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DARE2@Singularity University Summit Europe Designing Extraordinary Customer Experiences for an Exponential World @DARE2dk
| Date post: | 18-Jan-2017 |
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PowerPoint Presentation
Designing Extraordinary Customer Experiences for an Exponential World
@DARE2dk
DARE2@Singularity University Summit Europe
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This i the Motorola's DynaTAC 8000XState of the art mobile phone1984Weighing in at 2 poundscosting nearly $4,000 (almost $9,000 today)
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The Motorola's DynaTAC 8000X was so expensive that only this guy could afford it.
5
Back to the Motorola DynaTAC 8000X
In the early 80s McKinsey: estimated 1 million cellphones by 2000. Casued AT&T not to go in.There were 100 million
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2002 forudsigelse: 16%Faktisk vkst: 100%
2004 forudsigelse: 14%Faktisk vkst: 100%
2006 forudsigelse: 12%Faktisk vkst: 100%
2008 forudsigelse: 10%Faktisk vkst: 100%
Vinosh KhoslaCo-founder sun microsystems. Analyzed the mobile phone growth prediction from 2000 to 2010 from Gratner, McKinsey, Forrester- the worlds leading experts
Dont assume analyze.
2002: predcict 16% growthBy 2004: 100% growth
2004: predict collective predictions came to 14% by 2006Actual numbers: 100%
2006: predict 12 %Doubled again
2008: predict 10% growthAnother 100 % leap
Could you BE any more wrong?7
Eksponentiel vs. liner
VKSTTID
What did all these predictions have in common?
They were made on a false premise.
That development is linear.
But in fact technology develops exponentially.
Instead of going 1,2,3,4,5 it goes, 1,2,4,8,16
40 gange rundt om jorden
We know this development from Moores law which says that computer power doubles app every 2 years.
This has masive importance for our companies8
3 milliarder flere internetbrugere.Fra 8 milliarder til 100 milliarder forbundne enheder (IoT).Prisen for kortlgning af DNA: Under 50 rer. 80% af alle operationer gennemfres af robotter.IBMs Watson er assisterende lge.Rullestole erstattet af exoskeletons.3D printere kan 3D printe sig selv.Op til 50 millioner selvkrende biler p vejene.40% af Fortune 500 virksomheder har lavet en Kodak.Fra 20 r om at skabe en milliard virksomhed til?
I 2025
Eksponentielle Organisationer, DARE2 & SAXO 2015
Or not so slow decline
Why?
DifferentiationRetain 15
Reality
What companies think customers wantWhat customers really want
Unapologetic Customer Perspective
Always be yourself- unless you can be Sherlock, then always be Sherlock!
Biggest mistake in research is that you ask the wrong people about the wrong thingCustomer research is NOT sending a surveyIt is indepht qualitative research etnographic reasearch Medical study lab 3 years. Developed a spray. Design thinkingExplore, empathize, extract. EtnographicIdeatePrototypeNew amazing methods of research through neuroscience.
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We are competing about their
Attention
Money
Time
In the future were competing for all of theseA way to stand out from the clutter, get peoples time and ultimatety their money is staging extraordinary customer experiences18
The Fundamental 4s- What drives customers?Pawlak & stergaard, 2011
BE betterFEEL betterDO betterLOOK betterProactiveReactiveIntrinsicExtrinsic
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BE better- Honor your customers values and moral landscape
www.BeMyEyes.org
Upworthy draws massive amounts of attention to things that matter.Upworthy is a website built entirely around making meaningful stories going viral. Fast Company named them the fastest growing media company of all time in 2013 based on the 8.7 million unique visitors they had within their first six months. 50 mill. Each monthAlso makes people LOOK better when sharing
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BE better- Honor your customers values and moral landscape
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BE better- Honor your customers values and moral landscape
Califirnia water crisis23
BE better- Honor your customers values and moral landscape
profit making enterprises within sustainable production and not-for-profit institutions and associations within cultural and social fields.
my money does good24
BE better- Honor your customers values and moral landscape
http://www.gabv.org
shared mission to use finance to deliver sustainable economic, social and environmental development.2009serving 20 million customers; 25
DO better- Enhance your customers skills, competencies & results
www.24slides.com www.athgene.com www.focusatwill.com
AthGene helps fitness enthusiasts maintain their ideal body type by providing ongoing meal and exercise plans tailored specifically to their geneticsOshbot from Lowes innovation lab
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DO better- Enhance your customers skills, competencies & results
Lowes Innovation Lab, http://www.lowesinnovationlabs.com
Oshbot
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DO better- Enhance your customers skills, competencies & results
www.sunday.dk
SundayBying a home biggest private investment.
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DO better- Enhance your customers skills, competencies & results
https://www.pruhealth.co.uk/personal/health-insurance
Gamified, mobile, speed rewardsvideo consultation with a Vitality GP within 48 hours, including Saturdays
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FEEL better- triggering your customers senses and emotions
www.thync.com
Thync FOCUS or ENERGY. Paro robot. Dissasters. Dementia. Pebber sold out in one minute. EMObot read facial expressions30
FEEL better- triggering your customers senses and emotions
www.ing.com
Products are pakagesColoursThey sit next to each other not opposite each other. All can see the screen
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FEEL better- triggering your customers senses and emotions
www.jyskebank.dk
Jyske Bank Boxen32
LOOK better- Improving your customers social status
Uber: You are graded after the tripMediator between utility companies and customers.Digital engagement and makes people understand their energy billStrike of genious is comparing to othersSteinway
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Potential
Its never aboutYOU
OR EVEN THE TECHNOLOGY
YOUR COMPANY
In the future were competing for all of theseA way to stand out from the clutter, get peoples time and ultimatety their money is staging extraordinary customer experiences35
Its about how you can positively impact
We start as entrepreneurs with a huge customer focus and then along the way we forget who its about.
Customers become numbers in spreadsheets and databases
Now more than ever we need to understand that its never about the technology its about what we can do for people with technology36
Lets do it!
The Fundamental 4s- What drives customers?Pawlak & stergaard, 2011
BE betterFEEL betterDO betterLOOK betterProactiveReactiveIntrinsicExtrinsic
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Lets do it!
Innovation on the edges
thinkubator @
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Want the #Fundamental4swhitepaper when it comes out?
Write to: [email protected]
THANK YOULaila PawlakFounder & CEO, DARE2Adjunct faculty Singularity [email protected]+45 2924 5350
@DAREdkLaila on FacebookConnect on LinkedIn DARE2@DARE2mansion Vermundsgade 13-152100 Copenhagen. +45 2924 5350www.DARE2.dkwww.DARE2mansion.comwww.thinkubator.dk
