Dakine Dec 2014 - May 2015 Brand Editorial Coverage

Total consumer impressions year to date: +34,951,252

December 2014 - May 2015 Brand EditorialWinter 15 Coverage- Snowboard Canada Ws Annual (50,000) - Outerwear, Accessories- Gear Institute (49,720) - Arc 34L Pack - MadeMan.com (1,200,602) - Heli Pro 20L Pack- Mountain Weekly News (49,000) - Heli Pro 20L Pack - Outdoor Sports Guide (40,000) - Fall Line Ski Bag - Transworld Business (152,772) - Outerwear Overview - ESPN X Games (6,119,439) - Heli Pro Pack, Baron Mitt - Revolt in Style (100,000) - Various Outerwear - NYC Pretty (118,511) - Ws Beanie - Mountain Weekly News (49,000) - Stance Driver - MadeMan.com (1,200,602) - Sentinel Glove - Outdoor Sports Guide (40,000) - Boot Locker, Freestyle Board Bag - Mountain Weekly News (49,000) - Airstream Jacket - Active Junky (300,000) - Mansfield Jacket - Active Junky (300,000) - Buckshot Flannel - Gear Genius (5,000) - Ws Riley Pant, Beacon Bib - Newschoolers (103,080) - Mansfield Jacket, Ledge Jacket - Newschoolers (103,080) - Various Outerwear - UtahOutside.com (unavailable) - Heli Pro II

Bike 15 Coverage- Decline Buyers Guide (40,000) - Various Apparel- Mountain Flyer (50,000) - Enduro Hip Pack- Mountain Flyer (50,000) - Mens Apparel- Mountain Flyer (50,000) - Ws Siren Short- Mountain Flyer (50,000) - Ws Apparel- Mountain Weekly News (49,000) - Ms Derail Short- Bike Magazine (45,273) - Hot Laps Pack- Bike Radar (2,500,000) - Hot Laps Pack- Backpacker (355,866) - Drafter 12L Pack- Pinkbike (1,654,314) - Concept Glove- The Active Times (107,980) - Nomad Hydration Pack- Decline (40,000) - Defender Glove, Pickup Pad- Mens Journal (762,053) - Amp 18L Pack

Surf 15 Coverage- Surfers Village (42,728) - Cyclone Pack- Revolt in Style Magazine (100,000) - Ms & Ws Swimwear- Boys Life Magazine (1,100,000) - Coiled Leashes- Outside Magazine Buyers Guide (691,305) - Ws Emalia Legging- Sports Illustrated Swimsuit Issue (3,021,065) - Ws Swimwear

Press Contact: Kate Gaeir [email protected] | 206.334.0863

Travel & Lifestyle 15 Coverage- Digital Trends (2,000,000) - Departure Travel Bag- Eat, Drink, Travel (unavailable)- Taos Collection- The Manual (66,985) - Various Packs and Bags- Organic Spa Magazine (75,817) - Piece & Co. series- Oxygen Magazine (174,197) - Ws EQ Bag- Grind TV (3,441,211) - Split Roller 65L- Powder.com (265,526)- Split Roller 65L- Fox Tech Take (unavailable) - Gemini Pack- Mens Journal (762,053) - Cannery Row, Jetty Pack, DLX Roller

Winter 16 Coverage- OR Show Daily Day 0 (28,000) - Heli Pro 20L, Smyth Jacket- OR Show Daily Day 3 (28,000) - Heli Pro 20L Pack- Freeskier.com (691,854) - Outerwear, Accessories- Fox 31 Denver (unavailable) - Outerwear, Travel Bags- Mountain Weekly News (49,000) - Arc Pack- Outdoor Insight (5,000) - Scout Glove- SIA Show Daily Day 1 (5,000) - Tundra Mitt- SIA Show Daily Day 2 (5,000) - Kids Accessories- SIA Show Daily Day 3 (5,000) - Heli Pack with POV Mount- SIA Guide (5,000) - Peter Line Interview- Transworld Business (152,772) - Peter Line Snapshot- Teton Gravity Research (451,724) - W16 Line Overview- OnTheSnow.com (363,114) - W16 Line Overview- WSGN Trend Analysis (352,047) - Various Packs, Bags- Textile Insight (10,501) - Outerwear, Gloves- Skiing Magazine (127,286) - POV Mount- SKI Magazine (96,157) - Ws Heli Pack- Mountain Weekly News (49,000) - Ws Heli Pro, Prospect Bib- TW Snowboarding Japan (unavailable) - Peter Line Interview- Huffington Post (4,528,566) - ABS Bag

