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DALTON – NORRIS FLORIDA FUND #1 LLC, · 2020-06-16 · essentials, buying strategies, negotiating...

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DALTON – NORRIS FLORIDA FUND #1 LLC, © 2019 THE NORRIS GROUP Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577
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DALTON – NORRIS FLORIDA

FUND #1 LLC,

© 2019 THE NORRIS GROUP

Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

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2Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

"There is only one Ft. Myers and 90 million people are going to find it out."

- THOMAS EDISON

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Florida real estate research by The Norris Group

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team

strategies

southwest florida

the homes

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Table of contents

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Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

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1 F L O R I D A I N V E S T I N G © T H E N O R R I S G R O U P

THE TEAM

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2Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

THE NORRIS GROUP

Bruce Norris CEO

Aaron Norris VP

Craig Hill Loan Origination

Vickie Watts Loan Secretary

Joey Romero Investor Relations

Rich Durant Media

Donna Santo Bookkeeper/FL Loans

Robyn Alhadeff Escrow

Rhonda Van Buren Loan Coordinator

Holly Gunther Loan Assistant

The Norris Group1845 Chicago Avenue, Ste CRiverside, CA [email protected]: 951-780-5856F: 951-780-9827

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BUILDING WEALTH AND LEGACY THROUGH REAL ESTATE

Professional real estate investors bring incredible value to every marketplace and cycle. As redevelopment specialists, real estate investors take pride in creating jobs, beautifying neighborhoods, increasing tax revenues, and turning neglected, vacant blight into livable homes. For this, investors deserve a reasonable profit and should be seen as a critical partner and solution in any real estate market.

Since 1997, The Norris Group has been is dedicated to spreading this important message. From the first-time homeowner to the design-minded flipper to the savvy landlord to the passive note investor, real estate investing has the power to create and build wealth today and for generations to come.

We will continue to share best practices, market insights, and technology trends that position us Main Street folks for success now and in the future. You'll find our weekly free resources like our award-winning radio show and podcast and our weekly real estate news series on YouTube, Apple, Facebook, Linkedin, and on most podcasting services.

New and experienced investors also enjoy over 60+ hours of investor training via our VIP Subscription where we cover investor essentials, buying strategies, negotiating skills, and financial strategies targeted uniquely to exactly where we are in the market. We prepare investors to success in the current market and keep them posted when change is coming.

THE NORRIS GROUP

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4Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

KEY PRINCIPLES

BRUCE NORRISCEO (DRE #: 00801028 | NMLS #: 1623668)

Bruce Norris is an active investor, hard money lender, and real estate educator with over 35 years experience. Bruce has been involved in more than 2,000 real estate transactions as a buyer, seller, builder, and money partner.

Renowned for his ability to forecast long-term real estate market trends and timing, the release of The California Comeback report in 1997 gained him much notoriety. The accuracy of the extensive report led many California investors to financial freedom. His January 2006 release, The California Crash, was an in-depth look into the California market correction and the statistics behind Bruce’s predictions.

Bruce speaks and debates nationally and has been a guest speaker at the Mortgage Bankers Association, REOMAC, Inman, HousingWire, California Association of Realtors, California Builders Industry Association, California Mortgage Association, the Real Estate Research Council, and several local and national investment clubs, associations, and service clubs. Bruce has met with local and national government officials including FHA and Fannie Mae to discuss market solutions and market insights.

Bruce is also the host of the award-winning series, I Survived Real Estate. The events bring together leaders from numerous real estate sectors to discuss legislation, regulation, stimulus-related issues, and solutions to the current market. The events have also helped raise over $860,000 for charity since it began in 2008.

Bruce hosts the award-winning Norris Group Real Estate Radio Show and Podcast, where he interviews real estate industry leaders, authors, government officials, local experts, and economists. There are almost 600 shows of free education in our real estate radio archives.

Bruce has contributed articles to many real estate magazines and newsletters including Think Realty, Scotsman Guide, The Orange County Register, RealtyTrac’s Foreclosure Newsletter, AOA Magazine, and the Daily Commerce. He has also been featured in: The Wall Street Journal, Fox Business News, Nightline ABC, The New York Times, Time Magazine, Good Morning America, the Los Angeles Times, and Fortune.

[email protected]: 951-780-5856 x101F: 951-780-9827

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AARON NORRISVICE PRESIDENT (DRE #: 02038616 | NMLS #: 1641953)[email protected] | M: 646-418-4437 | O: 951-823-8268

Aaron Norris is Vice President of The Norris Group. His role at The Norris Group includes loan officer, office manager, and business development. Aaron has been in the real estate field for over a decade having worked in the construction and design industry before joining The Norris Group in 2005. He speaks nationally on topics including technology and real estate (artificial intelligence, robotics, shared economy, virtual reality and FinTech) as well as marketing and PR trends. He is a contributor to Forbes, BiggerPockets.com, and Think Realty Magazine. Aaron has an MBA from UC Irvine. He’s an Accredited Public Relations professional (APR) and also holds his Certified Specialist in Planned Giving (CPSG) designation.

JOEY ROMEROINVESTOR RELATIONS (DRE #: 02038615 | NMLS #: 1623669)[email protected] | M: 951-317-7770 | O: 951-823-8266

Joey handles a wide array of duties for The Norris Group. He holds a real estate license CA BRE # 02038615 as well as a mortgage loan originator license NMLS #1641959. Among those duties are customer acquisition and retention, fielding loan calls and TNG Academy and CRM management. He is also a creative contributor with all outgoing media. Lastly, Joey books TNG Events and speaking engagements for both Bruce and Aaron Norris.

DONNA SANTOTRANSACTION COORDINATOR FLORIDA(DRE #: 01991948 | NMLS #: 1624656)[email protected] | O: 951-823-8270

Donna Santo came to The Norris Group in 2012 with a background in real estate appraisal and property management. She joined the TNG Auction division that was purchasing, rehabbing, and selling hundreds of Southern California homes per year which later expanded into Florida. Her various duties included office support, pre-auction property inspections, repair estimates, property valuation, auction bidding, transaction coordination, and bookkeeping. Donna is now serves as the Florida loan division transaction coordinator as well as internal bookkeeper for the various moving pieces of The Norris Group.

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6Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

DALTON COMMUNITIES

Rick Dalton CEO

Jeff Beach Dir. of Operations

Betty Jo Brown Finance/Office Manager

Shannah Dalton Land Analyst

Lorraine Strand Purchasing Manager

Dona Smith Sales & Marketing

Ciara Leyva Admin. Assistant

Trish Seckler Permitting Manager

Dalton Communities8660 College Parkway Suite 400Fort Myers, FL 33919daltoncommunities.com

O: (888)-6-DALTON

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THE DALTON DIFFERENCE

Our leadership team has over 50 years of residential home building experience with a strong history of delivering high customer satisfaction and quality homes to thousands of customers.

We value our customers, team members, and trade partners that all come together to build new homes.

We believe in a team approach when building a new home. We utilize experience, teamwork, listening, and partnerships to achieve our goals and objectives. We believe in treating people with respect and strive to foster a culture of excellence.

DALTON COMMUNITIES

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8Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

KEY PRINCIPLES

RICK DALTONCEO (GC #: CGC1521732)

Experienced leader with a demonstrated history of results working in the real estate industry. Strong business development professional skilled in land development, budgeting, value engineering, construction, and sales.

Dalton Communities was formed based on our founder Rick Dalton’s passion for homebuilding, learning and focus on the customer experience. Our company is driven by the pursuit of building quality homes that meet or exceed our customers’ expectations. As a company, we utilize customer feedback as the basis of the design of our homes and communities.

For more than 25 years, the residential development and homebuilding industry have been a great teacher and experience for this student of the business. Rick has grown his base of experience from the ground up beginning as an apprentice for a subcontractor company.

After receiving his Bachelor’s Degree in Building Construction Management, Rick began working for some of the country’s best builders and developers where he gained valuable experience in developing communities and building homes. Rick’s passion for homebuilding and learning earned him frequent promotions growing from Superintendent to Project Manager to Vice President and Division President.

