dance4life international Annual Report 2009

“Tell me and I will forget, show me and I may remember, involve me and I will understand” Confucius

ContentsAnnual Report 2009

Contents

Strategy and Approach p.4

Introduction p.3

Our Organisation p.6Future Plans p.16

Financial Report p. 17 - 18 - 19

Activities and Results 2009 p. 7• Growth p. 7 - 11

• Evaluating the impact p. 12

• Building the dance4life brand p.13

• Financial Sustainability p. 14 - 15

Appendix p. 20 - 21

Annual Report 2009 page 2

Although anticipated differently, the ‘global crisis year 2009’ turned out in fact to be a very good dance4life year. The word crisis originally means ‘moving forward’ and it’s true to say that 2009 was a good crisis year for dance4ife!

At the start of 2009, we defined 4 focus areas; growth, evaluating our impact, building the movement and the brand, and financial sustainability. Let me briefly touch upon each of them.

Growth primarily addresses the number of countries we’re active in and the number of young people we are able to reach out to. In 2009, we expanded into 6 new countries, bringing the total to 25 at the end of 2009. In these 25 countries, our implementing partners reached almost 145.000 young people, bringing the total reach since our start in 2003 to 576.000. Of these young people reached, 65.000 took action and became agents4change. The dance4life global youth movement currently consists of 265.000 agents4change that are pushing back HIV and AIDS and challenging the stigmas and taboos that surround the pandemic.

Considering that our aim is a youth movement of at least 1 million agents4change, we reached 27% of our objective in 2009. We realise that we still have a challenging way to go but feel that, together with our partners, we will realise this important aim. It’s a necessity. UNAIDS’ latest 2008 figures illustrate that of the 7,400 new infections every day, 40% occur amongst people under the age of 25. Moreover, research also shows that in the global

south, 3 out of every 5 young people do not

have the information needed to protect themselves from HIV.

This brings me to the second focus area; evaluating our impact. It is important to demonstrate the effect of our work, or more importantly, the work of the youth. Our belief is that young people have the ability to create social change, through which they can halt the further spread of HIV. We want to gather evidence to support this belief, and in 2009 started with a first evaluation together with the University of Amsterdam (ASCOR).

In order to mobilise young people, we need to connect to them first. To make this connection we need to tap into their mindset and their interests. That’s why dance4life uses dance, marketing techniques and youth icons. Our third focus area was to strengthen our brand in order to increase effectiveness of our schools programme. Together with design agency Design Bridge, we’ve renewed dance4life’s look and feel, creating a more modern, youth focused identity. With this stronger, more iconic identity we’re aiming to further attract and connect to young people and grow the movement.

This takes me to our fourth focus area, financial sustainability. Financially, 2009 was, against all odds, a good year. We’ve welcomed a number of fantastic new partners including the Dutch Postcode Lottery, received a new substantial grant from the Dutch ministry of Foreign Affairs and introduced a new private major donor concept called friends4life. Existing partners, such as Oxfam NOVIB, Ford Foundation and SSL International/DUREX continued their support.

Together with youth, our partners, donors, ambassadors, board and staff, we are profoundly committed to achieving our aim of creating a global youth movement of 1 million young people driving change in their communities and contributing to pushing back HIV and AIDS.

It’s serious fun to be part of this!

Eveline Aendekerkmanaging director

Introduction

Annual Report 2009 Contents page 2

dance4life was founded in 2003 by two international marketers who were deeply affected by the force of the HIV and AIDS pandemic. They shared a passion to use their commercial expertise to turn the situation around and envisioned a world united to push back HIV and AIDS, with one message: start dancing, stop aids. By truly involving young people, and engaging millions of people around the world, their vision can become reality.

Strategy and approach

Almost half of the 7,400 people infected with HIV each day are under 25. As the single largest group infected and affected by the virus, a huge part of the potential solution lies with them. Young people are our future and dance4life, through its programmes, involves them, strengthens their voice and empowers them to take action to push back HIV and AIDS. But to truly involve young people in a solution, we first have to engage them. A key aspect to achieving their commitment is a bold, iconic dance4life brand, with strong appeal that will give them a sense of belonging to something fun and positive. We successfully connect with young people through our 4 step schools programme, which dance4life’s implementing partners offer around the world to young people aged between 13 and 19. This programme can be characterised by the key words: Inspiration. Education. Action. Celebration. This is what gives dance4life its unique approach to combat the spread of HIV and AIDS worldwide.

inspiration

celebrationaction

educatio

n

ContentsAnnual Report 2009 page 4Contents

In 2009, due to the success of

dance4life, ASHOKA designated Dennis Karpes

(co-founder) as its fellow. Ashoka fellows are leading social

entrepreneurs recognised to have innovative solutions to social problems and the potential to change patterns across society.

