Dare2B SIA Snow Show 2013

Booth #713

Brand Contact:

Lindsey Hayes

lhayes@regatta.com

603 379 2378

Press Contact:Steve Gill

steve@ghost-pr.com

612-839-9730

Fast Moving UK Snow Sport Favorite Dare 2b Kicks US into Higher Gear Dare 2B Snow, Board and Bike Sportswear Brand Introduces Expanded Performance Collection for

North American Specialty Retailers

SIA Snow Show 2013 – Fast-moving UK snow, bike and active

outdoor sportswear brand Dare 2b doubles down on its expansion into the

United States market with two all-new collections for fans of active

outdoor winter sports. Both collections, Ski Sport and Free Ski, will be

available for retailer preview at Booth #713.

Just a year old stateside, Dare 2b’s sophomore collections bring more

than 30 years of UK performance apparel design expertise together with

contemporary snowsport styling for new introductions that are sure to

make a big impact with retailers and consumers alike.

“Dare 2b is a brand designed for everyone,” says Graham Rickard, CEO,

Dare 2b. “That can sound a little like hopeful sales speak, but we’ve

designed collections that cover high performance to high style for people

who are focused on performance winter sports to those of us who just

want to have fun up or down the mountain.”

WINTER 2013 HIGHLIGHTS

The Dare 2B 2013 US introduction includes styles for men, women and children in two distinct

collections: the technical and sports focused Ski Sport collection and the high-style, high-function Free

Ski line. An additional Essentials range includes accessories as well as base and mid layers to help

retailers round out a comprehensive offering.

Ski Sport CollectionThe Ski Sport collection offers the very best in technical performance with a wide variety of designs

at atrractive price points for both retailers and consumers. More than 20 designs combine up-to-the-

minute technical fabrics and manufacturing techniques to produce outerwear that always keeps the

end user in mind: wherever and whatever they are doing. Fabrics include Dare 2b’s proprietary Ared

6WUHWFK��VSHFLDOO\�IRUPXODWHG�IRU�PD[LPXP�IUHHGRP�RI�PRYHPHQW�DQG�ERWK�RSWLPDO�ZDWHUSURRÀQJ�DQG�breathability on the go. Women’s designs include all of the men’s performance features plus a modern,

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Top Pick: Women’s Incite Jacket: A key style for winter 2013, the women’s Incite Jacket is a four-way stretch Ared

�������IDEULF�SLHFH�WKDW�RIIHUV�VXSHULRU�ZDWHUSURRÀQJ�SURWHFWLRQ�DQG�EUHDWKDELOLW\��,W�DOVR�IHDWXUHV�D�ERQGHG�VWRUP�ÁDS��GHWDFKDEOH�WHFKQLFDO�KRRG�SOXV�VQRZVNLUW�ZLWK�stretch panel and a feminine rouching detail.

Men’s Exalted Jacket: 0DGH�ZLWK���ZD\�VWUHWFK�IDEULF��D�GXUDEOH�ZDWHU�UHSHOOHQW�ÀQLVK�DQG�WDSHG�VHHPV��this men’s jacket is sure to be a favorite this season. It features a ski pass pocket

with water repellent zip, adjustable cuffs and water repellent center front zip with

inner zip and chin guard.

Men’s Timekeeper Jacket: A favorite for 2013, the Timekeeper Jacket features adjustable cuffs, underarm

YHQWLODWLRQ� ]LSV� DQG� GHWDFKDEOH� SHUIRUPDQFH� ÀW� WHFKQLFDO� KRRG� ZLWK� DGMXVWHUV��Available in black, cloudy grey, skydiver blue, red alert and energy green, the

jacket also features multiple internal pockets, perfect for MP3 and goggles.

Men’s Straight Up Pant: The men’s Straight Up Pant is set to become a winner for the season. Technical

features include an ergonomic shaped waistband, EVA foam back protection and

LQVLGH�OHJ�YHQWLODWLRQ�]LSSHUV��'HVLJQHG�ZLWK�D�SHUIRUPDQFH�VSRUWV�ÀW�WKH�SDQW�LV�available in three colors: skydiver blue, energy green and black.

Free Ski CollectionThe Dare 2b Free Ski collection offers a comprehensive assortment of high-style active jackets

GHVLJQHG�ZLWK� D�PRUH� UHOD[HG� ÀW� LQVSLUHG� E\� VQRZ�SDUN� FKLF��:LQWHU� ����� VHHV� WKH� LQWURGXFWLRQ� RI�coated twill fabrics and on-trend color palettes to suit all tastes and cater to emerging style trends for

the upcoming winter US market.