Rick continued his pursuit of understanding the business by achieving a degree of Masters of Business Administration. Throughout his journey, Rick continued to feel that there was always a better way to deliver quality homes that met the customers’ needs and continually desired to start his own company to do so. His passion and experience in the industry led him to leave the corporate homebuilding industry and begin Dalton Communities.

[email protected]: (888)-6- DALTON

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JEFF BEACHDIRECTOR OF OPERATIONS

Jeff Beach oversees all internal operations and construction related activities at Dalton Communities. Jeff has lived in the Local SW FL area over 30 years. He has over 25 years of sales and construction experience. Jeff has a BS in business management from Lee University. Jeff’s experience includes real estate sales as a Florida Realtor, sales and construction management for KB Home, production manager for Maronda Homes, and project manager for WCI Homes. Jeff’s passion is not only delivering a quality product for the customer but also mentoring younger and less experienced employees on their knowledge and understanding of the home building industry.

BETTY JO BROWNOFFICE / FINANCE MANAGER (Lic #: SL3158060)

Betty Jo Brown is the Finance / Office Manager at Dalton Communities, her responsibilities include contracts, insurance, accounts receivables, payables, human resources and directly supports the leadership team and assists with other areas as needed. For the past 13 years, Betty Jo has been involved in real estate/property management area. Before real estate, she held positions in County and State government for over 10 years. This experience has allowed Betty Jo to excel in understanding, navigating and solving complex matters involving the multiple municipalities.

DONA SMITHSALES AND MARKETING MANAGER(Lic #: SL3240110 | Lic #: CBC1257097)

Dona Smith is our Sales and Marketing Manager. Her Role within Dalton Communities includes, Sales design, marketing and warranty. Dona has over 25 years combined experience in both Real Estate and construction. Before joining Dalton Communities, she held a Regional Sales Manager position and most recently was a Starts, Sales and Closing Manager both for National Builders. She holds an active Florida Real Estate license and is pursuing her Brokers License. Dona also Holds an Active Certified Builders License (CBC)in the State of Florida. Her additional experience in the Title industry and ongoing community involvement prove an asset in the field.

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Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

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11 F L O R I D A I N V E S T I N G © T H E N O R R I S G R O U P

STRATEGIES

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12Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

OVERVIEWThe summarized information presented below is derived from and should be read in conjunc-tion with the Operating Agreement for DALTON-NORRIS FLORIDA FUND #1 LLC.

DALTON – NORRIS FLORIDA FUND #1 LLC, a Florida limited liability company (the “LLC”):

1. $20,000,000 maximum initial capital contribution (funding)

2. Length of LLC: 3 years after start date

3. Purpose of LLC:

� To create profits by acquiring real property, building new homes and immediately selling them, and

� To create cash flow by acquiring real property, building new homes and renting them.

4. Duties of Managers (also representing the Class A unit holders) include taking the following actions for the LLC:

� Locate and acquire building lots

� Obtain permits

� Construct new homes

� Decide to sell or rent these homes depending on the best revenue for the LLC

� Manage the profits and cash flow of the LLC

� Hire property managers

� Handle monthly accounting

� Handle any necessary repairs

� Handle insurance needs

� Distribute profits

The Membership Interests in DALTON – NORRIS FLORIDA FUND #1 LLC are subject to the substantial restrictions on transferability, including restrictions on transferability imposed by this Agreement and those imposed by applicable federal, state and/or foreign securities laws. As a result of these restrictions, purchasers of Membership Interests must bear the economic risk of their respective investment therein for an indefinite period of time. The Membership Interests have not been registered under federal or any state or foreign securities laws and may not be offered for sale or other transfer, or otherwise sold, pledged, hypothecated or transferred except in compliance with the terms of Section 7 of this Agreement and applicable federal, state and/or foreign securities laws.

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5. How proceeds are allocated when selling a property

Dalton Communities, LLC or an Affiliate of said Manager (“Dalton”) gets paid for constructing the home.

Bruce Norris Financial Group, Inc or an Affiliate of said Manager (“Norris”) gets paid for management and administration services for the home.

Added to the cost to build the house will be a 14.5% fee paid to the managers.

EXAMPLE: 137 SWEETWATER ROTUNDA WEST

Cost to build: $177,197

Management Fee: -$ 25,694 (14.5%)

Total cost $202,891 (cost includes Dalton’s builder fee, Norris management fee, building permits, and $8,000 of lot work)

Expected price: $230,000 (22.3% equity spread over total cost)

Total cost: -$202,694

Cost of sale: -$14,890

Net profit : $ 30,380 (15.0%)

Note: The Class A unit holders have constructed or are in the process of constructing model homes at no cost to the LLC. This will facilitate both the sale of new homes and the renting of homes.

It is anticipated that initially the LLC will use 100% of the initial capital contributions for lot purchases, construction and immediate new home sales. If and when it becomes more prudent and profitable to hold the properties for rentals, that change will be made.

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14Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

RENTING HOMES

Sample year holding 86 rentals and selling 22 homes. Expected rent per house between $1,500 and $1,600 ($1,500 used for sample):

$ 1,548,000 gross rents (86 x $1,500 x 12 months)

$ 500,500 net income from new home sales (22 x $22,750)

$ 2,048,500 gross income

-$ 123,840 (8% property management fee)

-$ 257,140 property taxes (1.3% x $230,000 x 86)

-$ 86,000 insurance (hurricane/liability/fire/flood if needed)

-$ 46,440 vacancy (3%)

-$ 85,140 maintenance (5.5% of gross rents)

-$ 163,400 (1% money management fee for money tied to rentals)

$ 1,286,540 Net cash flow (6.4%)

In addition to the annual cash flow, the LLC would also have a starting equity position of about $40,000 a house x 86 houses or $3,440,000.

If the LLC holds these rental properties for several years, the rents might go up and the prices might go up as well.

In doing the calculations, the best profit to the LLC comes from building new homes and immediately selling them. The LLC avoids all of the holding costs of rentals and avoids the money management fee of 1% as well.

If the market changes, the secondary plan would be to rent most of the properties and sell fewer. There will be no leverage used for the duration of the LLC. Everything will be owned free of debt.

When properties are eventually sold, the Class B unit holders will get 100% of the net profit from the sale until a 9% overall annual yield has occurred.

After that yield has been achieved, the profits will be split 50% to the Class B unit holders and 50% to the Class A unit holders.

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Investing in membership interests and units involves a high degree of risk. No guarantees or other forms of assurance have been made (or will be made or given to) such Member with respect to any of such risks by the Company. You should carefully consider the risks and uncertainties described herein, togeth-er with all information contained in the Operating Agreement, before making a decision to invest in the LLC.

The projections and assumptions provided above are illustrative only and will change based on the number of properties, rents received (if any), expenses and sales prices. Nothing contained herein should be construed to imply that the results or projections discussed herein will be realized or that any conclu-sion reached herein will be indicative of actual results in the future.

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Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

� � �

21m

0%

#4

41.6

5.5%

#1

3.8%

97.7

#17LARGEST ECONOMY IN THE WORLD BASED ON

2018, $1 TRILLION

INCOME GAINED DUE TO MIGRATION (US CENSUS)

FISCAL SOLVENCY 2018 (MERCATUS CENTER)

UNEMPLOYMENT RATE

COST OF LIVING INDEX

MEDIAN AGE

CORPORATE INCOME TAX

POPULATION

STATE INCOME TAX

FLORIDA FACTS

Source: MLS, Census, and various online resources.

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17 F L O R I D A I N V E S T I N G © T H E N O R R I S G R O U P

Southwest Florida's heritage dates back to the Calusa who lived in the area 12,000 years ago. Early American settlers were cattlemen, ranchers and farmers from other parts of Florida.

It was Thomas Edison who put the area on the map, inviting his friends Harvey Firestone and Henry Ford.

Today, Southwest Florida is a vast region of beaches, high rise condominiums and wealthy golf course communities. It stretches from the white sand beaches of Englewood in the north to the marshy fishing villages of Everglades City and Chokoloskee Island in the south.

SOUTHWEST FLORIDA

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18Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

WHY SW FLORIDA?Southwest Florida is made up of five counties – Lee, Collier, Charlotte, Hendry, and Glades.

