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7/29/2019 DART's One-Year Review of Paid Parking Demo
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Paid Parking Demonstration
Options for Changes to DemonstrationProgram
Todd Plesko
Vice PresidentPlanning & Development
March 26, 2013
7/29/2019 DART's One-Year Review of Paid Parking Demo
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Todays Briefing and Action
One year anniversary briefing on the paid parking
demonstration.
Options for potential modifications to the paidparking demonstration for 2nd year of the program.
3/25/2013 Planning and Development 2
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Paid Parking Demonstration Timeline
April 5, 2012
Paid Parking demonstration start up.
Oct 2012 -- 6 month Board program briefing
Mar. 26, 201212 month Board program briefing
May 1, 2013
Earliest date for program modifications Oct. 2013 18 month Board program briefing
Nov. 2013Committee decision on future of program
January 2014
Full Board approval of future program
April 2014End of two year demonstration.
Vendor contract could be extended one additional year if the
demonstration program was extended by the DART Board.
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Park & Ride Lot Usage in 2008
At the Peak of Gasoline Price Spike
4
LocationTotal
Spaces
Parked
Vehicles at
peak hour
Percent Occupied
in Sept. 2008
Downtown Garland Station 710 866 122%
Glenn Heights Park & Ride 339 403 119%
Parker Road Station 1,566 1,608 103%
PGBT Station 778 797 102%
Westmoreland Station 693 563 81%
Total 4,086 4,237 104%
7/29/2019 DART's One-Year Review of Paid Parking Demo
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DART Initial Response to 2008
Increase in Transit Parking Demand
Expansion parking spaces added after 2009:
Parker Road Station added 510 spaces
George Bush Station added 415 spaces
N. Carrollton Station added 700 spaces
Glenn Heights Station added 204 spaces
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A total of 1829 expansion parking spaces were
added due to 2008 demand at terminal stations
7/29/2019 DART's One-Year Review of Paid Parking Demo
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Second Response to Increase in Parking Demand
Non-Resident Paid Parking Demonstration
Goal #1Manage park & ride lot capacity through pricing.
Goal #2
Address equity issue of providing transitcapacity for non-service area users.
Goal #3Increase net transit revenue from paid parking.
Goal#4Minimize lost transit ridership.
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Operational Non Resident Parking Facilities
Parker Road Station April 5, 2012
N. Carrollton-Frankford StationApril 5. 2012
NW Plano Park & Ride July 30, 2012
Belt Line Station Dec. 3, 2012
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Parker Road StationParking Usage Before & After Paid Parking Program
Residents,
828
Non
Residents,1012
Vacant
Spaces,
236
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Non-resident Usage 54 %
Residents
, 725
Non
Residents
, 580
VacantSpaces,
771
Non-resident usage 44 %Before Paid Parking After Paid Parking
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Trend of Parking Space Usage
Parker Rd Station Versus George Bush
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755
1,0441,021
1,840
1,3521,311
-
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12
George Bush In Use Parker Road In Use Linear (George Bush In Use) Linear (Parker Road In Use)
7/29/2019 DART's One-Year Review of Paid Parking Demo
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N. Carrollton-FrankfordParking Usage Before & After Paid Parking
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Residents
, 212
Non
Residents
, 316Vacant
Spaces,
888
Non-resident 59 %
Residents,
216
Non
Residents,
175
Vacant
Spaces,
1025
Non-resident 44 %
Before Paid Parking After Paid Parking
7/29/2019 DART's One-Year Review of Paid Parking Demo
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Trend of Parking Space Usage
N. Carrollton-Frankford versus Trinity Mills
11
529
412
366366
352365
407
469
369
336
369
535520 529 526
495
537524
510 501
-
100
200
300
400
500
600
Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12
N. Carrollton- In Use Trinity Mills - In Use Linear (N. Carrollton- In Use) Linear (Trinity Mills - In Use)
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Vendor Financial Summary by Lot
April 2012 Through February 2013
Location
Total
Revenue
Cost Minus
Startup Costs Startup Cost
Total Net
Revenue
Parker Road
Station$ 273,892 $274,997 $ 20,924 ($22,029)
N. Carrollton-
Frankford Station $ 92,777 $137,482 $ 13,625 ($58,330)
Northwest Plano
Park & Ride $ 13,130 $17,833 4,096 ($11,372)
Belt Line Station$ 1,576 $12,649 $3,244 ($14,317)
Total$ 381,375 $442,961 $41,889 ($103,474)
3/25/2013 All costs are the responsibility of the parking vendor. 12
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Impact on Ridership at Key Stations
Influenced by Paid Parking
Paid Parking
Line
2011 Weekday
Boardings
2012 Weekday
Boardings
% Change
Red Line 6727 6782 0.82%
Green Line 4443 4430 -0.29%
Total 11,1270 11,212 0.38%
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Red Line Station boardings include those at Parker Rd. Downtown Plano and George Bush.