Top Pick: The Free Spirit Jacket: This jacket is the jewel in the crown of the Free Ski Collection, featuring waterproof

and breathable Ared V02 10,000 coated twill or wool fabric, pit zip, detachable

snow skirt and a softshell hood for a more casual vibe.

Turn Loose Textured Pant: $�VWDQGRXW�IRU�FXVWRPHUV�ZKR�SUHIHU�D�PRUH�FDVXDO�ÀW��WKH�7XUQ�/RRVH�7H[WXUHG�Pant looks great without compromising on quality. Features include warm touch

lining to the upper legs, adjustable waist, multiple pockets and snap cuff closure.

Essentials LineTo complement and coordinate with the Ski Sport and Free Ski

collections, Dare 2b also introduces the Essentials line of mid to

base layers. Items are made from a synthetic, super lightweight

stretch fabric that provides an alternative to the weight and bulk of

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Ilus Core CollectionAlso new for 2013, the Ilus Core stretch collection features a range of

versatile men’s and women’s designs that can be worn as mid or base

layers. Each is made from a lightweight, stretch fabric that provides

comfort, quick drying and superior wicking properties.

“2013 is going to be an incredible year for the Dare 2b brand in the

United States,” adds Rickard. “We’ll be supporting all of our retail

partners by investing in marketing assets to ensure all their needs

are met.”

)RU�PRUH�LQIRUPDWLRQ�RQ�UHWDLO�RSSRUWXQLWLHV�FRQWDFW�/LQGVH\�+D\HV��lhayes@reggata.com, 603-379-2378.

About Dare2b (http://www.dare2b.com)

Dare 2b is part of the international Regatta Group and designs, produces and markets high-style and

performance snow, bike and outdoor winter pursuit apparel for consumers across Europe and now the

United States.

WELCOME TO OUR MOUNTAINDare 2b is part of the International Regatta Group, one of Europe’s leading outdoor product retailers.

The mountain sports clothing brand designs, produces and markets high style and performance snow,

bike and outdoor winter apparel for consumers across Europe and now the United States.

SKI GEAR)LQGLQJ�WKH�ULJKW�VNL�ZHDU�LV�DERXW�ÀQGLQJ�VRPHWKLQJ�WKDW�ORRNV�JRRG��WUDSV�LQ�ZDUPWK�DQG�HQDEOHV�WKH�best performance possible. Dare 2b’s wide range of clothing and accessories make it easy to get a

IDVKLRQ�IRUZDUG�ORRN�ZKLOH�VWD\LQJ�ZDUP�DQG�FRPIRUWDEOH�GXULQJ�DGUHQDOLQH�ÀOOHG�GD\V�RQ�WKH�VORSHV�DQG�IXQ�ÀOOHG�QLJKWV�DW�WKH�ORGJH��'DUH��E�PDNHV�VKRSSLQJ�VLPSOH�E\�RIIHULQJ�HYHU\WKLQJ�QHHGHG�WR�ORRN�good and feel great while swishing down the mountain, bouncing in and out of moguls or catching some

air on a jump.

CYCLING GEARWhether mountain biking or taking a casual ride with friends and family, it is important to wear the right

F\FOLQJ�FORWKLQJ��'DUH��E·V�F\FOLQJ�OLQH�LV�EUHDWKDEOH��ZDWHU�UHSHOOHQW�DQG�ÁXRUHVFHQW�VR�WKRVH�VSRUWLQJ�the gear stay comfortable and stand out on the road. All of Dare 2b’s cycling clothes are affordable,

stylish and high performing.

ETHICAL & RESPONSIBLE BUSINESS PRACTICES

Dare 2b believes that the mountain is a place for adventure and adrenalin, energy and excitement.

The popular outdoor apparel brand realizes that producing quality clothing will have an impact on the

HQYLURQPHQW��+HUH·V�ZKDW�'DUH��E�KDV�FRPPLWWHG�WR�GR�WR�NHHS�WKH�HQYLURQPHQW�DQG�HYHU\RQH�LQYROYHG�in the production of the brand’s gear healthy and happy…

SUSTAINABILITY –�5HGXFHV�WKH�XVH�RI�ÀQLWH�UHVRXUFHV�DQG�UHF\FOH�ZKHUH�SRVVLEOH�

ETHICAL – Factory workers are treated fairly, and their safety is never compromised.

ENVIRONMENTAL – Committed to reducing any negative impacts that factory chemicals and waste

products may have on the community and environment.

SOCIAL –�+DYH�D�SRVLWLYH�LPSDFW�RQ�WKH�OLYHV�RI�HPSOR\HHV��VXSSOLHUV�DQG�FXVWRPHUV�

It is an amazing world out there, and Dare 2b wants to keep it that way.