Dan’s Story

Meet Dan

$

Pains

Busin

ess

$

Customers

Looking Closer

Advertising

Campaign

WasteThat’s 40 Counties.

100+ miles

Lexington

Fayette

Lexington

FayetteBuyersOut of 40 Counties……51%

of families making $200K+ live in Fayette County.

So Dan had a thought...If the majority of my customers

come from Fayette County…

And more than half of the market’s high-income homes are in Fayette County…

Why am I advertising in 40 counties?

Great Question Dan

Dan talked to John from Insight Media

Success

Sale

s

Cost

s

How?

Movie Making

Lexington

Fayette

Lexington

Fayette

All of Dan’s commercials were funneledto Fayette, where his consumers are.

Dan’s Commercial

Dan’s Commercial

What does Insight Media mean to Dan?

The Right BuyerInsight delivered Dan more

buyers,rather than shoppers, increasing business.

Maximum ValueWasted advertising was

eliminated byfunneling Dan’s message to the communitiesand networks that mattered most.

Continued GrowthWith a more efficient

advertising campaign,Dan’s business will continue to grow whilealso keeping advertising costs down.

Peace of Mind

…

...and less time worrying

about his advertising campaign.

More time on the golf course

…

If you’re like Dan,

Let’s talk

859.422.1800www.powerofcable.com