Company News- The Board Press (unavailable) - Akimbo PR Hire- Malakye.com (213,246) - Akimbo PR Hire- SIA (37,390) - Akimbo PR Hire- SNEWS (26,919) - Akimbo PR Hire- Sportmondo (unavailable) - Akimbo PR Hire- Surfers Village (42,728) - Akimbo PR Hire- Transworld Business (152,772) - Dakine Bags

CLICK HERE TO SEE FULL STORY

http://mtnweekly.com/reviews/hiking-and-camping/backpack-review/dakine-heli-pro-20l-backpack-review


ONLINE

C O O

H a a

C A U HCHILEAN URBAN DHCHILEA

JUNE 2015 $8.99-USA $9.99-CAN

products & apparel

THE JERSEY The iXS Orcan DH jer-sey is made from an anti-wicking polyester fabric with mesh inserts for optimum performance and comfort. Also the jersey features a neck brace collar, integrated lens wipe material and comes in three different color ways.

Price: $75.95;Contact: ixs-sportsdivision.com

THE SHORTS The iXS Vigur DH Race shorts are lightweight and breathable with a Velcro button system and waistband fasteners you can adjust the fi t slightly to ensure they stay on your hips. Featuring two zip pockets and a mesh inner liner you can fi nd comfort and ease while shredding down your favorite run.

Price: $109.95; Contact: ixs-sportsdivision.com

THE SHOES Five Tens Kestrel shoe features a carbon-infused shank, weather resistant toe area. Thanks to the BOA snug closure design you can get your own custom fit. Five Ten claims it is your do anything mountain bike shoe, so whether you enduro, cross-country or downhill your feet will be safe.

Price: $180;Contact: fiveten.com

THE PADS Sliding on with com-fort and ease, Slytechs Knee-pro XT Kevlar pads barricade your knee from front to back. The kneecap is protected by Slytechs 2nd Skin XT foam that acts as a soft mould around your knee. If youre looking for a mini-malist knee guard for trail riding these are an excellent option.

Price: $64.95ea;Contact: conti-online.com

THE GLOVES Dakines Defender glove is equipped with a compos-ite reinforced knuckle defl ectors and D3O palm shock absorption. Another key feature is the touch screen compatible fi nger tips.

Price: $45; Contact: dakine.com

THE BAG For those who like to photograph their pedaling adven-tures Mindshift gear introduces their new Rotation180 Trail cam-era bag. Designed to fi t mirrorless cameras or compact dslrs ( D5300, t5i, etc.) it remains a lightweight bag with a 1.5 liter water reservoir and breathable mesh straps. The highlight of this bag is its super quick camera access.

Price: $179.99; Contact: mindshiftgear.com

THE LOCK The Quicklock padlock is an electronic padlock that you can setup through your phones bluetooth. Once you download the Quicklock app (iOS or Android) you can control the lock, keeps track of who opens the lock and when. You dont even need a phone, you can slap an NFC label on anything you want and with a simple pass in front of the lock it will pop open.

Price: $79; Contact: thequicklock.com

THE LIGHT From the mountains to the ocean Light and Motion have you covered with their new Sidekick Duo light specifi cally designed for Go Pro use. The light comes with mounting hardware and bolts up within seconds. Depending on what light setting you use it can last from one to four hours with a range of 400/600 lu-mens, you can be sure it will light your subject in harsh conditions.

Price: $150; Contact: lightandmotion.com

THE PAD The Dakine Pickup Pad comes in two sizes small and large (pictured). The pad is kept in place by three web cinch straps and comes with a felt fabric on the in-side so it wont tarnish your paintjob, while the seven frame mounts keep your rigs from damaging other bikes in transit.

