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| Date post: | 24-Jun-2015 |
| Category: |
Marketing |
| Upload: | edge-global-media-group |
| View: | 849 times |
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Dan Hare
@academyblog
I went to CommuniGator's Best Practice Email Marketing Seminar last Thursday with a colleague to refresh our brains on the do's and don'ts and on the back of it we created a new email template, applied some new ideas, ran a split test against the ‘old’ style campaign and then saw 18 times more click throughs on the new compare to the old.
Mike HarrisonDigital Marketing Manager, Spikes Cavell
2006
Effective email marketing is
not as easy as you may think
2013
B2B B2C
Engagement
What are the worst things you could put in an email as far as
a SPAM filter is concerned?
Table Discussion...
Be ready to explain your rationale for each
Dear [something] - 2.0Dear Friend - 2.7
Dear Homeowner - 2.7Dear Beneficiary - 3.3
Million USD - 3.8
Bad Credit - 2.8
Advance Fee - 1.9
Risk Free - 3.0
Money Back - 2.9
Banking Laws - 2.4
Unsubscribe - 1.0
75+ CAPITALS - 2.2
Low Contrast - 1.0
60% Image - 2.2
Seasonality
Bayesian Rules
Always Test
litmus.com
sendforensics.com
alerts @company.co.ukLatest NewsIf you cannot read this email, click here to view it in your browser.
Company NameLatest NewsIf you cannot read this email, click here to view it in your browser.
Daniel HareLatest NewsIf you cannot read this email, click here to view it in your browser.
From Address
Subject Line
Preview/Preheader
Two seconds...
alerts@ company.co.ukLatest NewsIf you cannot read this email, click here to view it in your browser.
Company NameLatest NewsIf you cannot read this email, click here to view it in your browser.
Daniel HareLatest NewsIf you cannot read this email, click here to view it in your browser.
From Address:
Relationship?
Company
Brand
Individual
Personalities tend to be stronger
brands than functional entities
What’s in it for the recipient?
Subject Line
Latest News
Company Update
Structural Salesy
October Newsletter
Last Chance!
Don’t miss out
Register Now
Headline & Sub-headline
Harriet Wooding✪ Super Sub & Skills Starvation ✪
Harriet WoodingSuper Sub & Skills Starvation
10.42%
6.56%
Remarkable
Robert MazzuchiBreakfast?
Robert MazzuchiBreakfast Briefing - June 24th
7.63%
3.97%
Remarkable
Not TellingPubic Training Course
Not TellingPublic Training Course
7.13%
2.02%
Remarkable
iPhone 4/4S & iPad Mini From = 23 Subject = 41
iPhone 5/5SFrom = 23 Subject = 38ish
Truncate
Aaron YatesYour BMW contractHi Lee, we wanted to let you know that your BMW contract finishes on 31st October.
Company NameLatest NewsIf you cannot read this email, click here to view it in your browser.
Relevant
[AccountManagerName]Your [VehicleMake] contractHi [Firstname], we wanted to let you know that your [VehicleMake] contract finishes on [ContractEndDate].
Company NameLatest NewsIf you cannot read this email, click here to view it in your browser.
[AccountManagerName]Your [VehicleMake] contractHi [Firstname], we wanted to let you know that your [VehicleMake] contract finishes on [ContractEndDate].
Company NameLatest NewsIf you cannot read this email, click here to view it in your browser.
Dynamic Subject Line
Dynamic Sender Alias
Synced CRM data value
First name personalisation
IT Manager
Finance Director
Newsletters using Dynamic Content targeted by job role
Remarketing Campaigns
Triggered by website interactions
Content based on browsing history
Response rates 70% higher on average
What key selling pages do you have
on your site?
How would you follow up / remarket to
those who visited them?
Table Discussion...
UTM
IP
Cookie
Who
What
Where
Search
Social
Digital Marketing Audit Trail
Design
Disabled Images Ruin Impact
85 billion searches per month
The Design Standard is set
The Design Standard is set
Read more
Find out more
Click here
Find out more
Read more
Best email marketing tips
Learn about the best email marketing tips
10 of the best email marketing tips ever
Click here
I want to leave the coolest list in the UK
Recipients scan headings and do not read text
Heading and sub heading copy is critical
Recipients scan down the left margin
Large fonts work well
Eye Tracking Studies
FThe “F” in Email
Next Time you are proofing a design remember the F
18 x more clicks
Not as pretty, but that’s not the point