The region is known for its tropical climate with lots of sunshine, water, and wildlife. Major cities include Naples, Fort Myers, Cape Coral, Bonita Springs, Punta Gorda, Marco Island, Sanibel and, Fort Myers Beach.

If you've read "Big Shifts Ahead" by John Burns Real Estate Consulting, you know Florida has the potential to attract many Boomers as they retire.

While Southwest Florida is known as a seasonal region with high volumes of midwest and international visitors traveling to avoid harsh winters, the area is growing. More people are arriving to stay.

Top states sending people include New York, New Jersey, Illinois, Massachusetts, and Ohio according to the IRS.

While Florida was hit during the downturn, historically, Florida does not experience the same real estate swings of California.

Land values have remained depressed since the Great Recession. The area offers a great number of infill lots at below replacement cost.

This chapter will briefly introduce you to the counties and some of the main cities the partnership will focus on.

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TOP EMPLOYERS

1. Lee County School District .................13,723

2. Lee Health ......................................... 13,595

3. Lee County Local Government ............ 9,044

4. Publix Super Market ............................. 7,183

5. NCH Healthcare System ...................... 7,017

6. Collier County School District .............. 6,422

7. Walmart Supercenter .......................... 5,271

8. Collier County Local Government .........5,011

9. Florida Gulf Coast University .................4,211

10. Bayfront Health ................................... 3,060

11. Charlotte County School District .......... 2,655

12. Arthrex, Inc. ......................................... 2,500

13. McDonald’s ......................................... 2,423

14. Charlotte County Local Government .... 2,394

15. City of Cape Coral ............................... 2,213

16. Winn-Dixie ............................................2,149

17. US Sugar .............................................2,100

18. Palm Automotive ................................. 2,050

19. Home Depot ....................................... 2,040

20. City of Naples ...................................... 1,867

21. Florida SouthWestern State College ......1,441

22. Gartner, Inc. ........................................ 1,200

23. Walgreens ............................................ 1,171

24. Target ...................................................1,150

25. Chico’s Fas Inc. .................................... 1,147

26. Lowe’s Home Improvement ..................1,135

27. Hertz .................................................... 1,110

28. Ritz Carlton-Naples ..............................1,100

29. Shell Point Retirement Community .......1,100

30. City of Fort Myers ................................ 1,063

31. Radiology Regional Center .................. 1,031

32. Hendry County School District ............... 912

33. News-Press/Naples Daily News .............840

34. Seminole Casino ....................................800

35. Perkins Restaurant & Bakery .................. 734

36. Sam’s Club ............................................ 725

37. Olive Garden Italian Kitchen .................... 715

38. J W Marriott-Marco Island ......................700

39. Naples Grande Beach Resort .................700

40. Hope Hospice ........................................700

41. Hendry County Local Government .........699

42. WCI Communities ..................................689

43. Marriott-Sanibel Harbour Resort .............650

44. Outback Steakhouse ..............................633

45. JC Penney ............................................. 615

46. Physicians Regional Medical Center .......600

47. Shear Construction ................................600

48. Dillard’s .................................................. 575

49. Burger King ............................................563

50. Downing Frye Realty ..............................550

51. John R Woods Properties ......................545

52. Raymond Building Supply ......................534

53. Carrabba's Italian Grill ............................. 510

54. Cracker barrel Old Country .....................505

55. Florida Cancer Specialists ......................505

56. Agmart Produce Inc. ..............................500

57. Bentley Village A Classic .........................500

58. Gulf Bay Group of Companies ................500

59. Moorings Park ........................................500

60. Chili's bar and Grill ..................................494

Source: LandSolutions.net.

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20Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

LEE COUNTY

Ponce de Leon explored areas along Florida’s Gulf coast in 1513 & 1521. The barrier islands of Lee County are believed to be one of his many stops. Founded in 1887, Lee County is located in Southwest Florida on the Gulf Coast. The county seat is Fort Myers, and the largest city is Cape Coral. Lee County was created in 1887 from Monroe County. It was named for Robert E. Lee, Confederate general in the American Civil War.

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LEE COUNTY FACTS

� � �

700k

30/70

#2

48

52.1k

#1

3.2%

+10.8%

#4NATIONAL STATE

ECONOMY RANKING (CNBC 2016)

FORBES: BEST CITIES FOR FUTURE JOB

GROWTH

BUSINESS INSIDER BEST PLACE TO RETIRE 2019

UNEMPLOYMENT RATE

POPULATION INCREASE SINCE 2010

MEDIAN AGE

MEDIAN HOUSEHOLD INCOME

POPULATION

RENT/OWN PERCENTAGE

Source: Realtors Property Resource® LLC, Census, and various online resources.

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22Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

Net Migration Flow – Lee County, FL 

  

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

2009 2010 2011 2012 2013 2014 2015

Recession Lee County

Population by Age – Lee County 

  

169,60

5

172,48

4

172,60

8

175,43

4

178,47

2

183,41

1

189,27

3

192,72

6146,50

2

152,57

6

161,59

5

170,12

1

179,39

1

189,53

8

198,41

7

206,87

9620,467 631,077 644,580 660,431 678,241 700,421 722,506 739,224

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

2010 2011 2012 2013 2014 2015 2016 2017

<5 years 5 to 13 years 14 to 17 years 18 to 24 years

25 to 44 years 45 to 64 years 65 years and over Total

Yr. Growth2.3%4.3%1.8%2.0%1.1%0.9%1.0%0.6%

POPULATION

MIGRATION

LEE COUNTY DEMOGRAPHICS

Source: US Census.

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Lee County Migration Trends 

In‐State Inflow  Out‐of‐State Inflow Rank  County  Total Rank State County  Total1  Collier County  4,113 1 IL Cook County 5022  Miami‐Dade County  1,929 2 TX Travis County 4943  Broward County   1,253 3 NY Suffolk County  3004  Charlotte County  683 4 MI Oakland County  2545  Hillsborough County   614 5 IL Lake County 2156  Palm Beach County   564 6 NY Nassau County  2137  Orange County  512 7 IL Will County 2118  Sarasota County  433 8 OH Franklin County  2089  Pinellas County  395 9 CT Fairfield County  20510  Hendry County  345 10 PA Allegheny County  20311  Manatee County  263 11 OH Cuyahoga County  19612  Polk County   244 12 MN Hennepin County  19413  Duval County   168 13 CT Hartford County  19414  Monroe County  168 14 NJ Ocean County 19415  Pasco County   163 15 MI Macomb County  19416  Seminole County  159 16 CT New Haven County  19217  Volusia County  154 17 MA Middlesex County  18918  Brevard County  149 18 IL DuPage County  18619  Osceola County  139 19 NY Erie County 18220  Alachua County  110 20 MI Wayne County  18121  Lake County   107 21 NY Bronx County 17922  Highlands County  103 22 NY Queens County  17523  Marion County   99 23 KY Jefferson County  16324  Leon County  95 24 NY Kings County 16125  St. Lucie County  85 25 TX Harris County 15826  Glades County   72 26 VA Fairfax County 15627  DeSoto County   71 27 IL Kane County 15628  Escambia County  67 28 NY Monroe County  15329  St. Johns County  56 29 MA Essex County 15030  Clay County  54 30 MA Worcester County  14931  Hernando County  50 31 MD Anne Arundel County  14932  Indian River County   48 32 FR Foreign ‐ Overseas  14933  Bay County  46 33 NJ Bergen County  14534  Martin County   45 34 NV Clark County 13935  Citrus County   41 35 AZ Maricopa County  13936  Okaloosa County  31 36 NC Mecklenburg County  137    37 IN Marion County  133    38 PA Bucks County 133    39 MO St. Louis County  130    40 CA Los Angeles County  128

Source: IRS via LandSolutions.net.

MIGRATION TRENDS

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24Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

Employment Percentage Comparison 

  Source: US Census Bureau.

5.1%

6.1%

3.9%

3.1%

7.0%

6.0%

4.0%

9.3%

10.2%

15.4%

4.1%

5.0%

4.2%

3.9%

6.2%

6.2%

4.5%

10.9%

12.7%

17.0%

3.6%

4.4%

4.9%

5.0%

5.2%

6.7%

7.9%

13.0%

14.5%

15.3%

Management

Education, Training, & Library

Installation, Maintenance, & Repair

Building & Grounds Cleaning & Maintenance

Transportation & Material Moving

Healthcare Practitioners & Technical

Construction & Extraction

Food Preparation & Serving Related

Sales & Related

Office & Administrative Support

Cape Coral‐Fort‐Myers % Florida % US %

EMPLOYEE %

Unemployment Rate History: Lee County 2.9% 

  Source: US Census Bureau.