The first step is to inspire young people to get involved. Local dance4life teams travel to schools giving interactive sessions with music, drums and dance led by peer educators and young people living with HIV. For most of the young people this is their first opportunity to talk and ask questions about sex in an open and safe environment with their peers. They are inspired by the fun and emotive way other young people convey the message and information. Misconceptions and preconceived ideas are corrected and taboos about the virus and is the way it spreads are challenged. It’s serious fun!

Once inspired to become part of dance4life, young people take part in life skills workshops that increase their knowledge and build their self-esteem. They are educated during interactive sessions on sexual and reproductive health and rights (SRHR), HIV and AIDS. Although the focus is on sexuality, rights and HIV and AIDS, the young people also gain experience in many other areas, such as public speaking, debating, negotiation, decision making, leadership and entrepreneurship. All of these skills contribute to empowering them to make positive decisions about their future.

Almost half of all the young people who are inspired, educated and equipped with these life

skills, go on to carry out actions that contribute to pushing back HIV and AIDS and help to change the way HIV is perceived by their friends and family. These activities range from fundraising to advocacy and from volunteer work to awareness raising actions, but all have one thing in common: young people making a positive contribution to their community. We call these young people agents4change because they create social change. The last step is a powerful global dance event, organised every two years on the Saturday before World AIDS Day to celebrate the commitment and achievements of the agents4change. Tickets are not for sale, and only those young people who have taken action can attend the event. United by one cause and connected live via a satellite link, they dance together for life, visible to each other and the world. They demonstrate what they believe in and what they have achieved as part of dance4life. They dance to inspire and gain support from the rest of the world, as well as to remind the world leaders of the promises they made regarding the Millennium Development Goals.

Reaching almost 600,000 young people in 25 countries since its beginnings in 2003, dance4life is the only international organisation that initiates and coordinates a global movement of young people to take action, push back HIV and AIDS and create

social change.

dance4life schools programme

ContentsAnnual Report 2009 page 5

“Adults are still guessing but

dance4life has already taken a giant step. Any

programme designed without youth cannot bear results and now

dance4life has become my hope and I pray it grows bigger.” Mugalu, a young agent4change participating in dance4life at his school, the Kigandalo Senior Secondary School, Uganda.

Contents

dance4life international is headquartered in Amsterdam, consisting of a small international team organised around four key areas: programme coordination, communications & branding, monitoring & evaluation and fundraising.

dance4life international is governed by a daily board formed by Mr. Peter Dirks (chair), Mrs. Marjolijn Aarnoudse, Mr. Jan Bless, Mr. Pepijn Nicolas and Mrs. Antoinette Gosses . Day-to-day organisation is the responsibility of the management team, formed by the various team leaders and led by Eveline Aendekerk, managing director.

An international advisory board was set up in early 2009, with the aim of supporting dance4life in the achievement of its ambitious objectives, whilst reflecting the international character and diversity of the programme in the structure of its governance. The international advisory board is made up of people with an international profile, who share dance4life’s values and beliefs. Members of the international advisory board include Mr. Desmond Tutu, Mr. Peter Bell, Dr. Nafis Sadik, Mr. Peter Piot, Mrs. Tumi Makgabo, Mr. Dennis Karpes, Mrs. Erica Terpstra, Mr. Vladimir Pozner and Mr. Rien van Gendt.

With the support of dance4life international, the concept is implemented in-country by national non-profit organisations. These organisations build the concept around their existing life skills programmes to make them more effective at reaching young people. It is through these in-country programmes that young people become agents4change.

Our organisation


GrowthIn 2009, the programme team

supported the establishment of dance4life in 6 new countries. These 6 countries

increased the geographic spread of dance4life greatly, seeing 3 new regions become part of

the movement. Barbados was the first Caribbean island to join, Kyrgyzstan became our first Central

Asian country and Argentina the first fully established South American country. Other new countries to join were Cameroon, Tunisia and Lebanon. Growth was achieved in all existing countries with a large increase in the number of schools reached and nearly 65,000 young people becoming agents4change, playing an active role in the global dance4life youth movement.

