INBOUND15

Find Your Opportunity Audience

Dan Neely

CEO, Networked Insights@dneely40

#INBOUND15

The best group of people for your brand to sell to, whether you have identified who they are or not.

Opportunity Audience

INBOUND15

Trade in 2D

Trade in your two-dimensional description of your audience (Female Millennial)

INBOUND15

Trade in 2D

Trade in your two-dimensional description of your audience (Female, 18 to 34)

#INBOUND15

…..for a high-fidelity understanding based on more than 15,000 psychographic dimensions.

INBOUND15

Discover

Everything your Opportunity Audience cares about.

INBOUND15

Why?

Always know what is relevant and Pinpoint why.

INBOUND15

INBOUND15

Remove Fake Data

Quickly distinguish real opportunities from bad data.

INBOUND15

Understand Your Opportunity Audience

INBOUND15

1. Create the Right Content

2. Buy the Right Media

3. Measure how connected your brand is to them

OPPORTUNITY AUDIENCE:

MALE SHAVERS

INTERESTS

DIGITAL/MOBILE

TV12

OPPORTUNITY AUDIENCE:

MALE SHAVERS

INTERESTS

DIGITAL/MOBILE

TV13

OPPORTUNITY AUDIENCE:

MALE SHAVERS

INTERESTS

DIGITAL/MOBILE

TV14

OPPORTUNITY AUDIENCE:

MALE SHAVERS

INTERESTS

DIGITAL/MOBILE

TV15

#INBOUND15

INBOUND15

1,000,000,000+Every day billions of interactions occur

across the web

INBOUND15

SHAREOpportunity Audiences

share all of their interests, hobbies and emotions

INBOUND15

HIDDENInsights are hidden under irrelevant noise and fake

data, making patterns hard to find.

INBOUND15

KNOWINGKnowing your opportunity

audience requires more than listening to expose the truth and reveal the

previously unknown.

INBOUND15

Contact: daniel.neely@networkedinsights.com@dneely40

Thank You!