The DAN Road Trip2016

Hey there, buddy!

SLIDE 2 OF 33

The DAN Road Trip 2016 / 01

The route / 02

Let’s map it out / 03

Road trip objectives / 04

Meet and greet / 05

Search for dive/travel bloggers: the opportunity / 06

Event Branding / 07

The DAN Road Trip 2016

SLIDE 4 OF 33

DAN Europe will this summer be embarking on apromotional road trip across the Med.

The three-month tour will see a team of three DANmembers drive across 10,000 km to share their lovefor diving and safety in 20+ cities.

THE DAN DIVE DRIVE 2016

SLIDE 5 OF 33

The Route

SLIDE 7 OF 33

THE ROUTE

10,000K. 20+ cities. 5 countries.

• Italy• Malta• France• Spain• Portugal

SLIDE 8 OF 33

Let’s map it out

SLIDE 10 OF 33

THE ROUTE

DURATION: 3 months

WHEN:

May 30th - August 15th

WHERE: Mediterranean (Italy, Malta, France, Spain, Portugal)

WHO: DAN researcher, DAN representative and DAN dive/travel bloggers

SLIDE 11 OF 33

Road tripobjectives

SLIDE 12 OF 33

BRAND AWARENESS MEET & GREET FUN & ADVENTURE!

Strengthening relationships with the community

ROAD TRIP OBJECTIVES

SLIDE 13 OF 20

Meet and greet

SLIDE 14 OF 33

• Promoting dive safety and health research among divers• Cruising around in a DAN branded van• Search for dive/travel blogger competition• Connecting with dive enthusiasts through social media• Reaching out through video journal and blog

MEET AND GREET

SLIDE 15 OF 33

Search for dive/travel bloggers: the opportunity

SLIDE 16 OF 33

SEARCH FOR A DIVE/TRAVEL BLOGGER: THE OPPORTUNITY

A month-long campaign will be run on social media,supported by coverage on travel and dive websites to help find the right candidates. The chosen candidates will join the DAN team on a voluntary placement to visually document the adventure on DAN’s exclusive blog and social media platforms. All travel expenses will be covered, including accommodation, transportation, food and sightseeing.

SLIDE 17 OF 33

Event Branding

SLIDE 18 OF 33

THE BRAND

SLIDE 19 OF 33

THE BRAND

SLIDE 20 OF 33

THE BRAND

SLIDE 21 OF 33

THE VAN

SLIDE 22 OF 33

THE VAN

SLIDE 23 OF 33

THE T-SHIRTS

SLIDE 24 OF 33

THE VAN

SLIDE 25 OF 33

THE FLYER

SLIDE 26 OF 33

THE STICKERS

SLIDE 27 OF 33

THE BOTTLE TAG

SLIDE 28 OF 33

THE INSTAGRAM FRAME

SLIDE 29 OF 33

SOCIAL MEDIA

SLIDE 30 OF 33

Thanks.

Follow us.