AND AISLE BLADE SIGNS

INSPIRATIONAL SIGNAGESection 1: Point of Sale

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COOLER AND AISLE BLADE SIGNS

INFORMATIONAL SIGNAGESection 1: Point of Sale

Easily reach shoppers via their mobile device:

Introduce Family Farmers

Communicate the Importance of Animal Care

Share ‘Life on the Farm’ Videos

Provide Nutritional and Ingredient Information

Inspire with Dairy Recipes and Menus

Connect to your Social Media Sites and Apps

Deliver Coupons and Promotions

Launch and Award Sweepstakes

Send Recall and Expiration Date Notices

PLACE QR CODE ANYWHERE – TO ENGAGE WITH YOUR SHOPPER12

DIGITAL MESSAGINGSection 1: Point of Sale

PLACE QR CODE ON SIGNAGE

PLACE QR CODE ON PRIVATE LABEL PRODUCTS

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DIGITAL MESSAGINGSection 1: Point of Sale

wannaKNOWmore?

About Dairy Farmers

About Animal Care

Delicious Dairy Recipes

About Dairy Nutrition

Dairy Academy App

JUST SCAN HERE

Quick and easy way to deliver

any message to any customer

at any time

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DIGITAL DAIRY CHECKLIST

Dairy listed as department choice on website

Dairy landing page on website

Dairy page on weekly ad

Dairy featured pages in June

‘Dairy Is Local’ message

Video of local dairy farm

Dairy farm practices

Dairy cow care video

Dairy nutrition page

Dairy featured on recipe page

My Plate nutritional information

Commitment to fresh dairy

DIGITAL DAIRYSection 1: Point of Sale

By showcasing relevant product and merchandising

ideas throughout the store, it will be easier for

customers to shop the dairy department and select

items that are right for them.

DAIRYPRODUCTSHOWCASE

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SAMPLING STATIONSection 2: Dairy Product Showcase

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CROSS MERCHANDISINGSection 2: Dairy Product Showcase

FEATURED PRODUCT

MERCHANDISER

INFORMATIONAL

SIGNAGE

CROSS MERCHANDISE WITH NON-REFRIGERATED ITEMS

Mix promotional items in merchandisers

to offer all the ingredients for a recipe

and meal solution.

CROSS MERCHANDISINGDISPLAY UNITS

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SEGMENTATION SIGNAGE

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FRESH & LOCAL DAIRYSection 2: Dairy Product Showcase

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FUEL YOUR DAYSection 2: Dairy Product Showcase

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TARGET SPECIFIC NEEDSSection 2: Dairy Product Showcase

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GRAB-N-GO COOLER HEALTHY CHECKOUT COOLERPERMANENT END CAP

SECONDARY PLACEMENTSection 2: Dairy Product Showcase

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Feature

“Farm Life” videos

as well as

“How-to-Cook” videos

Feature

Recipes and Coupons

with interactive kiosk

VIDEOS AND KIOSKSSection 2: Dairy Product Showcase

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FROZEN NOVELTY MACHINESSection 2: Dairy Product Showcase

THEBIGSPLASHCreating a Big Splash in the dairy department

requires vision, passion and commitment that

will resonate with each customer:

• Create a memorable experience

• Inspire, Inform and Educate

• Connect with the local community

• Connect with local farmers

• A look to the future

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THE MILK BARSection 3: The Big Splash

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THE ICE CREAM PARLORSection 3: The Big Splash

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THE DAIRY BARNSection 3: The Big Splash

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THE FARM STORESection 3: The Big Splash

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THE BALL PARKSection 3: The Big Splash

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THE FUTURE STORESection 3: The Big Splash

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THE FUTURE STORESection 3: The Big Splash

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THE FUTURE STORESection 3: The Big Splash

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DAIRY DESTINATIONSSection 3: The Big Splash

SMOOTHIE BAR KIDDIE MILK DOOR

MILK & COOKIE BAR PARFAIT STATION

INSPIRE. INFORM. EDUCATE. Refresh your dairy department and create a memorable experience for your shopper.

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