ACTIVITIES & RESULTS 2009


ArgentinaImplementing partner: Fundación Huesped tenseResults 2009: - start upPlanned reach 2010: 5,000 HCT / 1,750 agents4change

CameroonImplementing partner: PEP-CameroonRegion: Central, Littoral and SouthwestResults 2009: activities not startedPlanned reach 2010: 10,000 HCT / 3,700 agents4change

BarbadosImplementing partner: Aid incRegion: all the islandResults 2009: start upPlanned reach 2010: 7,500 HTC / 2,500 agents4change

LebanonImplementing partner: Lebanese Red Cross YouthRegion: Beirut + Bekáa Valley (north and south)Results 2009: start-up meetings, selection of implementing partner , overall plan Planned reach 2010: 5,000 youth in HCT and life skills, 1,750 agents4change

KyrgyzstanImplementing partner: Reproductive Health Alliance KyrgyzstanRegion: Bishkek, Batken, Chui, Issyk-Kul, TalasResults 2009: 545 youth in HCT Planned reach 2010: 3,000 youth in HCT, 1,750 agents4change

TunisiaImplementing partner: ATL SousseRegion: Sousse, Tunis and SfaxResults 2009: 415 reached by HCT / 273 agents4changePlanned reach 2010: 3,750 HCT / 2,250 agents4change

New countries in 2009


Anual Report 2009

Existing countries 15. South Africa

Starting year: 2003Implementing partner: dance4life South AfricaRegion: Eastern Cape and GautengResults 2009: 18,954 reached by HCT / 3,242 agents4changePlanned reach 2010: 12,000 HCT / 3,500 agents4change

6. UgandaStarting year: 2007Implementing partner: Students Partnership Worldwide (SPW) UgandaRegion: Jinja, Kamuli, Mayuge, Iganga, MukonoResults 2009: 7,389 reached by HCT / 7,389 agents4changePlanned reach 2010: 8,200 HCT / 2,850 agents4change

7. ZambiaStarting year: 2007Implementing partner: Students Partnership Worldwide (SPW) ZambiaRegion: Central, Lusaka and CopperbeltResults 2009: 12,878 reached by HCT / 3,184 agents4change Planned reach 2010: 10,000 HCT / 5,000 agents4change

8. ZimbabweStarting year: 2007Implementing partner: Students Partnership Worldwide (SPW) ZimbabweRegion: Harare, Hwedza, Chimanimani, PlumtreeResults 2009: The programme schedule was delayed and activities disrupted due to a teachers strike therefore HCT could not be car-ried out so no agents4changePlanned reach 2010: 18,000 HCT / 6,250 agents4change

9. VietnamStarting year: 2006Implementing partner: World Population Foundation Vietnam (field office of Rutgers WPF)Region: Hanoi, Hai Phong, Da Nang, Ho Chi Minh CityResults 2009: 4,950 youth in HCT and life skills, 1,350 agents4changePlanned reach 2010: 6,400 youth in HCT and life skills, 2,240 agents4change

10. GermanyStarting year: 2005Implementing partner: Kulturzentrum Lagerhaus in Bremen e.V.Region: Bremen, BerlinResults 2009: 3,991 youth in HCT and life skills, 3,991 agents4change Planned reach 2010: 6,270 youth in HCT and life skills, 2,200

agents4change

1. MexicoStarting year: 2007Implementing partner: MexfamRegion: Mexico CityResults 2009: 5,000 HTC / 1,000 agents4change Planned reach 2010: working on plan, not known yet

2. KenyaStarting year: 2006Implementing partner: Africa Alive! KenyaRegion: Nairobi and MombasaResults 2009: 6,150 reached by HCT / 4,200 agents4changePlanned reach 2010: 13,750 HCT / 7,500 agents4change

3. Sierra Leone

Starting year: 2007Implementing partner: Students Partnership Worldwide (SPW)

Sierra LeoneRegion: Bo and MakeniResults 2009: 7,890 reached by HCT / 2,200 agents4changePlanned reach 2010: 12,000 HCT/ 800 agents4change

4. TanzaniaStarting year: 2005Implementing partner: Students Partnership Worldwide (SPW) TanzaniaRegion: IringaResults 2009: 13,282 reached by HCT / 11,300 agents4change Planned reach 2010: 7,500 HCT / 1,250 agents4change

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Anual Report 2009

Existing countries 2Planned reach 2010: 5,050 youth in HCTs, 1,770

agents4change

15. SerbiaStarting year: 2008Implementing partner: JAZAS-Association Against AIDSRegion: All around the countryResults 2009: 4,776 youth in HCTs, 1,578 youth in life skills, 2,307 agents4change Planned reach 2010: 15,000 youth in HCTs, 5,250 agents4change