2.9%

0%

2%

4%

6%

8%

10%

12%

14%

Jan‐90

Dec‐90

Nov‐91

Oct‐9

2Sep‐93

Aug‐94

Jul‐9

5Jun‐96

May‐97

Apr‐9

8Mar‐99

Feb‐00

Jan‐01

Dec‐01

Nov‐02

Oct‐0

3Sep‐04

Aug‐05

Jul‐0

6Jun‐07

May‐08

Apr‐0

9Mar‐10

Feb‐11

Jan‐12

Dec‐12

Nov‐13

Oct‐1

4Sep‐15

Aug‐16

Jul‐1

7Jun‐18

Recession Lee County Florida US

UNEMPLOYMENT

LEE COUNTY DEMOGRAPHICS

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Vacancy Rate 

  Source: US Census Bureau.

0%

5%

10%

15%

20%

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

Recession Florida US

Homeownership Rate 

  Source: US Census Bureau.

55%

60%

65%

70%

75%

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

Recession Lee County Florida US

Median Household Income 

  Source: Federal Reserve Bank of St. Louis, US Census Bureau.

 $20,000

 $30,000

 $40,000

 $50,000

 $60,000

 $70,000

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

Recession Lee County Florida US

MEDIAN HOUSEHOLD INCOME

HOMEOWNERSHIP RATE

VACANCY RATE

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26Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

Housing Unit Building Permits 

  Source:landsolutions.net.

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 20183‐4 Unit 96 129 117 84 226 227 23 ‐ 4 4 ‐ ‐ ‐ ‐ 4 3 4 ‐5+ 58 69 162 956 743 473 212 31 10 ‐ ‐ ‐ ‐ ‐ 120 51 ‐ ‐Duplex 24 48 96 50 136 104 60 18 4 128 6 2 ‐ ‐ 6 12 30 66SFR 1,15 1,39 1,80 2,20 2,78 2,57 896 290 267 246 274 264 461 502 750 905 1,09 1,69

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

SFR Duplex 5+ 3‐4 Unit

New Private Housing Structures Authorized by Building Permits for Lee County, FL 

  Source: U.S. Bureau of the Census, New Private Housing Structures Authorized by Building Permits for Lee County, FL [BPPRIV012071], retrieved from FRED,

Federal Reserve Bank of St. Louis; https://fred.stlouisfed.org/series/BPPRIV012071, November 18, 2018.

0

5,000

10,000

15,000

20,000

25,000

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

Recession Lee County

NEW PRIVATE HOUSING BY PERMIT

BUILDING PERMITS

LEE COUNTY REAL ESTATE

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Sales  

  Source:.MLS.

0

500

1,000

1,500

2,000

Jan‐07 Jan‐08 Jan‐09 Jan‐10 Jan‐11 Jan‐12 Jan‐13 Jan‐14 Jan‐15 Jan‐16 Jan‐17 Jan‐18 Jan‐19Sales

Prices 

  Source:.MLS.

$333,379 

$260,000 

$0

$100,000

$200,000

$300,000

$400,000

Jan‐07 Jan‐08 Jan‐09 Jan‐10 Jan‐11 Jan‐12 Jan‐13 Jan‐14 Jan‐15 Jan‐16 Jan‐17 Jan‐18 Jan‐19

 Average  Median

PRICES

SALES

Land Prices 

  Source:.MLS.

$16,53

9

$16,62

2

$18,12

3

$19,09

0

$17,31

7

$11,00

0

$12,95

0

$15,00

0

$12,50

0

$11,00

0

$0

$5,000

$10,000

$15,000

$20,000

$25,000

2014 2015 2016 2017 2018

Average Sold Price Median Sold Price

LAND

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28Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

FORT MYERS

LEE COUNTY

Established in 1886, Fort Myers is the county seat and historical hub of Lee County. Sitting on the Caloosahatchee River, the city is home to the historic winter residences of Thomas Edison and Henry Ford. Extensive renovation of Fort Myers’ historic, waterfront downtown is underway, with new restaurants, nightclubs, apartments and artistic venues offering energy, growth and vitality. Residents and visitors alike enjoy cultural events overlooking the river at Centennial Park and the Yacht Basin.

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FORT MYERS

� � �

73.7k

53/47

#2

39

41.6k

#1

3.4%

+26%

#1SPERLING'S MOST POPULAR HOLIDAY

DESTINATION

FORBES: BEST CITIES FOR FUTURE JOB

GROWTH

BUSINESS INSIDER BEST PLACE TO RETIRE 2019

UNEMPLOYMENT RATE

POPULATION INCREASE SINCE 2010

MEDIAN AGE

MEDIAN HOUSEHOLD INCOME

POPULATION

RENT/OWN PERCENTAGE

Source: Realtors Property Resource® LLC, Census, and various online resources.

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30Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

CAPE CORAL

LEE COUNTY

Cape Coral was developed around 400 miles of canals, offering abundant waterfront living opportunities. Residents and visitors have easy access to golf, tennis, fishing, and community parks. Cape Coral’s business community has seen robust growth with the development of commercial and manufacturing sites. Competitive labor costs, available land, a qualified workforce and appealing quality of life fuel Cape Coral’s residential and commercial growth. The county's largest city is also home to many festivals and special events such as Festival of the Arts, Bike Night, Red White & Boom, Tour De Cape, and the Veteran's Day Parade.

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CAPE CORAL

� � �

174k

30/70

#1

46

53.7k

#3

3.2%

14.9%

100ONE OF AMERICA'S TOP 100 PLACES TO RETIRE

MOST AFFORDABLE PLACE TO LIVE IN

FLORIDALIVIBILITY.COM 2016

FORBES 2017: JOBS AND RESIDENTIAL GROWTH

UNEMPLOYMENT RATE

POPULATION INCREASE SINCE 2010

MEDIAN AGE

MEDIAN HOUSEHOLD INCOME

POPULATION

RENT/OWN PERCENTAGE

Source: Realtors Property Resource® LLC, Census, and various online resources.

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32Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

CHARLOTTE COUNTY

Greater Charlotte Harbor & the Gulf Islands Area have been consistently voted the best place to live in the South. The area can boast of an excellent location, pristine waterfront, and untouched wilderness. Charlotte County also offers new and expanding transportation networks, including Interstate 75 corridor connecting Charlotte County and Tampa to the north, and Miami to the east. Home to annual events like the OPA World Championships (November) and is just a few minutes away from Boca Grande which hosts the annual Tarpon Fishing Tournament. Don't feed the dolphins!

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CHARLOTTE COUNTY

� � �

173k

22/78

#2

58

46.5k

3.8%

8.4%

FLORIDA'S #2 FOR NET WORTH PER CAPITA

(SMARTASSET)

UNEMPLOYMENT RATE

POPULATION INCREASE SINCE 2010

MEDIAN AGE

MEDIAN HOUSEHOLD INCOME

POPULATION

RENT/OWN PERCENTAGE

Source: Realtors Property Resource® LLC, Census, and various online resources.

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34Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

Net Migration Flow – Charlotte County, FL 

  Source: U.S. Bureau of the Census, Net Migration Flow for Charlotte County

FL [NETMIGNACS012071], retrieved from FRED, Federal Reserve Bank of St. Louis.

