Data. Not opinion.

2021

The data, analytics, and BI market has exploded!5 years ago: dozens of vendors.Today: hundreds of vendors.

It’s a noisy, new world.

Help you set yourself apart from yourcompetition.

Assess how well you're delivering onwhat users actually want.

Identify key trends to help determineyour roadmap.

Determine the strengths andweaknesses of top competitors.

You need atrusted guide tohelp you navigatethis new landscape.

The old-school analyst firms promisedto help you navigate the noise.

They failed.

In addition to extensive coverage of ourresearch in prominent publications, ourresearch is read by the thousands oforganizations in our researchcommunity.

Growing market impact

All research is primary research: wecollect the data, analyze it ourselves, anddocument the findings.

And only Dresner has the Wisdom ofCrowds market studies with data fromconsistent, customer-reported criteria,not self-reported summaries thatchange every year.

®

Data-driven,unbiased by opinion

Recognized expert:Business Intelligence,small & mid-sizedbusinesses

Toyota, EMA, IBI

20 years of experience

Research DirectorLyndsayWise

Recognized expert:Business Intelligence,Data Science, MachineLearning

Gartner, EMC

35 years of experience

Research Director

Brian Lett

Recognized expert:Finance, BusinessIntelligence

Goldman Sachs

10 years of experience

Research DirectorElizabeth Espinoza

Recognized expert:

Data Architecture, Data

Infrastructure, EPM

Gartner, McKinsey, SAP

30 years of experience

Research DirectorBrianWood

Recognized expert:

Business Intelligence, Value

& Success, Marketing

Analytics, Sales Performance

Mgmt.

MicroStrategy20 years of experie

nceResearch DirectorChris von Simson

Recognized expert:Business Intelligence,Data Governance, Cloud,BICC

Source Media - MSNBC

35 years of experience

VP & Research Director

Jim EricsonResearch Fellow

35 years of experience

Gartner, Informatica

Recognized expert:Analytical DataInfrastructure, Catalog,BI

Bill Hostmann

40 years of experience

Gartner, Hyperion

Recognized expert:

Business Intelligence,

Performance

Management

Chief ResearchOfficerHowardDresner

Our experience translates intobottom-line results.

The Dresner Advisory team has over200 years of collective experience,including veteran industry analysts,product specialists and technologists,and BI/analytics business users.

Deep first-hand experiencefrom industry experts

Dresner is different.

Cathy O’NeilAuthor,

Weapons of MathDestruction

Mico YukBI Brainz Group

Bill AuletMartin TrustCenter at MIT

Sylvia AcevedoGirl Scouts of the

USA

Tom MaloneMIT School ofManagement

Amy WebbAuthor,

The Signals areTalking

Efosa OjomoClayton

ChristensenInstitute

Hal GregersenMIT

The Real Business Intelligence conference isNOT about technology.

It focuses on strategies for success with BusinessIntelligence, analytics, performance managementand information management. We limit attendanceto very senior business and IT leaders.

Every year, we assemble impressive (and perhapsunconventional) faculties that you won’t see or hearanywhere else.

100% of past attendees have said that theywould attend again!

Real Business Intelligence Conference®

2021 Research Agenda

5ᵗʰAnalytical Data Infrastructure“Flagship”

Natural Language AnalyticsNEW!

Data Preparation7ᵗʰ

Data Pipeline2nd

Cloud Computing + BI10ᵗʰ

Q1

Self-Service BI

6ᵗʰ

Business Intelligence“Flagship”

12ᵗʰ

Data Catalog5ᵗʰ

Enterprise PerformanceManagement “Flagship”

7ᵗʰ

Q2

Data Science and ML8ᵗʰ

BI Competency Center8ᵗʰ

Small & Mid-sized BI9ᵗʰ

SME PerformanceManagement

4ᵗʰ

Q3

Business IntelligencePlatforms

NEW!

Financial Close ManagementNEW!

Sales PerformanceManagement

3ʳᵈ

Embedded BI8ᵗʰ

Q4

In-depth analysis ofestablished markets.

Vendor ratings (bothcollective and individual).

Distribution rights as partof annual agreement.

Flagship Market Studies

Specific market trends orfeature-focused.

Collective vendor ratings.

Distribution rights as partof annual agreement.

Thematic Market Studies

Topical thoughtleadership.8-15 pages of practicaladvice for readers.

No vendor ratings.

Distributed using units.

Research Insights

Detailed vendor-specificanalysis.

Customer-sourcedvendor and productinsights.

Multi-year comparisons;industry benchmarks.

Vendor Insights

We cover what you need, when you need it

Sales experience8 metrics

Value for price paid1 metric

Technology / Product12 metrics

Consulting services5 metrics

Recommend1 metric

Integrity1 metric

Technical Support5 metrics

Our trademark thirty-three measure vendor rating system is driven by voice of the customer – addressing all aspects of the user experience.

Detailed. Broad. Consistent.Wisdom of Crowds®