16. TurkeyStarting year: 2008Implementing partner: UNFPA Turkey and Human Resource Development Foundation as of 2010Region: Ankara Results 2009: 300 youth in HCT and life skillsPlanned reach 2010: 4,000 youth in hcts, 2,000 agents4change

17. MoldovaStarting year: 2007Implementing partner: AIDS Foundation East WestRegion: Chisinau and Transnistria Results 2009: 2,846 youth in HCTs, 345 youth in life skills, 1,107 agents4changePlanned reach 2010: 2,140 youth in HTCs, 750 agents4change

18. RussiaStarting year: 2005 Implementing partner: Social Development and Public Health Foundation “FOCUS-MEDIA”Region: Moscow, Saint-Petersburg, Barnaul, Volgograd, Gorno-Altaysk, Krasnoyarsk, Lipetsk, Nizhniy Novgorod, Petrozavodsk, Rostov-on-Don, Tomsk, Ulan-Ude, Orenburg, Balakovo (Saratov region), Izhevsk, Murmansk, Tolyatty (Samara region), Gatchina, (Leningrad region), Chelyabinsk, Stavropol, Uzhno-Sakhalinsk, Vo-logda, Ulyanovsk, Sochi (Krasnodar region), Velikiy Novgorod, Orel, Novosibirsk, Kemerovo, KalugaResults 2009: 41,393 youth in HCTs, 5,742 youth in life skills, 14,964 agents4changePlanned reach 2010: 15,000 youth in HCTs, 5,250 agents4change

11. IrelandStarting year: 2006Implementing partner: Irish Family Planning Association (IFPA)Region: Dublin Results 2009: 1,100 youth in HCT, 350 agents4changePlanned reach 2010: 1,900 youth in HCT, 665 agents4change

12. The NetherlandsStarting year: 2004Implementing partner: Stop Aids NowRegion: Whole countryResults 2009: 4,000 HCT / 4,000 agents4changePlanned reach 2010: 40,000 HCT / 25,000 agents4change

13. SpainStarting year: 2008Implementing partner: Associació de Lluita Anti-Sida de les Illes Baleares (ALAS)Region: Ibiza, Barcelona, CantabriaResults 2009: none because of restartPlanned reach 2010: 9,000 HCT / 4,800 agents4change

14. UKStarting year: 2006Implementing partner: Students Partnership Worldwide (SPW)Region: all around the countryResults 2009: 5,040 youth in HCTs, 1,034 youth in life skills, 3,884 agents4change

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Since its inception, dance4life has strongly believed that people living with HIV (PLHIV) have a crucial role to play in prevention and education programmes. One element of this is the heart connection tour, where PLHIV, as part of the tour team, tell their story. Due to the stigma and discrimination associated with HIV and AIDS, it is not always possible for dance4life to engage with, and train, positive speakers in every country. During 2009, a positive speaker’s coordinator was appointed to the dance4life international team to research and assess how we can better attract and support PLHIV across the organisation and integrate them into our programmes.

15 dance4life countries took part in the research. Results identified that approximately one third of the 15 countries have not yet been able to recruit people living with HIV to their tour teams.

The research identified the following key barriers to involving people living with HIV.• Fearofstigma&discrimination(religious,social,culturaletc)• DifficultyfindingyoungPLHIV(under22)willing&abletojointhetour• Practicalchallenges:joiningthetourdemandshavingthefreetime• Profilenecessities:skills,attitudeneededtobepositivespeaker• Additionalstigmatisationofdifferentgroups(eg.menwhohavesexwith men, drug users)• Theneedtoestablishdance4lifeasresponsivetotheneedsofpositive

people

Following discussions with positive speakers and partner organisations, a clear project plan

has been developed which includes the following aims:• Ineachdance4lifecountry,theestablishment of a small and internationally connected network of PLHIV who are active in the heart connection tour and other aspects of dance4life • Propertrainingofdance4lifepositivevoices and ongoing support for them in their roles. • dance4lifetohaveconsistent,clearand positive messages which challenge stigmatisation of PLHIV. dance4life should be seen as an ally and supporter of PLHIV. • dance4lifetobeworkingwellinpartnership with international and national networks of PLHIV such as GNP+.

The above will be fully implemented and monitored during 2010.

Anual Report 2009

Positive speakers


UNAIDS stated in their 2008 report that HIV prevention programmes will only be effective on a long term basis, when they incorporate elements focused on creating social change. Social movements are necessary to pressure governmental bodies and other stakeholders to change their HIV and AIDS policies.