0

1,000

2,000

3,000

4,000

5,000

6,000

2009 2010 2011 2012 2013 2014 2015 2016

Recession Charlotte County

Population by Age – Charlotte County 

    

48,529

48,244

47,538

47,320

47,806

48,638

50,055

50,935

54,943

56,159

58,684

60,966

63,546

66,271

69,164

71,802

159,869 159,881 162,833 164,830 168,336 172,824 178,157 182,033

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

200,000

2010 2011 2012 2013 2014 2015 2016 2017

<5 years 5 to 13 years 14 to 17 years 18 to 24 years

25 to 44 years 45 to 64 years 65 years and over Total

Yr. Growth2.2%3.8%1.8%1.7%‐0.2%0.0%‐0.6%0.0%

POPULATION

UNEMPLOYMENT

CHARLOTTE COUNTY DEMOGRAPHICS

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Charlotte County Migration Trends 

In‐State Inflow  Out‐of‐State Inflow Rank  County  Total Rank State County  Total

1  Sarasota County  2,197  1  CT  Hartford County  97 

2  Lee County  833  2  MA  Worcester County  93 

3  DeSoto County  270  3  NY  Suffolk County  76 

4  Manatee County  186  4  IL  Cook County  75 

5  Miami‐Dade County  184  5  OH  Franklin County  69 

6  Broward County  183  6  MI  Oakland County  68 

7  Hillsborough County  164  7  MA  Essex County  67 

8  Collier County  155  8  MA  Middlesex County  67 

9  Palm Beach County  150  9  CT  Fairfield County  60 

10  Pinellas County  127  10  CT  New Haven County  60 

11  Orange County  107  11  RI  Providence County  57 

12  Polk County  90  12  TX  Travis County  57 

13  Monroe County  64  13  NY  Erie County  54 

14  Pasco County  64  14  MA  Plymouth County  53 

15  Highlands County  48  15  NH  Rockingham County  51 

16  Duval County  46  16  NJ  Ocean County  50 

17  Marion County  36  17  MA  Bristol County  50 

18  Seminole County  32  18  ME  Cumberland County  48 

        MI  Wayne County  48 

        NY  Queens County  47 Source: IRS via LandSolutions.net.

MIGRATION TRENDS

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36Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

Employment Percentage Comparison Punta Gorda 

  Source: US Census Bureau.

5.1%

6.1%

3.9%

3.1%

7.0%

6.0%

4.0%

9.3%

10.2%

15.4%

4.1%

5.0%

4.2%

3.9%

6.2%

6.2%

4.5%

10.9%

12.7%

17.0%

3.6%

4.4%

4.9%

5.0%

5.2%

6.7%

7.9%

13.0%

14.5%

15.3%

Management

Education, Training, & Library

Installation, Maintenance, & Repair

Building & Grounds Cleaning & Maintenance

Transportation & Material Moving

Healthcare Practitioners & Technical

Construction & Extraction

Food Preparation & Serving Related

Sales & Related

Office & Administrative Support

Punta Gorda Florida % US %

Unemployment Rate History: Charlotte County 3.8% 

  Source: US Census Bureau.

3.8%

0%

2%

4%

6%

8%

10%

12%

14%

16%

Jan‐90

Dec‐90

Nov‐91

Oct‐9

2Sep‐93

Aug‐94

Jul‐9

5Jun‐96

May‐97

Apr‐9

8Mar‐99

Feb‐00

Jan‐01

Dec‐01

Nov‐02

Oct‐0

3Sep‐04

Aug‐05

Jul‐0

6Jun‐07

May‐08

Apr‐0

9Mar‐10

Feb‐11

Jan‐12

Dec‐12

Nov‐13

Oct‐1

4Sep‐15

Aug‐16

Jul‐1

7Jun‐18

Recession Charlotte County Florida US

EMPLOYEE %

UNEMPLOYMENT

CHARLOTTE COUNTY DEMOGRAPHICS

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Median Household Income 

  Source: Federal Reserve Bank of St. Louis, US Census Bureau.

 $20,000

 $30,000

 $40,000

 $50,000

 $60,000

 $70,000

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

Recession Charlotte County Florida US

Homeownership Rate 

  Source: US Census Bureau.

0%

20%

40%

60%

80%

100%

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

Recession Charlotte County Florida US

Vacancy Rate 

  Source: US Census Bureau.

0%

5%

10%

15%

20%

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

Recession Florida US

MEDIAN HOUSEHOLD INCOME

HOMEOWNERSHIP RATE

VACANCY RATE (COUNTY NA)

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38Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

New Private Housing Structures Authorized by Building Permits for Charlotte County, FL 

  Source: U.S. Bureau of the Census, New Private Housing Structures Authorized by Building Permits for Charlotte County, FL [BPPRIV012071], retrieved from FRED,

Federal Reserve Bank of St. Louis; https://fred.stlouisfed.org/series/BPPRIV012071, November 18, 2018.

0

1,000

2,000

3,000

4,000

5,000

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

Recession Charlotte County

Housing Unit Building Permits Charlotte 

  Source:landsolutions.net.

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 20183‐4 Unit 164 221 201 134 265 267 134 68 4 4 ‐ ‐ 4 ‐ 4 3 4 ‐5+ 394 121 266 1,12 992 575 232 31 10 ‐ ‐ ‐ ‐ ‐ 120 51 ‐ ‐Duplex 34 58 102 82 186 136 72 22 4 128 10 2 ‐ ‐ 6 12 30 66SFR 1,43 1,58 1,95 2,33 2,91 2,64 932 312 279 286 302 327 549 610 750 905 1,09 1,69

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

SFR Duplex 5+ 3‐4 Unit

CHARLOTTE COUNTY REAL ESTATE

NEW PRIVATE HOUSING BY PERMIT

BUILDING PERMITS

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Prices Charlotte 

  Source:. landsolutions.net.

$226,759 

$0

$50,000

$100,000

$150,000

$200,000

$250,000

Sep‐12

Dec‐12

Mar‐13

Jun‐13

Sep‐13

Dec‐13

Mar‐14

Jun‐14

Sep‐14

Dec‐14

Mar‐15

Jun‐15

Sep‐15

Dec‐15

Mar‐16

Jun‐16

Sep‐16

Dec‐16

Mar‐17

Jun‐17

Sep‐17

Dec‐17

Mar‐18

Jun‐18

Sep‐18

Dec‐18

 Median

Sales  

  Source:. landsolutions.net.

0

100

200

300

400

500

600

Sep‐12

Dec‐12

Mar‐13

Jun‐13

Sep‐13

Dec‐13

Mar‐14

Jun‐14

Sep‐14

Dec‐14

Mar‐15

Jun‐15

Sep‐15

Dec‐15

Mar‐16

Jun‐16

Sep‐16

Dec‐16

Mar‐17

Jun‐17

Sep‐17

Dec‐17

Mar‐18

Jun‐18

Sep‐18

Dec‐18

Land Prices 

  Source:.MLS.

$39,85

4 $55,40

3

$55,78

8

$29,04

3

$27,85

7

$7,112

$8,727

$7,542

$5,326

$7,376

$8,638

$12,54

3

$12,50

2

$13,59

6

$15,12

7

$38,50

0 $56,00

0

$65,00

0

$30,00

0

$25,00

0

$7,500

$5,000

$5,000

$45,00

0

$6,000

$5,700

$10,25

0

$12,00

0

$12,50

0

$14,50

0

$0$10,000$20,000$30,000$40,000$50,000$60,000$70,000

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Average Sold Price Median Sold Price

PRICES

SALES

LAND PRICES

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40Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

Rotonda West

CHARLOTTE COUNTY

Rotonda West is an unincorporated, deed-resitricted community in Charlotte County. It is located mid-way between Sarasota and Fort Myers. The community contains 8,000 home sites with over 5,000 homes completed and is experiencing rapid growth. Residents are predominantly full-time homeowners and their families. There are seven golf courses. The Rotonda River is accessed by small boats and kayaks. Area has great fishing. Each of the neighborhoods in Rotonda have numerous events year-round. Englewood Beach hosts the OPA National Championships in November. Lots of water sports and nature activities.

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ROTONDA WEST

9.79k

15/85

64

50.7k

3.8%

8.7%

UNEMPLOYMENT RATE

POPULATION INCREASE SINCE 2010

MEDIAN AGE

MEDIAN HOUSEHOLD INCOME

POPULATION

RENT/OWN PERCENTAGE

Source: Realtors Property Resource® LLC, Census, and various online resources.

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42Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

PORT CHARLOTTE

CHARLOTTE COUNTY

Port Charlotte is an unincorporated community and census-designated place in Charlotte County. Port Charlotte is located in-between Englewood (West and North) and Punta Gorda (South). At the top of the harbor, Port Charlotte is also the home to many golf courses and the award winning Charlotte Sports Park, home of Tampa Bay Rays Spring Training as well as the Minor League high-a affiliate of the Rays, the Charlotte Stone Crabs. Though not an incorporated city, Port Charlotte has the highest population concentration in the County.