Price: $120; Contact: dakine.com

THE CASE The ROKFORM Galaxy S4 Mountable case is designed out of high impact polycarbonate for a sleek fi t and essential grip points. Aside from protecting your phone, you can choose from multiple mounts to attach your phone too. Oh and did we mention its made in the US of A?

Price: $39.99; Contact: rokform.com

136

Take-charge toteVivid and sporty, Activysts Bold Active Bag is water-resistant and constructed from super-tough materials, and it has compartments for just about everything, including your shoes, water bottle, laptop and a yoga mat. $78, activyst.com

Killer capacity

Updated for sprin

g and available

in four dynamic

prints, Dakines

womens EQ Bag

offers ample

room (4,500 cub

ic inches worth),

an easy access U

-shaped open-

ing and a zipper

ed end pocket

that lets the bag

pack into itself

when not needed

.

$50, dakine.com

Considerate sackThe Go to Gym Bag by Athleta is aptly named. Not only

will its rugged construction weather any workout, but it

also features a shoe bag, yoga mat straps, a padded

pocket for laptops and even a removable accessory bag

for hot hair tools. $128, athleta.com

One tough tote

Made from swe

at-friendly,

durable coated

canvas and

polyurethane fa

bric, lulu-

lemons ultra-to

ugh Sweat and

Go Bag holds u

p to 50 pounds,

features quick a

ccess pockets

for all your gear,

and has a

wet/dry pocket

that separates

your stinky work

out clothes

from your street

wear.

$128, lululemon.

com

Pack play!

The hardest part

about hitting the

gym shouldnt be

organizing your

exercise gear. These

five bags make

packing for your

workout worry-free.

By Myatt Murphy, CSCS

Banish bacteria! To clean your gym bag, empty it and rub it down with a disinfectant wipe every once in a while.

Shaped for sweat

The super compact size of the

classic REI Balance Gym

Bag makes it locker-friendly. (

No more cramming!) It

also features a removable, wa

ter-resistant pouch for

postworkout clothes, fleece-li

ned slots for a phone and

a side bottle pocket for easy a

qua access. $60, rei.com

oxygenmag.com . april 201546

fitgear

FOR FULL COVERAGE CLICK HERE

For full video, please click here

PRSRTSTD

US POSTAGE

PAID

ITHACA, NY

PERMIT# 191

OUTDOORINSIGHTMAG.COM

February 2015

WINTERIS GOOD.Good For Gear, Gadgets, Apparel, Packs, Boots, Socks, Gloves, Base Layers, Jackets, Wearable Technology, Skin Care, Snowshoes, Trail Shoes, Skis. (see inside)

HOW TECHNOLOGy IS REDEFINING THE OuTDOOR ExPERIENCE

SHOW ISSUE

OIJF15 COVER IDEAS-03.indd 1 1/9/15 12:28 PM

COVER 4: 10.125 x 13 (STANDARD PUB SIZE) COVER 1: 9.875 x 13 FRONT GATEFOLD FLAP OUTSIDE: 9.75x13

OI GATEFOLD COVER - (6 PAGES)-01.indd 1 1/9/15 12:29 PM

24 Outdoor Insight February 2015 outdoorinsightmag.com

Warm, comfortable, touchscreen com-patible and offering great range of motion and dexterity. Thats the list of purchase criteria glove design-ers are working to meet for winter sports enthusiasts. Consumers are

always in search of a glove or mitten that will keep their hands warm and comfortable. The features that are vital to meet these needs include finding the right mix of insulation, weather protection and dexterity. The ability to mesh these components creates a solid design, says Joanna Tomasino, softgoods product category manager, Mammut North America

Meghan Martens, product manager gloves, gaiters, shelter and storage, Outdoor Research, identifies touchscreen com-patible gloves, Gore-Tex shells and and competitive pricing as elements driving design at Outdoor Research.

Outdoor enthusiasts also split preferences between finger and mitten style gloves.