For dance4life international, planning and monitoring are interrelated, with the aim to generate management information that will allow us to continually and structurally measure the progress made in programme implementation.

Evaluation is envisioned as a separate instrument to asses accurately the effectiveness and efficiency of the programme in an independent way. In order to be able to develop an appropriate instrument that would deliver the information on effectiveness and efficiency, dance4life international conducted, in collaboration with the Amsterdam School for Communication Research (ASCoR, University of Amsterdam), a process research.

This research provided dance4life with a theoretical analysis of the dance4life education concept. The analysis concluded that in theory, the concept can be an effective HIV prevention tool for social change for young people worldwide, but only when all components are properly implemented.

Outcomes of the research included: more focus on quality management control on implementing the concept; continuous involvement of young people after the conclusion of the programme in school; more explicit definition of what

dance4life stands for; a need for capacity building strategy.

Act4life framework As of late 2009, our partner organisations have been provided with a clear

framework on act4life (the third step in the dance4life concept, activate) to support them in giving guidance to the young people in their activism. During 2010, all partner organisations will be supported in developing contextual relevant strategies to register all agents4change. However, specifically for the African countries, this will be a big challenge as many programmes are taking place in rural areas. A clear strategy is currently being discussed with the partners, to involve schools and teachers in recording names of pupils that can be put in a central database from the offices of our partners. Partner organisations are being stimulated to develop more partnerships with organisations that are able to involve young people in their awareness-raising,

advocacy, fundraising or voluntary activities.

Monitoring Since 2008, dance4life international and partner organisations are using an online planning and monitoring tool to gather management information on a quarterly basis. Planning and monitoring are interrelated, aiming to generate management information to allow continuous and structural measurement of the progress made in programme implementation. In order to monitor

progress, we measure input versus output.

Future plans: evaluation 2010-2015 By 2015, dance4life international wants to be able to demonstrate evidence that dance4life has made a difference in young peoples’ lives and their communities. This will be realised by conducting a multi annual review project in close collaboration with leading researchers from different disciplines.Between 2010 and 2014 we will develop concrete plans and review each year, in several countries, the effects of activities conducted by agents4change. During 2014-2015 we will draw conclusions from the outcomes of these reviews

and how it affected the strategic approach of dance4life.

Anual Report 2009

Evaluating the impact


Brand recognitionDuring 2009, the renewed visual identity and house style developed by Design Bridge was introduced in all 25 dance4life countries around the globe. Introduction of the renewed visual identity varied from email alerts to live events all having in common an energetic, positive approach. The renewed brand was received very well by all who came into contact with it; both young and old felt connected and attracted to the new house style. This feeling was globally felt, meaning that our mission of building a visual identity appealing to young people around the world was a success. Being a brand with strong and iconic visuals, different countries could give their own cultural twist to the dance4life brand, without any loss of recognisability. To support the countries in building a global identity, dance4life international worked together with Xeed to introduce a brand portal, a tool that assists the countries in producing accurate, good quality, brand consistent print materials.At the same time as introducing the new visual identity in 2009, we worked hard on a correct understanding of what dance4life is, does and stand for. We realised that this is not always clear, particularly outside of the schools programmes with the wider audience. Therefore we developed a new brand manifesto and communication strategy, which will be the base of our external communications in the coming years. A better and correct understanding of dance4life will strengthen our programmes, improve our position towards donors, and most importantly help us in reaching our aim of growing a movement of people involved in stopping the spread of HIV and AIDS.

Developments in campaign In2009,afterasuccessful5yearcollaborationwithSaatchi&Saatchi,dance4life embarked on a new partnership with Amsterdam based agency Indie, with the goal of further raising the profile of dance4life. In 2009, a start was made with a campaign for the Netherlands, with the main aim to increase the brand awareness amongst the target audience of dance4life.The campaign for 2010 will further build upon the newly developed communications strategy. Our two main features, dance and the power of youth in pushing back HIV and AIDS, will play a key role in the campaign and foster recognition of the brand. The campaign will be interactive and encourage a better understanding of dance4life.

