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DANONE CHALLENGE 2013
Creative Leadership courseAlexandra Kine
STAGES OF MY WORK
1. Choose the DanTube project
2. Use SMUBA to brainstorm my ideas
3. Evaluated the path of opportunities regarding
the context and threads
4. Elaborate an action plan
ISSUES OF THE PROJECT FOR YOU
Develop the awareness and the curiosity of +40000 employees
Develop a autonomous system of information sharing
Develop groups of interest Develop an integrity though different services
Problematic: What could be technics, methods to use in order to engage people posting videos to share good practices, information valuable, and their experiences ?
SOLUTIONS REGARDING THREADS
Price of installations: Just the price of the functionalities adding in the network
Profitability: economies of training which are followed freely online, economy of time and money thank to the e-learning and experience sharing efficiency
Issues of existing trainings: All could be filmed, shared, followed and commented
Tester v.s. followers: Followed posts are constantly improved and proposed regarding your profile
TOOLS
Add functionalities directly centralised in the existing network:
Online and mobile apps network Share interactive support as video, texts,
photos... Participation (comments/ chat online...) Specifics contents adapted to each need Research of worlds or topics Notifications and alerts can be programmed to
look it whenever and wherever you want Training filmed and film yourself on your laptop
easily with your webcam
MOTIVATIONS FOR EMPLOYEES
Competiveness and socio-professional recognition
Tell their experience and exchange about it Ask advices Facility of utilisation Be constantly informed and connected
everywhere Some “tests” after following trainings to know the
improvement of work Possibility to make an annual challenge with
rewards
OUTLOOK AND ACTIONS PLAN
1. 6 months term: Samples and focus group to apprehend each aspect to face
2. 1 year term: Develop the system and test it
3. 2 years term: Put in place the network, take into account ameliorations and feedbacks
4. 3 years plan: develop it though each service, training session and encourage employees to use it
Thank you for your attention
I hope this work could highlights some new path of opportunities of creativity for you