We continue to believe handwear must deliver greater warmth and tactility while reducing the bulk associated with traditional gloves and mittens, says Joe Edwards, presi-dent, Seirus Innovation.

Were continuing to see a growing trend for mitts as a response to warmth but also as a style and fashion demand. The blend of form and function is key in handwear, and weve responded to consumer needs by expanding our mitt offering for the Winter 15-16 season, says Mechille Kiss, glove product line manager, Dakine.

With innovations in insulation and construction methods,

product designers can create gloves that offer less bulk, more comfort, warmth and dexterity. Innovations have had a tremendous impact on glove design. Insulation is now less bulky and lighter weight than ever and construction techniques such as external seams, articulation and supple materials brings temperature management and fit to new levels, says Tomasino.

Design DetailsWeve done a lot of work around studying the human body

and how we self regulate our body temperature. We know how blood flows in and out of the hand, and where its important to insulate, says Martens. We are using that knowledge to design how and where we insulate our gloves. Now, insula-tion brands offer active insulations that help heat and cool the body. This is incredibly helpful when building a glove for any high exertion activity like skinning uphill. It allows your hand to breathe on the way up. And on the way down it will keep you toasty and warm!

Consumers are increasingly informed, and products are working better than they have in previous seasons. Staying ahead of the curve is not only a mandate for us as a manufac-turer and design house, but its also a top priority for the con-sumer. Folks whove made the move over to Outdry technol-ogy immediately notice the improvement in function, warmth, and dryness and quickly become advocates for the technol-ogy, says Robert Fry, global director of product merchandis-ing and design, Mountain Hardwear. The second element that is key for gloves is, quite obviously, fit. It seems elementary, but good fit is often forgone in the chase to manage costs or

Finding the Perfect

FITGLOVES

Touchscreen compatibility

is a must.

Dexterity and flexibility is

also required.

Dont forget warmth and

insulation without the bulk.

1

2

3

3 TRENDS TO WATCH

Dakine Scout Glove.

OI-FEB15-14.indd 24 1/9/15 12:30 PM

increase production efficiency. Weve recently engaged in a comprehensive fit analysis where we took measurements and created metrics from a large pool of hand samples of various sizes. Its helped us refine and master the details that make a huge difference when the try-on test occurs at point of sale. The gloves are immediately uniformly comfortable to the point that many people have stated that our gloves feel as though theyre custom made.

Kiss says, Insulation has become more condensed while still retaining its effective-ness so we can utilize construction methods that allow for full dexterity without sacrificing any warmth.

Mountain Hardwear uses Outdry water-proof, breathable technology for all of the brands most technical gloves and mitts. The technology vastly improves waterproofness over standard insert construction, and allows us material solutions that would be unavail-able with standard, old school inserts, says Fry. Its a relatively new way of building gloves and the consumer is just starting to understand the real benefits.

One of the great debates in glove design deals with the way gloves interact with jack-ets. Some consumers prefer over the cuff, others under. While most brands offer wide selections to accommodate both preferences, there is still a healthy debate over which approach works better.

Personal PreferenceIt really comes down to personal prefer-

ence, says Edwards. Some consumers prefer the lower bulk and streamlined appearance of an under-the-cuff glove, while others like to know that any possible gap has been sealed with an extended gauntlet that they can cinch tightly. Seirus offers a variety of models to satisfy the needs of the broadest range of desires. Whether you run hot or cold, prefer mittens or gloves, or want sleek and slim over puffy insulation, Seirus has it.

Martens notes, We offer a solid mix of both under cuff and over cuff constructions. In addition to personal preference, different activities can require different constructions. Like Belay gloves, dont need a full gaunt-let. We worked with Kyle Dempster on the Illuminator Sensor Glove. He tested this while climbing in Pakistan and he absolutely loved the under cuff fit and amount of insulation in this style. Having the Sensor technology allowed him to take an awesome selfie while at the top of one his climbs.

