Rooney RetentionBecause he’s worth it?

Or…

Does paying someone ludicrous amounts of money create loyalty and retention.

Agenda

• Introduction• Importance of data in sports• The hypothesis• Wayne’s World• The world not according to Wayne• Extra time• Full time

Hello…

Introduction…

Source: officialwaynerooney.com/stats

Introduction…

• Data is now sexy.

• Digital accessibility has expanded the reach of ‘geek’ from science to marketing and sports.

Source: officialwaynerooney.com/stats

Football as a data driven industry…

• Football is now a statistics driven industry. Every movement and outcome across every blade of grass is now collected and analysed.

Boot room to data boom

• Last twenty five years seen a move from beautiful game to a business.Boot room to data boom

Inelastic demand

• From a customer perspective - Football is now the last bastian of in-elastic demand

3 Billion

Football worth 19.5 billion source: AT Kearney analysis, the sport market 2010

Hypothesis

• Based on available data, should Man Utd have paid £300,000 per week to retain Wayne Rooney.

Source: officialwaynerooney.com/stats

(our) Wayne

(their) Wayne

Historical assessmentsource: whoscored.com/statistics. Monday 24 March 2014.

169212 29Premier League Goals

5th on all time list91 behind Alan Shearer

Goals for Man Utd3rd on all time list

37 behind Bobby Charlton

Champions League Goals23rd on all time list

Importance to teamsource: http://sabotagetimes.com/reportage/the-incredible-stats-of-rooneys-importance-to-manchester-united/ March 2012

“When Wayne Rooney does not play, Manchester United have managed to win only 25% of their Premier League matches this season, as compared to a staggering 80% when he plays. When comparing total matches played this season (including internationals), Rooney has a better a better conversion rate (56%) than any other striker including Robin van Persie (41%). He also completes almost twice as many passes (697) as compared to the his nearest competitor – van Persie (370), and creates more chances from open play (25 per match) than any other striker…”

Performance this yearsource: ESPNFC.com data correct - Monday 24 March

13Goals

Joint 6th

10Assists

2nd

8Yellowcards

Joint 6th

28

11 10

Suarez (28) Suarez (11) Ramires, Walters, Olsson

Down to business…

Current best players (Prem)source: EA Sports Player Performance Index, English Premier League. Monday 24 March 2014.

Current best players (Europe)source: whoscored.com/statistics. Monday 24 March 2014.

Earning powersource: http://www.ftbpro.com/posts/scott.saunders.2/787362/the-top-20-highest-paid-footballers-in-the-world/

• 1. Lionel Messi - €41m (2)

• 2. Cristiano Ronaldo - €39.5m (4)

• 3. Neymar - €29m (42)

• 4. Wayne Rooney - €24m (34)

• 5. Zlatan Ibrahimovic - €23.5m (9)

• 6. Radamel Falcao - €21.2m (not in top 100)

• 7. Sergio Aguero - €19.7m (15)

• 8. Thiago Silva - €17m (66)

• 9. Eden Hazard - €16.8m (18)

• 10. Franck Ribery - €16.5m (3)

Most valuable

football clubssource: Deliotte. Football Money League ReportJanuary 2014.

Top Ten Transfer fees (all time)source: wikipedia.org. Monday 24 March 2014.

Current best players (Europe)source: whoscored.com. Monday 24 March 2014.

Cost of replacementsource: www.caughtoffside.com/2014/01/21/ten-most-valuable-players-in-world-football/10

• Lionel Messi - Barcelona - £105 million – 26 years old

• Cristiano Ronaldo - Real Madrid - £95 million – 29 years old

• Luiz Suarez - Liverpool - £90 million – 27 years old

• Gareth Bale - Real Madrid - £85 million - 25 yrs old

• Mesut Ozil - Arsenal - £60 million - 25 yrs old

• Neymar - Barcelona - £57 million - 22 yrs old

• Radamel Falcao - Monaco - £55 million - 27 yrs old

• Edinson Cavani - PSG - £53 million - 26 yrs old

• Eden Hazard - Chelsea - £40 million - 23 yrs old

• Marco Reus - Borussia Dortmund - £34 million - 24 yrs old

- Added Time -2 Slides of added time to be presented

Keep him.

• Decline is temporary. Class is permanent. • He will become top scorer in Man Utd history within 3 years.• 4th highest paid in the world currently, but likely to drop down the list

as this is his last contract.• 34th best performing – but is coming back to World class form.• Been there, done it. Lynchpin.• Fits culture of building and retaining players.

Yes…replace Rooney

• 4th highest paid in the world but 34th best performing• Team on the decline, replacement already in-situ.• Old guard, needs a new challenge.• Retaining has no sell on value.• Not good value.

- Full Time -

3 Billion

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