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Data and Storytelling You have the data. Now, how are you going to tell your story?
Data and Storytelling You have the data. Now, how are you going to tell your story?
Today's Discussion Quick review Data storytelling Elements of data storytelling Context Summarizing and setting up your story Community of Practice - Example
1.2.3.4.5.6.
"Effective assessment isbest understood as astrategy for understanding,confirming and improvingstudent learning." DR . J I L L IAN KENZ IE . (20 18 ) .
STUDENT AFFA IRS ASSESSMENT INST I TUTE .
Assessment Cycle
What have we done, whereare we going?
QUESTION: When I'm asked to show the data I feel...
Assessment 101: Student Learning & Learning Outcomes The Big Picture of Assessment: Start with Why & Choosing yourMethodology Analyze and Interpret your Data: Organize, Read, Code & Categorize yourData Now: Data Storytelling Next time: Data Visualization...
Data StorytellingStorytelling is by no means a new concept. Humans have beenusing stories to educate, entertain, and remember for thousandsof years because stories stick with us. Data is vital to gooddecision-making and though we can gather and report our datauntil we’re exhausted, it won’t make a difference if people don’thear us. We need to translate it into a story to help others feelthe impact of our results. New England College Assessment ConferenceCanadian Association of College & University Student Services (CACUSS) National ConferenceNew York University Student Affairs Conference
Memorable
Persuasive
Engaging
Why Storytelling?
The DigitalEvolution3 Minute Exercise
Turn to the person beside you and take turns telling astory about your favourite place
Let's Tell a Story
Stories are how we build empathy
Why Storytelling?
Elements of Data Storytelling
Elements of Data Storytellingand when you combine them...
"This may sound counterintuitive, but success in data visualizationdoes not start with data visualization. Rather, before you begindown the path of creating data visualization or communication,attention and time should be paid to understanding the contextfor the need to communicate." Nussbaumer Knaflic, C. (2015). Storytelling with data: A data visualization guide for business professionals. Hoboken, New Jersey: John Wiley & Sons, Inc.
Context
Creating the Story Understanding Context - Who, What and How? Who is your audience?
Important to be specific - avoid general audiences
Sometimes (often) you might need to create different communications for different audiences
Think about your relationship with the audience
(i.e. internal/external stakeholders)
(do you need to build credibility or are you an expert?)
What is relevant so that the audience to care aboutwhat you are telling them?
You are in the unique position of analyzing andinterpreting the data to lead others to understandingand action--you decide
Use the data to lead you to next steps, discussion orprompt other action
Context - Who, What and How? What do you need your audience to know or do?
Context - Who, What and How? How will you make your point?
The Big IdeaThink 3 minute story boiled down to onesentence! Exercise - boil down your 3 minute story ofyour favourite place to one sentence andshare it with your neighbour.
Each group gets 3 cue cards Cue cards have random factsCreate a story based on the factsgiven
Proper introduction, appropriateinformation and body of story,conclusion
Small Group Activity
Storyboarding is one of the main things you can do upfront to ensure the communication you design hits themark. It establishes your structure for communicationStoryboarding provides a visual outline of the contentyou plan to createCan be subject to change as you work throughUse whiteboards or post-its - get creative!
Setting up your story Storyboarding
Storyboarding Example
Let us share with you what we have been doing inStudent AffairsStrategic Framework -> Decanal Area -> AssessmentProject
Assessment Plan TemplateFinancial Aid and Awards Example
Community of Practice
DATA BYTE SESSIONS
J A N U A R Y 2 1
T U E S D A Y
ASSESSMENT:
ANALYZE AND INTERPRET
YOUR DATA
F E B R U A R Y 2 5
T U E S D A Y
ASSESSMENT:
STORYTELLING AND
NARRATIVE
M A R C H 2 4
T U E S D A Y
ASSESSMENT:
DATA VISUALIZATION
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Student AffairsAssessment
Team
C O N T A C T U S :
EMA I L ADDRESS
Brittany Parker
Jennifer Jensen-Richards
Tina McComb
Vanessa Stratton
References
D’Souza, L., & J. Sampirisi (July, 2019) Storytelling and change management.Presentation at CACUSS/ACPA Student Affairs Assessment Institute,Toronto, Ontario. Nussbaumer Knaflic, C. (2015). Storytelling with data: A data visualizationguide for business professionals. Hoboken, New Jersey: John Wiley & Sons,Inc.
