To know more Visit the on Communications, Media & Technology tcs.comEmail: global.cmi@tcs.comBlog: Next Gen CMI

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All content / information present here is the exclusive property of Tata Consultancy Services Limited (TCS). The content / information contained here is correct at the time of publishing. No material from here may be copied, modified, reproduced, republished, uploaded, transmitted, posted or distributed in any form without prior written permission from TCS. Unauthorized use of the content / information appearing here may violate copyright, trademark and other applicable laws, and could result in criminal or civil penalties.

Copyright © 2017 Tata Consultancy Services Limited

IT ServicesBusiness SolutionsConsulting

About Tata Consultancy Services Ltd (TCS)Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match.TCS offers a consulting-led, integrated portfolio of IT and IT-enabled infrastructure, engineering

TMand assurance services. This is delivered through its unique Global Network Delivery Model , recognized as the benchmark of excellence in software development. A part of the Tata Group, India’s largest industrial conglomerate, TCS has a global footprint and is listed on the National Stock Exchange and Bombay Stock Exchange in India.

For more information, visit us at www.tcs.com

Awards & Recognition

2016

www.tcs.com

Communications, Media & Technology

Data and Analytics Services

Enable real-time decision making guided by a single source of truth and highly visual representations of data by:

n Eliminating data retrieval problems

n Integrating data from multiple sources

n Using consistent, quality, and secure data for analytics

Generate new revenue streams through partnerships, direct or cross/up selling based on data insights

Positively engage their customers by offering a personalized experience anywhere and on any device

Provide personalized offers and proactively serve customers to reduce churn and improve ARPU

Improve and optimize the current processes by introducing self-healing capabilities and automation in the right areas—often identified using data analytics

Comply with the latest regulations, such as IFRS, GDPR, and others

Evolve into a data marketplace that provides data, insights and analytics as a service

BenefitsWith TCS, organizations can:

The TCS AdvantageTCS' Data Services and Analytics are backed by our:

Project management expertise: Proven track record of delivering projects successfully and on time

Digital technology expertise: Strong, demonstrable capabilities and assets across technologies, which minimize technology risks across large projects, and drive measurable outcomes reliably and faster

Industry-specific expertise: Extensive experience in the communications, media, and information services domains

EnterpriseData Management

Data Integration,Reporting &Visualization

Analytics, Insight & Intelligence

With the growth in telecom and media services and the Internet of Things, exponential volumes of data are being generated. Communications and media companies are finding ways to make the most of this data to create new revenue streams as well as target and engage consumers continually across channels.

Tata Consultancy Services' (TCS') Data and Analytics Services help enterprises that aim to position themselves as innovators take an outside in approach to data. By leveraging the power of real-time data, TCS helps enterprises:n Contextualize and personalize services and content offered n Provide omni-channel data services n Offer fraud management services built on real time data analyticsn Facilitate proactive service management and self-healing using predictive analyticsn Enhance revenue margins based on the insights and improve ad revenue by increasing the viewership

through targeted advertising

OverviewThe new generation of consumers or 'digital natives' expect to enjoy a host of services online - music, movies, TV series, video games - with complete freedom of choice, flexibility, and portability. These customers are less loyal, more informed, and their demands and requirements keep changing. Most enterprises do not yet have the tools or measures to proactively engage and serve their customers.

TCS' Data and Analytics Services team works with leading communications service providers, entertainment industry players, information services providers, and printing and publishing industry players to create new business opportunities. We leverage the power of data to help enterprises stay ahead of competition. For instance, we help companies:

n Monitor and generate consumer personas from time to time to help personalize content to meet the interests and needs of their customers

n Supplement live content with social media discussions such as Twitter polls to engage viewers during and before shows

n Use the power of social media analytics to get immediate viewer feedback on content and/or service quality and viewership

n Proactively identify issues and trigger automatic resolution packages

Our SolutionThe Data Services and Analytics team offers enterprises that are planning to revise their data strategies with:

Enterprise Data Management Services to create, integrate, disseminate, and manage data for all enterprise applications, processes, and entities. We work closely with companies to implement a structured data strategy to help them manage enterprise data flow.

Data Integration, Reporting, and Visualization Services to aid enterprises in the decision-making process. We help them assimilate data from heterogeneous sources for a unified view using visual reports and dashboards.

Analytics, Insights, and Intelligence with generic and customized data analysis services to help enterprises gain insights into their datasets, improve their business, and earn more revenue. We help in spotting important trends, and identifying issues and potential opportunities for growth.