AfriComNet Award In 2009, dance4life was awarded for excellence in HIV and AIDS Strategic Communication in Africa, in the Category “Best multi-channel strategy, campaign or tool” that uses a mix of media channels and community mobilisation and education to affect change at an individual and community level. We were specifically awarded because of our innovative use of dance and the fact that we are global in nature but still locally relevant by re-energising existing local responses. AmbassadorsOur ambassadors play a key role in connecting with young people and growing the movement. Through their support, the dance4life brand is gaining in strength and popularity amongst our target group and the wider audience. In 2009 we were happy to welcome two important new ambassadors: Doutzen Kroes and Fedde le Grand. Through their public appearances (radio, television, magazines), participation in our events and their active messaging about dance4life they inspired companies and individuals to support dance4life financially, they helped in raising the profile of dance4life and inspired their fans to learn more about dance4life and become part of the dance4life movement.

Anual Report 2009 page 1

Building the dance4life brand


Our school programme inspires, educates and activates the young people who take part, celebrating their achievements with them. dance4life would like our relationships with our partners to follow this example. Partners should be involved as much as possible, and are highly valued; from visiting dance4life in schools, advising dance4life on a wide range of topics, providing support in establishing new contacts, to sending their staff to work in our implementing partner’s offices for a few weeks. We encourage mutually beneficial partnerships.

The costs of implementing dance4life are on average €66 per agent4change, of which €55 are related to in country costs and €11 is related to the activities of dance4life international. The chart illustrates the division of these costs.

Cost Distribution:

International support:

The funds necessary to finance these costs are generated from various sources. In 2009 we were happy to receive support from different parties within all these sources.1. UN agencies like UNFPA, 2. EU,3. Local Governments such as the Dutch Ministry of Foreign Affairs,4. (Corporate) foundations like PSO, Ford Foundation and Vodafone Netherlands Foundation, 5. NGOs such as Oxfam Novib, 6. Corporates such as Durex, KLM and Armani Exchange, 7. Support activities organised by the general public and organisations like Les Mills,8. Private major donors; in 2009 we developed a new concept called friends4life ,9. Activities with our ambassadors,10. Collaboration in the music industry, for instancewithID&TaroundSensation,andArt

of Dance with the Fabulous event.

In 2009 we welcomed a number

of new partners on board and were granted funding from

several new programmes. These partners are the National Postcode

Lottery, PSO, MFS young & innovative (Ministry of Foreign Affairs), World

of Difference (Vodafone Netherlands Foundation), Orangina and EU. In 2009, our existing global partners were: Oxfam Novib, MATRA programme of the Netherlands Ministry of Foreign Affairs, Durex and the Ford Foundation.

Financial sustainability


In 2009 the fundraising team was involved in preparing for the new subsidy framework of the

Dutch Ministry of Foreign Affairs (MFSII) for the years 2011-2015. The new policy stimulates collaboration between Dutch NGOs and their partners in the south. Therefore, dance4life sought collaboration in 2 consortia; The international HIV and AIDS consortium The Netherlands and the SRHR alliance. The lead agency of the international HIV and AIDS consortium The Netherlands is the AidsFonds and its members are, in addition to dance4life, Aids Foundation East West, STOP AIDS NOW!, Mainline, Health Connections International, International Civil Society Support, World AIDS Campaign, GNP+, Schorer, COC. The lead agency of the SRHR alliance is RNG/WPF and its members are AMREF, SIMAVI, CHOICE and dance4life. Both consortia submitted a proposal on 1st December 2009. Unfortunately, the application submitted by dance4life, as part of the HIV and AIDS consortium, was declined. The HIV and AIDS consortium does not therefore qualify to submit a full proposal. Good news however for dance4life’s second proposal, as part of the SRHR alliance. This initial proposal has been accepted, with the alliance being invited to submit a

full proposal.

In the summer of 2009, we launched a new private major donor concept called friends4life. The friends are a close circle of supporters that support dance4life with a yearly donation of at least € 2,500. In return, the friends network is invited to a number of ‘never4sale’ events such as the pre-Sensation dinner and an auction with Doutzen Kroes. We’re further developing the concept by installing a friends committee that together with dance4life will acquire up to 100 new friends and further develop the concept. In 2010 a start will be made by translating the concept to other dance4life

countries as well. The friends contribute to 10% of the annual budget of dance4life international.

Some specific examples

Vodafone Netherlands Foundation invited dance4life to participate in their World of Difference

(WOD) Programme. Through Hyves and MTV, Vodafone asked young professionals to apply for a job offered by the 4 participants of WOD. Through this programme, dance4life was able to not only recruit a brand manager for dance4life South Africa, but also generate a lot of free publicity and further develop its partnership with Vodafone Netherlands Foundation. This might also be a stepping stone towards other

Vodafone Foundations.