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PORT CHARLOTTE

� � �

59.7k

26/74

#3

52

41.1k

#1

3.9%

5.9%

#10TOP 10 GREATEST

PLACES TO SAIL IN THE UNITED STATES BY SAIL

MAGAZINE

TARPON CAPITOL OF THE WORLD (WORLD-CLASS

FISHING)

THIRD BEST PLACE TO LIVE AND PLAY GOLF

IN AMERICA" BY GOLF DIGEST

UNEMPLOYMENT RATE

POPULATION INCREASE SINCE 2010

MEDIAN AGE

MEDIAN HOUSEHOLD INCOME

POPULATION

RENT/OWN PERCENTAGE

Source: Realtors Property Resource® LLC, Census, and various online resources.

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44Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

PUNTA GORDA

CHARLOTTE COUNTY

Punta Gorda ("Fat Point") has been on maps at least since 1851, referring to a point of land that juts into Charlotte Harbor, an estuary off the Gulf of Mexico. It was in the late 1800s that early settlers began to arrive in what is the present-day Punta Gorda area. As the only incorporated city of Charlotte County, Florida, Punta Gorda is the vibrant engine of the area. It boasts wonderful restaurants, marinas and a pace of life that people from around the world come to enjoy.

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PUNTA GORDA

� � �

18.7k

20/80

#1

67

57.8k

#1

3.9%

12.3%

#2PER CAPITA NET WORTH

IN FLORIDA 2019FASTEST GROWING

RETIREMENT HOTSPOT (REALTOR.COM 2019)

TOP 10 U.S. CITIES TO BUY YOUR FOREVER

HOME (REALTOR.COM 2019)

UNEMPLOYMENT RATE

POPULATION INCREASE SINCE 2010

MEDIAN AGE

MEDIAN HOUSEHOLD INCOME

POPULATION

RENT/OWN PERCENTAGE

Source: Realtors Property Resource® LLC, Census, and various online resources.

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46Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

SARASOTA COUNTY

On Florida's west coast between Tampa to the north and Ft. Myers to the south, Sarasota County is between Manatee County (north) and Charlotte County (south) and is located on the Gulf of Mexico.

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SARASOTA COUNTY

� � �

418k

22/78

#1

45.0

55.2k

3.1%

11.3%

FLORIDA'S #2 FOR NET WORTH PER CAPITA

(SMARTASSET)

UNEMPLOYMENT RATE

POPULATION INCREASE SINCE 2010

MEDIAN AGE

MEDIAN HOUSEHOLD INCOME

POPULATION

RENT/OWN PERCENTAGE

Source: Realtors Property Resource® LLC, Census, and various online resources.

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48Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

Net Migration Flow – Sarasota County, FL 

  Source: U.S. Bureau of the Census, Net Migration Flow for Sarasota County.

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

2009 2010 2011 2012 2013 2014 2015 2016

Recession Charlotte County

Population by Age – Sarasota County 

  

110,10

6

110,41

8

109,44

8

108,79

8

109,65

0

111,22

8

112,90

5

113,58

8

118,73

7

121,32

2

126,09

4

130,42

4

135,24

2

140,51

1

146,18

0

151,29

9

379,944 382,263 386,647 390,270 396,779 405,148 412,879 419,119

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

2010 2011 2012 2013 2014 2015 2016 2017

<5 years 5 to 13 years 14 to 17 years 18 to 24 years

25 to 44 years 45 to 64 years 65 years and over Total

Yr. Growth1.5%3.5%0.6%0.7%‐0.8%0.3%0.4%0.1%

POPULATION

UNEMPLOYMENT

SARASOTA COUNTY DEMOGRAPHICS

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Sarasota County Migration Trends 

In‐State Inflow  Out‐of‐State Inflow Rank  County  Total Rank State County  Total

1  Manatee County   3,687   1  IL  Cook County   380  

2  Charlotte County   2,128   2  NY  Suffolk County   193  

3  Hillsborough County   647   3  CT  Hartford County   182  

4  Lee County   475   4  MA  Middlesex County   174  

5  Pinellas County   437   5  MI  Oakland County   173  

6  Broward County   308   6  CT  Fairfield County   161  

7  Miami‐Dade County   302   7  FR  Foreign ‐ Overseas   147  

8  Orange County   274   8  OH  Franklin County   141  

9  Palm Beach County   205   9  NY  New York County   135  

10  Collier County   199   10  TX  Travis County   127  

11  Pasco County   177   11  VA  Fairfax County   121  

12  Polk County   121   12  PA  Allegheny County   116  

13  Seminole County   105   13  NY  Westchester County   115  

14  DeSoto County   96   14  IL  DuPage County   113  

15  Monroe County   92   15  NJ  Monmouth County   109  

16  Duval County   90   16  CA  Los Angeles County   109  

17  Leon County   82   17  OH  Cuyahoga County   108  

18  Brevard County   79   18  NY  Nassau County   108  

19  Marion County   73   19  NJ  Bergen County   107  

20  Alachua County   73   20  MA  Plymouth County   107  Source: IRS Individual Master File, Statistics of Income, October 2017

MIGRATION TRENDS

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Employment Percentage Comparison Sarasota 

  Source: US Census Bureau.

4.3%

4.4%

4.6%

4.7%

4.7%

6.1%

7.2%

13.0%

14.4%

16.0%

5.0%

3.9%

2.9%

3.7%

4.2%

4.5%

6.2%

10.9%

12.7%

17.0%

6.1%

3.1%

3.6%

6.3%

3.9%

4.0%

6.0%

9.3%

10.2%

15.4%

Education, Training, and Library Occupations

Building and Grounds Cleaning and MaintenanceOccupations

Personal Care and Service Occupations

Production Occupations

Installation, Maintenance, and RepairOccupations

Construction and Extraction Occupations

Healthcare Practitioners and TechnicalOccupations

Food Preparation and Serving RelatedOccupations

Sales and Related Occupations

Office and Administrative Support Occupations

US % Florida % Sarasota County

Unemployment Rate History: Sarasota County 3.1% 

  Source: US Census Bureau.

3.1%

0%

2%

4%

6%

8%

10%

12%

14%

Jan‐90

Dec‐90

Nov‐91

Oct‐9

2Sep‐93

Aug‐94

Jul‐9

5Jun‐96

May‐97

Apr‐9

8Mar‐99

Feb‐00

Jan‐01

Dec‐01

Nov‐02

Oct‐0

3Sep‐04

Aug‐05

Jul‐0

6Jun‐07

May‐08

Apr‐0

9Mar‐10

Feb‐11

Jan‐12

Dec‐12

Nov‐13

Oct‐1

4Sep‐15

Aug‐16

Jul‐1

7Jun‐18

Recession Sarasota County Florida US

SARASOTA COUNTY DEMOGRAPHICSEMPLOYEE %

UNEMPLOYMENT

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Median Household Income 

  Source: Federal Reserve Bank of St. Louis, US Census Bureau.

 $20,000

 $30,000

 $40,000

 $50,000

 $60,000

 $70,000

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

Recession Sarasota County Florida US

Homeownership Rate 

  Source: US Census Bureau.

60%

65%

70%

75%

80%

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

Recession Sarasota Florida US

Vacancy Rate 

  Source: US Census Bureau.

0%

5%

10%

15%

20%

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

Recession Sarasota Florida US

MEDIAN HOUSEHOLD INCOME

HOMEOWNERSHIP RATE

VACANCY RATE (COUNTY NA)

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52Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

Land Prices 

  Source:.MLS.