Enable real-time decision making guided by a single source of truth and highly visual representations of data by:

n Eliminating data retrieval problems

n Integrating data from multiple sources

n Using consistent, quality, and secure data for analytics

Generate new revenue streams through partnerships, direct or cross/up selling based on data insights

Positively engage their customers by offering a personalized experience anywhere and on any device

Provide personalized offers and proactively serve customers to reduce churn and improve ARPU

Improve and optimize the current processes by introducing self-healing capabilities and automation in the right areas—often identified using data analytics

Comply with the latest regulations, such as IFRS, GDPR, and others

Evolve into a data marketplace that provides data, insights and analytics as a service

BenefitsWith TCS, organizations can:

The TCS AdvantageTCS' Data Services and Analytics are backed by our:

Project management expertise: Proven track record of delivering projects successfully and on time

Digital technology expertise: Strong, demonstrable capabilities and assets across technologies, which minimize technology risks across large projects, and drive measurable outcomes reliably and faster

Industry-specific expertise: Extensive experience in the communications, media, and information services domains

EnterpriseData Management

Data Integration,Reporting &Visualization

Analytics, Insight & Intelligence

With the growth in telecom and media services and the Internet of Things, exponential volumes of data are being generated. Communications and media companies are finding ways to make the most of this data to create new revenue streams as well as target and engage consumers continually across channels.

Tata Consultancy Services' (TCS') Data and Analytics Services help enterprises that aim to position themselves as innovators take an outside in approach to data. By leveraging the power of real-time data, TCS helps enterprises:n Contextualize and personalize services and content offered n Provide omni-channel data services n Offer fraud management services built on real time data analyticsn Facilitate proactive service management and self-healing using predictive analyticsn Enhance revenue margins based on the insights and improve ad revenue by increasing the viewership

through targeted advertising

OverviewThe new generation of consumers or 'digital natives' expect to enjoy a host of services online - music, movies, TV series, video games - with complete freedom of choice, flexibility, and portability. These customers are less loyal, more informed, and their demands and requirements keep changing. Most enterprises do not yet have the tools or measures to proactively engage and serve their customers.

TCS' Data and Analytics Services team works with leading communications service providers, entertainment industry players, information services providers, and printing and publishing industry players to create new business opportunities. We leverage the power of data to help enterprises stay ahead of competition. For instance, we help companies:

n Monitor and generate consumer personas from time to time to help personalize content to meet the interests and needs of their customers

n Supplement live content with social media discussions such as Twitter polls to engage viewers during and before shows

n Use the power of social media analytics to get immediate viewer feedback on content and/or service quality and viewership

n Proactively identify issues and trigger automatic resolution packages

Our SolutionThe Data Services and Analytics team offers enterprises that are planning to revise their data strategies with:

Enterprise Data Management Services to create, integrate, disseminate, and manage data for all enterprise applications, processes, and entities. We work closely with companies to implement a structured data strategy to help them manage enterprise data flow.

Data Integration, Reporting, and Visualization Services to aid enterprises in the decision-making process. We help them assimilate data from heterogeneous sources for a unified view using visual reports and dashboards.

Analytics, Insights, and Intelligence with generic and customized data analysis services to help enterprises gain insights into their datasets, improve their business, and earn more revenue. We help in spotting important trends, and identifying issues and potential opportunities for growth.

To know more Visit the page on Communications, Media & Technology tcs.comEmail: global.cmi@tcs.comBlog: Next Gen CMI

TCS

Des

ign

Serv

ices

M

02

17

II

I

All content / information present here is the exclusive property of Tata Consultancy Services Limited (TCS). The content / information contained here is correct at the time of publishing. No material from here may be copied, modified, reproduced, republished, uploaded, transmitted, posted or distributed in any form without prior written permission from TCS. Unauthorized use of the content / information appearing here may violate copyright, trademark and other applicable laws, and could result in criminal or civil penalties.

Copyright © 2017 Tata Consultancy Services Limited

IT ServicesBusiness SolutionsConsulting

About Tata Consultancy Services Ltd (TCS)Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match.TCS offers a consulting-led, integrated portfolio of IT and IT-enabled infrastructure, engineering

TMand assurance services. This is delivered through its unique Global Network Delivery Model , recognized as the benchmark of excellence in software development. A part of the Tata Group, India’s largest industrial conglomerate, TCS has a global footprint and is listed on the National Stock Exchange and Bombay Stock Exchange in India.

For more information, visit us at www.tcs.com

Awards & Recognition

2016

www.tcs.com

Communications, Media & Technology

Data and Analytics Services