Consumer cuff preferences are often influ-enced by the demands of their activity. Skiers need more coverage than winter runners. Many of our in-bounds, ski-focused gloves are under or under/hybrid designs as thats generally favored by front side rippers. That said, weve seen a recent uptick in the inter-est of gauntlet gloves again. My sense is its due to the fact that more folks are hitting the backcountry, or sidecountry and are wishing

for a little more coverage and warmth, says Fry. It could also simply be the phenomena of whats old being new again. We have a hard time keeping up with the demand for gauntlet gloves. Whod have figured a few years ago?

In addition to all-day comfort and warmth, consumers are now looking for gloves that can accommodate smartphones and other technology devices. Most customers want the ability to use their touchscreen devices without taking off their gloves. Dakine offers several insulated styles, as well as removable liners, that are touchscreen compatible. In addition, the brand has developed the new insulated Fillmore Trigger Mitt (MSRP $55) that includes a conductive finger to use on touchscreens while retaining the properties and design of a classic mitten. Its perfect for photographers and videographers, says Kiss.

As technology evolves, consumers want to take it with them anywhere they go. Whether its in the backcoun-try, side country or inbounds, touch screens have become ubiquitous and con-sumers expect to be able to use them seamlessly wher-ever they go, says

Edwards. Seirus offers its SoundTouch tech-nology throughout the line.

Touchscreen Compatible Touchscreen compatible gloves are a

huge part of our business. We offer 38 styles with touchscreen compatibility. We call this technology Sensor. We offer touchscreen compatible gloves ranging from $25 to $175. The everyday user is looking for this fea-ture as well as the technical mountain guide who needs to access his or her GPS, says Martens.

Fry believes that the mad rush to make all gloves touchscreen compatible has seen its apex. He adds, We make a full range of touch compatible gloves from warm, lightweight Powerstretch Knits, to full on hard charging ski gloves. However, I think the consumer has found, in many instances, that a heavily insulated glove, with a touch com-patible palm, isnt all that easy to manipulate no matter how sensitive or high quality the conductive material.

That coupled with the emergence of screens that work regardless of glove compat-ibility has changed the upcoming seasonal landscape somewhat, he adds. What is not changing is that the consumer is demanding that their gloves work in harmony with their activities. Right now that mandate is focused on smartphones and ATM compatibility. Around the corner, itll likely be something else and we glove builders will have to design around that new technology. l

February 2015 Outdoor Insight 25outdoorinsightmag.com

MountainHardwear Sno Jo, MSRP $100.

Mammut Niva Mitten, MSRP $79.

Outdoor Research Illuminator Sensor Gloves, MSRP $89.

Mammut Trift Glove, MSRP $129.

Mammut Aconagua, MSRP $39.

The North Face Freeride Tech Etip Glove, MSRP

$100.

Seirus HeatTouch Torche, MSRP $395.

Consumers are now looking for gloves that can accommo-date smart phones and other technology devices.

OI-FEB15-14.indd 25 1/9/15 12:30 PM

Fjllrven

Minimalist performance apparel and eco-conscious camp gear is displayedat the country's largest outdoor apparel market.

Trade Shows > By Product Category > Active

Dakine Gregory The North Face

The traditional duffel bag is improved through the use of lighter materials, added backpack straps, roller features, and thepotential to stow away inside larger luggage. Brands have simplified the structure, added larger and more entry points, andeliminated clumsy double handles, opting for one single side-handle instead.


Dakine

Petzl

Woolrich Woolrich

Cerulean emerges as a popular base colour for outerwear and accessories for A/W 15/16. Ranging from muted variationsto intense saturation, this key colour is played out within Navajo-style prints and plaids, and contrasting against a richochre accent.


Petzl

Arcteryx Dakine

KavuThe North Face Lole

Used as a base colour as well as an accent, tangerine injects a warmth and active, energetic quality into apparel,footwear and accessories. The hue is also used to update equipment as brands move away from classic, understatedcolour choices.


Dakine Woolrich Poler Outdoor Stuff Smith Optics

Graphics draw inspiration from retro hunting themes for A/W 15/16, lending a sense of nostalgia to contemporary outdoorranges. Prints are seen on backpacks, extreme-sports equipment and apparel, ranging from subtle and antiqued finisheson beige and olive grounds, to loud, somewhat abstract interpretations.