In 2009 dance4life became a beneficiary of the Dutch Postcode Lottery. dance4life will receive 5 annual donations of € 500,000. Moreover, the partnership provides numerous PR opportunities. In 2009, through the Postcode Lottery, dance4life participated in a television talk show about NGOs and profiled its work through the newsletters and website of the lottery that reach out to millions of people in The Netherlands “dance4life inspires and empowers young people all over the world to take action to push back HIV and AIDS. The Dutch Postcode Lottery endorses the thought that together you can make a real difference. With our yearly contribution to dance4life we hope to bring a world free of HIV and AIDS a little closer.” Marieke van Schaik,

Managing Director, Dutch Postcode Lottery.

Armani Exchange approached dance4life with the idea for a T-shirt line, to be sold in stores around Christmas. Armani Exchange designed a special dance4life T-Shirt that was sold in December in shops in the USA and online in Canada as well. In total $ 40,000 was raised by

the T-shirt sale.

In 2009 dance4life received an EU grant for 2010-2011 for a number of its European countries (Netherlands, Germany, Spain, Serbia, Turkey, and Moldova) in order to role out the schools programme. Given the challenges around finding funds for the programme in Northern countries, this

grant really kick-starts the activities in 2010.

In the first quarter of 2009 dance4life was the good cause of KLM’s Aircares Programme. This meant that, besides receiving a donation from KLM, dance4life was promoted in the planes through the in-flight magazine and the in-flight entertainment system. Passengers were also asked to donate their miles to dance4life. dance4life also launched a campaign to stimulate people to donate their miles, resulting in almost 3 million miles. This partnership led to enormous savings on the travel budget in 2009.

dance4life international fundraising manager, Rupert Springfield wrote an article entitled ‘A two-way partnership to promote a cause’

with case-studies of our corporate partnerships, published in the Journal of Sponsorship. He also delivered a workshop at the International Fundraising Congress called ‘Corporate partnerships – what are they worth to us?’ This workshop was one of only 3 corporate workshops presented at the

Congress.


Six years after it began in 2003, dance4life has achieved 27% of our overall target of building a global youth movement of 1 million agents4change by 2014. So, in 2010, we must continue to create the circumstances that will make this objective achievable.

The process evaluation has gained us some insight that, given the fact that the concept is right, focus should be on correct implementation in- country. Most importantly, it’s crucial that after having gone through the schools programme, a young person feels that he or she is a true agent4change and is part of a global youth movement that creates change. He or she should be stimulated and receive the infrastructure to remain involved and active in halting the further spread of HIV and AIDS. These insights have lead to the main focus areas for 2010: (1) focus on quality and impact management and (2) making the agents of change visible and keeping them involved. Of course, as always, financial sustainability is crucial and is therefore the third focus area.In terms of tangible objectives the following measurable goals have been identified for 2010:• dance4lifeactive in 30 countries across 5 continents• 325,000youngpeoplereachedthroughthe inspiring school tours (bringing the total to over 900,000)• 135,000newregisteredagents4change

(bringing the total to over 400,000)

Future Plans

Looking beyond 2010, the number of countries will increase by another 5 in 2011. With 35 countries on board, we can create a geographically balanced outreach, connecting the North, South, East and the West. On the basis of the indicators agreed with our implementing partners, we should exceed the target of 1 million agents4change by the end of 2014. In view of the changes made in 2008, the organisation and structure that dance4life needs to achieve this growth are already in place. We therefore do not foresee the need for a major growth in staff.

Increasing continuous and meaningful youth participation, both on the subject of SRHR and HIV and AIDS, as well as within the organisation, is also a crucial part of the plan for the near future. We aim to give the agents4change the opportunity to participate on an ongoing basis, to stand up and speak out for their SRHR and to show the world their achievements as agents4change. So, in addition to the 4 step schools programme, we will continue the development of an infrastructure that will offer young people the opportunity to connect with, and inspire each other, and remain active in the

global youth movement.

To take youth involvement a step further, dance4life is setting up a youth

council formed by agents4change from the dance4life countries. The role of the youth board is threefold; to represent dance4life, to further empower young people in their country, and to advise dance4life on its future development. During their term, the board members will be coached by representatives from the private sector. Currently, our implementing partners are selecting the youth council members that will receive a training mid August in South Africa and will start their term straight after the training. Even before the training takes place, the youth council will be active at the International AIDS Conference in Vienna in July 2010.

In terms of fundraising, we envisage a strong focus on governmental, EU and UN sources in the near future. Proposals are now being developed for the European Commission and MFSII. We are also exploring collaboration with a number of foundations and corporates; the global partnerships with Orangina and Sensation look very promising. Moreover we will focus on the further development of our private major donor concept.

