Damodhar Paleti Founder & CEO

Kisaan2Kitchen

Team

Damodhar Paleti Subrat Sandha Nitin Telkar Vijay Anand

CEO CTO CMO Advisor

Market OpportunityB2C: Most of this population is highly mobile and working class which require things to be delivered at their door step. This is the main target market we are addressing with Suyoga Sabjee App

B2B: Collect vegetables from Farmers and supply to Distributer/Partner, we are addressing with Suyoga Samarpana App

B2B Retail: There is this un-organized retail segment which buy vegetables from the Mandis and sells at outlets, we are addressing with Suyoga Samarpana App

40% of population i.e 52 Billion people in India can potentially become Suyoga customers which will result in 138 Billion business. Suyoga charges 5% commission from partners which is 6 Billion in revenue.

Product Demo

http://www.youtube.com/watch?v=DGKefS6y1xU

Business Model● B2C: Delivery partner pays 5% commission on order value● B2B: Transport Partner pays 2% commission on order value● B2B Retail: Another Groceries company sell their products through

Suyoga App and channels, hence Groceries company pay us the commission

● Digital Marketing agency helping us to get continues B2C customers● Periodically we distributing advertisement leaflets through newspaper

agency● B2C customer base still in thousands but increasing● Plan is to invest more on Brand building and customer acquisition

Strategic Relationships

● Suyoga sells Jumbotail (http://jumbotail.com/) products through Sabjee App and Delivery partners.

● Suyoga having 135 Delivery partners across 4 Cities in Karnataka

● Suyoga having 14 Transport partners to transport from Farm to Delivery partners

● Suyoga have over 1500 end customers

http://jumbotail.com/

CompetitionThere are already close to Billion and Million Dollar revenue companies in this field but does not have end-to-end solution.Mostly concentrated on consumer-end, Farmers still need to carry their produce with the help of truck owners/middle-men hence not able to control the prices as still middle-men involved. But Suyoga has distributed business model with many advantages:

● Farm to Consumer in distributed model and viable way. Every step Suyoga software assign the job to stakeholders and monitor and track

● Understands the demand and supply for prior planning● Easy and economical way to expand to new Cities● Food wastage reduced drastically● Easy to partner with Grocery suppliers

Suyoga Advantage

● Unique Technology and Technology Team● Founders are from Farming background, from childhood we

worked in Farms and sold the Farm products in Markets also came to Software field and understood how things work in Cities

● Partnered with Best Retail company for Grocery supplies● Already have more than 150 Delivery Partners and growing● Being from farming background we already onboarded more

than 500 farmers and having good following from Agriculture Officers and Farmers

Quarterly Projections● Self Investment 40 Lakh● Friend & Currently Partner Invested 5 Lakh

Quarterly Projections for next 3 Years:

2019 2020 2021

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Revenue

.01 .03 .074 .14 1.7 .28 .34 .63 .75 3.3 7.2 10.0

Expense

.02 .07 .075 .15 .08 .09 .09 .16 .16 .72 1.2 1.7

Net (.01) (.04) .001 (.01) .08 .19 .25 .47 .59 2.5 6 8.3

Expense to ExpandProduct is ready, expanded to few Cities with minimal funds. Have to invest more to acquire more users in current operational Cities and expand to more Cities.

Following is the breakdown of funds requirement for next one year in INR:

1. Marketing Executives Expense : 1296000

2. Digital Marketing Expenses : 3560000

3. Print Media : 2090800

4. Leaflet & Banners : 1225000

5. App Hosting cost : 1000000

Total : 9171800

Funding Request & Use of funds

Would like rise One Crore INRUse of Proceeds:

- Hire Marketing Team

- Digital Marketing

- Print Media Marketing

- Expand App hosting instances

Thank You