When there is a chill in the air and the snow suddenly hits, Americans start

buying apparel fit for the slopes. According to SIA SnowSports RetailTRAK, U.S. consumers spent $1.97B on apparel, equipment and accessories at snow sports specialty stores for the 2013/14 season, up 10 percent over 2012/13. While techy features are important, consumers are also buying garments based on their fashion quotient. Pieces need to transition from slope-to-street without a hitch, said Robert Yturri, SVP of global sales, prod-uct and brand management for Obermeyer. Customers depend on us for on-snow performance coupled with aprs-bar cuteness, he added.

Obermeyers Bombshell Jacket boasts the newest, softest and simply the most realistic faux

furs the industry has ever seen, commented Yturri. The brand also added trend-forward street wear influenced performance textured shell good materials across its line for Fall/Winter 2015. The Zermatt Jacket is waterproof and breathable with features including control zone ventilation, a custom collar lining for added breathability and an integrated water-resistant powder skirt with stretch panel. Bringing in a lifestyle element, the St. Mortiz Ski Cashmere Sweater has a 100 percent cashmere interior and 100 percent merino exterior. We believe the light is once again shining on us and our winter sports industry to be the trendsetters in performance and everyday wear, Yturri said.

After an exciting run and on the way to dinner, you want to be fashionable and stand out, but not feel like you need to switch

jackets, said Sympatex VP/general manager

Stephen Kerns. The exec sees a niche evolving in technical luxury wear, where consumers first fall in love with a silhouette and aura, but

at a price point where they get

everything, including super

technical features. Pieces from Arcteryxs Veilance collection (a Galvanic IS coat sells for $1,195 at Barneys) and Nobis (100 percent Canadian white duck down jackets with a Sympatex membrane windproof and waterproof lamination retailing

up to $1,000) can be worn to the office and

suggest what the wearer does on the weekend. It is an evolving category where lots of people are asking how they can participate, said Kerns. With more of an eco twist and accessible price point, Sympatex also recently worked with snowboard brand Lib Tech on its Strait Insulated Jacket. The shell is composed of 100 percent

recycled polyester and has 10K waterproofing, and internal goggle pocket and storm jacket/pant connection.

The rub with designing something that ticks both the aprs-ski and active endeavor boxes is balancing extreme changes in temperature. A lot of companies claim temperature regulation, but most are more of a reactive technology, said Heather Manuel, director of marketing for Outlast Technologies, which provides a proactive solution for reducing temperature fluctuations by controlling the production of

moisture before it begins. The temperature regulating phase change materials technology was first developed for NASA, but now is used in snowmobile jackets for Yamaha, motorcycle jackets for Triumph and even Yummie by Heather Thomson Comfort Control shape wear for women. The firm is also promoting a new filling material called Universe which can help reduce the cost of down, which is a common concern among brands. The 30 percent viscose Outlast, 70 percent down combo offers thermal comfort through light, fluffy down and reduces overheating and sweating significantly, Manuel explained.

Snowboard and Ski: The Great Apparel Divide

It used to be that certain snowboarders would never be caught on the mountain wearing a ski jacket. Perhaps too technical or lacking pizzazz, such pieces were geared to a more mature audience. While that culture still exists, Strafe president John Gaston is seeing that mentality starting to change. The market for technical shell pieces is definitely growing and I think thats because younger audiences are realizing these are no longer pieces your dad would wear, the

textileinsight.com

STRATEGIES | SNOW SPORTS

Obermeyer Bombshell Studio Jacket

Obermeyer Zermatt Jacket.