$39,85

4 $55,40

3

$55,78

8

$29,04

3

$27,85

7

$7,112

$8,727

$7,542

$5,326

$7,376

$8,638

$12,54

3

$12,50

2

$13,59

6

$15,12

7

$38,50

0 $56,00

0

$65,00

0

$30,00

0

$25,00

0

$7,500

$5,000

$5,000

$45,00

0

$6,000

$5,700

$10,25

0

$12,00

0

$12,50

0

$14,50

0$0

$10,000$20,000$30,000$40,000$50,000$60,000$70,000

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Average Sold Price Median Sold Price

LAND PRICES

New Private Housing Structures Authorized by Building Permits for Sarasota County, FL 

  Source: U.S. Bureau of the Census, New Private Housing Structures Authorized by Building Permits for Sarasota County, FL [BPPRIV012071], retrieved from FRED,

0

2,000

4,000

6,000

8,000

10,000

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

Recession Sarasota County

SARASOTA COUNTY REAL ESTATE

NEW PRIVATE HOUSING BY PERMIT

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SARASOTA COUNTY CRIME MAP

Crime Index 

 

124

3327

147 7

18

210 11

4052

40

80

51

0102030405060708090

Riverside

San Be

rnardino

Oran

ge

San Diego

Los A

ngeles

Bakersfie

ld

Fresno

San Jose

San Fran

cisco

Sacram

ento

Fort M

yers

Cape

 Coral

Punta Go

rda

Port Cha

rlotte

Rotond

a West

North Po

rt

Crime by type 

 0 10 20 30 40 50 60 70

Riverside

San Bernardino

Orange

San Diego

Los Angeles

Bakersfield

Fresno

San Jose

San Francisco

Sacramento

Fort Myers

Cape Coral

Punta Gorda

Port Charlotte

Rotonda West

North Port

California

Florida

NationalProperty Crime Rate per 1,000

Violent Crime per 1,000

CRIME BY TYPE

CRIME INDEX: SAFER THAN...

Sarasota County

Sarasota County

Source: neighborhoodscout.com

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54Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

NORTH PORT

SARASOTA COUNTY

North Port, located between Tampa and Fort Myers, neighbors Sarasota County's cultural arts scene and renowned beaches. Within the city, residents and tourists can enjoy a myriad of outdoor recreational activities offered by the area’s natural surroundings including the Myakkahatchee Creek and Myakka Forest and River. The city is home to the North Port Art Center and North Port Performing Arts Center which offer a wide range of arts and entertainment for the community. Forbes ranked it one of the fastest-growing cities in the US in 2018. Known for great schools. More development bringing in jobs and more infrastructure.

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NORTH PORT

62.5k

26/74

46

#13

54.7k

3.4%

#1

14.7%

UNEMPLOYMENT RATE

SARASOTA RANKED BEST PLACE TO RETIRE

(US NEWS 2018)

POPULATION INCREASE SINCE 2010

MEDIAN AGE

FASTEST GROWING CITY IN AMERICA 2018

(FORBES)

MEDIAN HOUSEHOLD INCOME

POPULATION

RENT/OWN PERCENTAGE

�#1

CITY FOR YOUNG ENTREPRENEURS

(MONEYRATES)

Source: Realtors Property Resource® LLC, Census, and various online resources.

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56Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

Source: Yelp.com

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57 F L O R I D A I N V E S T I N G © T H E N O R R I S G R O U P

THE HOMES

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58Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

DRIFTWOOD

ELEVATION A

1578 PLAN

ELEVATION B

ELEVATION C

1578 PLAN

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BEDROOM 3

BATH 2

DINING

FOYER

GARAGE

LAUNDRY

KITCHEN

GREAT ROOM

MASTERBATH

COVERED LANAI

MASTERBEDROOM

BEDROOM 2WIC

CARPET (OPT TILE)

TILE

TILE

TILE

CONC.

TILE

TILE

TILE

TILE

CONC. (OPT PAVERS)

CARPET (OPT TILE)

CARPET (OPT TILE)

OPT

WO

PT D

MIC

RO

RANG

E

WIC

OPT REFPANTRY

DW

PORCH

CONC. (OPT PAVERS)

OPT

CABS A

BV

OPT NICHE

OR SEAT

OPT TRAY CEILING

OPT TRAY CEILING

OPTIONAL

TRAY CEILING

OPT

IONAL

(3) 3020 T

RANSO

MS

OPTIONAL

FRENCH DOORS

OPT TRAY CEILING

OPT

WALK-IN

SHOWER

1578 PLAN

#1578190125

DRIFTWOOD

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60Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

DRIFTWOOD

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SEABREEZE

ELEVATION A

ELEVATION B

ELEVATION C

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62Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

SEABREEZE

BEDROOM 3

BATH 2

PORCH

FOYER

GARAGE

LAUNDRYROOM

KITCHEN

GREAT ROOM

MASTERBATH

COVERED LANAI

DINING

MASTERBEDROOM

BEDROOM 2

WIC

CONC. (OPT. PAVERS)

CARPET (OPT. TILE)

TILE

TILE

CONC.

TILE

TILE

TILE

TILE

CONC. (OPT. PAVERS)

TILE

CARPET (OPT. TILE)

CARPET (OPT. TILE)

OPT TRAY

CEILING

OPT TRAY CEILING OPT TRAY CEILINGOPT

WALK-IN

SHOWER

OPT 50 FRENCH DOOR

OR 50 BARN DOOR

OPT

WO

PT D

OPT

. CABIN

ETS

OPT NICHE

OR SEAT

PANTRY

OPT

REF

RANG

E

MIC

RO

OPTIONAL SCREEN

ENCLOSURE W/ DOOR

BEDROOM 4

CARPET (OPT. TILE)

OPT TRAY CEILING

OPTIONAL EXTENDEDCOVERED LANAI

CONC. (OPT. PAVERS)

LINEN

DW

OPT

SIN

K

WIC

OPT

IONAL

(3)3

020 F

X

1808 PLAN

Copyright c Dalton Group LLC 2018 - All Rights Reserved#1808190125

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SERENITY

ELEVATION A

ELEVATION B

ELEVATION C

1682 PLAN

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64Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

SERENITY

BEDROOM 3

BATH 2

PORCH

DINING

FOYER

GARAGE

LAUNDRYROOM

KITCHEN

GREAT ROOM

MASTERBATH

COVERED LANAI

DEN

MASTERBEDROOM

BEDROOM 2

WIC

CONC. (OPT. PAVERS)

CARPET (OPT. TILE)

TILE

TILE

TILE

CONC.

TILE

TILE

TILE

TILE

CONC. (OPT. PAVERS)

TILE

CARPET (OPT. TILE)

CARPET (OPT. TILE)

OPTIONAL TRAY CEILINGOPTIONAL TRAY CEILING

OPTIONAL

WALK-IN

SHOWER

OPTIONAL

50 FR DOOR

OR 50 BARN DOOR

OPT

WO

PT D

OPT

. CABIN

ETS

OPT NICHE

OR SEAT

PANTR

Y

OPT

REF

.

MIC

RO

RANG

E

OPTIONAL SCREEN

ENCLOSURE W/ DOOR

OPT

3080OPT

CONC.

DW

CHEFKITCHEN

TILE

HO

OD

CO

OKT

OP

DRAW

ERS

DO

OPT

REF

.

DW

OPTIONAL 8' POCKET SGD

AT GREAT ROOM

1682 PLAN

Copyright c Dalton Group LLC 2018 - All Rights Reserved

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THE DUPLEX

ELEVATION A

c

ELEVATION B

c

ELEVATION C OPTIONAL STONE (AVB

ON ANY ELEVATION)

c

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66Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

THE DUPLEX

BEDROOM 3

BATH 2

PORCH

M. BATH

COVERED LANAI

MASTERBEDROOM

BEDROOM 2

WIC

CONC (OPT. PAVERS)

CARPET (OPT. TILE)

TILE

TILE

CONC. (OPT. PAVERS)

CARPET (OPT. TILE)

CARPET (OPT. TILE)

CARPET

PORCH

CONC (OPT. PAVERS)

BEDROOM 3

CARPET (OPT. TILE)

FOYER

TILE

BEDROOM 2

CARPET (OPT. TILE)

DINETTE

TILE

GREAT ROOM

TILE WIC

CARPET

M. BATH

TILE

BATH 2

TILE

MASTERBEDROOM

CARPET (OPT. TILE)

COVERED LANAI

CONC. (OPT. PAVERS)