Green Line Stations boardings include those at N. Carrollton, Trinity Mills, and Downtown Carrollton.
System boardings on Light Rail Increased by 5.7 % between 2011 and 2012 overall.
While boardings at the stations influenced by paid parking did not mathematically decline, boardings
did not increase at these stations similar to the rest of the system. This might imply some loss of
ridership which is not measurable.
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Demonstration Lessons Learned
45 % of Parker Rd and N. Carrollton Station non-residents shifted tothe next station with free parking. Meets Board goal of managing capacity through pricing.
The shift of non-residents caused overcapacity conditions at Trinity
Mills and near capacity conditions at George Bush. This was an unanticipated but negative impact upon residents.
Parking revenue through February 2013 is insufficient to offsetvendor costs during the same period.
This does not meet Board goal of generating positive transit revenue.
Unchanged, the program will not break even by April 2014. This does not meet the Board to generate positive revenue goal.
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Additional Lessons Learned
The availability of nearby free parking likely reduced
measurable lost passenger revenue.
This appears to have met the goal of minimizing the
negative price elasticity impact upon ridership. Current demand for parking at Belt Line Station is
insufficient to support the revenue necessary to fund a
paid parking program including the long term parking
at this time. This may change once Orange Line gets to DFW Airport.
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Board Options for 2nd Year Demonstration
Option 1 No major change in the program DART assumes registration role at Parker Rd.
Defer Paid Parking at Belt Line Station
Option 2 Limit paid lots to NW Plano P & R and Parker Station DART assumes registration role at Parker Rd.
Defer Paid Parking at N. Carrollton & Belt Line Stations.
Option 3 Expand Paid Parking to Trinity Mills & George Bush DART assumes registration role at Parker Rd Station.
Continue free parking at Arapaho Station, but restrict closest parking for residents of the
service area only. Defer Belt Line Station Paid Parking. Positive revenue from other lots, however, may be
sufficient to offset the losses at Belt Line.
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Option 1 -- No Major Changes
No contract financial risk to DART.
Estimates vendor losses through Mar. 2014
($160,000+) No new information on impact of expanded
paid parking.
No additional lost passenger revenue. Vendor would likely not renew contract
beyond 2nd year of the demonstration.
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Option 2 -- Limit Paid Parking to Plano Lots
No contract financial risk to DART.
Vendor losses through Mar. 2014 -- ($65,000)
No additional lost passenger ridership. Vendor may not want to renew contract
beyond the 2nd year of the demonstration.
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Option 3Expand Demonstration
No contract financial risk to DART.
DART lost passenger revenue -- ($72,600)
11 months lost farebox revenue due to price elasticity
Vendor estimate of total revenue-cost incomestatement through Mar. 2014 + $160,000
DART net revenue through Mar. 14 + $87,000
Parking revenue minus 11 months lost farebox revenue
Vendor estimate for revenue-cost income statementfor April 14-March 15+ $300,000
3/25/2013
Fare elasticity loss is assumed to be 13.2 % of the non-residents impacted by the 40 % increase the cost of using
DART service. If 100 % of the non-residents stopped using DART, the lost revenue would be $600,000.19
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Recommendation
Authorize modification of the demonstration
effective for the second year of the program.
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