Customers depend on us for on-snow performance coupled with aprs-bar cuteness. ROBERT YTURRI, SVP GLOBAL SALES, PRODUCT/BRAND MANAGEMENT, OBERMEYER

Snow Sports Moves Forward with Slope-to-Street Garments and Technical Luxe Offerings. By Suzanne Blecher

Modern Snow

DAKINE Womens Heli Pro DLX 24L

For Winter 15/16, a womens specic

collection of Heli Packs addresses the t

and functionality of female enthusiasts

including a shortened back panel length

to match a womens torso but with a

wider base to maintain the same overall

pack volume as the male version. The

new narrow shoulder strap width span

allows for efcient load transfer on a

womans shoulders and the S-curve

shape of the strap reduces pressure

points. For comfort and t, the sternum

strap has been raised to sit higher on

the chest while the waist belt received a

canted angle to match narrower waists

and wider hips of the female form.

Available in three colorways, including

the new Mojave print (shown).

exec said. Brands including Strafe are

making apparel for the younger freeride crowd at the same level of performance formerly available only to alpinists. At the top of the market with technical, premium apparel, styling for snowboarding and ski garments are quite similar, Gaston said, while lower-to-mid tier price points are where creative design and street mentality emerge.

Polartec has reintroduced printed surfaces in its collection because snowboarders are asking for more fashionable and graphic pieces, said Allison Spahr, Polartecs VP of global design. Through enhanced knit

engineering, Power Wool, with its merino back plated construction with performance fibers on the face, provides that unique texture, commented Polartec VP product management, Doug Kelliher. Polartec is also developing performance sweater fabrics using vintage and retro-inspired patterns in updated constructions that are more comfortable and easier to care for than past versions.

Dakine product line man-ager Amy Eichner is witnessing many younger riders bouncing between both sports (skiing and snowboarding) throughout the season, she said. In turn, the brand designs a balanced blend of silhouettes that appeal to both

users, Eichner explained. For Fall/Winter 2015, Dakine will be introducing new shell and insulat-ed styles in the Gore-Tex perfor-mance category. The brand uses PrimaLoft insulations as well as traceable Allied Down in its fully insulated down jackets. Moving forward to Fall/Winter 2016, durable oxfords, textured her-ringbones and rugged denim enter into the mix, as well as wool/polyester mid layer pieces with DWR finish. A 3,000mm water-proof breathable laminated riding flannel is another versatile riding piece to come that is made to keep you warm and dry whether you are on the slopes or hanging around town, Eichner said. O

January/February 2015 ~ Textile Insight 45textileinsight.com

Lib Tech Strait Science Pant

Dakine-Wyeast JacketDakine-Linnton Jacket

Yamaha X-Country JacketStrafe Cham Jacket

Dale of Norway Rondane Sweater

Lib Tech Strait Science Jacket

The market for technical shell pieces is definitely growing and I think thats because younger audiences are realizing these are no longer pieces your dad would wear. JOHN GASTON, PRESIDENT, STRAFE

DAKINE Mens Leather Scout GloveThis high-loft, ultra-warm mens glove for all cold weather

activities includes durable water repellent leather palm,

waterproof shell and insert, and removable storm liner eece

glove that is touchscreen compatible. Articulated ngers,

abrasion resistant knuckles and cinch cuff increase comfort

and movement. Available in three colorways, including the

new Peat Camo (shown).

DAKINE Womens Tundra MittThe new luxe womens Tundra Mitt provides the highest level

of warmth in a buttery soft leather and nylon/poly waterproof

shell. Outtted with a Gore-Tex waterproof/breathable + Gore

Warm insert, 230g Primaloft and goose down, this is truly the

best-in-class mitt for super cold conditions.

Dakine PR Coverage OverviewDakine Snow 15Dakine_SBC Women's Annual_Dec 14Dakine_Gear Institute_Arc_Dec 14Dakine_Mtn Weekly News_Heli Pro 20L_Dec 14DAKINE_outdoorsportsguide_online_fall line_Dec 14DAKINE_outdoorsportsguide_print_fallline_Dec 14Dakine_TW Biz_Outerwear Line Break_Dec 14DAKINE_XGamesESPN_HeliPro+CBMitt_Jan 15DAKINE_RevoltinStyle_Multi_Jan 15DAKINE_NYCPretty_Hat_Jan 15DAKINE_MtnWeeklyNews_StanceDriver_Jan 15DAKINE_MadeMan_SentinalGlove_Jan 15DAKINE_OutdoorSportsGuide_bags_Feb 15DAKINE_MtnWeekly_Airstream_Feb 15DAKINE_ActiveJunky_ActSV_Feb 15DAKINE_ActiveJunky_GearSV_Feb 15DAKINE_ActiveJunky_MsJkt_Feb 15DAKINE_GearGenius_OW_Mar 15DAKINE_NewSchoolers_OW_Mar 15DAKINE_Newschoolers_OW_Apr 15DAKINE_UtahOutside_ProIl_Apr 15