OPTIONAL

WALK-IN

SHOWER

OPTIONAL SCREEN

ENCLOSURE W/ DOOR

OPTIONAL SCREEN

ENCLOSURE W/ DOOR

OPT

WALK-IN

SHOWER

GARAGE

CONC

OPT TRAY CLG

OPTIONAL TRAY CLG

OPTIONAL TRAY CLG

OPTIONAL TRAY CLG

LAUNDRY

KITCHEN

TILE

REFRANGE

MICRO

DW

PANTRY

GARAGE

CONC

FOYER

TILE

DINETTE

TILE

GREAT ROOM

TILE

OPT TRAY CLG

OPTIONAL TRAY CLG

LAUNDRY

KITCHEN

TILE

OPT

WASH

OPT

DRY

REF RANGE

MICRO

DW

PANTRY

TILE

OPT

WASH

OPT

DRY

TILE

c

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FEATURES

Plans, Dimensions and Manufactures are subject to change without any no�fica�on or obliga�on. These renderings are ar�stsdiffer from the completed improvements. Copyright 2019 Dalton Group LLC All Rights Reserved. 02/06/2019

INCLUDED INSIDE HOME

Sentricon®cTermite Treatment

PEX®cPlumbing System

Smoke and Carbon Monoxide Detectors

9’-4” Ceiling Height First Floor

Skip Trowel Textured Ceilings and Walls

Birch Recessed Panel Cabinets Throughout

House w/36” Upper Cabinets

3-1/4" Baseboards and 2-1/4" Casing

Raised Panel Garage Door

Garage Door Opener

Kwikset® Satin Chrome Finish Interior Door

Hardware

6’-8” Interior Doors

Dead-Bolt Lock on Front Entry

Kwikset®-Front Door handle with Chrome

Finish

Progress Lighting® Selected Light fixtures

at Foyer/Hall, Dining Room/ Nook

18x18 Tile in Foyer, Great Room, all baths,

kitchen/nook/laundry

Stain Resistant Carpet in Bedrooms & Closets

Sherwin-Williams® Interior Flat Paint

Closet Maid® Ventilated Shelving in Closets

Solid Surface Window Sills

Window Blinds

Pre-wired for four (4) Ceiling Fans

(locations per plan)

Pre-wired for four (4) Cable Outlets

(locations per plan)

INCLUDED OUTSIDE HOME

Concrete Masonry Construction (1st Floor)

Professionally Engineered Roof Trusses with

Connectors for Hurricane and Wind Protection

Dimensional Laminated Asphalt Roof Shingles

(30 Year Warranty)

Brick Paver Driveway, Sidewalk, Lanai and

Porch

Sherwin Williams® Exterior Paint

Screens on all Operable Windows

Progress Lighting® Exterior Light Front

Elevation

Hurricane Rated Steel Shutters

Professionally Designed Landscape Package

Fully Sodded Home with Bahia Sod

(On Standard Lot)

2 Hose Bibbs

2 GFI Weatherproof Exterior Outlets

BATHROOMS

Progress Lighting®

Granite Countertops in all Bathrooms with

undermount sink

Delta® Faucets

Ceramic Tile Shower at Master Bath

Tub/Shower w/Ceramic Tile Surround in

Secondary Bath

Double Bowl Vanities in Master Bath with

undermount sink (per plan)

Single Vanity in Secondary Bath with

undermount sink

KITCHEN

Fridigaire® Appliances: Stainless Steel

Multi-cycle Dishwasher

Free-Standing Electric Range

Over the Range Microwave

Granite Countertops with Level 1 Tile Back

Splash

Stainless Steel Undermount Kitchen Sink

Insinkerator ® Garbage Disposal

Pre-plumbed for Ice Maker/Water line

INCLUDED ENERGY SAVING FEATURES

R-30 Insulation in Ceilings

Insulated Exterior Walls

White Aluminum Fascia and Soffit

w/Continuous Venting

Heat Dispersing Roof Vents

Rheem® Energy Efficient Electric Air

Conditioning

White Vinyl Framed Dual Pane Glass

Windows

Thermutru® 6’-8” Front Entry Door

Energy Efficient Exterior Door Weather-

Stripping

Delta® Faucets

Ultra Low-Flow Toilets

Low-Flow Shower Heads

50-Gallon Electric Water Heater

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68Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

FINISH PACKAGESOption A

Option B

Option C

Granite: Salt & PepperCabinetry: Hargrove EspressoFlooring: Magnisi White – Dove Gray GroutBacksplash: Warm Grey – Dove Gray Grout

Granite: New CaledoniaCabinetry: Hargrove EspressoFlooring: Magnisi Silver – Dove Gray GroutBacksplash: Warm Grey – Dove Gray Grout

Granite: Santa Ceceila ClassicCabinetry: Hargrove MochaFlooring: Magnisi Beige – Antique White GroutBacksplash: Linen – Antique White Grout

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The builder/seller is providing a workmanship and systems Defect Warranty for Your Home.

This means that Your Home will be free from Defects in materials and workmanship as defined in the Construction Performance Guidelines and free from Defects in the electrical, plumbing, and mechanical distribution system.

See the portal for a copy of the policy.

WARRANTY

HBW_307_101216 2

closing date on which You purchased the Home, or (2) the date anyone first began living in the Home if before Your closing date.

HomesWithOriginalFHA/VAFinancing – The Effective Date of Warranty is the date of closing of the original FHA/VA financing.

“Home” means the dwelling unit and garage (if any) or the Commercial Space (if any) located at the address shown on the Certificate of Warranty Coverage.

“Multi-Family Building” is a building in a common interest community that may consist of dwelling units, shared parking spaces, Commercial Space(s) and/or Common Elements.

“Soil Movement” exclusively means subsidence or expansion of soil caused by shrinkage, swelling, or consolidation.

“Structural Defect” is defined in Section II.B of this booklet.

“You”, “Your”, and similar words means the person or persons who are the legal owners of the Home covered by this express limited warranty.

“Warranty Insurer” is the Builder/Seller’s Warranty Insurer as stated on Your Certificate of Warranty Coverage.

“Warranty Limit” is the aggregate financial obligation of the Builder/Seller for all claims under this warranty. The Warranty Limit is equal to the final sales price of the Home as identified on the Application for Home Enrollment when the final sales price includes the land. If the land was provided by You, the Warranty Limit is equal to the final sales price of the Home multiplied by a factor of 1.25 provided this calculation was performed on the Application For Home Enrollment.

Your Builder/Seller is providing a one year workmanship and two year systems Defect Warranty for Your Home. This means that Your Home will be free from Defects in materials and workmanship for one year as defined in the Construction Performance Guidelines in Section X; and for two years Your Home will be free from Defects in the electrical, plumbing, and mechanical distribution system as stated in Section X. The workmanship warranty shall expire one year from the Effective Date of Warranty; and the systems Warranty will expire two years from the Effective Date of Warranty.

WORKMANSHIP

Examples of items typically covered under the one year workmanship warranty.

Roofing

Cabinets

CountertopsDrywall & Paint

Interior Trim

Finished Floor Surfaces

Ceramic Tile

Door Panels

Exterior Siding

Basement Floor

SYSTEMS

Examples of items typically covered under the two year systems warranty.

Electrical Wiring

Ductwork

Supply Piping

Waste Piping

Windows

Workmanship, systems and structural warranty

HBW_307_101216

smile, you know what to expect

when the unexpected happens.®

3 Starts the day the home closes

3 HUD-Approved

To register go to: 2-10.com/registerhome

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70Bruce Norris Financial Group Inc DBA The Norris Group. CA DRE #: 01219911, NMLS #: 1623669, Florida Mortgage Lender #: MLD1577

LAND PURCHASE

Land purchase can take time. 1031 exchanges need to be aware once you close escrow on land time is ticking.

ENGINEERING & PERMITS

Dalton takes plan and engineers property to meet local requirements. If using hard money, loan only comes into play at this point.

LAND PREP & SLAB

Includes scrapping, leveling, and preparing lot. Final phase is to pour slab.

01DAYS

+ + +

0 60 90

TIMELINE

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DRYWALL

Including exterior block wall, interior framing, trusses, plumbing, electrical as well as heating and cooling.

CERTIFICATE OF OCCUPANCY

CO released after final inspections by municipality and all liens released.

120 210

+ +


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