On behalf of dance4life’s staff, implementing partners and board we thank you for your support in making our vision a reality!


IntroductionWe have determined whether the balance sheet as at 31 December 2009 and the statement of revenue and expenditure for the year then ended as set out in this report have been correctly derived from the audited financial statements for the year ending 31 December 2009 of Stichting dance4life international. In our auditor’s reports dated 30th March 2010 we expressed an unqualified opinion on these financial statements. Management is responsible for the preparation of the balance sheet and the statement of revenue and expenditure in accordance with the accounting policies as applied in the 2009 financial statements of Stichting dance4life international. Our responsibility is to express an opinion on the balance sheet and the statement of revenue and expenditure based on our audit.

ScopeWe conducted our audit in accordance with Dutch law. This law requires that we plan and perform the audit to obtain reasonable assurance whether the balance sheet and the statement of revenue and expenditure have been correctly derived from the financial statements 2009.We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our audit opinion.

OpinionIn our opinion, the balance sheet as at 31 December 2009 and the statement of revenue and expenditure for the year then ended of Stichting dance4life international have been correctly derived, in all material respects, from the financial statements 2009.

Emphasis of matterFor a better understanding of the company’s financial position and results and the scope of our audit, we emphasize that the balance sheet as at 31 December 2009 and the statement of revenue and expenditure for the year then ended, should be read in conjunction with the financial statements, from which the balance sheet and the statement of revenue and expenditure have been derived and our unqualified auditor’s reports thereon dated 30th March 2010. Our opinion is not qualified in respect of this matter.

Amsterdam, 30th April 2010 PricewaterhouseCoopers Accountants N.V.

Financial report


EUR EUR EUR EUR

Assets

FIXED ASSETS

Tangible fixed assets 8,204 6,027

CURRENT ASSETS

Receivables

Subsidies to be received 121,650 0

Taxes and social securities 0 34,062

Debtors 73,470 45,815

Other receivables, prepayments and accrued income

65,343 86,076

260,463 165,953

Stock 0 0

Cash at banks and in hand 463,520 643,143

732,187 815,123

Equity and liabilities

EQUITY

Continuity reserves 50,000 0

Restricted reserves 69,411 31,348

119,411 31,348

LONG TERM LIABILITIES

Loan 60,000 90,000

CURRENT LIABILITIES

Creditors 99,800 94,986

Taxes and social securities 42,153 28,144

Other liabilities, accruals and deferred income

410,823 570,645

552,776 693,775

732,187 815,123

December 31, 2009 December 31, 2008Balance sheet


Realisation 2009 Budgetted 2009 2008

EUR EUR EUR EUR EUR EUR

Revenue

Subsidies 1,785,805 1,812,111 2,003,259

Revenue from fundraising 227,538 100,000 98,836

Revenues received in goods and

services

n/a

Other revenues 187,898 173,000 125,812

Total revenue 2,201,241 2,085,111 2,227,907

Expenditure

Wages, salaries and social securities 816,325 782,000 586,504

Depreciation tangible fixed assets 5,280 20,000 4,205

External costs related to revenue

from fundraising

60,967 0 0

Other operational costs 1,229,604 1,313,111 1,614,597

Total expenditure 2,112,176 2,115,111 2,205,306

Financial income and expenses -1,002 0 1,662

Result 88,063 -30,000 24,263

Allocation result

Movemement continuity reserves 50,000

Movement restricted reserves 38,063 -30,000 24,263

0 0 0

Statement of revenue and expenditure 4Life Foundation


AppendixFunding partners 2009

Friends 2009


In addition to the above, many organisations/individuals have donated their services to dance4life international : Xeed, Esser Visual Concepts, Jeff Povlo,Alwin Vogel, Smith Boeser van Grafhorst Notary, Jack-son Chang, Adam Legal, Easyhosting, Annelies Damen, Kwast wijnkopers, Dylan Hotel, Jan ReinierFotografie,Spinhex&Industrieprinters,Heineken, Jan-Wolter van den Berg, Monique Laenen,Bakker&VerkuijlandFreedomLab.

And last, but not least, our friends4life!

Appendix

Donations

Text : Natasha Kuulkers

Design : sunnyfields.nl

Contact details :dance4life internationalSpuistraat 2391012 VP AmsterdamThe Netherlands

T: +31 (0)20 521 66 55F: +31 (0)20 521 66 56I: dance4life.com

Colofon

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