Dakine Bike 15DAKINE_Decline_BG_multi_Feb 15DAKINE_MountianFlyer_Hip_Apr 15DAKINE_MountianFlyer_MensTested_Apr 15DAKINE_MountianFlyer_Siren_Apr 15DAKINE_MountianFlyer_SirenTested_Apr 15DAKINE_MountianWeekly_Derail_Apr 15Dakine_Bike_May 15Dakine_Bike Radar_May 15DAKINE_Backpacker_Drafter12L_May 15Dakine_Pinkbike_Concept Glove_May 15Dakine_The Active Times_Bike_May 15Dakine_Decline_June 15

Dakine Surf 15DAKINE_SurfersVillage_Cyclone_Mar 15Dakine_Revolt_April 15Dakine_Revolt in Style_April 15Dakine_Revolt in Style_Swimwear_April 15

DAKINE_BoysLife_SUPLeash_May 15Dakine_Outside BG_Surf_June 15Outside CoverOutside Dakine Surf Leggins

Dakine_SI Swim Issue_Spring 15SI CoverSI Swim DakineSI Swim Dakine2SI Swim Dakine3.pdf

Dakine Travel Lifestyle 15DAKINE_DigitalTrends_Departure_Dec 14DAKINE_EatSleepTravel_TaosCollection_Dec 14DAKINE_Manual_WinterTravel_Jan 15DAKINE_OrganicSpaMag_Ikat_Feb 15Gear-April15 OxyDakine_GrindTV_Split Roller_May 15Dakine_Powder.com_May 15Dakine_Fox Tech Take_May 15Dakine_Men's Journal_Spring 15

Dakine Snow 16DAKINE_Fox31_Jkt+Hat_Jan 15DAKINE_Freeskier_SIA_Jan 15DAKINE_MtnWeeklyNews_BestPackSIA_Jan 15DAKINE_ORDaily3_HeliPro20_Jan 15DAKINE_ORDailyPreview_HeliPro20_Jan 15DAKINE_ORDailyPreview_SmythJacket_Jan 15Dakine_Outdoor Insight_Feb 15DAKINE_SIADaily1_TundraMitt_Jan 15PeterTWSBIZDAKINE_SIADaily2_KidsCover_Jan 15DAKINE_SIADaily3_heli12L+travel_Jan 15DAKINE_TGR_MultiSIA_Jan 15DAKINE_TWBiz_SIA PL_Jan 15Dakine_WSGN_OR Trends_Jan 15Dakine_Textile Insight_Feb 15DAKINE_SkiingHotGear_CamMount_Feb 15DAKINE_SkiMagShowStopper_wHeliPro_Feb 15Dakine_On the Snow_SIA Coverage_Feb 15DAKINE_MtnWeekly_KnowShow_Feb 15PeterTWSJapanDAKINE_HuffPost_ABS Pack_Apr 15

Dakine Co News 15DAKINE_BoardPress_Akimbo_Feb 15DAKINE_Malakye_Akimbo_Feb 15DAKINE_SIA_Akimbo_Feb 15DAKINE_SNEWS_Akimbo_Feb 15DAKINE_Sportsmondo_Akimbo_Feb 15DAKINE_SurfersVillage_Akimbo_Feb 15Dakine_TW Biz_SIA Coverage_Feb 14

Date post:	22-Jul-2016
Category:	Documents
Upload:	akimbo-communications
View:	217 times
Download:	2 times

Dakine Dec 2014 - May 2015 Brand Editorial Coverage

Documents